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SBC Summit Malta brings top SEO experts together to reveal how AI is reshaping search in 2026, with panels and workshops to help iGaming brands stay visible and grow. SEO drives revenue, but AI and shifting search behaviour are making visibility harder to win. SBC Summit Malta will respond with SEO experts and workshops on what’s changing in 2026 and how to stay competitive.   The 2026 edition of the event will run from 28 to 30 April at the InterContinental, bringing together 6,000 industry stakeholders. Spanning two conference days, the programme opens with panel sessions on day one before shifting to hands-on workshops on day two, allowing delegates to explore the same topics in greater depth.   "Too many in the industry still treat SEO as a marketing add-on, when it can directly impact revenue if it’s neglected or done poorly," said Rasmus Sojmark , CEO and Founder of SBC. "That’s why we’re bringing in the experts to expose the real risks and show iGaming businesses how to rank sustainably."   On day one, Ivana Flynn , Head of SEO and Strategy at online.casino , will return to host a three-part SEO trilogy focused on the forces shaping search in 2026. From defending against negative SEO to exploring the realities of black hat tactics, these sessions will deliver practical insights into what it takes to drive rankings today.   SEO Trilogy:  Negative SEO on the Rise : Featuring Maria Sayapina (Director of SEO, Find.co ) and Sean Bianco (Co-Founder, Gain Changer ) Black Hat SEO: What’s Working, What’s Risky and What Still Pays : Featuring Conrad Bugeja (Head of SEO at LiveScore Group ) and Mile Davchevski (Head of SEO, Rhino Entertainment )  Ask Me Anything : Featuring Daniel Lux (SEO Strategist) and Alan Cladx (Co-Founder & CEO, AquaPony ) Day two shifts from strategy to execution, with hands-on SEO workshops designed to help attendees apply what they’ve learned.   In markets where visibility equals revenue, black hat SEO remains a factor few teams can afford to ignore, despite the potential long-term consequences. During Inside Black-Hat SEO: How It’s Done (and How Safe It Really Is) , SEO strategist Daniel Lux will break down key black hat tactics and show how they are used in real search environments. Attendees will leave with clear frameworks to recognise potential harmful practices and make more informed decisions without compromising long-term visibility or trust.   The use of automated models in SEO has quickly moved from a fringe tactic to a defining factor in modern search behaviour. In AI Manipulation: How Machines Are Rewriting the SERPs , Alan Cladx , Co-Founder and CEO of AquaPony , will examine how AI is influencing authority and rankings, and why these techniques are proving so effective. Through real-world examples, attendees will gain a better understanding of AI’s impact on traditional search and whether to adopt these tools or try to compete against them.   Continuing the conversation around AI’s influence, the workshop Scaling High Volume Content Operations with AI Automation will show how marketing teams and affiliates are using AI to streamline content production. Led by Victoria Olsina , Fractional Head of Web3 SEO & AI Marketing at Mezo , attendees will see real-world workflows that reveal where automation delivers the biggest gains, and what it takes to scale SEO content efficiently without compromising quality or compliance. Designed for teams who rely on search to drive growth, the SEO programme at SBC Summit Malta 2026 combines strategic insight with hands-on learning. Attendees will leave with practical frameworks they can apply immediately, from protecting rankings to scaling smarter in an AI-led search landscape. Get Your Tickets to SBC Summit Malta Secure your spot at SBC Summit Malta with our exclusive VIP Event Pass . Priced at €600 , you’ll gain access to everything SBC Summit Malta has to offer, including three days of networking, conference, and exhibition . Want an Expo+ Pass? It’s yours for €150 . If you are an operator or affiliate , you can apply for a free pass! Operators can apply for a complimentary pass here . Affiliates can apply for complimentary passes here .  Read related article: SBC Summit Malta 2026 Redefines the iGaming Experience

Genius Sports Limited acquires Legend in a $1.2bn deal, expanding its sports and gaming media network to boost fan engagement and revenue growth. Genius Sports Limited (NYSE: GENI) (“Genius Sports”) today announced it has entered into a definitive agreement (“Agreement”) to acquire   Legend ,  a global, digital sports and gaming media network built to monetize attention, in a transaction valued at up to $1.2 billion, including $900 million payable at closing and an earnout of up to $300 million.   For Genius Sports, the transaction is expected to be immediately accretive to Group Adjusted EBITDA margins and Free Cash Flow conversion while maintaining at least 20% Group Revenue CAGR through 2028. On a 2026 annualized pro forma basis; after giving effect to the acquisition, the combination is expected to position us to achieve approximately $1.1 billion in Group Revenue, $320-330 million in Group Adjusted EBITDA with approximately 50% Free Cash Flow conversion.   Legend monetizes sports audiences through a scaled media network, with world-class marketing technology powering owned and operated digital properties. It also syndicates sports and betting content across major publications, such as Sports Illustrated and Yahoo Sports.   