SIS brings 225,000+ H2H esports events yearly to Hard Rock Bet Sportsbook , offering top-tier eBasketball and eSoccer betting with ultra-low latency streams. SIS Content Services, part of the SIS Group (Sports Information Services), continues its US growth through an agreement to offer H2H Global Gaming League TM (H2HGGL) games on the top-rated Hard Rock Bet Sportsbook. Through the partnership, Hard Rock Bet Sportsbook players will have access to over 225,000 short-form H2HGGL eBasketball and eSoccer games annually via a dynamic betting and streaming experience. H2HGGL is at the forefront of trusted, high-integrity esports content as the first esports betting product to receive the Esports Integrity Commission’s (ESIC) Gold Standard, the highest possible accreditation.  The league features a roster of professional gamers, whose competitive matchups are streamed with ultra-low latency allowing numerous pre-game and in-play betting markets.   This launch with Hard Rock Bet Sportsbook underscores SIS’ position as a leading global supplier of value-adding, high-quality, round-the-clock sports betting content.   Michele Fischer, Vice President, SIS Content Services, said : “Our agreement with Hard Rock Bet Sportsbook marks the launch of H2H Global Gaming League TM into its 15th US state.  As Hard Rock Bet Sportsbook is rapidly growing, we are thrilled that our premium esports content will provide their players with continual captivating entertainment.”   Jake Nowry, Sales and Business Development Manager, SIS Content Services, said: “Hard Rock Bet Sportsbook’s innovative approach to sports betting makes them an ideal partner for our fast-paced, high-integrity esports content.   “I am especially excited to introduce the H2HGGL to a new audience.”   Neil Walsh, SVP-Sportsbook at Hard Rock Bet Sportsbook , said: “We’re thrilled to partner with SIS to bring this premium offering to Hard Rock Bet Sportsbook and augment our always-on streaming entertainment.   “The addition of H2H Global Gaming League™ expands our already deep markets and esports offering, reinforcing our commitment to delivering innovative, engaging experiences that players can rely on around the clock." Read related article: SIS Extends Partnership with Doncaster Greyhound Stadium

Eeze partners with 4Rabet to launch live casino games, slots, and engagement tools, expanding immersive gaming experiences across emerging Asian markets. Eeze, the next-generation casino content provider, has partnered with 4Rabet to bring its full portfolio of live casino titles, slot games, and player engagement tools to the operator’s growing audience. The partnership sees Eeze’s cinematic live dealer titles, including Absolute Blackjack, Baccarat, and the newly launched Fusion Roulette, going live on 4Rabet, delivering immersive gameplay through advanced green screen technology and fully customisable branded tables. The integration offers a scalable and engaging experience for players, particularly across emerging territories in Asia. Beyond live casino, 4Rabet will also integrate Eeze’s diverse slots portfolio and implement its tournament tool, a feature built to enhance player retention through real-time competitions, promotions, and flexible leaderboard mechanics. Founded in 2018 4Rabet has established itself as a leading platform for sports betting and casino entertainment, covering over 35 sports, including cricket, football, tennis, and esports, and offering content in multiple languages to a highly engaged user base. This collaboration marks another significant milestone in Eeze’s international growth and highlights its dedication to providing flexible, entertainment-focused solutions customised for operators and players worldwide. Mikko Hoglund, Partnership Manager at Eeze, said: “We’re genuinely excited to go live with 4Rabet. From the beginning, their team has focused on delivering a high-quality experience for their players, which aligns perfectly with our values. “Whether through our striking live tables, creative slots, or tournament tools, we look forward to helping them add even more excitement to their platform. A spokesperson at 4Rabet added: “We’ve been following Eeze’s progress for a while and were impressed by their innovative approach to live casino. “Their games are visually impressive, easy to localise, and the added tournament tool gives us new ways to engage our players. We’re excited to see this partnership come to life.” Read related article: EEZE Launches Green Screen Studio for Live Casino

