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Wicked Games integration with Hub88 expands its global reach, delivering its full game portfolio to top operators via a powerful, seamless aggregation platform. Wicked Games has completed its integration with Hub88, one of the industry’s leading aggregation platforms, that sees the studio’s full portfolio made available to a vast global network of operators. The partnership marks a significant step in Wicked Games’ commercial expansion, enabling seamless distribution to hundreds of operators and some of the most recognisable brands in global iGaming. Through Hub88’s established network and single-API architecture, Wicked Games can deliver its growing catalogue directly to partners worldwide with speed, reliability, and consistency. Hub88’s platform supports unified content access and a streamlined deployment ensuring operators can activate Wicked titles efficiently across regulated and emerging markets. With its signature blend of dark humour, bold themes, and clean mechanical execution, Wicked Games joins an aggregator ecosystem trusted by top-tier operators globally. Khadija El Abi, Head of Partnerships at Wicked Games, said: “Hub88 has built one of the most respected aggregation ecosystems in the industry. “ This integration gives us the reach we need as we scale through 2026. It connects our portfolio to a global operator network and positions Wicked Games for stronger commercial momentum from day one.” Ollie Castleman, Managing Director at Hub88, said : “Wicked Games has quickly become one of the most distinctive studios to watch. “Their creative direction and strong production roadmap make them a valuable addition to our platform. We look forward to supporting their rollout across our operator base.” Read related article: Wicked Games Integrates Tequity Remote Game Server

Discover how White Hat Studios launch Amplify Suite, a powerful engagement ecosystem combining gamification tools, bespoke content and scalable solutions for US iGaming growth. White Hat Studios, a dedicated US iGaming market supplier, has launched Amplify Suite, a comprehensive engagement ecosystem designed to give operators flexibility, creative autonomy, and measurable commercial impact. Amplify consolidates the provider’s promotional tools and proprietary content into a fully connected, scalable framework, equipping operators with a diverse range of performance-enhancing solutions engineered to maximise growth across regulated US markets. Built on an API-first foundation, the suite incorporates White Hat Studios’ Engage promotional engine, comprised of tools such as Win Spins, Super Mode, and Triggers, alongside its award-winning Progressive Jackpot networks. This services an increasing demand for advanced gamification tools, enabling operators to stimulate user activity and drive sustained engagement. These promotional tools are complemented by the studio’s first-class content portfolio. With a track record of creating custom products for tier-one operators, Amplify Bespoke will build on this momentum to deliver bespoke slots that support deeper brand integration and exclusive IP ownership. Amplify Franchises transforms standalone hits into enduring game families, exemplified by the US-renowned 7s Fire Blitz™ series. By leveraging player familiarity and brand loyalty, franchises consistently drive momentum upon launch and can reignite traction across a game brand. The suite is further strengthened by Amplify Omni, enabled through the studio’s landmark distribution agreement with Gaming Arts. The partnership facilitates the conversion and distribution of White Hat Studios content across US land-based casinos, while also supporting the transition of land-based titles into regulated online markets for the first time. This powerful two-way content pipeline enhances the ecosystem, allowing US brands to engage and convert players seamlessly between casino floors and digital platforms. The launch of Amplify represents a significant milestone in White Hat Studios’ strategic evolution, connecting its full product portfolio within a single, unified framework. Custom-built for US markets, the suite is set to redefine how operators engage their audiences and elevate commercial performance. Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey. "By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.” Read related article: White Label Casinos Launches White Label Sportsbook

