Xtremepush partners with Pragmatic Solutions to bring AI-powered CRM, gamification, and real-time engagement tools to its advanced PAM platform. Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has announced a partnership to deliver its full suite of solutions to Pragmatic Solutions’ Player Account Management (PAM) platform.   Through the integration, Pragmatic Solutions’ PAM will benefit from Xtremepush’s unified platform, which delivers engagement, AI and gamification tools through its advanced real-time Customer Data Platform (CDP).   As a result, all of Pragmatic Solutions’ operator clients will be able to deliver highly personalised messaging, promotional campaigns and gamification options, adding to the extensive flexibility of their platform to boost player engagement.   Pragmatic Solutions provides proprietary core platform technology for gaming and sports betting operators that seek to perform at scale in a fast-paced, highly complex regulated environment. Its PAM enables partners to take complete control over their gambling business, providing a comprehensive and user-friendly set of back office tools to ensure regulatory compliance and risk management.   With its API-based framework, Pragmatic Solutions’ platform is open, modular and scalable to enable the rapid deployment of new products and services. Integration with a wide range of industry-leading third-party providers means that PAM platform licensees have the flexibility to opt for ‘best-in-class’ technology to supercharge their businesses.   This deal showcases Xtremepush’s ability to scale and deliver its leading solutions to some of the industry’s biggest names and follows recent deals secured with Amelco and Bede Gaming.   Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, said : “Partnering with Pragmatic Solutions represents a significant milestone for Xtremepush. By integrating our unified platform with their cutting-edge PAM technology, we are enabling the provider’s clients to take full control of their customer engagement strategies, with flexibility a key value we share.   “This will empower Pragmatic Solutions’ partners with the tools to deliver highly personalised communications that have lasting impact on growth.”   Amy Santos, Director of Client Relations and Programme at Pragmatic Solutions, said: “We are thrilled to integrate Xtremepush’s advanced CRM and AI-driven solutions into our platform. We know that choosing a PAM is one of the biggest decisions an operator can make and this partnership will enrich our expansive portfolio of integrated suppliers to help them maintain a market edge.   “It is an exciting step forward in delivering innovative and scalable solutions with a new trusted partner.” Read related article: Pragmatic Solutions Announces Integration with ThrillTech