Yggdrasil adds Jogo Global to its YGG Masters program, boosting fast game content and global reach through its cutting-edge GATI tech and operator network. Yggdrasil has added Jogo Global to its flagship YGG Masters program, becoming its first-ever fast game provider. The supplier, which has offices in the UK and Brazil, will benefit from Yggdrasil’s state of the art GATI technology, which delivers a sandbox location for game development, ensuring all content is fully compliant in a variety of jurisdictions. In addition, Jogo Global’s content will be available to be distributed via Yggdrasil’s operator network, significantly boosting its reach of diverse crash and fast games and slot content. Jogo Global joins a diverse array of studios in the YGG Masters program, including 4ThePlayer, Reelplay, and Reflex Gaming among more than 20 others. Zoe Bird, Head of YGG Masters at Yggdrasil, said: “Jogo Global is an experienced studio that has already made bold strides in the industry, and one that has real ambition to become a leading provider in fast games and casino content. We’re extremely excited welcome them as a Masters Partner where we look forward to helping them propel there games further' David Marcus, CEO at Jogo Global, said: “We’ve made solid progress with our strong collection of slot content and fast games, and this marks the perfect time for us to join the YGG Masters program to accelerate our development roadmap and broaden our distribution network. We’re incredibly excited for this opportunity, and can’t wait to make it a success.” Read related article: Yggdrasil Adds DEGEN Studios to YGG Masters Roster

Booming Games secures B2B license from the Hellenic Gaming Commission, bringing top slot titles to licensed Greek operators in a key European expansion. Booming Games, a fast-growing provider of premium iGaming content, is proud to announce that it has successfully obtained a B2B license from the Hellenic Gaming Commission (HGC), marking another strategic step in its ongoing European expansion.   With this new license, Booming Games is now authorised to provide its acclaimed slot content to licensed operators in Greece. Greek players can look forward to enjoying top-performing titles such as Burning Classics, TNT Bonanza, Buffalo Hold and Win Extreme 10 000, Cash Pig, and Gold Gold Gold, 64 Gold Coins Hold and Win among many others.   This regulatory approval underscores Booming Games’ commitment to entering fully regulated markets and working closely with local authorities to ensure a compliant, secure, and entertaining experience for players. The Greek license adds to the company’s growing portfolio of certifications across key European jurisdictions, including the UK, Italy, Spain, Denmark, and Sweden.   Frederik Niehusen, Chief Commercial Officer at Booming Games, commented:  "Securing our B2B license from the Hellenic Gaming Commission is a significant achievement and part of our strategic goal to strengthen our presence in regulated European markets. Greece is an exciting and fast-growing market, and we’re thrilled to be able to offer our content to licensed operators and their players across the country." Read related article: Booming Games Announces Collaboration with Hollywoodbets

Genius Sports partners with Lega Serie A to deliver exclusive data and live streams for top Italian football leagues through 2028/29 to global sportsbooks. Genius Sports Limited (“Genius Sports”) (NYSE:GENI) has agreed an exclusive partnership with Lega Serie A to capture, distribute and commercialize official data and low latency betting video streams from Italy’s top football competitions through the 2028/29 season. Exclusive rights to capture and distribute official data and video streams to sportsbooks from every Serie A, Coppa Italia and Supercoppa Italiana game. Low latency streaming available to sportsbooks outside Italy via Genius Sports’ ground-breaking BetVision platform. Serie A joins world class portfolio of Premier League and France Ligue 1 cementing Genius Sports as the global leader in live football content for sportsbooks. Ensuring security of supply , this exclusive partnership will enhance the value of the richest data sets available from one of the most prestigious football leagues in the world. This landmark agreement grants Genius Sports exclusive rights to every Serie A, Coppa Italia and Supercoppa Italiana fixture, delivering the fastest, most accurate, secure data and premium video to its global network of sportsbook partners. Genius Sports will also gain access to Lega Serie A data including tracking, for media exploitation, supporting a range of editorial activities including broadcast augmentation as well as match reports, news content, and analysis. Genius Sports and Serie A will partner to protect and enhance the value of one of the world’s most prized football data assets, working together on robust anti-infringement measures to ensure sportsbooks enjoy secure, uninterrupted and trusted access to premium content for their customers. Building on Genius Sports’ unrivalled content portfolio, this partnership will supercharge BetVision, the world’s first interactive live betting product. First launched with the NFL across major US sportsbooks, BetVision is transforming the in-play betting experience by enabling bettors to watch live games, interact with stats overlays, customise viewing modes and place bets seamlessly within a single interactive player. Luigi de Siervo, CEO of Lega Serie A said: “Data and technology are transforming football, with growing importance across sport, media, and betting. That’s why we’re proud to announce a landmark agreement with Genius Sports who, in recognition of their visionary technology, will now become the sole authorized distributor of official Lega Serie A data and international streaming rights for betting operators through the 2028/29 season. "In this rapidly evolving market, this partnership ensures only verified, official data is commercialized — protecting fans, preserving integrity, and defending vital revenue for clubs. It’s a decisive step in our fight for legality and a call to lawmakers to support the rights of leagues and the safety of bettors." Mark Locke, CEO of Genius Sports said: “We’re proud to announce our partnership with Serie A, one of the most prestigious football leagues in the world, and the most important sport in the largest sports betting market in Europe. With Serie A now secured, Genius Sports commands the most valuable rights portfolio in global sports betting — spanning the NFL, Premier League, and top-flight Italian football. We are not riding momentum; we’re driving it. Our technology, scale, and execution are unmatched. Guidance will be updated to reflect this positive commercial performance.” Read related article: Omnigame Partners with Kaizen Gaming for Global Debut

