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Discover key topics shaping gaming at the ICE World Gaming Forum 2026—join global leaders exploring innovation, regulation, and industry growth. Combatting the Illegal Market, Land-Based growth in Europe, Collaboration in Sports Betting, iGaming Personalisation, Lottery Technology and Innovation, Bonus Abuse and Cyberattacks have been confirmed as the key industry topics that will be explored, analysed, dissected and debated at the ICE World Gaming Forum (WGF). Confirming the overarching themes Damien Ashton-Wellman, Conference Manager and Head of Content for ICE Barcelona said: “The ICE World Gaming Forum is the industry’s largest and most influential gathering of leaders drawn from across the global gaming ecosystem. “This unique event is attended by CEOs, ministers, regulators, and industry associations, all gathering to share knowledge, stimulate debate, and engage with high-level experts on policy, strategy and new technology. “The content for the 2026 edition of ICE World Gaming Forum has been curated following close collaboration with the industry to identify the threats, opportunities and hot topics across all verticals and all jurisdictions. In 2025 WGF succeeded in bringing together 1,200 delegates from 79 countries underlining its reputation for offering the highest-level thought leadership in gaming and the event where the big issues of the day are debated in the process helping to grow the power of play.” Situated in the heart of Fira Gran Via Barcelona and featuring an exclusive club-style VIP lounge for delegates and speakers, dedicated networking garden, and a range of concierge services, the ICE World Gaming Forum will run Monday 19 – Wednesday 21 January alongside the world leading ICE and iGB Affiliate exhibitions. The full agenda will be available from 27  October and can be viewed at  https://www.icegaming.com/wgf/choose-pass ICE World Gaming Forum Content Themes Combating the Illegal Market… and Protecting Players: As Europe tightens gambling regulations, illegal markets are resurging. Tax changes, AML scrutiny, and ad restrictions pressure licensed operators, while unregulated sites exploit flexibility and crypto options. Regulators must balance consumer protection with innovation to keep legal markets competitive, especially in fast-growing regions like Latin America and Africa. Looking to the Edge on Land-Based Growth in Europe: Land-based casinos in Europe face growing competition from resorts and digital play. Success demands rethinking limited space, integrating food, entertainment, and gaming. Omni-channel expansion, cruise and street gaming diversification, and B2B collaboration drive growth, emphasizing experience, efficiency, and sustained engagement over short-term gaming revenues. Collaboration in Sports Betting, from Marketing to Integrity: Data, AI, and Big Tech partnerships are transforming sports betting, enabling personalized marketing and real-time integrity monitoring. Balancing engagement with data security and compliance is vital. Growth in Esports, MENA, LatAm, and North America hinges on innovation that enhances transparency, trust, and responsible betting practices. iGaming Personalization, Doing More with Less: AI-driven personalization defines modern iGaming. Operators use data for precise segmentation, optimizing engagement and lifetime value. Responsible design is key to maintaining trust and profitability. Drawing from entertainment tech, brands can deliver tailored experiences efficiently—focusing on sustainable personalization that balances excitement with ethical player protection. Lottery Technology and Innovation, Rethinking Regulation: Lotteries are evolving through digitization, gamification, and hybrid formats. New prize models attract younger, experience-driven players but create regulatory challenges. To sustain trust and growth, frameworks must adapt to tech-driven convergence, balancing innovation with integrity in a rapidly changing global market. Evolving Threats, Bonus Abuse and Cyberattacks: Cyberattacks in gambling have surged 70% since 2022, costing nearly €1 billion yearly. Fraud tactics like deepfakes and bonus abuse demand AI-driven defenses and biometric safeguards. Operators now treat cybersecurity as core to trust and competitiveness, prioritizing proactive, integrated risk management across technology, compliance, and operations. Read related article: Boomerang Partners Joins SiGMA Europe 2025 in Rome

