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  • Games Global and Coin Machine Gaming release Lightning Fortunes Tap n Cash™

    Games Global and Coin Machine Gaming release Lightning Fortunes Tap n Cash™, a high-voltage tapper with multipliers, batch mode, and explosive prizes. Games Global’s exclusive studio, Coin Machine Gaming, is set to supercharge the Tap n Cash™ series with the launch of its latest release, Lightning Fortunes Tap n Cash™, an exciting new addition to the company’s Innovative Product Portfolio. The dynamic new game delivers an electrifying twist on tapper gameplay, placing players at the base of a mighty tower of energy. With every tap or click of the screen, lightning surges upward for a chance to unleash between three and 10 prizes randomly. Above the tower, a multiplier wheel spins during winning rounds, randomly awarding multipliers between 2x and 10x. For added control, the latest title also features a Batch mode, enabling players to pre-select the number of taps per round for tailored gameplay. The total stake is calculated based on the chosen stake and number of taps. Players can also activate Win Boost, a powerful feature that offers a 2x to 10x multiplier on every winning tap in exchange for an increased initial wager. Lightning Fortunes Tap n Cash™ is the latest example of Coin Machine Gaming’s commitment to delivering high-impact gameplay that breaks away from the traditional slot format, offering something bold, refreshing, and electric. Nicholas Crankshaw, Head of Studio, at Coin Machine Gaming, said : “ Lightning Fortunes Tap n Cash™ is a high-energy addition to the Tap n Cash™ suite; a game built on simplicity, speed and the chance to unleash prizes. “We wanted to push the boundaries of the tapper genre and deliver something that feels powerful and immediate, and we are incredibly excited to see how players respond to its unique style of play.” Read related article: Games Global Expands Portfolio with Threefold the Gold™

  • Affiliate Leaders Summit 2025 Returns Bigger Than Ever

    Join the Affiliate Leaders Summit 2025 in Lisbon for 3 days of expert insights, networking, and the debut of the Affiliate Leaders Awards. Following a successful run, the Affiliate Leaders Summit will make its return to the Feira Internacional de Lisboa (FIL) this September, now expanded to a three-day format and featuring the debut of the Affiliate Leaders Awards .   Taking place from 16–18 September , the Affiliate Leaders Summit runs alongside SBC Summit as a focused, standalone platform for affiliates, affiliate managers, and enabling suppliers. It also delivers a more targeted networking and learning experience, with a dedicated content stage and curated audience of 8,000 operator representatives and 3,500 affiliates .   Affiliate Leaders Summit delegates will also enjoy full access to wider SBC Summit features, including evening socials, the main expo floor, and Super Stage keynotes from leading voices such as Gary Vaynerchuk.   Rasmus Sojmark , Founder and CEO of SBC, said: "Last year’s launch of the Affiliate Leaders Summit was a big milestone for us. The response was incredible, but we knew we could do even more. That’s why this year, we’re giving it the time it deserves; three full days to ensure attendees can take in everything this event has to offer.   "We’re also introducing the Affiliate Leaders Awards, which I’m personally very excited about. Affiliates play a vital role in this industry, and it’s time we had a platform that truly celebrates their work alongside the operator programmes and suppliers who help make it all happen." A 40% expansion of the 2025 show floor also underscores the event’s rising influence, following 2024’s debut that earned standout NPS ratings—79 from affiliates and 68 from operators. This year’s exhibitor list is stacked with leaders of the field, including Catena Media , Clever Advertising , Evoke , Flashscore , Kaizen Gaming , Medier , Megapari , Novibet , and Shake , offering attendees direct access to key players across the affiliate and operator landscape.   