SBC Summit Malta 2026 expands its agenda with new leadership and culture workshops, offering insights, networking and skills to help gaming professionals stay future-ready. SBC Summit Malta 2026 is expanding its conference programme with the introduction of a workshop room focused on workplace culture, public communication and professional development.   As public expectations of the gaming industry rise, company culture and leadership standards carry greater weight than ever. How companies support their teams and act under pressure directly influences how they’re perceived and trusted.   This year’s educational programme spans three stages, with panel discussions on day one and hands-on workshops on day two, alongside two additional workshop rooms. The workshop room in focus will cover Purpose, Policy & PR  on Wednesday 29 April and Future Ready Leadership: Tech, Talent & Transformation on Thursday 30 April.   The emphasis on workshops was a deliberate choice. Topics like culture, policy, and talent development benefit from a more personal, in-depth format, where attendees are encouraged to interact with experts and address real challenges head-on.   “In chasing profits and burying their heads in operational priorities, companies often forget that they need to look internally in order to grow externally,” said Rasmus Sojmark , Founder and CEO of SBC. “How you support your people, communicate, and lead creates a strong foundation, and everything else, including profitability, will follow naturally.”   The Purpose, Policy and PR explores how gaming companies are strengthening culture and communication at a time of increasing scrutiny. Sessions will cover supporting employees through workplace challenges, addressing addiction and recovery, introducing AI without eroding trust, embedding ESG into day-to-day operations, and navigating public messaging with clarity and confidence.   Workshops include:  Crisis Comms Masterclass: Who Got It Right? ESG Beyond the Tick Box: Turning Purpose into Profit AI in HR: Empowering Teams, Not Replacing Them The Hidden HR Challenge: Addiction, Recovery and Support in Gaming Media & Messaging: From Sales to Storytelling in a Restricted Ag e     Future Ready Leadership: Tech, Talent and Transformation shifts focus to how the industry can and future-proof its workforce. Sessions will explore emerging skill priorities, the qualities of resilient leadership, and the career pathways companies are building to attract, retain and develop talent.   Workshops include:  Breaking Barriers, Building Futures Resilience in Leadership Future-Proofing Your Career: The Skills, Roles and Opportunities Shaping the Next Workforce Experts appearing across workshops include Reija Airas (EVP, People, Culture and Communications, Veikkaus), Roberta Buhagiar (Learning and Development Specialist, Gentoo Media), Caroline Butler (Head of Global Markets, Initiate International), Emma-Elizabeth Byrne (Head of Publishing, Gentoo Media), Alina Famenok (Growth & Partnerships Expert, Former CEO Already Media), Christopher Grech Bonett (Founder, R77 Elitetalent), Brian Christopher (CEO and Creator, BC Ventures), Liesbeth Oost (Head of ESG, JOI Gaming), Julia Weygandt (Board of Directors, Global Gaming Women), and JP Xuereb (HR Director, HIT Gaming).   SBC Summit Malta 2026 will take place from 28–30 April at the InterContinental Malta, bringing together 6,000 industry professionals. Beyond the conference programme, attendees can take advantage of extensive networking opportunities across the exhibition floor and at dedicated off-site events.   Get Your Tickets to SBC Summit Malta   Secure your spot at SBC Summit Malta with our exclusive VIP Event Pass . Priced at €600, you’ll gain access to everything SBC Summit Malta has to offer, including three days of networking, conference, and exhibition.   Want an Expo+ Pass ? It’s yours for €150.   If you are an operator or affiliate , you can apply for a free pass! Operators can apply for a complimentary pass here. Affiliates can apply for complimentary passes here . Read related article: SBC Summit Malta: Explore Payments Innovation Trends

BETER partner with LV BET to deliver fast-betting esports and sports content, enhancing live streaming, real-time odds and player engagement across global markets. BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has partnered with LV BET, a Polish sportsbook operating in several countries worldwide. Through this partnership, LV BET players now have access to BETER’s full suite of fast-betting content for both esports and sports, including its exclusive ESportsBattle series and Setka Cup table tennis tournaments. The integration was completed via FeedConstruct, which partnered with BETER earlier in 2025.   BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for over 700,000 fast-paced esports and sports events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.   Chuck Robinson , CRO at BETER , said: "We are pleased to partner with LV BET and further strengthen our position as the go-to provider of fast-betting content for operators in Europe and beyond.   “LV BET is the kind of operator we like to work with. It is innovative and wants to offer its players new and exciting betting products and experiences. Our superior content offers just that and has proven successful in markets worldwide.   "We look forward to seeing LV BET’s players engage with our content and to a fruitful partnership for years to come."   Jarosław Grochowski, Sportsbook Product Owner at LV BET,   added : “From day one, we have positioned our brand at the cutting edge of sports betting and it means identifying and working with innovative providers such as BETER to bring the latest betting experiences to our players.    “The demand for fast-betting has never been higher, and in BETER, we have a partner that is a pioneer of this content with its ESportsBattle and Setka Cup tournaments very much in a league of their own. This deal ensures we can stay ahead of the curve and exceed player expectations.”   Arsen Baghdasaryan, CCO at FeedConstruct, commented:  “We are proud to support BETER in its partnership with LV Bet. At FeedConstruct, we focus on delivering scalable, high-performance technology that reduces integration time and ensures stable content distribution at scale. This collaboration reflects our commitment to helping content providers expand commercially while equipping operators with reliable, revenue-driving solutions.” Read related article: BETER Partners with Turbo Stars to Expand Gaming Reach

EvenBet Gaming expand poker offering with side games designed to boost engagement, adding Baccarat and Hold’em Guess’em for new revenue and seamless poker table entertainment. EvenBet Gaming, a leading developer of online gaming software and solutions, has expanded its poker offering with the launch of two in-house developed side games designed to increase player engagement and generate additional revenue streams for operators. The new titles, Baccarat and Hold’em Guess’em, introduce fresh gameplay options that can be enjoyed directly at the poker table between hands, during breaks or while waiting for a new round to begin. Both games are available across desktop and mobile devices, allowing players to seamlessly switch between poker and side entertainment without interrupting their session.   Baccarat brings one of the world’s most recognisable casino games to the poker platform. The classic Player versus Banker card game allows players to bet on predefined outcomes with fixed payouts, with all card-drawing decisions handled by a random number generator. The game can be opened in a separate window and revisited at any time, making it an ideal low-attention side activity during poker play. For operators, it introduces a new revenue model, complete with a fully customisable house edge to tailor the experience to each company’s strategy.   Alongside the classic casino favourite, EvenBet Gaming has also launched Hold’em Guess’em, a unique single-player title created in partnership with BetChill. The game introduces an original mechanic, allowing players to predict the winning hand in a Texas Hold’em deal. The fully automated format calculates odds based on the real-time win probability and the house edge set at table creation. Players simply place bets on the outcome, with payouts and betting limits recalculated automatically and the potential win displayed instantly. By combining familiar poker concepts with a simple prediction mechanic, Hold’em Guess’em is designed to appeal to both traditional poker players and casino audiences.   With the launch of Baccarat and Hold’em Guess’em, EvenBet Gaming now offers three proprietary side games within its ecosystem, joining Cowboy Hold’em, which debuted in 2025. The additions further strengthen the company’s growing product portfolio, which also includes recent innovations such as Spins Poker and One Click Poker, all designed to enhance engagement and diversify monetisation opportunities for operators.   Dmitry Starostenkov, CEO at EvenBet Gaming, said : “Side games are an effective way for operators to generate additional poker revenue while keeping players engaged throughout their sessions.   “Baccarat is one of the most popular casino games in the world and has particular appeal among players in Asia, while Hold’em Guess’em brings an entirely new mechanic to the market. Together, they broaden the entertainment options available on our platform and help operators reach new audiences beyond traditional poker players.” Read related article: EvenBet Gaming Launches Spins Poker to Boost Engagement

