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AxiumAI appoints Claire Painting as Chief Experience Officer, strengthening its AI-driven player engagement strategy for operators worldwide. Learn what this means for the platform’s future. AxiumAI, a leader in AI-driven autonomous player engagement, has appointed Claire Painting as Chief Experience Officer (CXO), strengthening the company’s leadership team as operators shift towards AI-driven player engagement.   Widely recognised for aligning marketing, product, UX and technology teams to deliver cohesive, consumer-led experiences at scale, Painting will be instrumental in supporting AxiumAI’s continued growth and long-term vision as the provider expands its AI-powered engagement platform for operators worldwide.   Painting joins AxiumAI with more than 20 years’ experience across the global sports betting and gaming industry. Most recently, she served as Director of Player Experience at Entain, where she led a global cross-functional team of over 100 specialists across the UK, Gibraltar, Vienna, Hyderabad and Manila.   During her time with Entain, she was responsible for defining and delivering the player experience strategy across the operator group’s international portfolio of brands. This included oversight of core journeys such as registration, payments, account management, compliance, promotions, and gamification, as well as the development of global UX/UI design systems and customer-experience measurement frameworks.   The appointment further bolsters AxiumAI’s leadership as the company continues to enhance its autonomous player engagement capabilities and support operators in delivering real-time, 1:1 personalised player experiences.   Claire Painting, Chief Experience Officer at AxiumAI, said: “The future of player experience will be defined by technology that understands context, adapts in real-time and delivers meaningful interaction at scale. AxiumAI is building that capability, and I am excited to help shape autonomous engagement that will inspire players and drive step-change growth for operators.”   Adam Lewis, Chief Executive Officer at AxiumAI, added: “Claire brings exceptional expertise in player engagement across marketing, product and customer experience. Combined with her ability to connect teams and technology around the player, she is uniquely positioned to lead this area at AxiumAI. She will play a key role as we continue to build intelligent, customer-led solutions for operators globally.” Read related article: AxiumAI Launches Autonomous Player Engagement Platform

SBC Summit Rio 2026 kicks off next week, bringing operators, regulators and suppliers together to explore Brazil’s regulated market and new growth strategies. Next week, thousands of stakeholders from Brazil and beyond will gather in Rio as SBC Summit Rio 2026 kicks off, examining key lessons from the market’s first year under regulation and what they signal for business strategy in the year ahead.   Taking place at RioCentro from 3-5 March, the event will welcome thousands of operators, affiliates and industry stakeholders representing leading game studios, sportsbooks, payment providers, regulatory bodies and marketing agencies for three days of networking and learning.   Launched in 2024 as a meeting point for companies exploring Brazil’s newly regulated market, SBC Summit Rio has developed into a major date in Brazil’s gaming calendar. Last year’s edition recorded 200 % year-on-year growth in attendance, securing the “ Exhibition Growth of the Year ” title at the EN Indy Awards 2025.   “The Brazilian market doesn’t stand still,” said Rasmus Sojmark , Founder and CEO of SBC . “By year three, the conversation is more nuanced. Companies want clarity, real dialogue with policymakers, and connections with operators on the ground. That’s what we’ve focused on delivering in Rio. The business gets done during the day, and yes, we make sure people enjoy the evenings too.”   On the educational front, delegates will hear from more than 150 experts across three conference stages , covering leadership , tech innovation , payments , marketing , and affiliation . Across the agenda, speakers will tackle what’s changing on the ground in Brazil: managing the speed-and-fraud trade-offs of PIX, navigating CONAR and platform ad rules, preparing for shifting tax and jurisdictional debates, and turning compliance, UX and acquisition into competitive advantage.   Among the headline speakers are Chris Kypriotis , former Global VP and CEO of Nike Brazil , and one of the country's most popular streamers, Aruan Felix . Kypriotis will explore how high-performance cultures translate into sustained business results, while Felix will share insights into the mechanics behind audience growth, authenticity, and monetisation in Brazil’s creator-driven market   The summit will also welcome two of Brazil’s leading public authorities for an exclusive keynote titled “The Making of a Regulated Market” , taking place on Wednesday, 4 March. Daniele Correa Cardoso , Acting Secretary of Prizes and Betting at the Ministry of Finance , will be joined by Giovanni Rocco , National Secretary of Sports Betting at the Ministry of Sport , to deliver first-hand insight into what is currently happening behind the scenes.   