On the conference side of things, the Affiliate Leaders Stage at this year’s summit delivers a powerful three-day journey through the evolution of affiliate marketing,  starting with the martech tools redefining performance and partnerships, moving into audience-focused strategies that tap into community-driven SEO and smarter collaboration, and culminating in a forward-looking exploration of AI, diversification beyond Google, and the future role of affiliate managers.   With debates, CEO insights, hands-on workshops, and panels tackling everything from automation and CRM to content authenticity and deal transparency, this stage arms attendees with the ideas, tools, and strategies needed to thrive in a rapidly shifting digital landscape.   The conference sessions will bring together some of the biggest names in affiliate marketing, including Jonathan Edelshaim (CEO, Natural Intelligence), Elaine Gardiner-Ruddock (Managing Director, TAG Media), Peter Gunni (CEO, Traffic Lab), Filip Komljenovic (Head of Sales, Sofascore), Deb Lee (Director of AI & Data Operations, CILA, Entain), Andre Machado (CCO, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), and Johan Styren (CEO & Co-founder, Dilanti Media).   Those joining the Affiliate Leaders Summit will benefit not only from the tailored content on the dedicated stage and Super Stage but also from the addition of the Global Markets and Emerging Markets stages. With affiliates and operators among the most curious about cross-border growth, these new stages provide an ideal opportunity to explore regional strategies and understand new audiences.   Affiliate and operator attendees can expect the VIP treatment at the Affiliate Leaders Summit, with complimentary access to the event’s premium evening networking lineup. That includes the high-energy Opening Party with Joel Corry and Imanbek , and the return of INFINITY Lisbon , featuring electrifying performances from Alok and Timmy Trumpet .   Sojmark added: “ The Affiliate Leaders Summit is designed to make networking and easier by giving you a dedicated space to connect. But the hospitality doesn’t stop there. You’re part of the full SBC Summit experience. With access to all six stages, complimentary food and drinks at the Food Festival, and the freedom to explore every area of the event, you're welcome to engage as widely as you like. The Affiliate Leaders Summit simply helps you focus your efforts where they matter most.”   Affiliate or operator ? Get your free pass now .    Not an operator or affiliate? Here’s how to get a pass:   VIP Event Pass - Enjoy full access to the event, including: all conference sessions, evening networking parties, pre-loaded food festival wristband with €30, and post-event access to all content.   Group VIP Event Pass - Get VIP Event Passes for just €400 each (a saving of €200 per ticket!) when you buy three or more passes (Perfect for bringing the team along!)   Expo+ Pass : Gain access to the full exhibition floor and all conference sessions across the three days. This does not include access to our exclusive VIP evening networking events.   Expo Only Pass : Free to attend, this pass gives you access to the exhibition floor –  perfect for networking and exploring the show without attending the conference sessions. Read related article: Player Protection in the Spotlight at SBC Summit 2025

