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Fincore unveils new identity and platform, Find It Within, showcasing its tech solutions for iGaming with clean engineering and innovative vision. Fincore has unveiled a new brand identity and platform, Find It Within, marking a major evolution in how the company presents its technology and purpose to the iGaming sector.   The rebrand supports Fincore’s new commercial strategy to strengthen its position as a tech solutions provider for operators and B2B platform suppliers. The company helps partners modernise legacy tech, integrate systems, accelerate roadmaps, and drive AI and data automation. All delivered through clean, modular, and future-ready engineering.   “At our heart, we’ve always been a tech solutions company,” said Mateja Popovic, CEO of Fincore . “This brand evolution makes that focus visible. It captures the precision of how we engineer and the fire that drives us to deliver for our customers in gaming.”   Find It Within expresses Fincore’s belief that the best systems, and the best people, are powered by integrity.   It connects Fincore’s two key driving forces. Engineered Clean: systems built with clarity and discipline. And Built With Fire: creativity, pride, and a drive to move the industry forward.   “The purpose of this refresh isn’t just to communicate what we do, but to amplify who we are,” added John Chyriwsky, Head of Marketing . “Our team take great pride in clean engineering and are bursting with creative energy and a passion for getting things done.”   Developed with London-based agency Amigo Partnership, the new identity introduces The Core — a visual symbol of integrity and intent — and a sharper voice that reflects Fincore’s balance of precision and passion. Read related article: Dave Watkins Appointed Chief Commercial Officer at Fincore

SkillOnNet partners with Evoplay to launch award-winning games in Mexico, bringing players top video slots, crash games, and innovative experiences. Global entertainment brand SkillOnNet is building on its enduring partnership with Evoplay by launching the award-winning game development studio’s incredible portfolio in Mexico.   Players at SkillOnNet’s Mexican platforms, such as PlayUZU.mx , can now get stuck into the studio’s compelling array of video slots, table games, crash games, and interactive arcade-style games, such as the groundbreaking Adrenalin Rush: XCrash, which last year won Crash Gambler’s “Most Innovative Crash Game Award.”   The move deepens the established partnership between the two companies and showcases their dedication to bringing exceptional gaming experiences to players across Latin America, where crash games are especially popular.   Latin America is a priority region for both companies, and Mexico offers significant potential as a rapidly growing market for regulated online gaming. SkillOnNet’s proven track record of localised launches, compliance knowhow, and fast time-to-market makes it an ideal distribution partner for Evoplay.   Jani Kontturi, Head of Games at SkillOnNet said: “We’re excited to welcome Evoplay’s compelling content to our Mexican platforms. The deal reinforces our commitment to delivering top-tier, locally relevant games. Evoplay’s titles continue to push the boundaries of online gaming, and they are a fantastic addition to our offering.”   Alex Malchenko, Head of Sales at Evoplay said: “We are delighted to extend our partnership with SkillOnNet and bolster our presence in Mexico. Their deep market expertise enables us to bring our full creative portfolio to new audiences efficiently and responsibly. We see tremendous opportunities in the region and look forward to growth ahead.” Read related article: Evoplay Partners with Caesars Entertainment in Ontario

Altenar strengthens sportsbook product credentials with the appointment of Nikos Zygouris as Head of Sportsbook Product and Alfred Bashllari as Sportsbook Product Consultant Altenar has reinforced its sportsbook product credentials with the appointment of Nikos Zygouris as Head of Sportsbook Product and Alfred Bashllari as Sportsbook Product Consultant.   With extensive experience in iGaming and sports betting, both new hires bring a wealth of knowledge to support Altenar’s consistent focus on innovation and high-performance solutions that deliver more value to operators.   Zygouris joins the company from Campeon Gaming, where he served as Head of Product. Additionally, he holds more than 12 years of industry experience from leading suppliers and operators such as Novibet, Intralot and OpenBet. His passion for product innovation and collaborative working will play a key role in shaping Altenar’s roadmap.   Bashllari brings two decades of product development, operations and M&A experience, having held senior roles at major providers including Sportradar, Betgenius, Scientific Games and OPAP. His deep understanding of the sports betting, gaming and lottery sectors will support Altenar’s strategic decision-making.   Both appointments mark another step forward in Altenar’s evolution as a partner-led technology provider, enhancing its ability to deliver scalable, flexible and market-ready sportsbook solutions for a growing number of operators worldwide.   Antonis Karakousis, Director of Product at Altenar, said: “As we expand into new markets and push the boundaries of what our sportsbook can deliver, it’s vital that we continue to invest in product leaders. Nikos and Alfred bring a wealth of experience and strategic thinking that will directly support our long-term goals. We’re excited to welcome them aboard.”   Nikos Zygouris, Altenar’s Head of Sportsbook Product, said: “I’m delighted to join the product team at Altenar following what has already been a hugely successful year for the provider. They continue to prove that they are on the pulse of the industry and attuned to what the customer needs. I look forward to contributing to Altenar’s ambitious plans going forward.”   Alfred Bashllari, Sportsbook Product Consultant at Altenar, said: “ Altenar’s commitment to product excellence and its approach to exceeding expectations really stood out to me and is one of the reasons I’m thrilled to join the team. I’m excited to see how we can drive forward innovative solutions that help our clients grow.” Read related article: Altenar Appoints Brendon Jeacocks as Regional Direc tor

