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  • MightyTips Partners With AmunRa to Expand Asia Presence

    MightyTips partners with AmunRa to grow its presence in Asian iGaming markets, delivering localized content, trusted reviews, and high-quality player traffic. Discover more. MightyTips announces a new partnership with AmunRa, marking a milestone in expanding its footprint across key Asian iGaming markets. The collaboration is focused on boosting brand awareness, delivering high-quality traffic, and engaging players through targeted content. Under the agreement, MightyTips will work closely with AmunRa to develop localized reviews and SEO-focused content tailored to Asian audiences. The cooperation is designed to increase AmunRa’s visibility while providing players with reliable information and a seamless gaming experience. Eugene Ravdin, Head of PR at SEOBROTHERS, commented: "AmunRa is a brand that clearly understands the importance of strong positioning and user trust in competitive Asian markets. By partnering with AmunRa, we’re combining our expertise in content and traffic acquisition with a platform that is committed to quality, transparency, and long-term growth." AmunRa offers a diverse portfolio of casino games, modern design, and user-friendly functionality aimed at meeting the expectations of Asian players. With a focus on responsible gaming, secure payments, and multilingual support, the brand continues to grow its presence across regulated and emerging markets in Asia. Yurii, Senior Affiliate Manager at AmunRa added: "Partnering with MightyTips represents a strategic milestone for AmunRa. Their expertise in search engine optimization and high-quality content creation empowers us to strengthen our digital presence and significantly elevate the trustworthiness of our brand. MightyTips delivers highly targeted, conversion-driven leads and helps us build long-lasting relationships with audiences genuinely interested in our offering. We are confident that even greater achievements lie ahead as our collaboration will grow." Read related article: MightyTips Partners with Cwinz to Expand in Asia

  • ENJOY Partners With SoftGamings to Expand Global Reach

    ENJOY partners with SoftGamings to expand global reach, bringing its popular slot and live casino games to a leading aggregation platform. Discover what this means for operators. ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms. The deal sees ENJOY’s content, including standout releases Hotfire Diamonds , Bison Strike and Grand Lightning , made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets. The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact. Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment. “SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.” Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability. “Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.” Read related article: ENJOY Partners with GR8 Tech to Expand Global Casino Reach

  • Tequity Partners With iBankroll to Power Scalable iGaming

    Tequity partners with iBankroll to combine high-performance Originals with smart liquidity support, helping operators scale faster with bigger limits and smoother gameplay. Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly. The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement. By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.  Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value. With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.  The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology. Dominic Sawyer, VP Growth at Tequity, said:  “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.” Hayden Bowman, Co-Founder of iBankroll, added:  “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.” Read related article: Elantil completes lightning-fast integration with Tequity

  • Boomerang Partners Earns Major Industry Award Nominations

    Boomerang Partners earns multiple major industry award shortlisting, marking a standout start to 2026. Discover why this leading affiliate agency is gaining global recognition. Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards , and  Global Gaming Awards EMEA . Winners will be announced during the iGB and ICE Barcelona   2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth,  81-L10 .   For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for: International Gaming Awards: Affiliate Marketing Campaign of the Year Charitable Community Award (Golden Boomerang Awards - Charity)   European iGaming Awards: Charity Award (Golden Boomerang Awards - Charity) Affiliate Company Of The Year Best Live Event Marketing Campaign (Golden Boomerang Awards)   Global Gaming Awards - EMEA 2026: Affiliate Program of the Year What’s next   Boomerang Partners  will celebrate its fifth anniversary in 2026 . The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world .   Currently, Boomerang Partners has over 3,000 affiliate partners  and 13+ brands in its client portfolio. The company is the  Official Regional Partner of AC Milan , and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the  Golden Boomerang Awards . In fall 2025, the Golden Boomerang League , its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025: ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025 ‘Social Media Campaign of the Year’ at the SBC Awards 2025 ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025 And Boomerang Partners affiliate team lead, Kristina Shkredova , won the award for Best Affiliate Manager AskGamblers 2025.   How many awards will Boomerang Partners  win in January? - Follow the official website and social media of the company, so as not to miss anything. Read related article: Boomerang Partners and AC Milan to launch ‘Time to Win’