When sports fans are actively researching teams, players, odds, or scores, Legend’s technology helps connect those fans with relevant sportsbooks, gaming products, and advertisers in the moments they are most likely to act.   In 2025, Legend generated 320 million annual visits from 118 million unique visitors, with more than two-thirds returning on a regular basis. This acquisition will bring a large, highly engaged sports and gaming audience into Genius Sports’ media ecosystem, along with predictable revenue.   Through FANHub, the world’s first sports fan activation platform, Genius Sports will connect this global audience and marketing technology with its full range of over 2,000 combined sports, media and betting partners via one integrated platform.   “This deal accelerates our strategic and financial objectives, supercharges fan monetization, and builds a fully integrated sports and gaming media network,” said Mark Locke , CEO of Genius Sports. “For Genius Sports and our global partners, it delivers more data, more audience, more inventory and greater monetization of sports fans. The acquisition of Legend will drive higher margins and stronger free cash flow, positioning Genius Sports to immediately transform the market and grow the size and scale of our business.”   “Joining forces with Genius Sports brings together two world-class teams, unlocks unparalleled growth opportunities for our partners and products, and gives us an even stronger platform to scale,” said Nick Kisberg , Founder of Legend. “I am immensely proud of what we have built and the decades of hard work that have brought us here today."   Preliminary Estimates of 2025 Financial Results and Updated Financial Outlook   Additionally, Genius Sports is reporting its preliminary unaudited estimates of financial results for the fiscal year ended December 31, 2025, subject to normal year-end adjustments:   Group Revenue of $669 million, reflecting 31% year-on-year growth Group Adjusted EBITDA of $136 million, reflecting 59% year-on-year growth Group Adjusted EBITDA margin of 20% Cash and cash equivalents of $281 million                                                                  Genius Sports also expects it would generate Group Revenue of approximately $810-820 million, and Group Adjusted EBITDA of approximately $180-190 million in 2026 on a standalone basis. At the midpoint, this represents Group Revenue and Group Adjusted EBITDA growth of 22% and 36%, respectively, and a Group Adjusted EBITDA margin of 23%.   The acquisition and integration of Legend will also set a higher performance benchmark for 2028, reflecting the expanded scale of Genius Sports’ media and advertising platform and accelerated monetization across its global inventory:   Group Revenue of $1.6 billion, representing approximately 21% CAGR from 2026 to 2028 Group Adjusted EBITDA margin of approximately 35% Free Cash Flow conversion of at least 60%   Transaction Details   The upfront consideration represents $900 million at close, comprising $800 million in cash and $100 million in stock consideration, with an additional earnout of up to $300 million split evenly across two years post-closing. The earnout is tied to the achievement of certain profitability and cash flow thresholds and is payable in cash or stock, at Genius’ election, subject to customary conditions.   At closing, Genius Sports expects to fund the acquisition with a $850 million Term Loan B issuance, with its revolving credit facility remaining undrawn. Pro forma leverage is expected to be below 3.0x, and the company expects to rapidly delever by more than half by 2028, driven by our strong and visible growth trajectory. The proposed acquisition is expected to close in the second quarter of 2026, subject to customary closing conditions.   Deutsche Bank Securities Inc. and Goldman Sachs & Co, LLC, are serving as financial advisors to Genius Sports and are providing committed financing related to the transaction. Macfarlanes LLP and Kirkland & Ellis LLP are serving as legal counsel to Genius Sports.   Oakvale Capital LLP and The Raine Group are serving as financial advisors to Legend. Latham & Watkins LLP and Herzog Fox & Neeman are serving as legal counsel to Legend.   Webcast and Conference Call Details   Genius Sports management will host a conference call and webcast today at 8:00AM  ET to discuss the acquisition.   The live conference call and webcast may be accessed on the Genius Sports Investor Relations website at investors.geniussports.com or via the direct link below: https://genius-sports-acquisition-of-legend-feb-2026.open-exchange.net/   A replay of the webcast will be available on the website within 24 hours after the call. Read related article: Genius Sports Partners with Lega Serie A Until 2029