Clarion Gaming opens applications for its Sustainable Gambling Charity Partnership, offering global exposure at ICE Barcelona, iGB Affiliate, and iGB L!VE. Clarion Gaming has opened applications at  https://www.icegaming.com/features/sustainable-gambling-zone  to become its next Sustainable Gambling Charity Partner, inviting organisations from across the world to nominate themselves for the partnership that will run across its 2025/2026 live events. The successful applicant will become an integral part of the industry conversation at ICE Barcelona, iGB Affiliate Barcelona, and iGB L!VE London, in the process gaining a global platform to promote its program and drive awareness of its safer gambling initiatives across the entire gaming ecosystem. Now entering its fourth year, the Clarion Gaming programme is a cornerstone of its responsible gambling agenda. The initiative builds on the success of the Sustainable Gambling Zone – previously the Consumer Protection Zone – which made its debut at ICE 2018 and has grown to become a must-visit show feature for operators, regulators, and safer gambling advocates. Margaret Dunn, Portfolio Director for ICE Barcelona and the executive leading Clarion Gaming’s sustainable gambling outreach programme, said the partnership represents a unique opportunity for a not-for-profit organisation to connect and engage with an unprecedented number of industry decision-makers. She stated: “Clarion Gaming was the first event organiser in the gambling space to establish an annual charity partnership and the initiative is central to our commitment to help build a sustainable and socially responsible industry.” “This partnership will provide the successful charity with a platform to raise awareness, generate funds, and engage with the industry on a truly international stage.” The chosen charity will become an ICE Ambassador and receive high-profile branding across all three of Clarion Gaming’s flagship live events. It includes coverage in official show guides, on event apps and websites, visibility in the ICE Show Daily, and access to VIP networking functions. Clarion Gaming will further amplify the charity’s agenda through global b2b media coverage and pre-show campaigns, providing exposure beyond the show floor. Reflecting on the importance of the initiative Pedro Romero, Chief of SG Partnerships at BetBlocker which was named Sustainable Gambling Charity partner 12-months ago said: "Being named Clarion Gaming’s Sustainable Gambling Charity has been an important milestone for BetBlocker. The recognition has helped raise the organisation’s international profile, opening doors to new collaborations and funding opportunities. Over 2024 and 2025, the collaboration with Clarion has been fantastic in amplifying awareness of our mission to provide free and anonymous gambling-blocking software worldwide.” He continued: “The visibility we have gained has accelerated our outreach, allowing us to connect with regulators, operators, and researchers across multiple jurisdictions. It has also reinforced BetBlocker’s position as a trusted, innovative charity focused on minimising gambling-related harm. The partnership has not only increased our global reach but also strengthened the collective effort toward a more sustainable and responsible gambling environment.” Interested organisations are being asked to outline how they would use the partnership to address key sustainable gambling challenges, alongside details of their mission, vision, and impact objectives. In addition to BetBlocker previous Clarion Gaming Sustainable Gambling Charity Partners comprise YGAM, and the International Center for Responsible Gaming. For full details and to submit an application by the 7th November closing date, visit:  https://www.icegaming.com/features/sustainable-gambling-zone Read related article: Clarion Gaming Partners with Microsoft to Drive Safer Play