Omnigame partners with Kaizen Gaming to launch top titles on Betano, marking its first operator deal and international debut in Denmark and beyond. Omnigame, the full-service iGaming business, has partnered with Kaizen Gaming, one of the biggest GameTech companies in the world, to launch its best-performing titles with the Betano brand, marking the company’s first ever deal with an operator as well as its international debut. The agreement will initially see a selection of games rolled out with Betano in Denmark, with the portfolio then set to go live in additional global markets with the major operator, including Brazil. The partnership is a huge milestone for Omnigame as its products will be made available to an international audience for the first time and is driven by the success the company has achieved in its home market of Denmark, where it has a substantial market share and a loyal fan base. Kaizen Gaming, recognising the strength and the uniqueness of the portfolio, makes the perfect first partner as Omnigame looks to expand its global footprint. Peter Weinreich, CEO at Omnigame, said : “We are incredibly proud to announce our inaugural partner deal which will see our games debut outside of Denmark, and with one of the most exciting operator groups in the world no less. “Kaizen Gaming’s Betano brand continues to grow, and this exciting step will see us put some of our most engaging games in front of a wider audience than ever before. It is a milestone moment for us and is a testament to the fantastic work we have achieved in standing out in a competitive space.” Evangelos Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming, commented: “Omnigame has a proud history of standing out in a highly competitive market like Denmark. We are glad to be the first partner to deliver its unique products to players beyond its own ecosystem. “We are committed to providing our customers around the globe with the most engaging, entertaining and responsible gaming experiences through the Betano platform. With this in mind, we invest in both our proprietary technology and in top tier partnerships. We believe that Omnigame is such a top-tier partner and their high-quality games will resonate strongly with our audience.” Read related article: Playzia Partners with Midnite to Launch Love Island Games

A Core iGaming Principle of 2025: Give players control. Discover how personalization, interactivity, and smart rewards are redefining engagement this year. A Core iGaming Principle of 2025: Give Players Control . But this isn’t just the latest trend; it’s a formula for longevity. Slotegrator Academy interviewed Oleg Smolerov, CPO of ZingBrain AI, to find out how player behavior is evolving — and why today’s players don’t just want to watch the reels spin, but to take the wheel and take charge of their own experience.  Operators need to give players what they want, when they want it — or even before. Making matters more complicated is the fact that player priorities can change over time. To keep up with them, operators need a next-level retention tool — like Aviatrix’s Zingbrain.  ZingBrain is an AI-driven performance improvement platform that helps iGaming operators personalize player experiences. By analyzing billions of data points, the platform has identified the game mechanics that actually drive engagement in 2025. From that data, one message emerges: interactivity and in-game gamification are essential for long-term success. Here’s what today’s players value, and what every game developer and operator should prioritize if they want to boost retention and extend session times: Missions & challenges:  Clear challenges with rewards tied to progress give players a sense of purpose and control. Earning XP or completing steps toward a bonus round creates momentum that keeps players coming back. Social-competitive layers:  Leaderboards, tournaments, customizable skins and characters, quick mini-challenges, and even live chat create an atmosphere that turns solo spins into shared events. Smart loyalty programs:  Login bonuses, daily rewards for completing tasks, and mission-based perks increase engagement and help transform casual users into loyal players. Dynamic bonus mechanics:  Features like multi-stage bonuses, respins, and other add-ons keep gameplay active and unpredictable — without overwhelming new users. Crash games with strategic depth: Fast, intuitive gameplay combined with meaningful choices (when to cash out, whether to push for a higher multiplier, or even which character to use) continues to attract broad audiences, especially when layered with personalization. In addition to game mechanics, localization is as powerful a weapon as ever. Aviatrix creates localized experiences with games centered around events like Chinese New Year, Halloween, or big cricket tournaments like the IPL, making each session feel fresh, relevant, and personal. “As overall quality rises, accurate localization becomes critical. Players want native-language dealers, region-specific themes, and cultural nods that feel personal. This is especially true for live and crash games in markets like Brazil and India, where hyper-local content makes the experience feel authentic. Suppliers are getting better at delivering this, often because they now have access to far more data”, says Oleg Smolerov,  CPO at ZingBrain AI. “From our position at the intersection of content and technology, we see a clear shift toward player-centric design,” says Naman Bajaj,  senior sales manager at Slotegrator. “The most successful games today are the ones that put players in the driver’s seat — not just through gameplay, but through personalization, progression, and relevance. It’s a direction we fully support and actively promote across our partner network.” While players are drawn to flashy features, they ultimately stay for quality, consistency, and relevance. According to Oleg Smolerov, success comes from designing an ecosystem where every element — from UX to engagement hooks — makes the player feel in control. More valuable insight you can find in the full interview at Slotegrator Academy here . Read related article: Why Verified Online Casino Games Are the Future of Fair iGaming