  • iGaming Studio Summit 2025 Set to Ignite Innovation

    Join the iGaming Studio Summit 2025 in Riga to explore the future of game design, AI, and innovation. Gain real-world insights to help your studio lead the next wave. A fresh wave of Studio minds will gather in Riga, Latvia in just two weeks as the iGaming Studio Summit 2025  opens its doors for the first time on 6 – 7 August at the  Radisson Blu Hotel & Spa, Daugava Riga . More than just a meeting of peers, the summit promises to be a working ground for studios looking to sharpen their competitive edge – combining creative tactics, smarter tech infusion, and practical conversations on where the industry moves next. Organized by Eventus International , the summit focuses on the heartbeat of the industry: the studios building tomorrow’s gaming experiences. From top-tier studios already scaling globally to agile newcomers eyeing fresh markets, experts will explore how to create games that not only entertain, but outperform. Across two tightly structured days, the summit will dig into how tools like AI personalization, VR environments and sophisticated data models are moving beyond hype and turning into hard results – whether by doubling retention rates, refining monetization mechanics, or helping studios break into niche player segments before the competition does. Attendees can expect deep dives into: How the smartest studios are building and keeping standout teams  in a global talent crunch. New design playbooks blending VR, AR and multiplayer ecosystems  to keep players invested. Practical steps to navigate EU AI Act compliance , from risk assessment to documentation tailored for iGaming suppliers. Strategies for balancing growth with data security and player trust , especially as regulatory landscapes tighten. This is not another conference of abstract trend forecasts. Expect sharp, real-world examples from studios that are already executing – and ready to share what they’ve learned. One of the key voices you’ll hear is Dainis Niedra , COO of Entain , who will bring deep insight into how gamification, data strategy, and player-first thinking are reshaping engagement in iGaming. In a recent interview, Dainis shared his thoughts on some of the most pressing challenges and opportunities facing operators today. When asked how operators can strike the right balance between entertainment value and responsible play – particularly in diverse regulatory environments – he pointed out that the two are not in conflict. “Any healthy and sustainable business should have a robust responsible gambling framework that sits on top of all other processes – including marketing communications, compliance, and HVC player management,” he said. Gamification, when designed professionally and thoughtfully, “can enhance player engagement and increase LTV – especially among low- and mid-value segments.” Dainis goes on to explain, “ I believe that professional, thoughtful gamification is a powerful tool in helping operators reach one of their most important goals: building a more recreational player base and reducing dependence on high-value players. And that, ultimately, leads to lower risk for responsible gambling concerns.” On retention, Dainis encouraged the industry to look beyond standard data points. “Currently, most strategies focus heavily on successful player actions,” he explained, “but there’s an entire layer of untapped value in analyzing unsuccessful or abandoned actions.” Niedra highlights the power of overlooked behaviors – like games browsed but not played or bonuses left unclaimed – as untapped signals that could unlock sharper, more effective retention strategies. "Yes, working with this type of data is more complex,” he admits, “but if done well, it can unlock an entirely new layer of value for retention marketing – making communications smarter, more relevant, and far more effective.” When discussing immersive environments, Dainis shared a reminder that more isn’t always better. “Less is more. Engagement doesn’t always equal retention,” he explained. The goal is to design gamified ecosystems that are vibrant without being chaotic – rewarding but never manipulative. As for the intersection of gamification and predictive analytics, Niedra believes the foundation still lies in getting the basics right. “It’s the day-to-day, often unglamorous work with data – analyzing behavior, refining segments, reviewing lifecycle communications.” There’s no need for extra precautionary measures, so long as this work is approached seriously and professionally. A solid foundation is key. Finally, on meeting the evolving expectations of players influenced by mainstream entertainment, Dainis underscored the importance of simplicity, personalization, and localization. “Everything needs to work fast, feel effortless, and be tailored to a specific market and individual player,” he said. “Only then do we stand a real chance of competing for attention.” Hear Directly From These Industry Drivers: Aglaja Geta , Head of UX & Analytics,  BETBY Anete Dūniņa,  Group Head of Sales,  Revpanda Group Boris Utimisovs, Head of Product Design , Evolution Christian Rajter , CEO & Co-Founder, Split the Pot Cosmo Currey, Global Head of Talent Acquisition, Van Kaizen Dainis Niedra , COO, Entain Diana Kutubidze, Studio Manager , Evolution Global Faruk Aydin , CRO,  Revpanda Group Gleb Chernov , Lead Expert I Owner,  PlatformGuru Gunãrs Rītiņš, XR UX Designer , Mintra Ivan Samuilin , Studio Technical Manager, Winfinity Jan Malicher, Head of Platforms , SYNOT Games Jochen Biewer , Managing Director, Chevron Group Līga Tarasova , Account Director, PRace Maksims Nefiodovs , Product Manager,  BetGamings Monika Zlateva , CCO, CT Interactive Nikita Lukanenoks , Editor in Chief,  Slotsjudge Olga Zaiceva , Senior Account Executive, Aviatrix Roberta Nicholls , Head of Sales Operations & CEO, Openbox Gaming   & Mela Gaming Strahinja Zdraljevic , Head of Online,  Soccerbet.rs Szymon Nowak , Founder & CEO, Arcane Pixel Thiago Carvalho , Product Design Leader,  UXmygames AND MANY MORE! Each will bring fresh takes from their corner of the industry – offering hard-earned lessons, bold ideas, and a candid look at what’s actually working right now . Secure Your Place The iGaming Studio Summit  is expected to host participants from around the world. With just 3 weeks remaining, spots are limited. For those determined to position their studio ahead of the next wave of innovation – and meet the right industry leaders to help them do it – this summit is the opportunity to make that happen. Register now : https://www.eventus-international.com/igaming-studio Read related article: iGaming MarTech Amsterdam 2025 Set for July 24–25