Explore the new Latin America & Brazil track at SBC Summit 2025 —insights, trends, and local expertise shaping one of gaming’s fastest-growing regions. SBC Summit 2025 introduces a Latin America & Brazil track, further aligning its conference strategy with the global nature of the event, which is set to welcome 30,000 attendees from around the world this September.   The track will form part of the Global Markets stage , which was introduced this year alongside the Emerging Markets stage to spotlight some of the industry's hottest regions as well as those that deserve early attention from industry stakeholders.   The decision to include a dedicated track builds on the remarkable 126% surge in Latin American attendance in 2024, reinforcing the event’s position as the go-to destination for professionals seeking to engage with and understand this rapidly evolving region.   Held on Tuesday, 16 September at Lisbon’s Feira Internacional de Lisboa (FIL), the track will deliver five expert-led sessions exploring some of the region’s most pressing issues, from Brazil’s evolving post-regulation landscape to Peru’s tax reforms and Mexico’s regulatory direction.   Delegates will gain exclusive insights from the industry leaders driving growth across Latin America. These experts will share how they’ve built market presence through strategic local partnerships, culturally relevant marketing, and a clear understanding of regulatory complexity, offering essential knowledge for any company looking to succeed in these high-potential markets.   Rasmus Sojmark , Founder and CEO of SBC, said: "Latin America represents not just one of the most dynamic regions in global gaming, but also one of the most nuanced.   "Our programme gets to the heart of the challenges businesses face in Latin America and Brazil, whether it’s navigating local rules, understanding cultural differences, or keeping pace with shifting tax policies and digital trends. If you want to grow in this region, these sessions offer insights you can’t miss.”   The track will open with the LATAM Leaders: Latin America First - the Home-grown Operators Reinventing the Game, which will unite industry heavyweights Zeno Ossko (CEO, Betwarrior) and Sebastian Salazar (Founder, EstelarBet) as they discuss how regional operators are outmaneuvering international brands by creating locally-tailored innovations that resonate with Latin American audiences. The Brazil Leaders Panel: The Bubble That Just Won't Burst – Looking Back at the Launch of Sports Betting will explore Brazil's post-regulation landscape and why operators must tailor strategies to local contexts. Regional experts Andreas Bardun (CEO, KTO Group), Alex Fonseca (CEO, Superbet Brazil), Almir Silva (CEO - Brazil, BetMGM) and panel moderator Neil Montgomery (Founding Partner, Montgomery Sociedade de Advogados), will discuss how partnerships with local providers and gaming influencers are key to long-term success in Brazil.   The session Peru and the Impact of ISC: All Eyes on the Andes will examine what Peru’s new tax measures will mean for operators in the region. Experts Xabier Maribona (CEO, RETABet Group), Alejandro Rivero (CEO, Estelarbet), Gonzalo Perez (CEO, Apuesta Total), and Gonzalo Rosell (CEO, La Tinka) will tackle the implications of the new Selective Consumption Tax (ISC) and what it could mean for growth, compliance, and the pace of market development.   Another key session centres on the Mexican market. In Mexico: Reaching Market Maturity, or More to Go?, industry leaders George Athanasopoulos (CEO, Novibet), JD Duarte (CEO, Betcris), Ohad Narkis (CEO, PlayUZU), Dr Miguel Angel Ochoa (President, AIEJA), Aviv Sher (CEO, Codere), and Yono Sidi (CEO, Winpot.mx ) will examine the country’s stalled regulatory progress and whether an ongoing lack of clarity is creating the conditions for black market activity to thrive.   The track will also feature the panel Casino in Latin America: from Land-Based to Mobile, where regulatory leaders will examine the evolving legislative frameworks driving the region's digital gaming transition.   Beyond the Latin America and Brazil spotlight on day one, the Global Markets track will also feature in-depth sessions on Western Europe and North America, rounding off this dedicated summit stream.    Complementing this, a separate Emerging Markets stage will focus on key regions including Africa, Eurasia & the Middle East, and Asia, reinforcing SBC’s commitment to providing comprehensive insights into the markets shaping the global gambling landscape.   Secure your ticket to SBC Summit 2025 today.    Choose from three pass types: VIP Event Pass , Expo+ Pass , or Expo Only Pass . Please note that an Expo Only Pass does not include access to conference panels.   Take advantage of our Early Bird offer to get a ticket for €400 instead of the usual price of €600.   Operators and affiliates may be eligible for a complimentary pass — simply apply and allow up to three working days for our team to process your request. Read related article: SBC Summit 2025 Returns to Lisbon with Global Focus

Golden Whale partners with Logrand Entertainment Group to bring AI-powered innovation to Strendus.mx , enhancing player experiences in Mexico’s growing iGaming market. With Golden Whale’s mission to extend its innovative data-driven services to every corner of the globe continuing to pick up pace, the company has announced it has formed a new partnership with Logrand Entertainment Group that will see it enter Mexico in 2025.   Rightfully recognised as one of the fastest growing markets in the Latin American region, over the coming months Golden Whale will work with Logrand’s Strendus.mx online casino brand to implement a number of AI and ML-backed solutions that will enhance the platform’s operations.   Already one of the country’s best-loved online gambling destinations, Strendus.mx was the first Mexican site launched by Logrand and currently offers customers a market-leading selection of over 4,000 slots, table games and live casino options as well as a dedicated sports betting hub.   Active since 2017, Strendus.mx has steadily built up a loyal following among Mexican players thanks to its generous promotions, popular loyalty scheme and engaging gamification mechanics – all of which are major areas where Golden Whale’s solutions can add further value.   In addition to its commitment to innovation and customer engagement, Strendus.mx also maintains a strong focus on corporate social responsibility. This year, the brand has further strengthened its efforts by supporting a variety of charitable initiatives, including programs that promote donations to institutions dedicated to helping children affected by catastrophic illnesses. These activities reflect Strendus’ broader vision of not only delivering top-tier entertainment but also contributing positively to the communities in which it operates.   Given the wealth of player data the site has accumulated since its launch, there will be plenty of information that can be run through Golden Whale’s advanced AI and ML modules to optimise Strendus.mx’s operations, and both companies are excited about the opportunities ahead.   Eberhard Dürrschmid, CEO at Golden Whale , said: “Many iGaming companies have already woken up to the benefits that Golden Whale’s powerful AI and ML-backed technology can bring, so the next step for us is making sure our solutions are available in as many markets as possible. This new partnership with Logrand will enable us to breach new frontiers in Latin America via the Strendus.mx casino brand and I’m looking forward to seeing the impact we can make there.”   Eduardo Pelaez, COO Online at Logrand Entertainment Group , said: “Launched in 2017, Strendus.mx is already one of Mexico’s flagship online casino brands – but we want to push this legacy further. By partnering with Golden Whale, we’ll be able to harness the power of AI and ML to deliver an even more personalized experience to Strendus.mx’s customers, helping us cement our position as both a genuine innovator and a true market leader in the LatAm region.” Read related article: Golden Whale establishes new partnership with Swiss Casinos