BETFRED partner with SPORTRADAR to upgrade retail betting tech across 1,300 UK shops, delivering faster performance, smarter risk control and a better in-store experience. Betfred has extended and expanded its longstanding partnership with Sportradar (NASDAQ: SRAD). Under the new agreement, Sportradar will upgrade the retail platform technology across Betfred’s 1,300 UK shops, ensuring a sustainable and engaging betting experience on the high street. The additional multi-year scope of work further strengthens a partnership built over the past decade. Sportradar’s future ready retail platform enables faster operations and effective risk control.  The technology allows Betfred to handle intense data loads around big sporting moments and scale in real-time as bets are placed, ensuring bettors can engage with their sports and place a wager regardless of an event’s popularity.  Under the terms of the agreement, Sportradar will oversee continuous improvements to the Betfred retail platform to ensure ongoing operational excellence and adherence to local regulation and compliance. Furthermore, the technical framework allows Betfred to integrate a multitude of Sportradar’s next generation products and services to deliver a contemporary in-shop experience.  Duncan McDonald, Head of Corporate and Retail Support, Betfred said: “This agreement re-affirms our joint commitment to one another, to develop new products and features that enhance our customer offerings. It future proofs our retail business and secures our partnership with Betfred’s in house technology team and Sportradar for years to come.” Paolo Personeni, EVP, Managed Betting Services, Sportradar said: “In today’s hyper-competitive marketplace Sportradar is well positioned to help Betfred achieve its long-term growth objectives. With high street operations closely watched, the technological capabilities powering the Sportradar Retail Platform will allow Betfred to deliver a sustainable and long-term retail offering that engages today’s demanding sports bettors.”   Read related article: ACN Spotlight: Sportradar’s Role In Global Sports Bett ing

SBC partners with ANJL for SBC Summit Rio 2026, strengthening Brazil’s leading betting and gaming event with expert insight, regulation focus and top industry voices. SBC has announced a strategic partnership with the National Association of Games and Lotteries (ANJL) for SBC Summit Rio, bringing one of Brazil’s most influential industry bodies into the heart of the country’s leading event for the betting and gaming market.   The partnership has been formalised ahead of SBC Summit Rio, which will take place from 3 to 5 March 2026 at Riocentro in Rio de Janeiro. The event is set to welcome more than 15,000 delegates from Brazil and leading international sports betting and gaming markets, bringing together operators, suppliers, regulators and investors under one roof. Beyond SBC Summit Rio, the collaboration will continue across other key SBC events with a strong Brazilian audience, including SBC Summit Americas and SBC Summit in Lisbon.   Founded in March 2023, ANJL represents companies that legally operate across Brazil’s lotteries, sports betting and gaming ecosystem. The association plays an active role in supporting the development of a transparent, ethical and well-regulated market, working closely with legislators and executive authorities to strengthen regulation, prevent capital flight and attract foreign investment. Its work is underpinned by a strong focus on consumer protection, responsible advertising and the fight against illegal gambling.   Plínio Lemos Jorge , President of ANJL , said: “ANJL continues to pursue its mission of representing the gaming industry in key forums, always defending a market committed to transparency, legality and the well-being of bettors.    “For ANJL, the partnership with SBC reinforces the commitment of its member companies to a legal and professional market. The exchange of experience between companies and specialists who are global references enriches the search for innovative solutions, promoting important debates that ultimately drive the development of the sector in Brazil and worldwide.”   Through the partnership, ANJL will benefit from a platform that amplifies its advocacy, educational initiatives and engagement with the wider regulated ecosystem. The collaboration also supports ANJL’s broader objectives of promoting best practices, information sharing with authorities, and the professional development of the sector through training and knowledge exchange.   For SBC, the partnership strengthens relationships with Brazil’s most influential industry bodies and reinforces SBC Summit Rio’s position as the leading forum for senior decision-makers navigating the country’s regulated betting landscape.   Lucía Mouriño, VP Relationships LatAm at SBC , said: “ANJL plays a central role in shaping Brazil’s regulated betting market, particularly around compliance, consumer protection and market integrity. Partnering with the association strengthens the quality of dialogue at SBC Summit Rio and ensures the event reflects the priorities, challenges and opportunities facing the industry on the ground.”   SBC Summit Rio will bring together 15,000 attendees for three days of networking, education, and business development. More than 150 speakers will address the industry across dedicated tracks, including Leadership , Tech Innovation , and Marketing , with specialist summits such as the Affiliate Leaders Summit and Payment Expert Summit offering focused insights into Brazil's affiliate and payments ecosystems.   The exhibition floor will host over 400 exhibiting and sponsoring brands, providing delegates with direct access to the latest products, services, and innovations. With leading licensed operators and prospective market entrants under one roof, SBC Summit Rio has established itself as the essential gathering for anyone looking to succeed in Brazil's rapidly evolving regulated market.   