  • BGaming Highlights Aviamasters™ Success in Landmark Year

    BGaming celebrates a standout year led by its viral hit Aviamasters™, showcasing big growth, new markets, and award-winning content. Explore the studio’s 2025 success. Popular iGaming content provider BGaming is proud to celebrate what has been a transformative 12 months of high altitudes and smooth landings, powered by its viral hit Aviamasters™, multiple award victories, outstanding business results, and much more.    As the year draws to a close, BGaming’s numbers tell an impressive story defined by growth, innovation, and unique content creation. The company demonstrated solid growth in 2025, achieving +42% GGR growth, a +46% increase in total bets, and a +35% rise in bet amount.    It has been a year of continued expansion, with the content provider launching in eight new markets: Brazil, Peru, Colombia, Sweden, the Netherlands, Italy, South Africa, and Lithuania.    This expansion has also been accompanied by 1,845 new partnerships, including those with leading names such as Light&Wonder, Betcris, Pixbet, Believe, Pokerstars, IGP, Ganaemcasa, Sportium, Eurobet, and many others.    One of the biggest reasons for the studio’s continued success throughout 2025 is its impressive gaming output. This year, the studio surpassed 100 games in its main portfolio, including titles such as Hot Chilli Bells, Wild Wick, Merge Up 2™, and many others, as well as 12 publishing releases, including Clucking Hell and Star Trek: The Next Generation.   This success was driven by standout titles that resonated with players worldwide. BGaming's top games by bets count in 2025 included Burning Chilli X, Wild Tiger, Plinko 2, Aviamasters, and Hot Chilli Bells.   Beyond these offerings, BGaming has also delivered 115 exclusive releases for its partners in 2025, cementing its position as one of the most active bespoke content developers in the industry.  House of Sins, a collaboration with actor Johnny Sins for 1Win, was one of the studio’s most daring titles to date. At the same time, Chingiz: Furious Fist saw them step into the ring with 17-time world champion fighter Chingiz Allazov. Other hits included Joker’s Cash & Joker’s Cash Megaways for the Argentine project ganaencasa.win , and Diner War for industry-leading operator, Stake.    BGaming also celebrated Aviamasters™ first year on the market in August. The hugely popular casual game continues to defy expectations, shattering records and remaining a viral hit among streamers and players.    It has also been a year of giving. BGaming is a company dedicated to giving back to the communities it operates in, and this is reflected in its charitable donations and community events. The company held four charity projects across Brazil, Malta, and Italy, totalling a combined €30,000 in contributions. It also raised an astonishing €200,00 for DAR Bjorn in Malta through a Charity Gala event.    A year of hard work has not gone unrecognised, though. The studio secured nine award wins across the SiGMA, SBC, IGA, and EiGE events, including Best Game Studio, Best Gaming Experience, and Game of the Year.    Marina Ostrovtsova, CEO at BGaming  said, “ 2025 has been an award-winning year for BGaming, and I’m proud of everything the BGaming team has managed to achieve.    In a year that marked our seventh anniversary, the studio has gone from strength to strength. We’ve shown how BGaming continues to evolve, growing beyond a game provider into a publisher, collaborator, and global content creator. Our journey this year has been one of ambitious takeoffs, confident flights, and smooth landings — all made possible in collaboration with our partners and team. We have also been able to give back to the communities that have embraced us and shown love for our products, and this is something we are committed to doing moving forward.   While 2025 has been a massive year for us, we don’t intend on slowing down anytime soon, and 2026 will be even bigger and better.” Read related article: BGaming Marks First Anniversary of Aviamasters™ Success

  • Altenar Appoints Jacob Portelli as New Sales Manager

    Altenar appoints Jacob Portelli as Sales Manager, boosting its global growth strategy across Asia and Africa. Discover how his expertise strengthens the sportsbook’s expansion. Altenar has appointed Jacob Portelli as Sales Manager, strengthening the sportsbook provider’s commercial team as it continues to target growth in Asian and African markets.   Portelli brings five years of iGaming experience, most recently serving as Business Development Manager at Celestar Malta. He has previously held business development and customer success roles at OKTO, WizPro Consulting Ltd and GA Tech, providing payment solutions to operators, aggregators and platforms across Southeast Asia, Africa, LatAm and Europe.   In his new role, Portelli will focus on developing Altenar’s presence across Asia and Africa, building long-term partnerships and delivering tailored solutions that add measurable value to operators in these high-growth areas.   Altenar has enjoyed significant success in Africa over the past 12 months, acquiring its South African licence in December 2024 before appointing Brendon Jeacocks as Regional Director for the market in July.   Portelli’s appointment reflects Altenar’s commitment to further investing in experienced professionals who understand the commercial demands of modern sports betting in emerging markets.    Jacob Portelli, Sales Manager at Altenar, said: “Having admired Altenar for some time, it feels truly rewarding to now be part of such an innovative and energetic team.   “I take pride in being proactive, collaborative, and results-driven; qualities I believe will complement the great work already being done at Altenar whilst building long-term partnerships and delivering solutions that add real value to our clients.”    Charlie Williams, Commercial Director at Altenar, said: “We’re delighted to welcome Jacob to the Altenar team. With deep experience across multiple target markets, including Asia and Africa, we believe he is the perfect addition to our regional growth efforts.” Read related article: Altenar Appoints Brendon Jeacocks as Regional Director