  • Slotegrator’s 6 Golden Rules to Protect Your Casino Business

    Discover Slotegrator's 6 golden rules to avoid hidden threats in iGaming. Learn how to protect your casino from silent killers and boost long-term success. Success stories in the online casino industry are much more visible than stories of failure. But behind every failed project, you can usually find the same hidden threats — “silent killers.” Slotegrator shares 6 golden rules for identifying them and preventing them from damaging your iGaming business. If you want to avoid big problems, you need to solve the small ones before they grow. That’s the key principle behind finding the silent killers that can take down your iGaming business.  First of all, most casino operators focus on traffic, acquisition, and design — and don’t notice the invisible factors which slowly destroy their business, day by day. These “silent killers” don’t make headlines and they don’t call much attention to themselves, but they do cause lost revenue, player churn, and even legal troubles.  Slotegrator’s experts have identified the six most common “silent killers” threatening online casinos worldwide and explain how to protect your online casino platform. Not having a license Operating without the proper license limits access to payment systems, pushes away partners, and leads to player distrust. Worse, it can easily attract the attention of the regulatory authorities. Without the right license, your business, finances, and reputation will be at risk. Rule 1:  Choose and obtain a license that aligns with your market and long-term goals. Weak platform   Your platform is the foundation of your business. If it loads slowly, if it crashes under traffic, if it’s outdated or not mobile-optimized, players will simply leave. In the modern iGaming market, there’s always another option just a few clicks away. If your platform isn’t operating at the highest possible level, there’s absolutely nothing stopping players from finding one that is.  Rule 2:  Choose a reliable online platform that is fast, flexible, and built to scale — with built-in modules for casino and sportsbook operations. Slotegrator’s turnkey online casino platform  is one of the strongest solutions in the iGaming market. Poor compliance Ignoring KYC and AML requirements may seem like a shortcut, but it leads to serious risks: frozen funds, license revocation, and massive fines. Poor compliance can destroy everything you’ve built.  Rule 3: Invest in tools and integrations to automate KYC, verify users, and maintain compliance in real time. Outdated game portfolio If your casino lacks variety, trending formats, or local hits, there won’t be anything to grab players’ attention. This is why you see so many headlines in industry news outlets about new partnerships; everyone wants to keep their game portfolio filled with fresh options. This is the key to avoiding bored, dissatisfied players.  Rule 4: Find a smart API solution to save effort, time and money. Slotegrator aggregates  180+ top game providers in a single API for an up-to-date, localized, and high-performing game library. No real customer support When technical issues occur, slow or robotic support can turn minor issues into major losses. Players contacting support aren’t just tickets in a system; they’re frustrated human beings with an issue that they need resolved. Using AI chatbots for support has become standard, but they need to know when to kick the problem up to a real human with emotional intelligence. Support is about constructive dialogue as much as it’s about the technical solution.  Rule 5: Build a multilingual and a client-focused support team which is available 24/7 so players are never alone when it matters most. Ineffective marketing Many operators pour massive budgets into advertising without a clear strategy, burning cash on traffic that doesn’t convert or retain. Generic campaigns, poor segmentation, and a lack of understanding of local markets lead to high CPA, low LTV, and player churn. Without data-driven marketing and localized user acquisition tactics, even great platforms struggle to grow. Rule 6:  Create a data-driven, localized marketing strategy focused on long-term player value — so your budget brings real, measurable growth. Naman Bajaj, senior sales manager at Slotegrator, emphasizes: “Too often, operators don’t understand how to prioritize investments: some of them start from design and marketing but overlook the foundation; others think only about the technical stuff, but underestimate the value of marketing, licensing and other points. Without the right license, a stable platform, regulatory compliance, a strong game portfolio, and smart marketing, a casino becomes vulnerable — even if the metrics look promising at first. These risks don’t always appear on a dashboard, but they silently “corrode” player trust, revenue, and growth. At Slotegrator, we help operators build a solid, scalable system where every critical component — from licensing to support — works together seamlessly.” Read related article: Slotegrator Guide: Launch a Powerful iGaming Platform