About the National Association of Games and Lotteries   The National Association of Games and Lotteries (ANJL) represents companies that legally operate games and lotteries in Brazil. The organisation promotes transparency and a collaborative approach with legislators and executive authorities to improve regulation, prevent capital flight, and attract foreign investment.   The organisation’s mission is to promote a responsible and ethical games and lotteries sector, with a focus on fair betting practices, tax fairness, support for sport, consumer protection, responsible advertising, information sharing with authorities, and economic contribution.   The ANJL provides dedicated assistance to its members for help with regulatory and operational matters, helping companies adapt to market changes. The ANJL also offers education for its members on compliance, regulation, marketing, and operational management.   Ready to attend SBC Summit Rio ? Here’s how:   Secure your place with a VIP Event Pass for R$3000 – enjoy full access to all conference sessions, the exhibition floor, exclusive networking events, and complimentary food and drink at our Food Festival.   Bringing the team? Take advantage of our Group Pass Discount — purchase three or more VIP Event Passes and pay just R$1800 per ticket.   Operator or affiliate ? You may be eligible for a complimentary VIP Event Pass, which includes full access to the exhibition, conference, and exclusive networking events. Apply now to reserve your spot.   Expo+ Pass : Gain access to the full exhibition floor and all conference sessions. This does not include access to our exclusive VIP evening networking events.   Expo Only Pass : Free to attend, this pass gives you access to the exhibition floor –  perfect for networking and exploring the show without attending the conference sessions. Read related article: Affiliate Leaders Summit Returns to SBC Summit Rio 2026

Boomerang Partners teases TIME TO WIN, a new affiliate activation with AC Milan, built to boost performance during peak sports events. Discover what’s coming next. As the global sports season enters one of its peaks, Boomerang Partners is preparing a move designed to attract the full attention of affiliate teams. The company has released a teaser video featuring players of its Official Regional Partner, AC Milan. Thus, it hints at the upcoming launch of TIME TO WIN – an exclusive activation for affiliates.   Not a standard campaign While full details remain undisclosed, the first glimpse of TIME TO WIN has already set the tone. In the teaser video, AC Milan stars Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot , and Rafael Leão  stop short of revealing anything beyond two signals: TIME TO WIN  and Save the date . One thing is already clear: this is not a standard campaign or a one-off activation. Based on our insights, it will be a  project built at the intersection of elite sport, affiliate expertise, and a deep understanding of peak interest in major sports events,  where speed of execution, precise timing, and strategic readiness define results. Designed with these factors in mind, TIME TO WIN reflects Boomerang Partners’ long-term approach to supporting affiliate partners during the most competitive phases of the sports calendar.   A partnership with one of football’s most iconic clubs The connection with AC Milan is no coincidence. As Boomerang Partners’ Official Regional Partner, the Club is an integral part of the TIME TO WIN concept , lending its world-class sporting prestige and global reach. This collaboration allows affiliate teams to engage with one of the most recognized football brands in the world, combining the excitement of top-level football with marketing opportunities designed for peak performance.   Through this partnership, Boomerang Partners and AC Milan are preparing a series of initiatives throughout the season, including exclusive experiences , high-impact campaigns , and the  launch of the AC Milan Hub  – a unique portal providing centralized access to all the activities related to the Boomerang and AC Milan partnership.   Preparation is key While we don’t yet know exactly what Boomerang Partners will launch on February 12th, we believe the company’s Sports Marketing & Betting Calendar 2026  will assist partners in this regard. This expert guide enables affiliate teams to prepare ahead of the hottest moments of the sports season and make more informed decisions when it matters most .   A peak period for affiliates The timing of this activation is no coincidence. February and March mark one of the peak periods of the sports season, with major events such as the Olympic Winter Games Milano Cortina 2026 , the  UEFA Champions League knockout rounds , men’s basketball World Cup Qualifiers , and top-tier tennis tournaments  like the Indian Wells Masters  and the Miami Open . For affiliate teams, these weeks require careful planning , timely campaign setup , and  fast execution . This is exactly the time when participation in TIME TO WIN offers a  strategic advantage .   What affiliates can expect Participation in TIME TO WIN offers affiliate teams a chance to engage with one of the most anticipated initiatives of the 2026 sports season . While full details remain under wraps, the scale and ambition of the activation are already clear: it will be a high-impact, exclusive opportunity that affiliates won’t want to miss.   So what’s coming next? The answer will be revealed on  February 12 , when full details of the TIME TO WIN activation go live on the Boomerang Partners website. Stay tuned. Read related article: Boomerang Partners Hosts Golden Boomerang League 2025