Wazdan partners with VivaBet to bring 120+ top slots to Romania, boosting gameplay with hit features like Hold the Jackpot™ and Cash Infinity™. Wazdan, the leading gain-focused developer, has continued to strengthen its market presence across Europe through its latest tie-up with Romanian operator, VivaBet.   The partnership will see over 120 of Wazdan’s latest and top-performing titles made available across VivaBet’s comprehensive online offering, including 30 Coins Grand Gold Edition , Hot Slot™: 777 Hold the Jackpot™ and Sizzling Eggs™ Grand Gold Edition .    Striving to become a leader in the iGaming industry via Romania, VivaBet is also set to benefit from Wazdan’s engagement-boosting mechanics, which feature Hold the Jackpot™, Cash Infinity™, and Collect to Infinity™. These mechanics continue to elevate gameplay experiences for players globally.   Wazdan’s latest commercial partnership underlines its ambitions to continue asserting itself across Europe’s leading markets. It will offer its innovative portfolio to an ever-growing number of players via established operators and those showcasing impressive long-term potential.   Magdalena Wojdyla, Head of Account Management for Europe at Wazdan, said: “We are pleased to announce an exciting new venture with VivaBet as Wazdan continues to expand its impressive footprint across Europe’s crucial markets.   “Romania remains a region of prime importance, and with VivaBet’s impressive trajectory in such a short space of time, we look forward to offering our slot offering and mechanics to a new pool of players across the country.”   Secaci Matei Head of casino at VivaBet, said: “Our strategic goal and commitment towards our player base is to provide the best online casino experience across Romania, and with Wazdan’s lineup of bold, high-volatility slots, packed with unique features and immersive gameplay, we are firmly in place to exceed commercial targets.   “We look forward to gauging the reaction from players, who are now set to benefit from an exciting development to our versatile game lobby, which continues to reach new heights.”   Read related article: Wazdan Releases Sizzling Eggs™ Grand Gold Edition

Pragmatic Play launches Casino Hold’em and Jacks or Better Draw Poker , adding jackpot-packed live poker action and customisable fun to its growing casino lineup. Pragmatic Play, a leading content supplier to the iGaming industry, is bolstering its live casino offering with two new poker games – Casino Hold’em and Jacks or Better Draw Poker . Casino Hold’em , the provider’s debut live poker title, launches today and pits players against the dealer, seeing who has the better five-card hand from a selection of their two hole cards and the five community cards. In Jacks or Better Draw Poker , releasing at the beginning of July, players are dealt five cards and choose to hold or discard any number of them with the aim of creating the best winning hand. In both games, players also have a chance to win up to 20,000x with the jackpot side bet, which pays out on a straight, four of a kind, or straight flush on the flop. The max jackpot win is expected to hit every 45 days on average. Both Casino Hold’em and Jacks or Better Draw Poker are also customisable via Pragmatic Play’s Smart Studio, enabling operators to deliver branded environments and bespoke experiences for their players. Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Poker is an exciting addition to Pragmatic Play’s live casino portfolio. Featuring fast-paced gameplay, jackpot wins of up to 20,000x, and Smart Studio customisation, Casino Hold’em and Jacks or Better Draw Poker are set to bring a new dynamic to online casinos.” Read related article: Pragmatic Play Virtual Sports with Penalty Shootout Live