  • Best Affiliate Manager 2025: Kristina Shkredova Wins Big

    Kristina Shkredova wins Best Affiliate Manager 2025 at AskGamblers Awards, celebrating her standout leadership and success with Boomerang Partners. Every year, the AskGamblers Awards bring together the leading minds of the iGaming world to spotlight the most impactful brands and standout professionals in the industry. Held in Belgrade, the 2025 edition once again celebrated innovation, growth, and excellence across the affiliate and online casino space. Among the winners was Kristina Shkredova, Affiliate Team Lead at Boomerang Partners . She was named Best Affiliate Manager by the AskGamblers expert jury — a title awarded to standout leaders who deliver results and put partners first. The Role of Personality Kristina’s victory in the prestigious Best Affiliate Manager 2025 award confirms the axiom that the importance of personalities in the success of iGaming brands is undeniable. She has been with Boomerang Partners since its inception as a marketing agency and has become one of the brightest personalities in the industry. Kristina Shkredova: “I am thrilled to receive the Best Affiliate Manager award and would like to extend my heartfelt gratitude to Nikola, the AskGambler’s account manager assigned to me, as well as to the entire AskGamblers team. This accolade is not just a professional achievement but a testament to our beautiful partnership, founded on shared values, aspirations, and a mutual sense of humor. Having been with Boomerang Partners since the very beginning, I feel profound and deep love for our affiliate marketing agency and am honored to be a part of this incredible journey. I am immensely proud of the work we have done and eagerly anticipate the new peaks we are set to conquer.” Successful Cases Industry experts know that the affiliate marketing sector is highly competitive. That’s why many people opt for tried-and-tested strategies, even though they don’t guarantee success. However, Kristina’s experience shows that the willingness to take risks and set ambitious goals — ones that might initially seem unrealistic — can pay off . Her portfolio includes several instances of partnering with affiliates who had no prior experience with sports traffic . These partners recognized the risk of venturing into an unfamiliar area. Yet, the strong partnership with Kristina and the backing from Boomerang Partners persuaded them that it was worth the attempt. The outcome? These partners are now generating significant volumes of sports traffic , having tapped into a vast ocean of opportunities. They have no regrets about leaping. Trends and Development of the Affiliate Marketing Industry The development of modern technologies has a profound impact on the industry and the competitiveness of brands. Kristina’s work clearly shows that it is not only technology and a variety of offers that contribute to success. She believes that the key trend is maximum sincerity and openness in communication with partners . This enables the establishment of long-term, trusting working relationships and fosters a loyal base of partners. Speaking of loyal partners, Kristina highlights another interesting trend. She notes that companies in the industry are now demonstrating greater creativity in organizing joint activities with their partners . These activities include, for example, joint retreats, trips, and dinners that are transformed into spectacular shows. This helps bring the parties closer together. Boomerang Partners, by the way, has its own unique initiative that fosters an exceptional approach to partners: the annual global traffic tournament, the Golden Boomerang Awards . From February to May 2025, Boomerang Partners hosted the second season of the Golden Boomerang Awards . Compared to the first season, the number of participating teams from around the world increased from 226 to over 400 . Awards were presented in 11 categories, and the award ceremony took place at the iconic San Siro Stadium in Milan , thanks to Boomerang’s strategic partnership with the renowned AC Milan . For affiliates, this event was truly unforgettable, as the ceremony was combined with a networking event. Kristina predicts a significant surge in the demand for sports traffic . Many brands in Boomerang Partners’ portfolio are already focusing on it, and the agency is open to collaboration opportunities in this space. In 2024, Boomerang Partners saw a remarkable +194% growth in sports traffic across its affiliate ecosystem, along with a +120% year-over-year increase in new affiliate sign-ups . The agency’s effectiveness is undeniable, and Kristina plays a crucial role in driving these successes. The Role of the Team and the Boomerang Partners’ Culture It’s essential to note that Kristina’s victory is not solely a result of her personal qualities, but also the environment in which she works . Boomerang Partners fosters a culture that encourages the development of strong industry knowledge in affiliate managers and nurtures their leadership skills . Each team member can rely on internal support, flexibility in problem-solving and goal-setting, as well as active involvement in business processes. This collaborative environment contributes to efficient work and tangible results . What’s Next Kristina is honored to receive the Best Affiliate Manager 2025 award from AskGamblers, but she recognizes that there is still much work to be done. Boomerang Partners regularly participates in major industry events, showcasing its presence with a dedicated booth. Kristina actively attends these events, always prepared to engage with potential partners. She’s now focused on new partnerships and strategic moves that will help Boomerang Partners stay ahead as a top-tier sports affiliate program. Read related article: Boomerang Partners and AC Milan Mark 1 Year of Strategic Partnership