  • RubyPlay Earns ISO/IEC 27001:2022 Certification Milestone

    RubyPlay secures ISO/IEC 27001:2022 certification, showcasing its strong commitment to security, compliance and global growth. Learn how this milestone strengthens trust. RubyPlay, a leading multi-studio iGaming development provider, has been awarded the internationally recognised ISO/IEC 27001:2022 certification, highlighting its ongoing commitment to compliance and operational excellence.   ISO 27001 is regarded as the leading global standard for information security management. Its rigorous requirements reinforce robust cybersecurity, data protection and risk-management practices, and it is widely trusted by regulators across multiple jurisdictions.   Receiving this certification demonstrates RubyPlay’s dedication to maintaining the highest standards of security while supporting its long-term strategy to expand into regulated markets worldwide.   The accreditation is also a foundational requirement for entry into several key jurisdictions, further strengthening the company’s position as a leader in information security and cyber best practices.   The accomplishment builds on RubyPlay’s momentum following recent market launches and regulatory approvals in North America and other strategic regions. As the company continues to expand via its new multi-studio ecosystem, being ISO 27001 compliant ensures that RubyPlay’s partners, and their players, benefit from a secure, reliable and future-ready operational environment.   Amanda Slonzon, VP of Compliance and Regulatory Strategy at RubyPlay, said: “Receiving ISO 27001 certification is a testament to the hard work of teams across RubyPlay, in particular the collective efforts of our Compliance, Operations and Engineering teams, whose tireless work and dedication were instrumental in reaching this milestone.   “This achievement reinforces our unwavering commitment to maintaining best-in-class security and compliance standards as we scale globally. Our partners and regulators place immense trust in us, and this accreditation not only validates our practices but strengthens the foundation on which we continue to innovate and grow.” Read related article: Firesand Renew ISO/IEC 27001 Certification for Security

  • Elantil Partners with Just Slots to Boost Marketplace Content

    Elantil partners with Just Slots to expand its marketplace with bold, feature-packed games. Discover how this collaboration brings fresh slot experiences to operators. Elantil, the pioneering platform solutions provider aiming to redefine the way operators and suppliers do business, has announced it has formed a new partnership with up-and-coming software provider, Just Slots, that will further extend its marketplace line-up.   Founded in 2023, the Malta-based company has already established itself as one of the iGaming industry’s most in-demand software studios due to its progressive approach to slot design, which combines bold, character-driven visuals  with exciting features to provide a more engaging user experience.   Driven by a seasoned team of industry experts, Just Slots is focused not only on developing immersive games, but also on ensuring that these high-quality titles are delivered seamlessly and efficiently to its partners so that real value can be provided across the entire iGaming ecosystem.   As a result of the company’s integration into Elantil’s Marketplace, operators will now be able to add popular titles like Shogun Skylord and Unholy Mystery to their existing line-ups, with Elantil’s unique approach to partnerships guaranteeing they find the perfect deal for their business goals.   With operators being free to contact the supplier directly to form their own custom agreements, Elantil doesn’t dictate the terms of contracts and never charges any hidden fees, giving operators the freedom and flexibility to find an arrangement that can truly support their strategic ambitions.   John Debono, Chief Technical Officer at Elantil,  said: “One of the cornerstones of Elantil’s marketplace strategy is being able to connect partners with up-and-coming studios that can add something genuinely unique to their line-ups – and in Just Slots, we’ve integrated one of the industry’s brightest new talents to give them access to a thrilling range of state-of-the-art games.”   Christine Parkhill, Chief Commercial Officer at Just Slots,  said: “With Just Slots having always taken a unique approach to game design, teaming up with a partner that also does things differently was the perfect fit for us. Now our slots are available via the Elantil Marketplace, we’re excited to work with their clients to see how our content can take their line-ups to the next level.” Read related article: Elantil Partners with Wazdan to Expand Game Marketp lace

