BETFRED Partners With SPORTRADAR to Upgrade Retail Platform

ACN Staff
1 hour ago
2 min read

BETFRED partner with SPORTRADAR to upgrade retail betting tech across 1,300 UK shops, delivering faster performance, smarter risk control and a better in-store experience.

BETFRED Partners With SPORTRADAR, Duncan McDonald Head of Corporate and Retail Support Betfred

Betfred has extended and expanded its longstanding partnership with Sportradar (NASDAQ: SRAD). Under the new agreement, Sportradar will upgrade the retail platform technology across Betfred’s 1,300 UK shops, ensuring a sustainable and engaging betting experience on the high street.

The additional multi-year scope of work further strengthens a partnership built over the past decade. Sportradar’s future ready retail platform enables faster operations and effective risk control. The technology allows Betfred to handle intense data loads around big sporting moments and scale in real-time as bets are placed, ensuring bettors can engage with their sports and place a wager regardless of an event’s popularity.

Under the terms of the agreement, Sportradar will oversee continuous improvements to the Betfred retail platform to ensure ongoing operational excellence and adherence to local regulation and compliance. Furthermore, the technical framework allows Betfred to integrate a multitude of Sportradar’s next generation products and services to deliver a contemporary in-shop experience.

Duncan McDonald, Head of Corporate and Retail Support, Betfred said: “This agreement re-affirms our joint commitment to one another, to develop new products and features that enhance our customer offerings. It future proofs our retail business and secures our partnership with Betfred’s in house technology team and Sportradar for years to come.”

Paolo Personeni, EVP, Managed Betting Services, Sportradar said: “In today’s hyper-competitive marketplace Sportradar is well positioned to help Betfred achieve its long-term growth objectives. With high street operations closely watched, the technological capabilities powering the Sportradar Retail Platform will allow Betfred to deliver a sustainable and long-term retail offering that engages today’s demanding sports bettors.”