Winpot partners with 3 Oaks Gaming to bring hit slots like Sun of Egypt and Coin Volcano to Mexico, boosting its casino lobby with premium new games. Winpot partner with 3 Oaks Gaming as the go-to destination for online casino players and sports bettors in Mexico strengthens its game lobby with premium slot content.   The partnership brings the supplier’s popular online slot games to Winpot, including titles like Sun of Egypt, Coin Volcano and popular new release Chili Coins hold and win.   3 Oaks Gaming is one of the most in-demand providers, with its games putting players on the edge of their seats round after round.   3 Oaks Gaming is renowned for distributing slots that seamlessly combine engaging mechanics, balanced maths, captivating graphics and immersive music, resulting in the ultimate experience.   The integration builds yet more momentum behind Winpot, which has quickly established itself as a household name brand in the competitive Mexican market.   It has done this by combining generous bonuses with a great selection of payments, fast payouts, dedicated customer support and, of course, an extensive game offering.   It has also run a series of TV ads with brand ambassador Miroslava Montemayor, putting Winpot in the spotlight on the national stage.   Tsvetan Dzhurov, Commercial Manager at Winpot , said: “We have always positioned Winpot as the premier destination for slots in Mexico. This partnership with 3 Oaks Gaming is a testament to that ambition.   “The team has mastered the art of creating high-performance titles that strike a chord globally, and we’re excited to bring that level of quality to our local audience.   “We are confident titles such as Sun of Egypt and Coin Volcano will really resonate with Winpot players, and we look forward to seeing them fire up the reels and see why 3 Oaks Gaming is such a celebrated provider.”    Ana Lucaroni, Sales Manager at 3 Oaks Gaming , added: “Our games are ideally suited to players in Mexico, combining thrilling gameplay with stunning visuals and immersive sound. In short, they are the complete package, delivering the anticipation, entertainment and thrills players are seeking.   “Winpot is a high-calibre operator and we couldn’t be happier to see our games land in its casino lobby and for its players to take them for a spin for the first time.   “This is the start of a long and successful collaboration between Winpot and 3 Oaks Gaming, and one that will deliver for both sides.” Read related article: Agreegain Partners with 3 Oaks Gaming to Expand Content

ICONIC21 partners with NuxGame to deliver custom-branded live casino games, giving operators seamless integration and fresh content to boost player engagement. In-demand iGaming content provider ICONIC21 announces a new partnership with NuxGame to give operators access to more tailored and exciting game content through effortless integration. ICONIC21 is known for going beyond standard game delivery. What sets the provider apart is its focus on providing branded gaming solutions that match each operator’s specific needs. ICONIC21 creates custom games that help partners build stronger brands and deeper player engagement. The Best Live Dealer Provider title at the 2025 European iGaming Excellence Awards recognizes the provider’s excellence in live casino delivery.   This partnership allows NuxGame to support its operator clients with stronger content options and help them expand their offerings through the company’s iGaming software platform. It also strengthens the ability of NuxGame to serve both traditional casino brands and operators working with Sweepstakes Casino Software, reflecting the growing demand in this segment.   With a clear client-centric philosophy, ICONIC21 places strong emphasis on understanding what each partner needs. The provider offers solutions with speed, precision, and open communication. Every gaming experience is designed not only to be personalized, but also to elevate the operator’s brand and exceed expectations.   Through this partnership, operators will gain direct access to the growing ICONIC21 portfolio of content. This will enable brands to offer fresh, customized game portfolios that attract and retain more players. Integration is supported through the NuxGame Online Casino Aggregator, powered by the unified API infrastructure. Operators will be able to manage content, monitor performance, and launch titles in multiple jurisdictions through one simple system.   — Bar Konson, Chief Business Development Officer at NuxGame  “NuxGame is committed to giving our operator clients the best features and content for their iGaming services. The focus of ICONIC21 on custom solutions and strong communication makes them an excellent addition to our ecosystem of reliable partner services. This collaboration also allows us to serve operators in both classic casino markets and the growing sweepstakes casino software space.”   —  Edvardas Sadovskis, Chief Product Officer at ICONIC21 “We’re excited to partner with NuxGame, whose flexibility and deep understanding of operator needs perfectly match ICONIC21’s product driven approach. This partnership allows us to deliver seamless live casino and custom branded game solutions to a wider range of operators around the globe.” NuxGame and ICONIC21 will continue working together on new game releases and support plans, assisting operators in growing with personalized content and reliable technology. Read related article: ICONIC21 Partners with NetBet to Boost Live Casino Reach