The conference will also feature senior figures from major institutions involved in compliance, oversight and enforcement, including the state-owned bank and lottery operator ( CAIXA ), the Financial Activities Control Council ( COAF ), the National Advertising Self-Regulation Council ( CONAR ), the Brazilian Federal Police, Rio de Janeiro’s Municipal Secretariat of Sport , and the Superior Court of Justice .   On the industry side, high-profile names taking the stage include Almir Ribeiro (CEO Brazil, BetMGM), Cassio Filter (Managing Director, KTO), Guilherme Figueiredo (Commercial Director, Kaizen/Betano), Sebastian Salazar (Founder, EstelarBet), and JD Duarte (Chairman, Betcris), amongst many others.    The exhibition floor will serve as the commercial engine of the event, connecting delegates with the suppliers and operators powering Brazil’s betting and gaming ecosystem in 2026. The exhibitor lineup includes Altenar , Amusnet , BetConstruct , Blaze , Digitain , Esportes da Sorte, Evolution , Kambi , Novibet , Optimove , Sofascore , and Wazdan , among others.   The show floor will be designed to keep conversations flowing, with dedicated networking lounges, social bars, and the return of the Food Festival , bringing dozens of food trucks and options for every dietary preference.    Alongside the main exhibition, two specialist side-summits, the Affiliate Leaders Summit and the Payment Expert Summit , will also take place, delivering focused content and networking for professionals across dedicated stages and show floor spaces.   VIP Event pass holders will have access to a series of exclusive evening networking events, starting with an extended Opening Party on Tuesday, 3 March at Rio Beach Club. Guests can enjoy Brazilian BBQ, beachside activities such as jet-ski rides and volleyball, and the convenience of early badge collection.   The summit will then conclude on Thursday, 5 March with INFINITY Rio at Riocentro, a festival-style finale featuring Brazilian EDM star Öwnboss alongside British house DJ Marc Vedo .   Ready to attend SBC Summit Rio? Here’s how: Secure your place with a VIP Event Pass for R$3000 – enjoy full access to all conference sessions, the exhibition floor, exclusive networking events, and complimentary food and drink at our Food Festival. Bringing the team? Take advantage of our Group Pass Discount — purchase three or more VIP Event Passes and pay just R$1800 per ticket. Operator or affiliate ? You may be eligible for a complimentary VIP Event Pass, which includes full access to the exhibition, conference, and exclusive networking events. Apply now to reserve your spot. Read related article: SBC Summit Rio Hosts INFINITY Rio 2026 Finale

Alec Gehlot launches PlaySignal, a real-time responsible gaming platform helping operators spot player risk early and respond smarter across regulated markets. Alec Gehlot, former senior executive at Optimove, has launched PlaySignal, a responsible gaming platform designed to help operators detect and respond to player risk in real time. PlaySignal uses a traffic-light system, with green, amber and red indicators, to guide player behaviour and flag when patterns begin to move into higher-risk territory. The platform aims to reduce preventable exclusions by giving operators clearer visibility of emerging risk while also providing players with greater insight into how their activity is being assessed. Built on behavioural analytics, PlaySignal monitors player activity during gameplay and presents data as clear signals. This enables teams to intervene sooner and respond more proportionately as risk develops. The product integrates into existing operator systems to support responsible gaming, CRM and compliance teams with a shared view of activity, promoting a more consistent approach across teams as regulatory pressure increases in key markets. Drawing on his experience at Optimove, where he worked closely with operators on segmentation, retention and user engagement, Gehlot saw a need for new tools to support player protection as regulation and taxation pressures increase across regulated markets. The company debuted PlaySignal at ICE earlier this year, where it was a finalist in the Innovators Challenge, and began discussions with operators across multiple markets. Initial rollout will focus on the UK before expanding internationally. Alec Gehlot, Chief Executive Officer at PlaySignal, said:  “Regulation and taxation are only moving in one direction, and operators need new tools to adapt. Player protection can no longer be treated as a compliance obligation; it has to become a competitive differentiator. “Regulated operators are under real pressure, particularly in the UK, and we believe giving them earlier visibility of risk is essential not just for protection, but for long-term sustainability.” Read related article: beBettor Partners with Optimove for Smarter CRM

