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Incentive Games secures a Michigan gaming license, marking its North American debut and bringing innovative real-money games to one of the US’s top iGaming markets. Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded a Provisional Michigan gaming licence by the Michigan Gaming Control Board (MGCB), effective today. This achievement allows the company to bring its innovative suite of Real-Money Games to operators and players across the state.   The Michigan licence represents Incentive Games' first foray into the North American regulated market. This comes shortly after the launch of Incentive Studios, the company's dedicated Real-Money Gaming division, which is set to drive its ambitious growth in this sector. The licence underscores the company’s unwavering commitment to maintaining the highest standards of compliance, security, and operational integrity. Obtaining this licence, which requires excellence in areas such as robust security protocols and comprehensive responsible gaming measures, provides access to one of the most dynamic iGaming markets in the United States.   Ahmed Baker, Chief Commercial Officer at Incentive Games , said, “Securing our Michigan licence marks an exciting new chapter for Incentive Games. It's a testament to our unwavering commitment to meeting the highest regulatory standards and unlocks a significant opportunity for us in a critical North American growth market. This will allow Incentive Games to forge new partnerships and bring our highly engaging Real-Money Games directly to players in Michigan. We're very grateful to the MGCB for this achievement, which is a pivotal step in our global expansion strategy as we continue to deliver world-class products and build strong partnerships in the region." Read related article: Incentive Games and bet365 Launch Tournament Predictor

Booming Games goes live on Ivy Casino , bringing top slots like 64 Gold Coins Hold & Win to UK players seeking exciting, high-quality gaming content. Booming Games is pleased to announce the successful integration of its slot titles with Ivy Casino, one of the UK’s fastest-rising online gaming brands. The partnership marks an exciting milestone as Booming Games continues to gain traction across the UK market.    Ivy Casino players now have access to a growing portfolio of Booming Games' titles, including the standout hit 64 Gold Coins Hold & Win. Known for its engaging mechanics and strong performance on some of the UK’s biggest platforms, Booming Games is quickly becoming a go-to provider for UK players seeking fresh, high-quality content.    Matt Attard, Account Management Team Lead at Booming Games, commented:  "We’re thrilled to see our games now live on Ivy Casino, a brand that’s already establishing itself as a serious player in the UK market. Our titles, especially 64 Gold Coins Hold & Win, are designed to deliver excitement and engagement, and we’re confident Ivy Casino’s players will respond well to our growing portfolio."    Mark Good, representing Ivy Casino, added: "Booming Games brings a fresh and exciting addition to Ivy Casino’s growing library. Their titles, especially 64 Gold Coins, have been getting great exposure across established UK brands, and Ivy Casino is pleased to now offer them directly to its players. It’s a great fit as Ivy Casino continues expanding the premium content available to its users."   The integration is now live, with more titles expected to follow in the coming months as both teams collaborate to bring even more variety and innovation to UK players.  Read related article: Booming Games Announces Collaboration with Hollywoodbets

Realistic Games launches Real Rewards, a new promo suite debuting with BetGoodwin, featuring plug-and-play tournaments, instant prizes, and live leaderboards. Realistic Games has taken a significant leap forward in its offering with the launch of Real Rewards, an innovative promotion suite meticulously designed to revolutionize player engagement. This highly anticipated release represents the culmination of extensive development and a passion for elevating the gaming experience. Debuting with operator partner BetGoodwin, Real Rewards Tournament is the initial feature to go live. This plug-and-play solution empowers operators to set up dynamic tournaments effortlessly, requiring no integration. Its key strengths include the potential for fully automated payouts, flexible formats, and live leaderboards, all designed to boost engagement and foster unparalleled player retention. Players will enjoy instant, automatic prize delivery and a truly immersive competitive experience. The broader Real Rewards suite signals Realistic Games' commitment to innovation and a pivotal moment in its evolution. It signifies a bold step from an established roadmap of titles into a future where player interaction and gratification are paramount. As a brief teaser of what's to come, Real Drops and Real Missions are also in development, with more details to follow in due course. With BetGoodwin as a premier launch partner, Real Rewards Tournament is set to roll out to a broader network of operators, anticipating significant growth and a new standard for player engagement across the industry. Amy Brewis, Head of Account Management at Realistic Games, said: "Beyond our established games portfolio, we've dedicated significant time and passion to curating and perfecting Real Rewards. We're genuinely thrilled to launch this tool alongside our fantastic partners at BetGoodwin. "This launch isn't just about a new product; it marks the beginning of a fascinating period for Realistic Games, showcasing our journey and commitment to pushing the boundaries of player engagement with multiple innovations and new tools like Real Missions and Real Drops already in the pipeline. We believe Real Rewards will redefine how players interact with their favorite games." Read related article: Realistic Games Unveils Phantom Tides Pirate Slot