Push Gaming has launched Fang City – a sleek, suspense-filled slot with wild wins, surprise reveals, and a fierce max win coin in a futuristic wolf-filled world. B2B gaming supplier Push Gaming has launched Fang City, a sleek and suspenseful slot that combines ever-popular Push Gaming features. Set in a futuristic world, this game sees wolves with pointy teeth engaging in activities reminiscent of humans while featuring popular mechanics such as scatter pays, multiplier symbols, and cascading combos. Developed with a clear focus on enhancing player engagement, Fang City combines suspense-driven features with a bold aesthetic to deliver a memorable gaming experience. The game reintroduces some of Push Gaming’s most popular mechanics in fresh and innovative ways, ensuring both familiarity and a new perspective. A standout element is the revitalized Reveal Feature, previously seen in titles such as Big Bamboo and Razor Returns . In Fang City , this mechanic returns with added depth, enabling players to uncover collectors, converters, multipliers, and the high-stakes max win coin, a symbol that awards the top prize instantly when triggered. The free spins feature adds an extra dimension, incorporating a persistent multiplier that builds throughout the round. This structure has been designed to foster anticipation and provide a strong sense of progression, aligning with Push Gaming’s commitment to creating immersive, volatile gameplay that holds player attention. Fang City reflects Push Gaming’s continued commitment to delivering innovative, player-first design. By blending proven features with fresh presentation, it caters to evolving player preferences while offering operators a compelling new addition to their portfolios. Mike Engan, Game Producer at Push Gaming, said : “With Fang City, we wanted to create something that felt recognizable but still full of surprises. The reveal feature has always been one of our most exciting mechanics, and giving it a new edge, especially with the max win coin, takes the thrill to the next level.” “This is a game built around excitement and anticipation, from the pay anywhere layout to the growing multiplier in free spins. It’s dark, it’s stylish, and it packs plenty of bite.” Read related article: Push Gaming Launches Henry the Ape Slot Adventure

Thunderkick has unveiled MeJUICEa – a bold myth-meets-fruit slot with a new Crush feature, juicy wins up to 5,000x, and wild retro-Greek energy. Dive into the fun! Independent slots studio Thunderkick has unveiled MeJUICEa, the latest addition to its content portfolio that breathes new life into a proven popular theme, reintroducing Greek mythology’s iconic Gorgon with a modern makeover. The 6x5 cluster pays title revolves around the Crush feature, a unique take on the fan-favourite avalanche mechanic. Every winning symbol in a cluster and each scatter on the grid becomes heavy, crushing all symbols beneath them on their reels, allowing new icons to drop into place. All crushed symbols are collected by the Charge Meter, with a crushed wild immediately filling the progress bar. Every time the meter is filled on a single spin, a wild is accumulated, with the total number randomly distributed across the reels once no more wins remain. A Global Multiplier boosts base game wins further, starting at 1x on every spin and increasing when multipliers up to 50x are crushed by heavy symbols. The bonus round is triggered by landing three scatters, with 10 free spins awarded. Throughout the feature, the Global Multiplier and Charge Meter are persistent, and each extra scatter grants one additional spin, uncovering divine wins up to 5,000x. Thunderkick has bolstered its offering with a diverse range of slots in 2025, adding titles such as Archie O’Loggins and the Enchanted Masks , The Wildos 2 , Midas Golden Touch 3 , and now MeJUICEa to its portfolio as it continues to champion inventive gameplay centred around its signature design style. Mike Collins, Game Product Owner at Thunderkick, said: “Ancient mythology is a tried and tested theme that continues to garner the attention of players. While these games offer familiarity to consumers, we wanted to revitalise the classic genre to deliver a unique experience to casino lobbies. “ MeJUICEa takes an infamous mythological figure and combines it with retro fruits, cartoon-inspired artwork, and our new Crush feature that we hope will give a new lease of life to the genre.” Read related article: Thunderkick Launches Milk the Cow With Wild Field Fun

Bacta appoints Allaster Gair as Director of Communications to lead strategy, bring fresh energy, and champion the industry's voice in a changing landscape. UK trade association Bacta has announced the appointment of Allaster Gair to the position of Director of Communications, effective 7th July.    Gair, who replaces Executive Director George McGregor who announced in March that he would be stepping down from Bacta joins from global advisory consultancy the DGA Group where he spent 5-years most recently as Senior Associate.   Looking ahead to driving the trade association’s communications programme he stated: “I’m absolutely thrilled to be joining Bacta at such a pivotal time for the industry. It represents a sector with deep roots in local economies, and I’m looking forward to proactively championing its value and telling its story.”   He noted: “The key challenge is changing outdated perceptions and I’ll be working hard to ensure stakeholders understand the modern, responsible nature of the industry and how it strongly contributes both economically and socially.    “The sector needs to clearly and consistently influence opinion, build trust, and inform policy in what is a complex landscape. I see huge potential to go on the front foot and tell the sector’s positive stories. In particular I’m keen to highlight its beneficial impact, commitment to safer gambling, and its importance to the wider economy.”   Bacta’s outgoing President John Bollom said: “I am delighted to welcome Allaster who was without doubt the stand-out candidate.   “The comms challenges that we face are significant not least combatting the media onslaught that’s being directed at the Adult Gaming Sector and enhancing the ways in which Bacta engages with its members.  “I would like to place on the record my thanks to George McGregor who ends a 21-year association with Bacta.  “His knowledge and experience have been a great asset and he has been a source of wise counsel during what has been an extremely challenging period for the industry. “ Read related article: Incline Gaming Marketing Appoints New CCO & CMO