SBC Summit Rio ends in style at INFINITY Rio, an exclusive EDM closing party with top DJs, premium networking and a festival atmosphere in Brazil. SBC Summit Rio is set for an unforgettable finale as Brazilian EDM sensation Öwnboss headlines the second edition of INFINITY Rio, with British house DJ Marc Vedo joining the lineup for a night of nonstop energy.   Taking place on Thursday, March 5, at Riocentro, INFINITY Rio will bring the event to an explosive close, offering attendees one final opportunity to network and celebrate the week's achievements.   Launched in Lisbon in 2024, INFINITY debuted in Rio in 2025 with a standout edition featuring Afrojack and Dubdogz , cementing its status as a flagship SBC experience. Combining high-level production, laser shows, pyrotechnics and complimentary drinks, it brings a true EDM festival atmosphere to the gaming industry. Past editions across the world have featured global superstars such as Alok , Darude , Galantis , Timmy Trumpet and Steve Aoki .   Öwnboss is a Brazilian producer and DJ, whose breakout track Move Your Body became one of the most played dance tracks globally in 2022, reaching over 200 million streams. Known for his signature bass-driven club tracks, Öwnboss has collaborated with the likes of Tiësto and David Guetta , and performed on major international stages such as Tomorrowland and Lollapalooza, building a reputation as one of Brazil’s biggest global EDM artists.   “The INFINITY Rio 2026 is a party that truly reflects the spirit of Rio. It is a city known for its energy and its ability to keep the dancefloor alive all night, and no one knows this better than Öwnboss. Through his Brazilian flair and big bass drops, he delivers the kind of atmosphere INFINITY Rio is all about,” said Rasmus Sojmark , CEO and Founder of SBC.   Öwnboss is joined on the INFINITY line-up by Marc Vedo, who will be opening the party with his signature blend of tech, deep, and traditional house tracks. Vedo is the founder of Koolwaters, a long-running label and club night that has hosted the likes of Calvin Harris, Oliver Heldens, and The Chemical Brothers.   "Marc joined us at our INFINITY party in Lisbon and put on a standout show. We're delighted he'll be bringing back his signature vibe in Rio; the crowd can expect a set full of high-energy anthems to lead them into Öwnboss's headline set," added Sojmark.   To warm up for INFINITY Rio, attendees can also visit the INFINITY bar (G15) on the show floor. On Wednesday, 4 March and Thursday, 5 March, from 6pm - 9pm, the bar will stay open after the show floor closes, transforming into a laid-back evening hangout while DJs keep the rhythm going ahead of the headline party.   The INFINITY Rio closing party will conclude SBC Summit Rio, which is set to welcome thousands of attendees for three days of education, networking, and business development. The event will feature an exhibition floor with over 400 exhibitors and sponsors, a conference agenda featuring more than 150 expert speakers across three stages, and a packed programme of networking opportunities .   Entry to the INFINITY Rio is reserved exclusively for VIP, Affiliate, Operator, Sponsor, and Exhibitor Pass holders, ensuring a high concentration of senior decision-makers and creating a premium networking environment to close the event.   Ready to attend SBC Summit Rio ? Here’s how:   Secure your place with a VIP Event Pass for R$3000 – enjoy full access to all conference sessions, the exhibition floor, exclusive networking events, and complimentary food and drink at our Food Festival.   Bringing the team? Take advantage of our Group Pass Discount — purchase three or more VIP Event Passes and pay just R$1800 per ticket.   Operator or affiliate ? You may be eligible for a complimentary VIP Event Pass, which includes full access to the exhibition, conference, and exclusive networking events. Apply now to reserve your spot.   Expo+ Pass : Gain access to the full exhibition floor and all conference sessions. This does not include access to our exclusive VIP evening networking events.   Expo Only Pass : Free to attend, this pass gives you access to the exhibition floor –  perfect for networking and exploring the show without attending the conference sessions. Read related article: ATFX Sponsors SBC Summit Rio 2026 Poker Tournament

Slotegrator unveils its AI-powered Anti-fraud assistant, helping iGaming operators analyse risks faster, spot critical issues and act with greater confidence. Slotegrator, a leading B2B solutions provider for the iGaming industry, has announced the launch of an AI-powered assistant within its Anti-fraud module — a feature the company positions as a new approach to risk analytics for iGaming operators. The current release is positioned as a pilot product. The solution represents a completely new functionality for Slotegrator’s platform. It is designed to help operators quickly interpret complex risk data and focus on the most critical areas without manually reviewing large volumes of charts and reports. Unlike traditional anti-fraud tools that rely solely on static dashboards and manual analysis, the AI anti-fraud assistant  transforms existing analytical data into structured summaries and practical insights. The system does not generate new data or make automated decisions but works exclusively with the information already available in the Anti-fraud dashboard. Upon accessing the module, users can activate the AI assistant and select one of three predefined questions: What is the overall risk situation? Which risk categories are currently the most critical? What should be prioritized right now? The AI processes the dashboard metrics and delivers a concise overview of the