BGaming's Penalty Duel brings beachside football thrills to life—play as striker or goalkeeper in this instant-win game packed with fun, risk, and big rewards! Popular iGaming content provider BGaming captures the thrill of a beach football shootout in the Penalty Duel instant-win game. This casual football-themed title offers players a fresh perspective on sports-themed iGaming fun, inviting them to kick off their sandals on a sun-soaked beach and play as either a striker or a goalkeeper.    This unique dual play sets Penalty Duel apart from other football-themed titles, allowing players to switch up the action at any moment. Such flexibility also provides players with control over the game’s volatility. Playing as the goalkeeper enables lower volatility, while playing as the striker offers much higher volatility. The gameplay mechanics are easy to grasp and ideal for fast-paced, rewarding sessions. If you are the striker, you need to choose where to place your shot, with riskier shots rewarding bigger multipliers. If you are the keeper, you need to guess where the striker is going to shoot, with bolder saves paying out more. Players become fully immersed in the penalty shootout experience via Penalty Duel’s Rio-inspired visuals, upbeat salsa music, and crowd cheers.   Penalty Duel also delivers other engaging mechanics and features, including the Buy Bonus and Chance x5. All of these are designed to switch up the gameplay and keep the good times rolling.   Penalty Duel is the second casual football title from BGaming to hit virtual shelves this summer, following Football Plinko. The games have been timed perfectly, becoming available just in time for a packed summer of football that features Women’s EURO and the FIFA Club World Cup.   Vasili Pauliuchenko, Game Producer at BGaming, said: “Any football fan will tell you there are few things more exciting than a penalty shootout, and we have neatly captured that mood with Penalty Duel, thanks to the brilliant work of our design team. Both player perspectives have been recreated in great detail, and the fact that players can spend their time in one game while experiencing two fully fleshed gameplay modes should positively affect average session lengths.” Read related article: BGaming Releases Multihand Blackjack Pro 2 With New Twist

HIPTHER launches a Responsible Gambling Assessment Tool—an anonymous, free self-test helping players understand gambling habits and promote safer, informed play. HIPTHER, a leading media and events brand in the Gaming and Tech industries, has launched a new Responsible Gambling Assessment Tool, now live across all of its gaming media platforms. This quick, anonymous self-test is designed to help players better understand their relationship with gambling, encouraging safer play through awareness and early self-checks.   The “Play Responsibly” tool is backed by clinical research and built with user privacy at its core, based on the globally recognized Problem Gambling Severity Index (PGSI) – a 9-question framework used to assess gambling risk levels, from low to moderate or high .   No sign-up needed. No Cost. No data collected. No Judgement. Just honest insight.   Whether you're simply curious or looking to take a proactive step toward support, this free tool delivers instant results and practical next steps – all in under two minutes. Key Features: Completely anonymous – no registration or personal data required Instant results with tailored guidance Available in 5 languages Mobile-first and accessible across all devices Fully GDPR compliant Designed to meet WCAG 2.1 AA accessibility standards , the tool ensures a smooth and inclusive user experience for everyone. With multilingual support and local resource integration, it helps diverse populations connect with trusted support networks in their region.   “ While our media platforms primarily serve the B2B side of the industry, we know they’re also visited by players looking for insights and updates. That’s why it’s important for us to go beyond headlines and contribute real tools that support safer play. This assessment is one small, meaningful step toward that .” - Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER   Take the assessment today and share it with your community. Because gambling should always be safe, informed, and fun. Try it now on any of HIPTHER’s gaming media platforms: European Gaming Gaming Americas Recent Slot Releases Gaming Newsroom iGaming Radio EGaming By launching this tool, HIPTHER reaffirms its ongoing commitment to promoting transparency, responsibility, and player well-being in the global gaming industry. Together with our partners and audiences, we continue working toward a safer, more informed future for players everywhere. Read related article: HIPTHER Welcomes Daniela Zelená as Marketing and Community Engagement Coordinator