Join the TIME TO WIN affiliate tournament by Boomerang Partners for top rewards, sports campaigns and exclusive AC Milan experiences. Discover how affiliates can win big. The halfway point of the TIME TO WIN affiliate tournament , organized by Boomerang Partners , is approaching. Until March 31st , participating teams can complete five types of tasks and accumulate points to gain access to five draws for valuable prizes. The company is offering unique experiences and rewards, thanks to its status as an Official Regional Partner of AC Milan : ranging from a trip to Milan for a top-tier Serie A match against FC Juventus to an exclusive visit to Milanello powered by Clivet, AC Milan’s training ground.   The perfect time to join the TIME TO WIN tournament   Affiliate teams that haven’t yet joined the TIME TO WIN tournament can do so at any time. And right now is the perfect moment to jump in – the March sports calendar is packed with top-tier tournaments. Sports-focused affiliates can leverage this by tackling the task of driving new sports users for brands in Boomerang Partners’ client portfolio. The more points they earn, the higher their chances of qualifying for the prize draws. These prizes include exclusive TIME TO WIN merch packs , official AC Milan jerseys signed by players , a trip to the AC Milan v Cagliari home match , a trip to the AC Milan v Juventus home match complete with exclusive behind-the-scenes access , and an exclusive trip to AC Milan’s legendary Milanello powered by Clivet training base .   Here are just a few examples of promising tournaments for participants in the TIME TO WIN competition:   March 10-12 and 17-19: UEFA Champions League  Round of 16 matches March 12-13 and 19-20:   UEFA Europa League  and Conference League  Round of 16 matches March 25: The MLB season kicks off with San Francisco Giants v New York Yankees at Oracle Park , the world’s premier baseball league March 15-29: The Miami Open , one of tennis’s elite events, takes place The NHL  and NBA regular seasons are approaching their decisive phases – by the end of March, the playoff picture for many teams should become clearer.     Given that March is packed with sports tournaments, affiliate teams can avoid traffic drops by effectively switching their audience from one competition to another . To do this, they need to encourage migration, for example, from football to tennis by highlighting major tournaments, daily express bets, and simple markets. Successfully managing this helps affiliates reduce churn and retain traffic across sports.   Timing is key during a busy sports season. Therefore, preparation and attention to detail are essential for affiliates. Affiliates can benefit from using performance dashboards  to track campaigns by geographical region, device, and traffic type, maintain a content calendar for Pre-, Live-, and Post-event pushes , and regularly review conversion and traffic data  to refine audience targeting and offer selection. Interested affiliate teams (especially TIME TO WIN tournament participants) can find more useful tips in the Calendar.     Darina Sharban, Affiliate Team Lead at Boomerang Partners: “We expected a strong start to the tournament, but the level of participant activity has still impressed us. We’re seeing interest across all five task types and are confident the competition for the prizes will be fierce. It’s great that we can offer our affiliate partners such unique prizes, like the trip to Milanello. Good luck to everyone!”   Only ___ days remain until the end of the tournament – it concludes on March 31st. Every day, the participants are racking up more points. Now is the time to make your move. Read related article: TIME TO WIN Affiliate Tournament by Boomerang Partners

Incentive Games partner with The Rank Group Plc to launch real-money mobile games in the UK, boosting player engagement with fast-paced crash, tower and arcade titles. Leading B2B games provider Incentive Games, through its real-money gaming division, Incentive Studios, has announced a new partnership with The Rank Group Plc, a major international gaming, leisure and entertainment company.    This collaboration will bring Incentive Studios’ portfolio of real-money games to The Rank Group’s brand portfolio, reinforcing Incentive Games’ growing presence in the UK following its recent UK Gambling Commission licence acquisition.   The partnership reflects Incentive Games’ commitment to creating standout, mobile-first game experiences across the real-money sector. By combining The Rank Group’s established reach with Incentive Studios’ innovative approach to game design, players will gain access to fast-paced Crash, Tower and Arcade-style games that have already found success in international markets.   Ahmed Baker, Chief Commercial Officer at Incentive Games , said, "Partnering with The Rank Group is an exciting next step for Incentive Studios. Their strong presence in the UK market allows us to bring our real-money games to a wider audience while showcasing research, creativity and expertise that underpin every title we create."   Nolan Frendo, Head of Content at Rank Group , said, “The launch will see Incentive Studios’ first titles rolled out across Rank Group brands in Q1. These games are designed to capture player attention, support partner success, and provide dynamic entertainment experiences tailored to real-money players.” Read related article: Incentive Games Partners With bet365 in Global Expansion