current risk landscape, highlighting patterns and potential areas of concern. This functionality is particularly useful for new operators, as well as for teams managing multiple projects and high volumes of risk-related data simultaneously. In addition to project-level analysis, the assistant is also available in the Player Overview section. Here, it generates summaries based on individual player behavior indicators, helping support and risk management teams quickly assess potentially suspicious activity. Data privacy and security remain a key focus of the new feature. The AI assistant does not process or expose any personal data of players or clients. All analytics are based solely on anonymized numerical indicators and internal system metrics. Slotegrator stresses that the AI assistant should be viewed strictly as a support tool rather than a decision-making authority. The AI ​​Anti-fraud assistant does not replace a lawyer or a compliance officer — it cannot block a player or impose restrictions. It can provide analytical recommendations, but the final decision is always taken by a human. According to Slotegrator, the introduction of an AI assistant into anti-fraud analytics reflects a broader trend in iGaming toward intelligent automation and decision-support tools rather than full automation of sensitive processes. With this launch, Slotegrator strengthens its role as an innovator in iGaming infrastructure, offering operators a new way to work with complex risk analytics faster, more clearly, and with greater confidence. Contact  the Slotegrator team to learn more about the new feature. Read related article: Slotegrator Shares Tips to Attract Gen Z Casino Players

Nominations are now open for the iGB Affiliate Awards 2026, celebrating top affiliates, programmes and SEO talent. Enter now and get industry recognition. Nominations have opened for the 2026 edition of the iGB Affiliate Awards, widely regarded as the original and most respected celebration of the affiliates, programmes, networks, suppliers and personalities that are driving professionalism and standards within the iGaming sector. Comprising a total of 22 categories, the James Bond-themed awards night headlines the iGB L!VE closing party which will take place Thursday 2 July. Setting the scene ahead of what will be the 19th edition of the Awards, which are open to all companies and individuals working in the iGaming affiliate industry, Stephen Carter, Head of Affiliate Content and internal judging lead at WorldGaming said: “The iGB Affiliate Awards is the premier recognition platform for businesses and people working in the igaming affiliate industry. “Businesses that have successfully participated in the Awards tell us that the process has helped to motivate teams, enhance business relationships and unlocked a myriad of marketing and profile-building opportunities. Wining nominations help organisations stand-out from their competitors, achieve industry recognition, improve relationships and build trust.” He continued: “Working in partnership with the industry and based on the feedback received we have added two new categories and enhanced a further two in line with the dynamics of the sector.” New for 2026 is  Best New Programme , open to igaming affiliate programmes which have been launched since 1 January 2024 onwards.  It will recognise the startup that has gained a firm foothold and established itself as one to watch in this highly competitive sector. The new category increases the opportunities for recognition among the newer and smaller programmes which previously had to go up against scaled and long-established players in the Best Affiliate Programme category. SEO Superstar  has been launched in response to industry requests for more individual awards. The new category recognises the SEO who has most successfully enhanced the visibility of an affiliate website or websites in the igaming sector during the 2025 assessment period. It's open to SEOs working for affiliates on a freelance, consultancy or agency basis, as well as in-house experts. The  Best Employer  category has been broadened to include all businesses active in the igaming affiliate sector, not just affiliates. The  Best Affiliate Manager  category has been updated to comprise a hybrid format whereby the industry votes on the judge’s top-marked candidates from round 1. The Awards countdown sees nominations close 27 March. The shortlist of finalists will be revealed 5 th  May with voting opening for Best Affiliate Manager on the same day. Voting for Best Affiliate Manager and Game of the Year will close 29 May. For more information contact :  awards.support@clariongaming.com Read related article: iGB Affiliate Awards 2025 Finalists Announced