Evoplay partners with Loterías Torito to bring top instant win games to Peru’s lottery scene, expanding its LatAm presence with localised, mobile-first content. Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorized operators of lottery games in Peru, to supply a tailored portfolio of instant win games.   The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush , Adrenaline Rush: Scratch, Penalty Shoot-out: Street , B-Ball Blitz , and Hockey Shootout , launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.   Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.   Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localized content and tailored solutions to forward-thinking lottery operators. Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.” José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.” Read related article: Evoplay Partners with Palms Bet in Bulgaria Expansion

Pragmatic Play unveils Waves of Poseidon, a thrilling 6x5 slot where tumbling wins, wild multipliers, and epic free spins deliver ocean-deep excitement! Pragmatic Play, a leading content supplier to the iGaming industry, has unveiled Waves of Poseidon, taking players on an oceanic adventure with the god of the sea. Poseidon guards the reels in this 6x5 pays-anywhere slot, where consecutive tumbles can build a locked multiplier reel up to 20x. When a bonus symbol hits, it unlocks the reel and can randomly boost the value of all multipliers on the reel by up to 50x. Landing 4-6 scatters triggers the bonus game with 10-20 free spins. The multiplier reel remains unlocked throughout the feature, and every bonus symbol is guaranteed to hit with a multiplier of up to 50x. Each scatter that lands in the bonus game awards one additional free spin. Six scatters in the base game award entry to Super Free Spins, during which the multiplier reel does not reset between spins, boosting win potential. In select markets, players can buy entry to either bonus game. Waves of Poseidon is the latest addition to Pragmatic Play’s popular Greek mythology-themed slots portfolio, following recent hits Gates of Olympus Super Scatter and Gates of Hades .  Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “With Zeus and Hades grabbing all the attention of late, Waves of Poseidon adds a new dimension to our Greek Gods series, introducing fresh gameplay, a progressive multiplier reel, and wins of up to 5,000x.” Read related article: Pragmatic Play Launches Gem Fire Fortune Slot Adventure

Experience blazing-fast integration as Elantil adds AvatarUX Studios to its Marketplace, bringing PopWins™ and top-tier slot content to operators in record time! They say lightning never strikes, but Elantil continues to prove this old adage wrong by completing even speedier integrations in its online marketplace – and this month’s addition of AvatarUX Studios has smashed the company’s previous record of two hours!   An award-winning slot developer famed for its visually-striking content and unique products, AvatarUX Studios is widely known in the iGaming industry for its innovative proprietary mechanics, including the popular PopWins TM , as well as many other engaging features like ZapReel TM and Fortune Arrows. Following this important strategic partnership, AvatarUX Studios’ acclaimed portfolio of content has now been added to Elantil’s Marketplace, giving the company’s customers an even wider range of gaming options to choose from – and all at cost-effective rates with terms they set themselves.   As Elantil merely facilitates the quick and easy pairing of operators with their preferred content suppliers, businesses are free to reach out to Marketplace partners directly and form their own agreements, with Elantil then wrapping things up by providing a hassle-free, one-click integration, with no revenue sharing. In this way, operators can scale at pace and dynamically enhance the range of services they provide, while also staying in full control of their platforms and operating the way that works best for them.   John Debono, Chief Technical Officer at Elantil,  said: “As speed is so often the name of the game in this industry, we’re incredibly proud to have smashed our personal best by integrating AvatarUX Studios in under two hours. With the developer’s acclaimed range of titles and award-winning mechanics now available to partners, they’ll be able to enjoy the full benefit even faster!”   Lara Falzon, CEO at AvatarUX Studios , said: “Having blazed a path in the industry with our proprietary mechanics and innovative features, we’re delighted to be able to offer our content to new operators via Elantil’s Marketplace – and the fact we completed our integration in a matter of hours shows just how quickly we’ll be able to transform their line-ups for the better.” Read related article: Elantil Forms New Partnership with Yggdrasil for Growth