Northern Lights Gaming announces the appointment of Ed Pattman as Head of Studio, strengt h ening its creative vision and slot game innovation. Popular online slot developer, Northern Lights Gaming, has continued to shake up its management team with the appointment of Ed Pattman as Head of Studio.     Ed has been with Northern Lights Gaming from day one, co-founding the company alongside Andrew Goodale back in 2017. Andrew recently left the studio to pursue new opportunities, with Chris Loftus taking over as CEO.     Ed has been pivotal in Northern Lights Gaming becoming the content powerhouse that it is today. Starting with a small office and two-person team, the studio now has a team of more than 30 and a portfolio of 40+ titles, including the hugely popular Unusual Suspects series.     Most recently, Ed has been working in the Game Producer role, overseeing the entire game development process. This includes taking each game from initial concept to final release, something he will continue to do as Head of Studio.     He will also be responsible for the developer’s creative and production teams, ensuring Northern Lights Gaming continues to deliver the quality and innovation it’s become known for.     Ed will be supported by Scott Newby, who takes on the role of Head of Games with expanded responsibility for leading the studio’s creative vision and product strategy.     Chris Loftus , CEO at Northern Lights Gaming , said: “Ed is one of the most talented and experienced game producers in the industry and has been a driving force behind some of the most successful titles in our portfolio.     “As Head of Studio, Ed will continue to play a hands-on role in the development of our games, while also overseeing our creative and production teams to ensure we continue to innovate and deliver quality games for operators and players.     “Northern Lights now has an incredibly strong senior team in place to lead the business forward, and with some truly epic games rolling off our production line in the coming months.”     Ed Pattman , Head of Studio at Northern Lights Gaming , added: “I’m so proud of what Northern Lights Gaming has achieved over the last eight years and couldn’t be happier stepping into the role of Head of Studio.     “It means I get to enjoy my passion for producing thrilling slot games while also contributing to the direction and growth of the studio that I co-founded with Andrew back in 2017.     “Andrew may have departed, but with a new management team in place, we will absolutely continue with our original mission to create epic slot games that put players on the edge of their seats, spin after spin.”  Read related article: Lights Gaming Promotes Chris Loftus to Chief Executive Officer

SEOBROTHERS unveils an uplifted brand identity with a new logo, mascot, and bold vision, reflecting innovation and global digital growth. SEOBROTHERS has unveiled a refreshed brand identity, introducing a modernised logotype, an updated brand book, and an original mascot. This uplift represents a natural step in the company's evolution as SEOBROTHERS continues to expand its global footprint and reinforce its position in performance-driven SEO and digital marketing. The updated logo retains the all-caps SEOBROTHERS title and the iconic rocket launching off the first "O" letter, representing the forward momentum and pursuit of new heights. The rocket image, used as a favicon, app or profile icon, has been redesigned to better align with the company's personality and values. The old version was considered too generic. The new design is more distinctive and unique. The new rocket has a more dynamic shape with rounded edges. It now features "SEO" letters incorporated in the shapes of the flame, nozzle, and window, underscoring our expertise in search engine optimisation. The space theme, symbolising innovation, technology, and limitless growth, becomes central in SEOBROTHERS' internal and external communication. The Spaceman mascot embodies the spirit of curiosity and exploration, adding a human touch and fun to the company's digital presence. Importantly, the brand has retained its signature colour palette, honouring its visual heritage while ensuring recognisability across all platforms, partnerships, and campaigns. "This brand uplift reflects who we are today - a forward-looking company that thrives on innovation," said Eugene Ravdin, Head of PR at SEOBROTHERS. "Our new identity captures our passion for discovery and our commitment to navigating the vast digital space with confidence." With the refreshed identity, SEOBROTHERS aims to strengthen its visual presence, elevate brand recognition, and communicate its vision to drive long-term, sustainable digital growth for clients and partners. Explore the new logo and brand book by visiting the Brand section of our website. Read related article: SEOBROTHERS Wins Casino Affiliate of the Year 2025