ATFX sponsor SBC Summit Rio 2026 Poker Tournament, hosting an exclusive high-stakes showdown for industry leaders. Discover prizes, format, and event highlights! ATFX , the multi-award-winning global fintech broker, has been confirmed as the official sponsor of the SBC Summit Rio 2026 Poker Tournament.   The invite-only event will take place on Tuesday, 3 March , at the Rio Beach Club , during SBC Summit Rio’s official Opening Party. Registration will open at 4.30 pm, with the tournament running from 5 pm to 8 pm.   The tournament will see 100 players put their strategy to the test. In true high-stakes poker fashion, participants will compete in a winner-takes-all format, with the last player standing crowned champion and rewarded with an exclusive prize provided by ATFX. The champion will receive a brand-new iPhone 17 alongside USD 1,000 credited to an ATFX trading account. Second place will be awarded USD 800 on a trading account, while the third-place finisher will receive USD 500. In addition, each of the top three players will take home a premium ATFX poker set.   Speaking ahead of the tournament, Paul Mills, Event Director at SBC , said: “Poker is one of the most universally loved games in the world. It’s a game that demands discipline, strategy, and the ability to keep your nerve when the pressure is on. Partnering with ATFX was a natural fit. Few brands understand calculated risk, timing, and strategic thinking quite like ATFX.”   Players will be selected through an invitation-only process led by SBC and ATFX, with places allocated to senior executives, partners, and key stakeholders attending SBC Summit Rio 2026. The selection will prioritise decision-makers, ensuring a high-calibre field that reflects the strategic, competitive, and relationship-driven nature of the tournament. Attendees interested in taking part will be able to register their interest via this form .   Founded in the UK in 2017, ATFX has established itself as a leading global fintech broker, with a strong on-the-ground presence across 24 locations spanning five continents . The company operates under nine regulatory licences worldwide .    The company is recognised for its comprehensive trading ecosystem, offering CFD trading across forex, indices, commodities, shares, and more, alongside industry-leading MT4 and MT5 platforms, competitive spreads, and advanced trading tools. Serving retail, professional, and institutional clients worldwide, ATFX is built on technology, precision, and disciplined execution, qualities equally valued in competitive trading environments and at the poker table. Line Peteri , VP of Strategic Partnerships at ATFX , said: “SBC Summit Rio brings together decision-makers who operate in high-pressure, performance-driven environments, much like the world of trading. The tournament creates a setting where strategic thinking and risk management are not just discussed but experienced, making it a natural platform for ATFX to connect with gaming industry leaders in a fun and informal setting.”   ATFX’s sponsorship of the SBC Summit Rio 2026 Poker Tournament highlights the strong synergy between competitive poker and forex trading. Both arenas demand disciplined risk management, strategic foresight, and decisive action — qualities that define successful traders and high-level poker players alike.    SBC Summit Rio’s 2026 Poker Tournament will feature as part of the wider SBC Summit Rio 2026, taking place from 3-5 March 2026 at the Riocentro Rio. The event will feature a two-day conference , an expansive show floor , various networking events , as well as two dedicated side summits: the Affiliate Leaders Summit and Payment Expert Summit .    Get your tickets for SBC Summit Rio now!   Secure a VIP Pass for just R$3,000 and enjoy full access to the show floor, all conference sessions, complimentary food and drinks, plus entry to our Opening Party and INFINITY Party.   Booking three or more VIP Passes? Take advantage of our Group Pass rate at just R$1,800 per pass.   Not interested in networking events and complimentary food and drinks? Grab an Expo+ pass for access to our show floor and conference sessions.   Operators and affiliates can apply for free VIP passes. Simply apply here . Read related article: Brazil Betting Market Leads SBC Summit Rio 2026

Peter & Sons partners with bet365, bringing its bold, anti-boring slots to major regulated markets. Explore the rollout and what it means for players worldwide! Maverick game studio Peter & Sons has announced a major new partnership with bet365, one of the world’s leading online gambling operators, further strengthening its presence across key regulated markets worldwide.   Peter & Sons’ distinctive portfolio is now live with bet365 in the Netherlands, Spain, the United Kingdom and other selected regulated markets, delivering fully localized and compliant experiences tailored to players in each jurisdiction. The rollout marks a significant milestone for the studio, reinforcing its commitment to regulated growth and long-term strategic partnerships.   Founded in 2019 with a mission to embody the “anti-boring,” Peter & Sons has built a reputation for bold art direction, immersive storytelling, and innovative mechanics. By combining world-class artistry, mathematics, and sound design, the studio continues to deliver high-performing titles that stand out in competitive markets.   bet365 is globally recognised for its technology-driven platform, rigorous regulatory compliance, and premium player experience. Serving millions of customers across regulated territories, the operator is known for partnering with leading suppliers to enhance its diverse gaming offering.   The collaboration is set to expand further in the coming months, with Italy, Brazil, Ontario, Greece, and Sweden already confirmed as upcoming launch markets. This phased rollout will significantly extend the global reach of Peter & Sons’ content, bringing its unique portfolio to an even broader international audience.   