The Better Gambling Forum opens consultation on its Responsible Gambling Framework, inviting global feedback to strengthen player protection and harm prevention policies. The Better Gambling Forum (BGF), has launched an open consultation to refine and strengthen the evolving Responsible Gambling Triple-P (RG3P) Framework as the initiative continues to gain momentum following the publication of its report developed through formal discussions held during the United Nations General Assembly. The BGF is inviting stakeholder input on the six core pillars of the proposed framework which focuses on critical aspects of player protection such as Education, Risk Detection & Intervention, Support, Ethical Practices and Research.   The consultation builds directly on findings and priority questions identified in the BGF’s United Nations report, which captures outcomes from workshops and multi-stakeholder discussions convened as part of the UN General Assembly in New York in September 2025. Participants who attended the Better Gambling Forum sessions will be provided with a copy of the report directly. Additional stakeholders who wish to participate in the consultation or request access to the report are invited to contact the BGF to receive further information. The consultation sets out questions around the six core pillars but also welcomes concrete examples from different jurisdictions, identification of stakeholders or perspectives not yet represented, research or evidence that supports or contradicts the premises and practical implementation concerns.  The feedback will directly inform the next iteration of the framework, which will be discussed and further advanced through regional consultations and international forums throughout 2026, including at dedicated sessions at the upcoming G7 and G20 meetings. In tandem, BGF members have recently delivered updates on the initiative at the World Economic Forum in Davos and ICE Barcelona, particularly on the alignment with broader brain capital and prevention agendas, and how the work is translating into concrete policy and industry engagement.  The BGF is a multi-stakeholder initiative of the Brain Capital Alliance, in collaboration with the G7/G20, United Nations, and World Economic Forum, aiming to create a unified, evidence-based approach to player protection and harm prevention on a global scale. Shawn Fluharty, Chair of the BGF Steering Committee and Head of Government Affairs at Play'n GO, said : “We launched the six pillars of the RG3P last year, providing jurisdictions with a practical blueprint for establishing a gold standard in harm prevention, treatment, and regulation. After intense discussions with policymakers, researchers, regulators, and industry executives, areas that need further examination were identified and we now welcome feedback from stakeholders to strengthen the policies.  “Significant work remains, particularly meaningful consultation with indigenous communities and deeper exploration of how cultural context should inform responsible gambling frameworks. We present these concepts not as finished products but as working hypotheses requiring additional input, challenge, and refinement.” To submit a response to the consultation or to request access to the United Nations report, fill out the contact form on the BGF website. Read related article: The Better Gambling Forum Unveils Global RG3P Framework

SBC Summit Americas hosts the Latin America Regulation Track, uniting regulators and operators to explore taxes, compliance and growth across key regional markets. With regulatory shifts unfolding across Latin America, operators are navigating higher taxes, tougher compliance demands, and mounting pressure on how markets grow and compete.   On Wednesday, 10 June 2026, Stage Five of SBC Summit Americas will host the Latin America Regulation & Compliance track, bringing together leading operators, regulators, and legal experts to tackle the most urgent issues shaping the region’s betting ecosystem.   Delegates can expect expert analysis on tax rises on operators in Brazil and Colombia, Chile’s continued progress towards regulation, how Argentina can build a market that is both safe and sustainable, and the factors driving iGaming growth in Mexico.   “Latin America's regulatory landscape is evolving rapidly, and operators need to understand not just the rules, but the reasoning behind them," said Rasmus Sojmark , CEO & Founder of SBC. "This track brings together the voices shaping these frameworks to help stakeholders navigate complexity and identify where opportunity and compliance intersect."   The track will open with a discussion of Brazil’s imminent tax hike on operators in the session Don't kill the little guy: The implications of Brazil GGR rise . Angelo Alberoni (Partner & COO, A2FBR), William Bonalume (COO, Open Gaming), Frederico Caputti (Managing Director, Brazil Office, Altenar), Iuri R. Castro (Project and Process Management Lead, Caixa), and Marcos Sabiá (CEO, Galerabet) will discuss whether rising operating costs will force local companies to sell to wealthier international competitors, and whether this framework truly supports a healthy, diverse Brazilian market.   