SBC Summit Rio 2026 unites the betting and gaming industry in Brazil, highlighting market growth, regulation insights and networking opportunities. Discover key event highlights. SBC Summit Rio 2026 marked another growth milestone for the event, bringing together the betting and gaming industry at a pivotal moment for Brazil’s market as stakeholders reflected on the first year of operations under the country’s newly implemented regulatory framework.   The third edition of the event, held on 3–5 March 2026 at Riocentro, welcomed 15% more attendees year-on-year , reinforcing SBC Summit Rio’s position as the industry’s leading early-year meeting point in Brazil.   For many attendees, the event served as an opportunity to understand where the market is heading. Santiago Indart, Head of Affiliates at BetMGM Brasil , said: “Here we can measure the temperature of the market. SBC sets the trends at the Rio event, and the know-how that comes out of this event will certainly help BetMGM.”   Growth was particularly strong among key industry audiences, with operator attendance up 16% and affiliates up 26.7% , including the increasingly influential creator-driven segment. Audience quality also improved significantly, with senior-level decision makers accounting for 38.7% of attendees, up from one in four last year.   Carla Dualib Sonnewend, LATAM Business Development Manager at SOFTSWISS , said this translated into high-quality conversations across the show floor: “The discussions and meetings we’ve had have been exceptional. I was genuinely impressed.”   The event also demonstrated a strong international reach. While 60.78% of attendees were based in Brazil , the remaining participants travelled from over 100 countries , highlighting SBC Summit Rio’s growing role as a global meeting point for stakeholders interested in the country’s market. Andreas Ditsche, CEO of iGaming.com , highlighted the value of travelling to the event: “It’s important to be on the ground and sense the mood of the market. People do business with people, and it’s important to meet face-to-face.”   The conference agenda reflected the industry’s shift from regulatory uncertainty to operating within a formal framework, with discussions focused on sustainable growth and long-term development.   Delivered by 250+ experts across three stages , the programme covered leadership, technology, payments, marketing and affiliation, offering a comprehensive view of the market’s future.   Government and regulatory voices also played a key role, with representatives from the Ministry of Finance, Ministry of Sports, and the National Advertising Self-Regulation Council (CONAR), among others, sharing guidance on best practices and insight into the regulatory thinking shaping the market.   Plínio Jorge, President of ANJL , said the event demonstrated strong collaboration between regulators and industry: “The conferences bring together regulators and industry stakeholders, showing the regulator’s commitment to sharing information with the market.”   Industry operators also played a key role in the discussions, with representatives from BetMGM Brazil, Betano, Stellar Gaming, Flutter Brazil, EstrelaBet, Caixa Loterias and Keno Loteria among those taking the stage to share their perspectives on operating in Brazil. The programme also featured a keynote from Chris Kypriotis, former CEO of Nike Brazil , sharing leadership insights from his time leading the brand in Brazil.   The exhibition floor remained busy until the final hours of the event, with exhibitors benefiting from strong foot traffic.    Fellipe Fraga, CBO at Stellar Gaming , credited the show floor layout: “The stands are easy to locate and the traffic flow between booths works very well, which gives brands great visibility.”    Ricardo Peixoto, Country Manager Brazil at Sofascore , echoed the value of exhibiting: “SBC events always deliver the best results. It’s always our first choice when deciding where to be present.”   SBC Summit Rio delivered a strong hospitality experience, from early badge pick-up and an on-site food festival to shuttle services from partner hotels and evening networking events. It also welcomed Brazilian football legend Ronaldinho Gaúcho , who attended in partnership with Grupo OTG , OTG Partners and R10 Score . The Opening Party at Rio Beach Club featured jet skis, Brazilian barbecue and beach sports, while Infinity Rio closed the week with Marc Vedo and Brazil’s Öwnboss behind the decks.   Attendees also praised the organisation and overall experience. Eduarda Lopes , CEO of Keno Loteria , said the event was “very well organised in every aspect… when you arrive, you feel welcomed and well treated.”   For Fabio Tiberia, VP of Brazil at VBET , the event’s reliability stood out: “If I had to describe SBC in two words, it would be consistency and credibility.”   Rasmus Sojmark, CEO and Founder of SBC , thanked the industry for its support and highlighted the market’s momentum: “A huge thank you to everyone who exhibited, sponsored and attended SBC Summit Rio. The feedback makes it clear that Brazil’s market is only just getting started, and we’re proud to provide a platform that supports its growth.”   SBC Summit Rio will return on 2–4 March 2027, once again gathering the industry in Brazil to discuss the future of the market. To get involved as an exhibitor or sponsor, contact the SBC sales team at sales@sbcgaming.com . Read related article: Brazil Betting Market Leads SBC Summit Rio 2026