Yann Bautista, Commercial Director and Founder at Peter & Sons commented: “Partnering with bet365 represents an important step in our regulated market strategy. bet365’s reputation for technological excellence and compliance aligns perfectly with our long-term vision. We are proud to see our games live across several major jurisdictions and look forward to expanding this collaboration even further.”   Clement Le Scanff, bet365 Head of Gaming Commercial and Operations, said: “We’re delighted to announce our partnership with Peter & Sons. This collaboration is testament to our commitment to providing cutting-edge content that enhances the customer experience and delivers engaging, entertaining gameplay.”   With multiple additional launches already planned, the partnership signals continued momentum for Peter & Sons as it accelerates growth across regulated markets worldwide. Read related article: Peter & Sons Partners with SOFTSWISS to Expand Games

Explore the evolving Brazil betting market at SBC Summit Rio, where top regulators share key insights on licensing, compliance, and the future of betting. As Brazil’s regulated betting market takes shape, the officials writing and enforcing the rules will address the industry directly at SBC Summit Rio . Taking place at Riocentro from 3–5 March, the 2026 edition will put regulation at the heart of the agenda , with focused sessions covering licensing, enforcement, marketing standards, payments oversight, integrity, and institutional cooperation. The event will welcome senior representatives from Brazil’s key government bodies, regulatory institutions, and enforcement authorities, including: Ministério da Fazenda (Ministry of Finance) Secretaria de Prêmios e Apostas (SPA) ; Secretariat of Prizes and Betting Ministério do Esporte (Brazilian Ministry of Sport) Superior Tribunal de Justiça (STJ); Superior Court of Justice Serviço Federal de Processamento de Dados (Serpro) ; federal government technology agency Polícia Federal (Brazilian Federal Police) Conselho de Controle de Atividades Financeiras ( COAF) (Council for Financial Activities Control)  Secretaria de Esportes do Município do Rio de Janeiro (Rio de Janeiro City Sports Secretariat) Conselho Nacional de Autorregulamentação Publicitária (CONAR); Brazil Advertising Self-Regulation Council Comissão de Jogos Lotéricos OAB/RJ (Lottery/Gaming Commission) By bringing these authorities directly into the programme, SBC Summit Rio offers delegates first-hand insight into the priorities shaping Brazil’s regulated market and the compliance expectations that will define its next phase of growth.   Kicking off the regulatory focus is the keynote, The Making of a Regulated Market, headlined by two of the most important figures shaping Brazil’s federal betting framework: Daniele Correa Cardoso (Acting Secretary of Prizes and Betting at the Ministry of Finance ) and Giovanni Rocco (National Secretary of Sports Betting and Economic Development of Sport, Brazilian Ministry of Sport ).    The keynote will deliver a clear, detailed breakdown of Brazil’s regulated betting framework, outlining the priorities stakeholders need to act on now and what it will take to build sustainable growth as the market matures. It will be moderated by Andre Gelfi (Managing Partner Brazil, Betsson & President, Instituto Brasileiro de Jogo Responsável ).   As Acting Secretary of the Secretariat of Prizes and Betting (SPA) within Brazil’s Ministry of Finance, Daniele Correa Cardoso is closely involved in shaping the regulatory framework for fixed-odds betting, including licensing requirements and compliance standards.   Giovanni Rocco leads the National Secretariat of Sports Betting and Economic Development of Sport at the Ministry of Sport, playing a key role in linking betting policy with broader initiatives to support and develop Brazil’s sporting ecosystem.   “This keynote will help delegates better understand what regulators are trying to achieve, so they can align their strategies early and build operations that are both engaging for players and sustainable for the long term,” said Rasmus Sojmark , CEO and Founder of SBC .   Across the wider programme, senior figures from Brazil’s government and regulatory institutions will join panels exploring how the new rules are being applied in practice across marketing, payments, technology, and other critical areas of the industry.   Panels include:  Inside CAIXA’s Digital Model : Renato Silva Siqueira (CEO of CAIXA ) Building Brazil’s Regulated Digital Infrastructure : Fabio Macorin (Undersecretary for Monitoring and Enforcement, Brazilian Ministry of Finance ) and Elaine Kato (Superintendent of Treasury and Labour Business, Serpro ).  Federal, State & Municipal: The Debate Continues : Diego Campos (Innovation Director, Municipality of Osasco ).  