Unearth ancient treasures in Ra’s Relics Bonanza from Booming Games—a 6x5 slot packed with cascading wins, multipliers, and epic Free Spins in Ancient Egypt! Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza from Booming Games, a thrilling 6x5 cascading slot packed with big wins and immersive features!   Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.   Land 4 or more scatters to unlock 10 Free Spins, where special multiplier symbols, ranging from 2x to 100x, can boost your rewards to legendary proportions! Want to dive straight into the action? Use the Buy Bonus feature and unleash the power of Ra instantly for 100x your bet. With electrifying features and ancient riches waiting to be discovered, Ra’s Relics Bonanza is your gateway to the ultimate Egyptian prizes!   Play Ra's Relics Bonanza now!   Craig Asling, Director of Games at Booming Games, said “ Ra’s Relics Bonanza transports players to the heart of Ancient Egypt with thrilling cascading wins, powerful multipliers, and immersive gameplay. We’re excited to offer a game that blends rich visuals with high-volatility action for an unforgettable slot experience.” Read related article: Booming Games Unveils Forbidden Temple: Power Hit

Technology Stage will debut at SBC Summit 2025 , spotlighting AI, payments, UX, and compliance trends shaping the future of global iGaming innovation. The Technology Stage will debut at SBC Summit 2025 this September, running from 16 to 18 September at the Feira Internacional de Lisboa (FIL), showcasing breakthrough innovation and the latest tech trends shaping the future of iGaming.   With more than 30,000 delegates set to attend, the summit’s new Technology Stage will explore the pivotal role of tech innovation in modern iGaming. Expert-led panels will examine the digital evolution of the sector, offering real-world strategies for improving user experience, optimising operations, and ensuring regulatory readiness.   Rasmus Sojmark , Founder and CEO of SBC, said: "Growth, efficiency, and compliance now rely on smart innovation. The new Technology Stage is our answer to that shift.   "No matter your vertical, if you’re not paying attention to the next wave of tech, you’re already behind. From payments to product, it’s a must-attend for anyone looking to build smarter, faster, and stronger."   Day One - Payments : The opening day will provide delegates with an in-depth look at payment technology, examining how AI and blockchain are reshaping transaction processes. Speakers will discuss the rise of open banking, the push toward decentralized finance, and how to deliver seamless payment experiences for users.   Day Two - Technology : The second day will assess player experience and how brands can create seamless interactions for users. Panels will explore whether subscription models could take hold in gaming, analyze how AI is powering personalized betting tools, and ask how improved UX and UI design can drive retention without alienating traditional players.   Day Three - Compliance : The final day will look at compliance in the digital age. Sessions will cover AI-powered fraud detection, advanced KYC processes, and tools for monitoring player behavior in real time. Speakers will also examine how cryptocurrency is reshaping regulatory risk and what operators need to do to stay ahead.   Top voices in betting and iGaming tech, bringing hands-on experience with the technologies shaping the future of the industry, will share their knowledge on the Technology Stage. Speakers include: Aidan Barry (Group Head of Sportsbook, FEG), Olena Demchenko (Head of AML, FDJ United), Mike Goode (CFO, Kwiff), Enrico Giancaterina (Executive Managing Director, Funtech Games), Anders Karlsen (Co-Founder & CEO, SISU Group), Nikola Lero (Head of Casino and Sport, Gentoo Media), Constanza Muñoz Torres (Chief Compliance Officer/Chief Legal, Estelar Bet), and Christian Reinheimer (Group Director Payments Product, LeoVegas Group).   The Technology stage, located in the green zone (Payment Expert Summit), is one of six core content stages at SBC Summit 2025, alongside the Global Markets , Emerging Markets , Affiliate Leaders, Player Protection and Super Stage .   Secure your ticket to SBC Summit 2025 today.    Choose from three pass types: VIP Event Pass , Expo+ Pass , or Expo Only Pass . Please note that an Expo Only Pass does not include access to conference panels.   Operators and affiliates may be eligible for a complimentary pass — simply apply and allow up to three working days for our team to process your request. Read related article: SBC Summit Adds Global Markets & Emerging Markets Stages 2025