HIPTHER welcomes Daniela Zelená as Marketing & Community Engagement Coordinator, bringing fresh ideas and energy to its growing Gaming and Tech community. HIPTHER, the leading media and events hub connecting Gaming and Technology sectors across Europe and beyond, is thrilled to officially announce that Daniela Zelená has joined the team as Marketing & Community Engagement Coordinator.   Daniela, who most recently served as Event Marketing Manager at Endorphina, brings with her a wealth of industry experience, creativity, and a deep understanding of community-driven engagement. Her passion for authentic connection and audience-first thinking perfectly aligns with HIPTHER’s mission to elevate both digital and in-person experiences across its events, media, and community initiatives.   Daniela officially joined the HIPTHER team one month ago and has already become an integral part of our fast-moving ecosystem. From leading communications across key channels to launching new community formats and audience engagement strategies, she is helping shape the next phase of HIPTHER’s expansion.   Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER , commented: “Daniela’s experience, energy, and approach to marketing and community-building is exactly what HIPTHER needs as we grow. We’re building something unique here, and we are excited to have her on this journey with us.”   With Daniela’s expertise and vision, HIPTHER is further strengthening its commitment to creative content, meaningful industry dialogue, and a vibrant community that goes beyond events.   Join us in welcoming Daniela to team #hipthers, and stay tuned as we continue to roll out new initiatives designed to connect and inspire the Gaming & TECH community in bold new ways. Read related article: GameOn Appoints Former Swintt Marketing Manager Michela Pace

Clarion Gaming wins big at the AEO Excellence Awards, taking home Best International Show (Europe) and Organizer Team of the Year for ICE and iGB Affiliate Barcelona. Clarion Gaming celebrated ‘double gold’ at the AEO Excellence Awards widely recognised as the Oscars for the events industry. Held at London’s Grosvenor House Hotel which has hosted royalty, dignitaries and business leaders for nearly a century, the Awards saw World Gaming Week, comprising ICE and iGB Affiliate Barcelona judged Best International Show (Europe) with Clarion Gaming receiving the accolade of ‘Organiser Team of the Year’ a category which was judged across every industry sector and jurisdiction. Reflecting on the illustrious Awards which showcase the very best that the events industry has to offer, Clarion Gaming Managing Director, Stuart Hunter said: “It’s a fantastic achievement to win Gold across two incredibly competitive categories and to be recognised by the judging panel which was drawn from across the events industry ecosystem. “I can’t think of another team anywhere in the event’s space that’s risen to the huge challenge of moving three market leading and established shows to two different countries over the course of 18-months. “Taking ICE and iGB Affiliate to Barcelona has opened-up so many opportunities for the entire industry supply chain and we have the same aspirations for iGB L!VE which opens in London in July following its relocation from Amsterdam.” He added: “The philosophy which is embedded in the Clarion Gaming DNA is to always work alongside our customers, understand their business needs and use the power of our brands to help meet their objectives irrespective of their size. “By embracing this approach, our commitment to being industry partners empowers us to make bold decisions and achieve even greater outcomes for our customers.”  Read related article: Clarion Gaming to Speak at Gaming in Spain Conference 2025