Breaking Down Brazil’s Marketing Rulebook : Juliana Albuquerque (Vice President, CONAR ) Arbitration Shaping the Future of Cross-Border Solutions : Ricardo Villas Bôas Cueva (Minister, Superior Court of Justice (STJ) )  Trust in the Details: Integrity, Reporting and Institutional Cooperation : Ricardo Saadi (Director of Investigation and Combating Organised Crime, Brazilian Federal Police , and President, COAF )  Bridging Social Gaps Through Grassroots and Community Initiatives: Guilherme Nogueira Schleder (Secretary of Sports, Municipal Secretariat of Sports of the City of Rio de Janeiro )  The Game in a Digital Arena: Integrity and Complianc e : Mariana Motta (Director, Federation, State of Rio de Janeiro of Electronic Sports , FERJEE ) The event will also welcome representatives from Brazil’s state-run lotteries, long-standing public operators that have helped shape the country’s regulated betting landscape, including CAIXA (state-owned bank, lottery operator), Loterj (Rio de Janeiro), Lotese (Sergipe), and Loteria Mineira (Minas Gerais).   With regulation now defining the pace and direction of Brazil’s betting industry, SBC Summit Rio 2026 positions itself as the essential meeting point between policymakers and market participants. By placing government leaders and enforcement authorities at the heart of the agenda, the event provides a rare opportunity for direct dialogue, practical clarity, and alignment at a pivotal moment in the market’s development.   Secure your spot at SBC Summit Rio   VIP Event Pass for R$ 3000, you can enjoy full access to all conference sessions, the exhibition floor, exclusive networking events, and complimentary food and drink at our Food Festival.   Bringing the team? Take advantage of our Group Pass Discount . Purchase three or more VIP Event Passes and pay just R$ 1800 per ticket.   Operator or affiliate ? You may be eligible for a complimentary VIP Event Pass, which includes full access to the exhibition, conference, and exclusive networking events. Apply now to reserve your spot. Read related article: SBC Summit Rio Spotlights Brazil’s Marketing Playbook

SPRIBE Announces Charles Oliveira as Aviator Brand Ambassador, teaming up with the UFC star to boost Aviator’s global reach through exciting campaigns and activations. SPRIBE has announced that UFC lightweight fighter Charles Oliveira has become an Aviator brand ambassador and will promote the world’s number one crash game to his fans across a series of campaigns over the next 12 months.   This includes a run of high-octane marketing stunts and activations aimed at driving awareness of Aviator, which now has more than 77 million unique active players a month, in Oliveira’s homeland of Brazil and beyond.   Oliveira is one of the most successful UFC fighters of all time. "Do Bronx" currently holds the record for the most finishes in UFC history (21) and the most submission wins (17). With a professional record of 36 wins and an incredible 21 post-fight bonuses, he is a certified fan favourite and a legend of the Octagon.   Known for his never give up attitude, high-flying style and quick finishes, he’s the perfect candidate to become an Aviator brand ambassador with the game also renowned for testing player’s appetite for risk, its fast-paced action and knock-out win potential.   The partnership forms part of SPRIBE’s multi-year, multi-million-dollar marketing deal with the Ultimate Fighting Championship, which sees the Aviator logo appear inside the fearsome Octagon at UFC Fight Night and Pay Per View events.   The agreement also includes a brand ambassador fund, allowing SPRIBE to partner with UFC athletes such as Oliveira and to run dedicated marketing campaigns.   Other Aviator brand ambassadors include Michael Bisping, Valter Walker, Alexander Pantoja, Michael Page, Arman Tsarukyan, Diego Lopes, Alex Pereira, Merab Dvalishvili and more.   Giorgi Tsutskiridze, CCO at SPRIBE , said: “Charles Oliveira is a true icon of the sport - his journey from the favelas to the pinnacle of the UFC mirrors the high-energy, high-stakes excitement that Aviator provides to millions of players.   “We are delighted to welcome 'Do Bronx' to our ambassador team. His relentless style and massive global following make him the perfect partner as we continue to scale Aviator’s reach throughout 2026.”   Charles Oliveira, UFC fighter and Aviator brand ambassador , added: “The passion of UFC fans is unmatched, and I see that same energy in the Aviator community.   “It is an honor to be an ambassador for the world’s number one crash game. I look forward to bringing some special 'Do Bronx' surprises to the fans over the next year as we take this partnership to new heights.” Read related article: SPRIBE Names Nina Drama as New Aviator Brand Ambassador

Hub88 launch Player Analytics, a powerful back-office tool delivering real-time player insights, smarter segmentation and data-driven decisions for operators. Hub88 has expanded its Operator Backoffice offering with the launch of Player Analytics, giving operators a clear, actionable view of player behaviour across their platform. The new tool addresses a common challenge for operators, where building a full picture of player behaviour has traditionally been manual and time-consuming, often requiring data to be pulled from multiple systems or spreadsheets. Player Analytics brings this information together in one interface, increasing team efficiency and enabling more informed decision making. Player Analytics provides a unified view of activity through two core interfaces: Table View, for broad segmentation and filtering across the entire player