  • Hub88 Partners with InOut Games to Expand Fast-Play Content

    Hub88 partners with InOut Games to bring fast-play crash, instant, and slot titles to operators, offering vibrant gameplay, easy integration, and global appeal. Hub88 has broadened its network of studio partners by integrating InOut Games’ full suite of high-converting crash, instant and slot titles.   InOut Games has carved out a niche with its rapid-cycle gameplay and internationally appealing titles, including Chicken Road Race, Squid Gambler, Forrest Arrow and many others . Each game is built using HTML5, supports multiple currencies and crypto, and is localised into more than 15 languages – ensuring operators can cater to their target markets with ease.   Hub88’s operator network has now gained access to more than 47 InOut Games releases, which are developed to boost retention with an average user lifetime of up to 12 months. The provider offers high levels of flexibility with its complimentary branding service, while an automated onboarding system allows for seamless integration.   The addition of InOut Games represents an injection of creativity, energetic mechanics and lively themes into Hub88’s line-up, delivering adaptable titles designed for commercial success.   Ollie Castleman, Managing Director at Hub88, said : “InOut Games brings a distinctive energy to fast-play, with a portfolio built on punchy mechanics, vibrant characters and easy-to-understand concepts. Their ability to combine rapid-fire gameplay with expert localisation makes them a natural fit for operators seeking to capture attention quickly.   “As we continue prioritising partnerships that help brands stand out, integrating a studio as versatile and ambitious as InOut Games is a major win for our network.”   Ilya Rybasov, Head of AM Department at InOut Games, said: “Joining forces with Hub88 is a pivotal leap for us. Their success in putting innovative content in front of leading operators at scale gives us the perfect basis to accelerate our global ambitions.   “Hub88 understands the power of instant-play entertainment as much as we do, and we’re thrilled to deliver a new calibre of instant games to their network.” Read related article: Hub88 Partners with iBankroll to Power Safer Scaling

  • Vindral Partners with Imagine Live to Elevate Live Gaming

    Vindral partners with Imagine Live to boost Live Casino innovation with advanced streaming tech and cinematic gameplay, creating richer, faster, more immersive experiences. Vindral and Imagine Live have entered into a strategic collaboration aimed at advancing the quality, performance and innovation of Live Casino content. The partnership combines Imagine Live’s growing portfolio of live dealer games with Vindral’s advanced real-time streaming and green-screen technologies to deliver more immersive and cinematic player experiences.   This collaboration comes at a moment of rapid growth for Imagine Live, whose offering includes classic games such as Blackjack, Roulette, Poker, Baccarat and Dragon Tiger, along with a range of high-quality game shows. The company is also investing in new cinematic tools like its Robot Arm camera, designed to create smooth, dynamic movements that bring players closer to the action and enhance the sense of being at a real table.   Vindral, founded by a team of Swedish technologists with deep expertise in video, audio, real-time streaming, object tracking, computer vision and AI, provides a high-performance live video platform built for modern live game studios. Vindral’s technology stack includes advanced green-screen solutions and features such as V-Track Roulette, V-Track Money Wheel and Crystal Speech. Vindral also offers a world-class CDN solution, Vindral Live, delivering ultra-low latency and consistent streaming quality—powered by MOQ (Media Over QUIC), a next-generation protocol the company has helped develop over the past decade.   By bringing the strengths of both companies together, the partnership delivers a powerful set of capabilities for operators looking to offer richer, faster and more engaging live gaming experiences to players worldwide.   Niclas Åström, CPO & Founder at Vindral, commented: “We’re absolutely thrilled to collaborate with Imagine Live. This partnership allows us to bring our most innovative solutions to one of the most dynamic live casino providers in the market. We’re proud to support new innovation in iGaming through our AI-driven technology.”   Mikayel Aznauryan, CPO at Imagine Live, said: “Vindral’s technology perfectly complements Imagine Live’s vision to redefine the live casino experience. We are excited to deliver our next-generation content to partners and players worldwide through this collaboration.” Read related article: Vindral appoints Henrik Fagerlund as Chairman of the Board

  • Altenar Enhanced Site Design Boosts the User Experience

    Discover Altenar’s enhanced site design featuring team logos, improved widgets, and intuitive navigation for a more modern, user-friendly sportsbook journey. Altenar’s sportsbook has a fresh new look thanks to a series of visual updates which have enhanced site design and the user experience. Multiple widgets have been refreshed with the introduction of team logos and jerseys plus top competition logos to deliver a more immersive and recognisable experience across the platform. Team logos and jerseys now appear in several places during the betting experience, including on the betslip, to enhance clarity, brand feel and overall presentation consistency. Operators also have greater control over how information is displayed with the flexibility to hide sport text labels, leaving only design icons visible for a cleaner, more minimalist look. Additionally, a new variant of the events carousel allows odds to be hidden while showcasing only team names, logos and jerseys to provide a modern user experience. Navigation has been elevated with the introduction of a clickable sports menu which allows users to access the dedicated page for any sport in just one tap. This update enhances menu depth and usability by enabling faster transitions to categories and championships directly from the overview page. Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “Our goal with this visual refresh was to bring even more personality and clarity to the sportsbook experience. By introducing team logos, jerseys, and dynamic navigation features, we’ve created a more engaging and intuitive interface that strengthens the emotional connection between users and the sports they love, while giving operators greater control over presentation and design.” Read related article: Altenar Strengthens Its Presence in Brazil with New Hires