The session IVAmos bien! The implications of Colombia's emergency tax will look at the impact of a new 19% Value Added Tax on online gambling deposits and the impact this is having on Colombia's iGaming industry. Evert Montero Cardenas (President, Fecoljuegos) and Iliana Pineda (Chief Compliance Officer, Wplay) will examine industry concerns around declining operator revenues and how to stop players from turning to the black market.   The panel Navigating the PR Labyrinth: Managing Publicity in Argentina's iGaming Market will examine how to build a sustainable market in Argentina amid increased public scrutiny. Agustín Li Gambi (Director General de Asuntos Jurídicos, Instituto Provincial de Juegos de Azar de Neuquén), Ezequiel Alejandro Domínguez (Director, LOTBA), and Santiago Gandara (CMO, BetWarrior) will discuss potential government proposals to ban advertising and explore how the industry can build long-lasting trust whilst ensuring a sustainable future.   Other panel sessions on the track include Is Chile on the Cusp , which will examine Chile’s potential future as a regulated market and Unlocking Growth in Mexican iGaming: Strategies for Revenue and Player Acquisition which will explore the player, regulatory, and commercial factors driving growth in Mexico.   SBC Summit Americas will take place at the Broward County Convention Center, Fort Lauderdale, from June 9 -11 and host 10,000 delegates focused on the Latin American and US betting and gaming markets.   Secure your ticket to SBC Summit Americas:    Early Bird VIP Pass – Our VIP Passes are available for just $400 (a saving of $300) for a limited time with our Early Bird Pass. You’ll have access to the full conference agenda, show floor, and evening networking events, as well as complimentary food at our Food Festival.    Expo+ Pass – Our Expo+ Pass gives you access to all conference sessions and the show floor for just $95. Please note: This does not include complimentary food or access to our networking events.   Expo Only Pass – Our FREE ticket, this gets you access to the show floor only, but is the perfect option for teams on a budget and those curious to learn more about the industry.   Operators and affiliates are eligible for a free VIP Pass, granting you full access to all conference sessions, the show floor, and our exclusive evening networking events. Read related article: SBC Summit Americas Explores Latin America’s Betting Market

Elantil powers UnionBet global launch with a flexible iGaming platform, multi-wallet support, and rich sportsbook and casino content, helping the brand scale across. Elantil empowers UnionBet’s launch with next-gen iGaming platform. Pioneering platform solutions provider announces the launch of its first sports betting-focused customer as ambitious new betting brand goes live. Elantil, the disruptive platform solutions provider that’s changing the game for operators with its flexible technology and multi-wallet support options, has announced that UnionBet has officially launched on its platform.   The first primarily sports betting-focused brand to adopt Elantil’s strategic backbone for iGaming, UnionBet provides competitive real-time odds on everything from global sporting events to local favourites, including both live and pre-match markets on football, tennis, esports and more.   Alongside its impressive sportsbook offering, UnionBet also gives customers access to a huge collection of over 3,000 slots, table games and live dealer experiences, making it a highly versatile iGaming ecosystem that is able to experience the full benefits of Elantil’s product suite.   With a flexible and intuitive Operational Management System (OMS) that will empower it to enter new markets and scale at pace, a Real-Time Data platform that will provide actionable insight into customer behaviour and Elantil’s Marketplace that’s always on hand to strengthen the platform’s existing content line-up, the partnership allows UnionBet to make a fast start as it launches its product worldwide.   Initially, this roll out will take place in multiple jurisdictions in line with their relevant gaming licenses, but with UnionBet already confirming its intentions to enter newly regulated markets in the near future , there are exciting times ahead – and Elantil will be there every step of the way to ensure its newest customer has all the support it needs to make a huge impact in the industry.   Jonathan Gauci, Founder & CEO at Elantil,  said: “With Elantil having already helped a number of prominent online casinos set their brands apart from the competition, we’re really excited for the opportunity to do so again for a customer that’s primarily sports-betting focused.   “By selecting Elantil to power its platform, UnionBet is able to take advantage of our intuitive OMS and flexible multi-wallet, multi-currency solutions, making us the perfect fit both to support their initial launch across a wide range of markets and to help them scale their business in the future.”   Read related article: Elantil Expands Marketplace With 155.io Live Games Integration