base, and the Player Profile, a detailed analytics view for deep-dive investigation of individual users. Through Table view, operators can quickly filter and segment players by date, product, country, devices and currency, as well as search for player IDs and save custom segments for ongoing analysis. The Player Profile offers a comprehensive overview of individual user behaviour, displaying key performance indicators, gameplay history, supplier activity, devices, currencies, geography and flagged events through customisable charts and dashboards. Advanced insights within Player Analytics enable operators to detect financial spikes or drops, analyse behavioural patterns, forecast churn and spot potential fraud. Supplier IDs are also linked directly to players, helping teams identify operational inconsistencies and accelerate support. The launch of Player Analytics reinforces Hub88’s commitment to enhancing its back office with tools that improve efficiency and support long-term growth across its network. Ollie Castleman, Managing Director of Hub88, said: “With high volumes of player activity, modern operators are often overwhelmed by raw data. Player Analytics gives teams the ability to understand player behaviour at both a high level and a more granular level, without relying on manual processes or specialists. “Operators deserve clarity, speed and actionable insight, and through this new tool, they can make smarter decisions with confidence.” Read related article: Hub88 and Odds88 Partner With MINT to Power Web3 iGaming

OpenBet partner with World Sports Betting, powering record-breaking volumes at the Cape Town Met with zero downtime. Discover how the deal boosts growth in Africa. OpenBet, the leading global provider of betting and gaming technology, content and services, has marked a major milestone in its partnership with South African operator World Sports Betting (WSB), powering record-breaking trading volumes during the 2026 World Sports Betting Cape Town Met and successfully processing more than three times WSB’s average daily activity with zero downtime. World Sports Betting is an established South African operator across sports and horseracing, with a strong presence in both digital and retail channels since 2002. The Cape Town Met represents a cornerstone event in its racing calendar, where peak demand places significant pressure on platform performance. Less than a year after completing its phased migration to OpenBet’s technology stack, the operator demonstrated the strength of its fully integrated platform under live, high-volume conditions. OpenBet’s Player Account Management (PAM) platform went live in February 2025, followed by the sportsbook launch in October 2025, creating a unified and enterprise-grade solution built for scale. Working closely with WSB, OpenBet has delivered a fully localised, market-ready solution built around South Africa’s unique regulatory and player landscape. The platform now features enhanced sportsbook capabilities such as 50-leg accumulators and partially redeemable free bets, advanced Telebet functionality for telephone betting, and integrated pools betting for sports and racing via OpenBet’s Trading System. A robust compliance and taxation framework ensures WSB can operate confidently and scale sustainably. At its core, the platform is supporting by OpenBet’s PAM technology, which underpins all customer activity with efficient KYC processes, accurate reporting and a unified wallet system. This provides a stable, compliant and scalable foundation for WSB as it continues to grow in the South African market. Africa’s sports betting market is forecast to reach US$3.43 billion by 2029, with operators seeking stable, trusted, and compliant technology to meet surging demand. OpenBet’s proven track record in regulated markets worldwide made it the natural choice for WSB as it looks to strengthen its market leadership and deliver an enhanced player experience. Runa Walia Desai, Chief Customer Experience Officer at OpenBet, said:  “From the outset of our partnership, our focus with World Sports Betting has been on building a strong, scalable foundation for long-term growth. Following the launch of our PAM platform and sportsbook last year, we have worked closely to ensure the platform was ready to perform under the highest levels of demand. “The 2026 World Sports Betting Cape Town Met was a defining moment, and processing more than three times average daily volumes with zero downtime highlights both the resilience of our technology and the strength of our collaboration. This milestone also marks our expansion into Africa, extending our global footprint to six continents.” Warren Tannous, CEO at World Sports Betting, said : “Partnering with OpenBet gives us the confidence to scale at speed, knowing we’re backed by the industry’s most trusted technology.  With our ambitious growth strategy, they have been able to give us peace of mind and even exceed our expectations. “The technology behind OpenBet’s modular solution is exactly what we require as we look to significantly expand our sportsbook offering and handle increased engagement levels. We look forward to working closely with the OpenBet team over the coming years.” Read related article: Veikkaus Partners with OpenBet for Next-Gen Betting