  • Altenar Appoints Brendon Jeacocks as Regional Director

    Altenar appoints Brendon Jeacocks as Regional Director to lead sportsbook growth in South Africa, strengthening its licensed presence in the African market. Altenar, a leading sportsbook and iGaming software provider, has invested in its presence in South Africa with the appointment of Brendon Jeacocks as Regional Director.   Jeacocks brings more than eight years of experience in the online gaming industry, primarily in finance, regulation and compliance. He joins Altenar after working as an independent consultant for South African iGaming brands, before which he worked as Financial Manager at African operator SportPesa.   The move follows Altenar’s receipt of a National Manufacturer licence from the Western Cape Gambling and Racing Board in December 2024, which paved the way for the company to supply its sportsbook technology to licensed operators in South Africa and other African markets.    In his role, Jeacocks will drive growth for Altenar in South Africa, where it already offers its tailored premium data providers, localised sports offering and mobile app aimed at players in the mobile-first market.    John Quaye, CFO at Altenar, said: “We are delighted to welcome Brendon to the team as he builds our on-the-ground presence in South Africa. His expertise in the market will undoubtedly help us achieve strong growth in our first year as a licensed provider in the country.   “He is well-positioned to forge partnerships and help us tailor our product to meet the region’s growing demand for localised sports betting solutions.”   Brendon Jeacocks, Regional Director at Altenar, said: “I’m pleased to be joining Altenar at such an exciting time for the company’s ambitions in Africa. I’m currently based in Cape Town and will serve as the local point of contact for our operations here.    “I look forward to helping to develop Altenar's presence in South Africa and connecting with the rest of the industry.” Read related article: Altenar to Sponsor 2025 Isle of Man Marathon Again

  • BGaming Releases Magical New Slot Adventure: Cat’s Soup

    BGaming releases new slot Cat’s Soup, a magical 3x3 adventure with playful cats, potions, and bonus twists—perfect for quick, nostalgic spin sessions. Popular iGaming content provider BGaming is stirring up some magic on the reels with the release of its enchanting new slot, Cat’s Soup.  Players are invited into the lair of a playful feline wizard as he brews up a storm across the reels. This captivating 3x3 slot combines classic gameplay with a charming alchemy theme, brought to life by cartoonish graphics and a whimsical soundtrack.   Conjure up magical multipliers and spellbinding Bonus sequences in this simple but incredibly effective slice of slot action. The game’s colourful design and accessible gameplay make it perfect for short, fun sessions, while its magical theme is bound to evoke a sense of nostalgia among millennial players.    In a unique twist, Cat’s Soup keeps the gameplay fresh by using a recipe system that shifts up the patterns required to trigger the bonus round every ten spins. The slot also features a Buy Bonus option for those who want to unleash the magic straight away.    Nikita Zavadsky, Custom Games Product Owner at BGaming, said: “ Magic, potions, and cats are popular themes, so we thought, why not combine all three? Cat’s Soup may look like a simple 3x3 slot, but it has plenty of tricks up its sleeves. We are particularly proud of the recipe feature, which does an excellent job of shaking up the gameplay.    Our goal with Cat’s Soup was to create an easy-going slot that was perfect for short-playing sessions and that delivered a healthy dose of nostalgia, and we believe we have achieved that.” Read related article: BGaming Releases Multihand Blackjack Pro 2 With New Twist

  • ICONIC21 Goes Live with Aardvark Technologies Platform

    ICONIC21 is now officially live with Aardvark Technologies, bringing its hit iGaming titles to a wider audience via Aardvark’s powerful aggregation platform. ICONIC21, the in-demand iGaming content provider, officially went live with Aardvark Technologies, the omni-solution provider for online and retail betting.   With this integration now complete, ICONIC21’s titles are fully available across Aardvark’s aggregation platform, expanding access for operators and players throughout key regions.   ICONIC21 has ramped up its content rollout in recent months, launching new titles across multiple verticals. Highlights include Gravity Plinko, which introduced its first-person games line, Wild Gold Mine among its latest slots, and standout live casino experiences such as the Gravity Series or recently-released Oasis VIP Blackjack. The upcoming Knock Knock game is also generating strong anticipation, with more information to be released soon.   Bringing this portfolio to Aardvark’s platform means operators now benefit from seamless access to ICONIC21’s unique content, enhanced by Aardvark’s compliance support and distribution reach.   Alina Popa, CCO at ICONIC21 , shared: "Our content moves fast, and we need partners that can keep pace. With Aardvark, we’ve found a team that gets it. Their market presence and flexibility are a great match for our ambition, and we’re excited to see how this launch performs across their network."   Arijus Denisovas, Commercial Director at Aardvark Technologies added: "ICONIC21 has built serious presence. Their titles are in demand, and we’re proud to bring them into our aggregation portfolio. This launch strengthens our offering and gives our partners even more tools to attract and retain players."   With the integration now live, both companies are focused on delivering performance, reach, and value to operators seeking standout content in fast-moving markets. Read related article: ICONIC21 Partners with SpinQuest on Live Casino Studio