Yggdrasil partners with Iron Heart Games to expand its YGG Masters program, delivering cinematic slot content, innovative mechanics and wider global distribution. Yggdrasil has added a fresh, ambitious new provider to its roster of YGG Masters partners in the form of independent slot supplier Iron Heart Games, as the program continues attract leading boutique studios, delivering exclusive content from some of the industry’s best game developers. Iron Heart is bringing a new focus on math and volatility, with each title built around cinematic themes, distinctive characters, and memorable soundscapes. Combining narrative progression with strong visual graphics, the studio’s first few games are set to fit seamlessly within Yggdrasil’s mythology-driven content portfolio. As part of the YGG Masters program, Iron Heart Games will gain access to all of the supplier’s Game Engagement Mechanics (GEMs) to incorporate into its content, as well as a complete route to market via Yggdrasil’s distribution network. Iron Heart Games becomes the 24 th studio to join the program, which has enabled boutique providers to use Yggdrasil’s technology to develop best-in-class titles that have driven success in global markets, incorporating a diverse range of themes, styles, and math models. Zoe Bird, Head of Masters at Yggdrasil, said: “At Yggdrasil, we love working with bold, independent studios that want to do things a little differently, and that is exactly what we see in Iron Heart Games. “Iron Heart Games’ creativity coupled with our leading technology and tools makes this partnership a winning combination that sees us strengthening our successful and growing YGG Masters offering.” Clara Steffen, Managing Director at Iron Heart Games, said : “Partnering with Yggdrasil marks a defining milestone for Iron Heart Games. We’ve built our studio around disciplined game design, strong math, and cinematic storytelling and Yggdrasil gives us the scale and infrastructure to bring that vision to a global audience. “Through YGG Masters, we can stay focused on crafting standout titles while leveraging a distribution network that is second to none.” Read related article: Yggdrasil Partners with NOVOLINE to Expand in Germany

LCKY Group appoint Alex Manning as Group CTO, strengthening tech leadership to drive innovation, scale digital transformation and support global growth plans. LCKY Group has announced it has appointed Alex Manning as Group CTO following this year’s important strategic rebrand.  Formerly known as Glitnor Group, the entrepreneurial-led business started a new phase of its evolution in January by changing its name to LCKY Group – a move designed to better encapsulate the strong brands that currently sit under its umbrella while also paving the way for future growth.   Alex’s unveiling as new Group CTO is the first major appointment following the rebrand. With over 25 years of experience working in the Fintech and iGaming industries, Alex is a specialist in scale-ups and digital transformations who will bring fresh perspectives and leadership to the group.   As the former CTO of iGaming at Light and Wonder, Alex led the engineering team through a complete transformation to a product-led, cross functional delivery model, building several first-of-a-kind products while also overseeing several new market entries over the space of four years.    Richard Brown, Group CEO at LCKY Group, said: “Everyone at LCKY Group is absolutely thrilled to have Alex on board at what is undoubtedly a key moment in the ongoing evolution of our business. Alex joins us with vast experience of working in regulated markets across Fintech and iGaming, and this expertise combined with his exceptional track record for delivering smooth scale-ups and digital transformations make him ideally suited for the role of Group CTO.”   Alex Manning, Group CTO at LCKY Group, said: “I’m very excited to be joining LCKY Group at a time when the company is laser-focused on building broader international resonance and appeal in core regulated markets. As new Group CTO, my number one priority will be building on the amazing culture that already exists within the group to create a high-performance environment where teams flourish, innovation thrives and each in-house brand gets the spotlight it deserves.”  Read related article: Xpoint appoints Shaan Devaraj as Chief Technology Officer

