BetMakers and OtherLevels Partner to Boost Racing Engagement

BetMakers and OtherLevels partner to deliver personalised racing bet prompts, boosting engagement and revenues for wagering operators worldwide.

BetMakers Technology Group (“BetMakers”) and OtherLevels have announced a partnership to deliver personalised racing bet prompts and related content to wagering operators in Australia and globally.

OtherLevels’ live, contextual, personalised bet prompts using BetMakers content, markets and odds, help increase engagement and drive operator revenues. This follows on from the successful integration of OtherLevels technology into BetMakers’ best-in-class sportsbook.

With the Sports and Experience Platforms, OtherLevels is a leader in creating and delivering personalised bet prompts embedded within rich, contextual content and text, audio and video formats. The integration ensures customers of BetMakers’ operator network receive live race and form information and personalised bet recommendations modelled from their previous behaviour.

BetMakers’ products offer operators of any size solutions ranging from API Data via RaceOdds to a full white-label solution such as Racebook+, Apollo and GTX. By adding OtherLevels’ personalised bet prompts, operators lift activation of out-of-session customers and increase bet velocity for active customers.

Joey Carroll, Director of Business Development & Partnerships for BetMakers, said: “BetMakers is delighted to partner with OtherLevels to drive activation and bet activity within our existing operators.

“OtherLevels brings extensive experience of creating and delivering live, impactful content, and it is a strong addition to our suite of racing products. We expect it will be of value to all our operators.”

Brendan O’Kane, CEO at OtherLevels, said: “We are very excited to partner with BetMakers, an industry leader in the delivery of top-quality racing content and recommendations to operators and bettors worldwide through this agreement. By adding the capabilities of the Sports Engagement and Experience Platforms, we can provide an operator and their customers with relevant live personalised CTA’s, bringing customers back into session, and lifting revenues.

“This latest partnership is part of OtherLevels strategy to enable any operator to easily put the best possible racing personalisation experience in front of their customers, both in and out of session.”

Read related article: OtherLevels Study Reveals Gaps in Sportsbook Messaging