  • BETER Appoints Miguel Valdes as Business Development Manager

    BETER appoints Miguel Valdes as Business Development Manager to lead its APAC expansion and boost growth through strategic partnerships in the fast-betting sector. BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has strengthened its global team with the appointment of Miguel Valdes as Business Development Manager for the Asia–Pacific region.   Miguel is an experienced business development manager, having previously worked at prominent companies including SiGMA World, among others.   In his new role, Miguel will be responsible for driving BETER`s growth by creating new opportunities with operators, platform providers, and aggregators, helping the supplier expand its presence across the APAC region.   This includes establishing strategic partnerships and nurturing existing relationships with local partners as part of BETER’s broader efforts to scale quickly in APAC, mirroring its rapid growth in markets such as Latin America and Europe.   Miguel’s efforts will support BETER’s expansion into various APAC markets by leveraging the region’s strong demand for its fast-betting content. He will also lead the development of a local team focused on strengthening BETER’s footprint in the area.   Chuck Robinson, Chief Revenue Officer at BETER,  commented :   “Miguel is a strong addition to our team and will lead BETER’s development in the APAC region. He brings valuable experience to the table, and we are delighted to welcome him on board.   “We have ambitious plans for the region and with our various portfolio of esports and sports products, we’re perfectly positioned to meet the needs of the next-gen bettors there.”    Miguel Valdes  added :  “I’m excited to join BETER, especially at a time when the demand for fast-paced content is rapidly growing. This trend is evident not only in APAC but worldwide, with BETER driving that movement.   “The region holds enormous opportunities, not only for BETER but also for the operators and aggregators who are open to leveraging fast-betting potential. I look forward to contributing to BETER’s growth and exploring new markets across APAC together.”  Read related article: BETER Awarded Esports Betting Supplier at 2025 EGR B2B Awards

  • Booming Games Launches Slots on Starcasino Netherlands

    Booming Games launches its slot titles on Starcasino, bringing top hits like Tasty Bonanza and Ronaldinho Spins to Dutch players via the licensed platform. Booming Games proudly announces the launch of its slot titles on Starcasino, one of the Netherlands’ rapidly emerging online gaming platforms. This collaboration represents a key milestone in Booming Games’ continued growth and presence in the Dutch market.   Starcasino, a well-established casino and sportsbook brand with deep roots in Belgium, is now live in the Netherlands under a license from the Dutch Gambling Authority (Kansspelautoriteit). Known for its secure, responsible, and high-quality iGaming experience, Starcasino is quickly gaining traction among Dutch players. As part of the partnership, Starcasino players can now enjoy a selection of top-performing Booming Games titles, including Tasty Bonanza, 64 Gold Coin Hold and Win, Buffalo Hold and Win Extreme 10,000, Ronaldinho Spins, and Dynamite Trio.   Booming Games continues to grow its global footprint, and this new partnership reflects its commitment to entering regulated markets with trusted local operators. With a shared focus on integrity, entertainment, and compliance, Booming Games and Starcasino are set to deliver exceptional value to players in the Netherlands. This partnership is effective immediately, with integration efforts already underway to ensure seamless access to Booming Games content for licensed operators across the region.   Simona Lanzoni, Commercial Director at Booming Games, said:  “Partnering with Starcasino marks a significant step in Booming Games’ expansion within the Dutch market. Starcasino’s strong reputation for responsible and high-quality entertainment aligns perfectly with our commitment to delivering exceptional slot content to regulated markets. We’re excited to bring our most engaging titles to Dutch players and to continue growing our presence alongside a trusted and dynamic partner.”   Pieter van den Bos, Director at Starcasino, added:  “We are thrilled to go live with Booming Games on Starcasino, bringing a fresh selection of innovative games to our platform. This launch offers our Dutch players even more choice and entertainment in our growing casino portfolio.” Read related article: Booming Games Partners with Bitville Gaming in Africa