Incline Gaming Marketing boosts its global strategy with key leadership promotions, driving expert digital marketing for the regulated gaming industry. Incline Gaming Marketing, the provider of specialist digital marketing services for the global regulated gaming market, has strengthened its executive team with two internal promotions.  The first sees Joanne (Jo) Dennis become Chief Commercial Officer, having been Director of UK/EMEA for the past 14 months.    Jo became part of the Incline team after the business acquired Random Colour Animal, which she co-founded, bringing with her more than 25 years of experience in brand, marketing and commercial strategy.    As CCO, Jo has been tasked with overseeing business development, account management and partner success worldwide.    She will lead the full commercial lifecycle for Incline’s suite of services, developing ambitious sales and growth strategies and overseeing their execution.    Her remit also centres on expanding Incline’s client portfolio across the globe and driving expert account direction to strengthen partnerships and deliver measurable value.    The second promotion sees Oren Langburt, former VP of CRM Marketing, promoted to Chief Marketing Officer, expending his remit to lead the CRM and User Acquisition divisions globally.   As part of the founding Incline team, Langburt has played a pivotal role in the company’s growth trajectory. He has been instrumental in scaling the agency’s CRM managed services business, shaping a best-in-class offering grounded in Incline’s deep industry expertise.   Langburt brings more than 15 years of marketing experience, including leadership roles at some of the biggest companies in the industry, including the likes of FanDuel.    As CMO, he will focus on unifying performance strategy across acquisition and retention ensuring clients see the full impact of Incline’s integrated services model.   Jo Dennis , Chief Commercial Officer at Incline Gaming Marketing , said: “It’s an exciting time to be taking on the CCO role and growth journey for the business.   “We have achieved huge success across The Americas, Europe, Africa and beyond with our user acquisition, CRM and creative design services, and are now taking this momentum to the next level.    “We are the only digital marketing and creative agency that is focused on, and specializes in, the regulated global gambling industry. Our deep level of multi-market expertise, and operator-side experience within the Incline team, gives us the edge.    “In the role of CCO, my focus is on providing even more value to our new and existing partners, driving performance-led success across our full suite of digital marketing and creative activities.”    Oren Langburt, Chief Marketing Officer at Incline Gaming Marketing , added: “I’m incredibly excited to step into this role and continue building on the momentum we’ve created at Incline. We have an exceptional team and I’m energized by the opportunity to help shape the future of how we drive further growth for our partners. My focus will be on empowering our teams, deepening client partnerships, and continuing to push the boundaries of what performance marketing in igaming can be.   The appointments come ahead of the Canadian Gaming Summit, which takes place from 17 – 19 June, where Incline Gaming Marketing will be in attendance; as well as IGB Live in London from 2 – 3 July.   To book a meeting at CGS, please contact Haig Sakouyan on haig@inclinegaming.com . To meet Jo at IGB Live in London, email jo@inclinegaming.com . Read related article: GameOn Appoints Former Swintt Marketing Manager Michela Pace

IWG teams up with Michigan Lottery to launch Wild Time™ Triple Play—an exciting 3-in-1 eInstant that brings a fan-favorite retail game to the digital stage. Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries, congratulates the Michigan Lottery on the launch of Wild Time™ Triple Play. Developed through a Michigan Lottery and IWG collaboration, this new title reimagines the Lottery’s wildly popular Wild Time™ retail instant game family for the iLottery channel. Wild Time™ Triple Play  leverages the iconic branding and gameplay elements familiar to retail players across the state. IWG’s eInstant expertise was key to adapting this beloved experience for the Lottery’s online audience. The new eInstant combines three games in one – 50X Wild Time , 20X Wild Time , and 10X Wild Time  – each offering different price points and prize structures. Players can seamlessly switch between the three games by adjusting the ticket price, with both artwork and mechanics updating automatically to reflect their selection. This launch is another example of IWG’s continued commitment to delivering bespoke digital content tailored to the needs of its lottery partners. In late 2024, IWG partnered with the North Carolina Education Lottery to repackage its long-running Bucks scratch-off brand. Per a recent La Fleur’s magazine article  the resulting eInstant, Bucks Triple Play, stands as the lottery’s most successful eInstant launch to date. Other lotteries, including Pennsylvania and Virginia, have also launched localized versions of popular retail games using this same format. Further, IWG and the Georgia Lottery are now finalizing an eInstant version of a popular Georgia scratcher brand, with the game set to launch in August. These projects reflect a successful model built on close cooperation between IWG and its lottery partners, showcasing how lotteries can grow their player base by combining their strong local brands with thoughtful eInstant game design. Suzanna Shkreli, Commissioner at the Michigan Lottery , said: “Wild Time Triple Play is a fantastic addition to our online portfolio. We expect it to resonate with longtime fans of the Wild Time series and introduce new players to its distinctive gameplay. IWG has done a good job capturing the essence of the brand and bringing it to life in digital form. We’re confident this game will be among our most popular!” Rhydian Fisher, CEO at IWG , added: “The Wild Time brand is truly iconic in Michigan, and we’re honored to have been entrusted with adapting it for digital play. We thoroughly enjoyed the development process and are especially proud of our novel eInstant design that combines three games into one. Congratulations to the Michigan Lottery on a successful launch that will further support Michigan K-12 education, local businesses, and the broader state economy.” Read related article: BGaming Completes Inaugural TRUE WAYS Online Conference