Hong Kong Jockey Club appoints Mr Casper Stylsvig as Executive Director, Sports Business to drive global growth, innovation, and new sports opportunities. The Hong Kong Jockey Club (HKJC) announced today (10 October) the appointment of Mr Casper Stylsvig as Executive Director, Sports Business (EDSB) with effect from 15 January 2026.   Mr Stylsvig will be a member of the Board of Management and report directly to the Club’s Chief Executive Officer, Mr Winfried Engelbrecht-Bresges.   As EDSB, Mr Stylsvig will oversee the Club's sports business portfolio and drive end-to-end commercial growth across horse racing, football, lottery and emerging sporting opportunities.   Mr Stylsvig’s focus is to grow the Club's non-wagering and wagering related income streams. His responsibilities include driving the commercialisation of the Club's current assets as well as creating new income streams, especially from sponsorships and partnerships. He will be responsible for strategic marketing to attract and retain different customer segments. He will lead the multi-billion-dollar Racecourse Master Plan and he will spearhead new ventures, including global growth opportunities. In addition, he will manage the sports wagering portfolio to channel wagering demand for community benefit.  Mr Stylsvig will play a key role in developing Hong Kong racing as a global sports brand and in transforming the Club’s sports business. He will collaborate closely with other members of the Board of Management to deliver our next phase of growth.   Mr Stylsvig is an accomplished sports executive, with extensive experience in sports and entertainment and proven international leadership capabilities developed at some of the world's most prestigious football clubs. Most recently he was the Chief Revenue Officer at Chelsea FC, where he successfully restructured the club’s commercial operations, launched a comprehensive five-year strategic plan, and delivered significant revenue growth across multiple business areas.   In previous senior leadership roles at FC Barcelona, Manchester United, Fulham FC and AC Milan, Mr Stylsvig secured landmark partnerships, spearheaded digital transformation initiatives, and led commercial turnarounds that strengthened these clubs as innovative global brands. He has a track record of driving sustainable growth while enhancing fan and customer engagement, and he will bring an innovative, progressive and growth-orientated approach to the new role.   Mr Stylsvig said: “It’s an incredible honour to join The Hong Kong Jockey Club at such an exciting time in its evolution. The Club stands among the world’s most respected sports organisations, combining commercial excellence with a deep social purpose. This role represents a natural progressive next step in my career — bringing together best practices from global football to help shape the future of a truly unique, multi-sport business. I’m looking forward to working with Winfried and the team to drive innovation, expand our international footprint, and create world-class experiences for customers and fans in Hong Kong and beyond.”   Mr Stylsvig holds a Master of Business Administration degree from Esade Business School Barcelona and a bachelor’s degree in business administration from the University of Hertfordshire.   Read related article: 2024/2025 Hong Kong Racing Season: Record Growth & Highlights

iGB Affiliate 2026 at Fira Gran Via Barcelona brings the global iGaming affiliate community together for record growth, networking, and business opportunities. The international community of industry-leading affiliates, experts and tech vendors are poised to converge in record numbers for the largest-ever edition of iGB Affiliate when the premier global iGaming affiliate event opens at Fira Gran Via Barcelona, 20–21 January 2026. Building on its status as the industry’s only dedicated iGaming affiliate showcase, iGB Affiliate 2026 will span 17,815 sqm— a 19% increase on 2025 and nearly double the footprint of the 2022 event (9,153 sqm). The expansion, taking the show into Halls 8 and 8.1 at Fira Gran Via Barcelona, reflects unprecedented demand from new exhibitors drawn by the event’s unrivalled business opportunities and established partners scaling up their presence at what is now regarded as the industry’s single most important growth platform. The 2026 edition will feature its own exclusive registration area at the north entrance of Fira Gran Via, conveniently located adjacent to a taxi rank and within walking distance of two metro stations, ensuring fast and seamless connections to Barcelona-El Prat Airport, city hotels, as well as the cultural and hospitality heart of historicBarcelona. Naomi Barton, Portfolio Director, iGB Events,  commented:  “The momentum behind iGB Affiliate has been extraordinary. Our relocation to Barcelona has supercharged the event, cementing its status as the meeting point where the global affiliate community comes together to collaborate, innovate, and grow. “In less than a year the sustained demand has been such that we have already outgrown our original space, prompting the move into two new halls with a dedicated entrance, providing enhanced branding opportunities, and delivering an elevated show experience for our international community which in 2025 travelled to the show from 108 nations. The opportunity to scale in step with our customers and the market was a key driver for choosing Fira Gran Via Barcelona as our long-term home.” She continued:  “Everything that we do is in partnership with the iGB Affiliate community and we are working closely with our Advisory Board to shape an event that delivers not only first-class commercial opportunities that meet the highest standards of professionalism but also high-value networking and social experiences. We will be shortly announcing some exciting developments across a range of new features, new activations and new show experiences all designed to help our stakeholders make invaluable business connections and achieve their commercial objectives.” The growth trajectory reflects iGB Affiliate’s role as one of the most influential B2B gatherings in the affiliate ecosystem. iGB Affiliate 2025 welcomed 9,082 unique attendees—a 24% year-on-year increase— marking the fifth consecutive year of significant growth and cementing its status as one of the most international and dynamic live events on the iGaming calendar. Affiliates looking to unlock their exclusive benefits and claim their edge can register for complimentary entry at: https://igb-affiliate.reg.buzz/?utm_source=bigba26-partners&utm_medium=pr Read related article: iGB Affiliate Awards 2025 Finalists Announced