  • Logifuture Enters Mexico with Zoom Soccer via Aristocrat

    Logifuture enters Mexico with Zoom Soccer via Aristocrat, offering 24/7 virtual football matches to elevate betting with immersive sportsbook content. Logifuture enters Mexico with Zoom Soccer via Aristocrat Interactive™, marking a major step for the award-winning iGaming supplier in the Mexican market. Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides an immersive betting experience. With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging - not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month. The integration of Zoom Soccer is facilitated by Logifuture’s existing relationship with Aristocrat Interactive. Through Aristocrat Interactive’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America. Niccolo Cassettari, Chief Business Development Officer at Logifuture , shared: “ We’re thrilled that sports fans in Mexico will now have the flexibility to experience Zoom Soccer, our 24/7 feed of virtual leagues, at their convenience. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users continually entertained. “As the demand for engaging sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.” “At Logifuture, we’re dedicated to meeting the need for dynamic, captivating sports products, and expanding Zoom Soccer’s presence helps us achieve that goal and we’re excited to continue working together to bring the excitement of virtual sports to the Mexican market.” Malte Hegeler, VP Sports Product at Aristocrat Interactive iGaming & Sports, said: “We are always looking for new gaming innovations to entertain our customers’ audiences. “The addition of Logifuture’s Zoom Soccer in Mexico is an exciting example of our ever-expanding digital portfolio curated to provide regulated markets with the highest quality, immersive betting content.” Read related article: Logifuture Partners with Mozzart to Launch Simulate in Croatia

  • Dreidel Appoints Elias Liberas as Chief Commercial Officer

    Dreidel appoints Elias Liberas as Chief Commercial Officer to drive growth in Latin America, North America, and online markets with his 20+ years of experience. Dreidel, the proudly Mexican casino game developer, has strengthened its management team with the appointment of Elias Liberas as Chief Commercial Officer.    Elias joins Dreidel at an important time for the business as it continues to establish itself as the leading land-based slot provider in Latin America, North America and beyond, while pushing into the online market for the first time.    It’s an important hire in that regard, with Elias having a strong track record in the gaming industry. He joins Dreidel from Ortiz Gaming, where he was Commercial Director over a 14-year career with the company. Before that, he worked for Cadillac Jack and Siente.    Elias brings a strong strategic vision and invaluable experience gained across more than 20 years in commercial roles both in and out of the industry, experience that Dreidel will use to continue to scale its business with purpose and pace.    As Chief Commercial Officer at Dreidel, Elias will be responsible for fostering and developing key relationships with operator and supplier partners, and ensuring that the company continues to provide unique experiences for both casinos and their players.    José Shemaria CEO at Dreidel , said: “I am thrilled to welcome Elias to Dreidel as Chief Commercial Officer and for us to benefit from his unrivalled commercial experience in the industry.    “Elias has spent more than two decades in commercial roles across the industry, and this gives him a unique understanding of what land-based and online casino operators look for in the games they offer to players.    “At Dreidel, we are passionate about creating slots that not only meet but exceed players’ expectations, and with Elias on board, we will be able to make more operators aware of our innovative and exciting suite of games than ever before.    “All that’s left for me to do is to officially welcome Elias to the Dreidel family.”    Elias Liberas , Chief Commercial Officer at Dreidel , added: “The opportunity to join Dreidel as Chief Commercial Officer was one that I simply couldn’t turn down.    “Since 2015, the company has been committed to developing the best land-based slots in Mexico, and now it’s looking to not only take these games online, but also into more Latin American and North American markets.    “This makes it an exciting and important time for me to join the business, and I’m looking forward to leveraging my more than 20 years of experience to help drive Dreidel into the next chapter of its success story.” Read related article: ENJOY Appoints Christos Zoulianitis as Chief Commercial Officer

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