Hub88 partner with Fun Fiesta to expand its global game portfolio, bringing slots, crash, arcade and fish shooting titles to operators for stronger engagement and retention. Hub88 has expanded its global content offering through a new partnership with game studio Fun Fiesta to add the provider’s diverse portfolio of slots, arcade, fish shooting, crash and table games to its aggregation platform. The agreement will see Fun Fiesta’s titles integrated into Hub88’s platform, allowing global operators in the aggregator’s network to seamlessly access a wide range of engaging and high-performance content. Fun Fiesta is known for delivering visually engaging and widely appealing gaming experiences, with its growing portfolio now surpassing 80 titles, including Bonus Mania Deluxe, Irish Coins Lock 2 Spin and a range of fish shooting games. Certified and licensed across more than 15 jurisdictions, Fun Fiesta supports multiple languages and currencies and delivers fast-loading games through its scalable, high-performance backend. The provider’s flexible technology and strong focus on user experience make it a valuable addition to Hub88’s ecosystem. The partnership reinforces Hub88’s commitment to continuously strengthening its aggregation platform with innovative developers around the world, helping operators diversify their lobbies and boost retention. Ollie Castleman, Managing Director of Hub88, said: “Expanding the breadth and quality of content available through our aggregation platform remains a key focus this year. “Fun Fiesta brings a catalogue of visually engaging titles that will enhance the variety of experiences our partners can offer. We’re pleased to welcome them to our network and look forward to delivering up to 12 new titles from them each month.” David Marks, Head of Sales at Fun Fiesta, said: “Fun Fiesta is excited to announce a new partnership with Hub88 and their amazing team, expanding the distribution of our gaming content through their leading aggregation platform. “This collaboration will enable us to reach new markets while offering Hub88 partners fresh and engaging game titles.” Read related article: Hub88 Partners with LuckyDraw for Player Engagement

Genius Sports Limited partner with Svensk Elitfotboll to deliver official data and low-latency video, enhancing live betting experiences and global football engagement. Genius Sports Limited (“Genius Sports”) has expanded its official data partnership with Svensk Elitfotboll (“SEF”), the governing body for Sweden’s top two soccer divisions, to include official, low-latency video that will power its award-winning BetVision product.   Through its exclusive partnership with the European Leagues, Genius Sports holds the rights to capture and commercialise official data from the Allsvenskan and Superettan competitions, with licensed sportsbooks globally. Now, through its expanded partnership with the SEF, Genius Sports will also gain access to low-latency video content.   BetVision transforms live betting by combining live streams with integrated betslips, rich, AI-powered player stats, and micro markets – all within a single interactive experience that is proven to increase average stake size, time-in-stream and player retention.   BetVision features content from Serie A, Ligue 1, Brasiliero Série A, Dutch Eredivisie, Turkish Süper Lig, UEFA Champions League qualifiers and dozens more leading football competitions.   The 2026 Allsvenskan season kicks off on Saturday 4 April and runs till November, providing sportsbooks with valuable content throughout the summer alongside the upcoming World Cup.   This partnership ensures that Swedish football content is integrated into the world’s largest sportsbooks, maximising the commercial footprint of the league.   “Our partnership with Swedish football is an important addition to our premium European football offering while helping to connect their competitions with new audiences worldwide,” said Steven Burton, Chief Partnerships Officer at Genius Sports. “The ability to combine highly accurate official data with live video streaming within BetVision creates an unparalleled value proposition for our global sportsbook network.”   “Securing a partner that can manage both our data and betting video streaming rights with such technical expertise is vital for our future growth,” said Henrik Berggren, General Secretary of SEF. “This partnership with Genius Sports provides the long-term stability and global reach we have been seeking. Their investment in our league is a clear signal of the rising prestige of Swedish football, and we look forward to a successful collaboration that brings our game to new audiences worldwide.” The partnership follows a comprehensive strategic review of SEF’s international data and video rights, carried out in collaboration with its advisor, Commercial Sports Media. Read related article: Genius Sports Launches BetVision for Soccer: Next-Level Betting