  • Boomerang Partners and AC Milan to launch ‘Time to Win’

    Boomerang Partners and AC Milan launch ‘Time to Win’, a new concept delivering exclusive fan experiences, co-branded campaigns, and next-level affiliate engagement. The strategic partnership between Boomerang Partners and AC Milan serves as a good example of effective collaboration between a rapidly growing iGaming brand and one of the world’s most famous football clubs. This partnership will continue within the framework of a new concept, ‘Time to Win’. What is the ‘Time to Win’ concept The “Time to Win” concept reflects the essence of both parties. The iGaming industry is characterized by high competition, just like top-level football. AC Milan is the most successful Italian Club at an international level. Boomerang Partners, in turn, aims to become the world’s best sports-focused affiliate program. The company fights for the best product, the best conditions for clients and partners.   Boomerang Partners x AC Milan Hub   At the beginning of 2026, within the ‘Time to Win’ concept, Boomerang Partners will launch the AC Milan hub , a unique web platform aimed at the company’s affiliate partners and users of products from its client portfolio. It will become a must-visit website for many reasons. The site will feature information about: Joint projects and collaborations between the parties; ‘Money-can’t-buy-experiences’ involving visits to AC Milan-related facilities (such as the iconic San Siro Stadium and Mondo Milan Museum); Opportunities to get tickets to AC Milan home matches; Promotions tied to the Club’s top matches Opportunities to meet AC Milan Legends at various events; Special gifts from the Club, including jerseys with autographs And if a site visitor is a player, they can follow a direct link to the Boomerang-bet website (the flagship project from Boomerang Partners’ client portfolio) and register.   David Monk, Director of Partnerships at AC Milan, commented: “We are delighted to join forces with Boomerang for the launch of Time to Win, an opportunity to bring the AC Milan experience even closer to fans who embody our Rossoneri passion.”   Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, added: “The Time to Win concept reflects the confidence and ambition both sides bring to this partnership. This season, we’re not just focused on achieving great results in our own fields. We’re also fully committed to supporting each other every step of the way.”   The first year of partnership In their first year together, Boomerang Partners and AC Milan created many key moments. Boomerang launched over five co-branded campaigns and produced more than 200 AC Milan-branded creatives . The company’s inaugural affiliate traffic tournament, the Golden Boomerang Awards 2025 ceremony , took place at San Siro Stadium  and became the top-performing activation, with 80+ million impressions from co-branded content.   Fan engagement was also high – 500+ participants joined contests , and the overall reach exceeded 40 million . Boomerang Partners organized three branded merchandise giveaways, received 300+ media mentions , and recorded a 15%+ growth in organic branded search . There were 7+ PR and influencer collaborations  and around 15 joint events during the year.   Importantly, 80% of participants in Boomerang’s sports initiatives said that VIP experiences – including fully sponsored trips, accommodation, and visits to AC Milan’s home matches – increased their trust in the brand and sense of engagement.   Sports traffic across Boomerang Partners’ affiliate network grew by 194% , interest in sports topics by 81% , and brand loyalty by 23% . Sportsbook GGR rose 62.87% YoY , and affiliate sign-ups increased by 58% YoY .   The media effect was also notable: 30+ exclusive campaigns, 1,000+ media mentions with a reach of 320+ million, and 1+ million views of AC Milan-related content on Boomerang’s platforms.   The partnership brought strong visibility. The Golden Boomerang Awards 2025 ceremony featured AC Milan Legend Andrea Pirlo . Over 200 affiliate partners  attended AC Milan matches, including the derby with FC Internazionale, and 500+ merchandise items  were given away.   Boomerang Partners received three major awards during the first year: 'Rising Star in Sports Betting’ (Operator) – SBC Awards 2024 ‘Best Player Engagement’ – SiGMA Europe Awards 2024 ‘Unique Gaming Company of the Year’ – International Gaming Awards 2025   A few months into the second year, Boomerang added two more awards: ‘Social Media Campaign of the Year’ – SBC Awards 2025 ‘Rising Star in Sports Betting’ (Operator) – SBC Awards 2025 What’s next Boomerang Partners  and AC Milan have big plans for the future. The partners set the highest goals for themselves and are ready to help each other achieve them. Read related article: Boomerang Partners Hosts First Golden Boomerang League

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