Pragmatic Play’s Zombie School Megaways™ unleashes undead thrills, expanding reels, and 10,000x win potential in this spine-tingling slot adventure. Pragmatic Play, a leading content supplier to the iGaming industry, has entered the hall of horrors in Zombie School Megaways™, where expanding reels and tumbling multipliers can unlock wins of up to 10,000x.   The undead stalk the reels of this 117,649 ways-to-win slot, where the number of symbols on a reel can randomly increase after every winning tumble.   Landing 4-6 scatters triggers the bonus game with 10-20 free spins, during which every tumble win is multiplied by the number of symbols that hit.   In select markets, not only can players buy entry to the bonus game, but they can also unlock the Persistent Multiplier Free Spins round for 500x. During this special version of the feature, all tumble win multipliers add to a total multiplier that boosts subsequent wins.   Zombie School Megaways™ is the latest addition to Pragmatic Play’s award-winning slots portfolio, following the release of Waves of Poseidon and Sweet Bonanza Super Scatter .    Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “ Zombie School Megaways™ is an exciting addition to our Megaways™ portfolio, featuring tumble win multipliers, expanding reels, and a delightfully ghoulish undead theme.” Read related article: Pragmatic Play Launches Sweet Bonanza Super Scatter Slot

Incentive Games secures Ontario Gaming License, allowing it to deliver real-money content to licensed operators and players across the Canadian province. Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.   The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.   The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.   Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.   “Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games . “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We're looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.” Read related article: Incentive Games Secures Michigan Gaming License

3 Oaks Gaming secures Recognition Notice from Malta Gaming Authority, allowing its top slot titles to launch with licensed operators in the Maltese market. 3 Oaks Gaming, an established distributor of iGaming content, has been granted a recognition notice from the Malta Gaming Authority (MGA), another key development that allows its diverse portfolio of high-quality slot titles to be offered to licensed operators in the Maltese market.   The latest approval reaffirms 3 Oaks Gaming’s commitment to entering respected regulated markets worldwide, with the certification recognising the company’s ongoing compliance with the highest industry standards.   Gaining the recognition from the MGA enables the distributor to roll out fan-favourite titles such as Sun of Egypt 4, Coin UP: Lightning, and 3 Hot Chillies , offering engaging experiences for players within the region.   The achievement marks another pivotal step in 3 Oaks Gaming’s global strategy to grow in regulated markets, following on from successful expansions in the UK, Portugal, and Romania, with Malta becoming the latest regulated jurisdiction to access its premium content.   Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, said: “Securing this recognition notice is a noteworthy achievement for us at 3 Oaks, as we can supply our renowned slot titles into the Maltese market. It reflects our strong commitment to delivering premium content to new audiences.” Read related article: 3 Oaks Gaming Secures ISO 27001 Certification