Booming Games appoints Luke Sammut as Chief Financial Officer to lead global financial strategy as the company strengthens its C-suite and accelerates growth. Booming Games has appointed Luke Sammut to the newly created role of Chief Financial Officer, effective immediately. Booming Games, a leading provider of premium gaming content, has today further expanded its C-suite, promoting Luke Sammut to the newly created role of Chief Financial Officer (CFO) with immediate effect. It follows a string of recent senior promotions at Booming Games, with a new Chief Operating Officer and Chief of Staff announced last month.   Luke Sammut, who has spent over eight years at Booming Games in various senior finance roles, most recently served as Director of Finance and Accounting. With a strong background in accountancy, along with a passion for the iGaming industry, he brings a wealth of both experience and sector knowledge to the team. Based in Malta, Luke will be responsible for leading the business’ global financial strategy, as well as overseeing reporting in multiple jurisdictions.    The creation of the CFO role marks the latest stage in the firm’s growth journey and demonstrates a clear commitment to attracting and nurturing top talent. As the business looks to deliver on ambitious growth targets and ramp up its global presence this year, the appointment comes at an exciting time. With a customer focused approach to game development, Booming Games is continuously seeking to break new ground and diversify its offering, setting out plans to significantly increase the cadence of games releases this year.    Booming Games has a strong track record of investing in its people, with headcount recently surpassing 200 people. Looking ahead, the growing C-suite will ensure that the business continues to mature and is well-placed to navigate the next stage of its expansion.    Max Niehusen, Founder of Booming Games, said: “We are delighted to announce Luke’s promotion, in what is a landmark moment for Booming Games as we appoint our first Chief Financial Officer. Over the past eight years, he has made an immense contribution to the business, playing an important role in our success during a key growth phase.    “I look forward to continuing working closely with him as we look to break new ground this year. As CFO, Luke’s experience will be critical as we expand our operations, with the aim of being regulated in every major market within the next five years.”   Luke Sammut, Chief Financial Officer at Booming Games, said: “With ambitious growth targets, Booming Games’ rapid expansion shows no sign of slowing. I am proud to be taking up the position of CFO, helping to shape the next phase of our financial strategy, at such a pivotal moment for the business. With clear direction from a strong leadership team, Booming Games is well placed to build on its strong financial foundations and seize the opportunity to further cement its reputation for market-leading innovation.” Read related article: Booming Games Appoints Craig Asling as New Director of Games

CourseTrack appoints Chris Murtagh as Managing Director to lead its live race timing technology, supporting broadcasters and in-running betting across the UK and Ireland. Racecourse Media Group’s timing partner, CourseTrack, has appointed Chris Murtagh as Managing Director of the award-winning live, in-race timing information system. Murtagh joined CourseTrack in 2015 as Operations Director and will now take on the Managing Director role vacated by Dave Tharp, who steps back from the day-to-day running of the business but will remain involved as a Director. CourseTrack’s system involves racehorses carrying lightweight GPS trackers, designed to fit within the saddlecloth. In-race data for all races from 60 racecourses in the UK (35) and Ireland (all 25) – including race clock, leader’s speed, leader’s time per furlong and distance to finish – is provided to networks, including ITV, Racing TV and RTE for live broadcasts. Chris Murtagh, MD at CourseTrack, said: “I am delighted to be stepping into the Managing Director role at CourseTrack and would like to thank Dave Tharp for his success in growing the company to where it is today. The company is built on a hardworking operations team delivering a slick service at over 1,000 fixtures a year, whilst a tech team has ensured that at regular intervals, we are deploying improved firmware and software upgrades to the product. “The next step for CourseTrack is to continue to deliver a robust service to our current customers; to evolve the technology, and to grow the business into new territories. We are also delighted to welcome Simon Kirk back to CourseTrack as Operations Manager to help achieve this.” CourseTrack’s data is used to support in-running betting across 10 bookmakers in the UK, creating new revenue streams for the sport, and powers Race IQ, the analytics solution that brings the data to life across broadcast and social channels. It also supports many other aspects of the industry, including handicapping & horse well-being. Some of the world’s most famous races, such as the Randox Grand National, Boodles Cheltenham Gold Cup, Betfred Derby, Juddmonte International, Dubai Duty Free Irish Derby and Royal Bahrain Irish Champion Stakes, are supported by real-time data, which enhances the experience for fans and punters alike. The system deploys cutting-edge RTK technology to provide best-in-class accuracy, illustrated by the sub-10cm tracking now in use. Murtagh has a wealth of sports industry experience, first as a professional cricketer for Surrey CCC and Shropshire CCC, before moving into a project management role where he managed website builds for Investec Cricket Zone, a nationwide participation program for the LTA, and an innovative live auction fantasy football game for UEFA. Read related article: Live88 Appoints Simon Field as New Managing Director