iGB L!VE opens in London at ExCeL, marking its biggest edition yet with top speakers, record-breaking attendance, and cutting-edge iGaming innovation. iGB L!VE opens in London for its 2025 edition on 2nd July, marking a major milestone as the event kicks off at its new home, ExCeL London. iGaming professionals from around the world made full use of ExCeL London’s excellent transport links, with the Elizabeth Line and Docklands Light Railway packed with attendees celebrating iGB L!VE’s highly anticipated move to the UK capital. Organizers are seeking to grow the iGB L!VE attendance and, in the process set another record for the event. The 2024 edition, which was the last to be held in Amsterdam attracted 9,788 unique attendees, surpassing the 7,299 at iGB L!VE 2023 and was nearly double the 5,022 at iGB L!VE 2022. The 2025 edition of iGB L!VE will be the biggest on record, providing attendees with access to over 22,000 sqm of product innovation and inspiration. Claire Williams OBE, the former leader of the Williams Formula 1 racing team and one of the most prominent and successful women in F1 history provided the iGB L!VE 2025 keynote. Exploring the best practice parallels which can be drawn between the data-driven worlds of F1 and iGaming, Claire Williams noted: “There are a number of ways that Formula 1 can inspire businesses and provide tangible takeaways for iGaming operators of all sizes, from product innovation to navigating entry into new markets. As well as key requirements such as having a dynamic leadership, a culture of continuous improvement, hiring the very best problem solvers and being the first to embrace technology advances, F1 also demands the organizational agility that’s necessary to nuance strategy in what is an ultra-competitive space. “ Described as the TED of iGaming, iGB L!VE features a mix of highly practical case studies, data presentations and panel discussions on best practices across operators and affiliates. Topics include innovations in in-play betting, how to use IP and branding to protect competitive advantage, integrated marketing and SEO strategies, how to build links when no one wants to talk about gambling, as well as market dives into LatAm, UAE and Italy. The full programme can be viewed at: https://www.igblive.com/event-schedule Read related article: iGB L!VE to Champion Player Protection

Yaspa receives $12M investment led by Discerning Capital to expand its real-time payments tech in the U.S. gambling market with built-in player protections. Yaspa, a hyper-growth London fintech, has received investment in a funding round led by Discerning Capital to fuel its expansion in the United States. Yaspa  is an award-winning fintech providing instant payment and identity services, using open banking technology and AI to help regulated businesses elevate customer intelligence - and cashflow - via its proprietary real-time payments solution, Intelligent Payments. Along with participation from  Metavallon and TechStars Ventures , Discerning Capital is investing $12m (£9m) as it believes Yaspa’s payments process will disrupt the gambling payments ecosystem while adding native player protections.  Yaspa is headquartered in London and it processes payments across a growing number of markets including Europe. It has also recently incorporated a US entity, based in Atlanta, Georgia.   The United States’ open banking market is projected to witness a CAGR of 22.5% during the forecast period 2024-2031, growing from USD 7.08 billion in 2023 to USD 35.79 billion in 2031, according to a  2024 Markets and Data industry report . Discerning Capital invests in companies that operate at the intersection of online gambling, sports, media, and technology. It focuses on businesses that have proven their model works and need scale capital to further their success. While Yaspa is in hyper-growth mode in its existing markets, Discerning Capital believes that account-to-account (A2A) payments has global appeal for regulated gambling operators, given it is cheaper, reduces chargebacks and allows for seamless integration of player protections. Yaspa is led by CEO James Neville, who co-founded the company in 2017 after having previously served as a CTO at Worldpay. He said: “This significant investment marks a major milestone for Yaspa. It enables us to take our proven technology into a new market at pace – hiring a local team, building strategic partnerships and adapting our platform to meet the specific needs of operators. “We’re looking forward to supporting businesses that want to lead on compliance, player safety and user experience as the market matures.” David Williams, Partner at Discerning Capital, who will be joining the Yaspa board following the transaction said: “We are excited to be partnering with Yaspa to help them expand deeper into regulated gambling.  “The high-risk nature of gambling payments makes it an area in need of innovation and we believe Yaspa addresses two of the biggest issues: chargebacks and player protections. We believe that any operator who evaluates Yaspa’s A2A product versus their existing payments provider will end up adding Yaspa.” Read related article: Peaky Ads Interviews SEOBROTHERS on iGaming SEO Trends