Playzia partners with Midnite to launch top titles and exclusive Love Island games, expanding its UK reach and enhancing Midnite’s iGaming content portfolio. Playzia, a rapidly growing force in the iGaming industry, is thrilled to announce a landmark partnership with Midnite, one of the UK's fastest-growing operators. This agreement significantly expands Playzia’s presence in the UK’s highly competitive and regulated market while delivering a wave of new, engaging content to Midnite players, headlined by Playzia’s new Love Island games. As part of this strategic deal, Midnite will offer its UK players access to Playzia’s full portfolio of in-house developed titles, including player-favorites such as Grand Ocean Megaways™, Zeus’s Thunderstrike, Billionaire Buffalo Hold ‘n Win, and Piggy Clusters. The partnership will also introduce Midnite’s audience to Playzia’s much-anticipated Love Island-branded content, launching this summer to coincide with the 2025 season of the hit ITV Studios reality show. The recently launched flagship title, Love Island - Love in a Spin , is an exclusive online slot created under a three-year licensing agreement with Zoo 55, part of ITV Studios, which will produce a total of 10 Love Island Games. Joe Caetano, Head of Commercials at Playzia, commented on the partnership: “Teaming up with Midnite is a significant milestone as we expand our footprint in regulated markets, particularly the UK. Midnite is known for delivering cutting-edge betting experiences to its players, making them an ideal partner for our games. We are especially excited to bring our new Love Island titles to their platform just in time for this summer’s series. It is the perfect moment for UK players to step into the villa and experience something truly unique.” Midnite’s Senior Casino Manager, Chelsea Pinho, said: “We are constantly striving to enhance the Midnite casino experience for our players and this partnership adds to our rich offering of content. We are particularly excited to offer a selection of Love Island games - including Love in a Spin - and I am sure they will be a perfect match for our players. At Midnite, we are passionate about bringing fans closer to the games they love - or in this case a TV show they love.” This latest agreement further cements Playzia’s reputation as an innovative, top-tier content supplier with a roadmap that spans slots, crash, instant win, table, and probability-based games. With its strong focus on localised, branded content and new gameplay mechanics, Playzia is poised to deliver unforgettable experiences to players in the UK and beyond. The deal also follows Playzia’s recent industry recognition, with nominations in the Slot Supplier (Under 5 Years) and Software Rising Star categories at the prestigious EGR B2B Awards 2025. Read related article: Octoplay Partners with Midnite to Expand UK Market Reach

iGB L!VE 2025 attracted a record 20,225 visitors in London, uniting iGaming leaders from 149 countries for unmatched networking and global business growth. The international iGaming industry has given a resounding endorsement of iGB L!VE 2025 with visitation hitting a record 20,227 a figure that’s 16% up on the previous high of 17,498 which was set in 2024.  iGB L!VE also underlined its stellar international credentials with attendees travelling to the show’s new London home from 149 nations, up from the 2024 figure of 131. Reflecting on the industry’s electric response to iGB L!VE London,  Jody Frost, Clarion Gaming’s Head of Marketing and Brand  said: “iGB L!VE 2025 was an unforgettable experience setting new records in its new London location. The UK capital city is the birthplace of iGaming and the relocation to ExCeL London was undertaken to enable the show to continue to grow and in the process create a sustainable Tier 1 event which consistently meets the needs of the global iGaming ecosystem that it serves. “According to the independent data iGaming professionals from an amazing 149 nations harnessed the unique energy of iGB L!VE to cultivate partnerships, embrace innovation, gain a competitive edge and drive business growth. As preparations get underway for the 2026 edition we will continue to work in partnership with the industry notably our Vendor and Visitor Advisory Boards in order to identify those areas where we can improve and ensure that iGB L!VE continues to address the needs of all of our international stakeholders bringing together operators, affiliates, suppliers, and iGaming providers for an unmatched networking experience.” The importance of iGB L!VE’s relocation to London and the show’s ability to deliver the right audience was key for stakeholders. Märit von Stedingk, Head of Marketing at Alea  confirmed: “My God, was this event all about connections and reconnections? The show was so busy I was on the booth all of the time. Was iGB Live 2025 worth it? A big resounding yes both personally and from a business standpoint. London stays a highlight in our gaming calendar”.  Her view was endorsed by Soft2Bet’s Chief Business Development Officer Martin Collins who posted: “London in July proved itself. The event brought together one of the most geographically diverse crowds I’ve seen. It’s clear: iGaming’s future isn’t European, it’s everywhere.”  Joshua Gamble, Managing Director, ActiveWin Marketing shared: "You’ll find a perfect mix of affiliate partners, operators, and suppliers, all in one place, which makes it incredibly efficient for forging new partnerships and strengthening existing ones. The content is sharp and relevant, the atmosphere is energetic, and the event consistently delivers tangible ROI—not just in leads, but in insights that shape your strategy for the year. It’s a key fixture on the calendar because the quality of attendees and conversations is unmatched." His assessment was echoed by  Sita Mamidanna, Head of Customer Success Management at CDNetworks :“Based on my experience attending this event, I would certainly recommend it to friends and colleagues, especially those involved in the iGaming sector, whether as distributors, affiliates, operators, technology providers, or those considering entry” she stated.  “While networking is a key element, the event is more about the energy, innovative ideas, and genuine relationships you develop. It offers opportunities to meet industry leaders, discover emerging technologies and trends before they reach the mainstream, and gain a deeper understanding of market directions. I always leave with new insights and valuable contacts. This event delivers real value, not just a pile of business cards.” iGB L!VE 2026 will take place across 1st – 2nd July at ExCeL London. Read related article: iGB L!VE Opens in London with Record-Breaking Edition