Slotegrator investigates: Can AI launch a casino? Explore insights, tools, and strategies shaping how artificial intelligence transforms online gambling. Every day brings another business solution powered by AI, raising the big question: Can AI launch a casino? As AI online casino tools advance, many wonder how far this technology can go, what limits it may face, and how much cost it can cut. Slotegrator’s new report explores whether AI alone can build and run an online casino, offering insights, tools, and strategies for the iGaming industry. Is there anything AI can’t do? Increasingly, the answer looks like “no.” While the AI bubble still might burst, that doesn’t change the fact that the capabilities of AI tools are constantly expanding. Jessica Millis , CEO at CasinoRIX, notes: “We never know where this path will lead, but there will always be something new emerging to unlock human potential. In the near future, we can see that technical and routine work will increasingly be automated through the use of AI in various fields. At the same time, the world is clearly moving toward creativity, personalization, socialization, and performance. As a conclusion, we can say that AI will be an excellent tool for implementing human strategies.“ And nowhere is this more apparent than in iGaming.  According to a report by ZipDo in 2025, 83% of gambling businesses use AI tools to enhance the personalization experience of their users. They’ve also found that the game development process is 25% faster with the use of AI-based game design tools, and that AI-driven data analytics is able to boost retention rates up to 40%. So essentially, if you’re not using AI in some capacity, you’re already far behind the competition. But what’s the limit? Is there a line AI can’t cross?  For example, could you use AI to build an online casino from scratch? As an online casino and sportsbook developer with 13 years of experience, Slotegrator had to know, which is why the company released the report, “How to create your own online casino using AI tools”. Obviously, it’s too big for a single prompt in ChatGPT. There are too many factors at play. How do you use AI for market research? What about choosing a business model for your project? What about the structure, technical specifications, and coding of the platform? Each of these areas — among others — deserve careful consideration.  The report isn’t just a thought experiment. It’s a step-by-step guide with examples, tips about the most useful tools, and example prompts you can feed to AI tools to generate an MVP. And on top of that, the report highlights the limits of AI — the point at which a neural network isn’t enough, and it’s time to turn to a professional.  “We live in an era of AI and machine learning, so it’s no wonder why business owners look for all possible ways to implement this technology — it can save time and cut costs. We’ve seen attempts to delegate different processes to AI, but can it actually set up a whole online casino? This is what we tried to investigate in our new report. Read it and see what we found out,” says Svetlana Kirichenko , head of marketing at Slotegrator. Get the report with all the prompts via the link  and feel free to contact the Slotegrator team with any question or suggestion about how online casinos can use AI. Read related article; Slotegrator Shines at SiGMA Euro-Med Malta 2025

Kambi Group plc partners with Glitnor Group to power its brands with a premium Turnkey Sportsbook, enhancing player experience across key global markets. Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has agreed a long-term partnership with Glitnor Group (“Glitnor”), a multi-brand online gaming group, to provide its premium Turnkey Sportsbook to Glitnor’s growing portfolio of brands in multiple markets.   Under the terms of the agreement, Glitnor will replace its current B2B sportsbook provider with Kambi’s premium, end-to-end sportsbook technology and services, including its robust betting engine, AI-powered trading capabilities, award-winning Bet Builder product and regulatory compliance expertise.   Kambi’s Turnkey Sportsbook will power the operator’s full portfolio of online brands — which currently includes Lucky Casino, Happy Casino, Flax Casino and One Casino — in several markets such as Sweden and the Netherlands in Europe and Ontario in the Americas. Founded in 2018, Glitnor is led by an experienced management team comprised of industry leaders and entrepreneurs which founded some of the industry’s most renowned gaming brands.   Werner Becher, CEO of Kambi, said: “We are incredibly pleased to welcome Glitnor Group to the Kambi network following their decision to switch to our award-winning sportsbook. This multi-jurisdictional agreement is a testament to the strength of our premium Turnkey Sportsbook, proven to deliver cutting-edge technology that drives growth, ensures regulatory peace of mind and creates a world-class betting experience for players."   Richard Brown, CEO of Glitnor Group, added: “Partnering with Kambi was a clear choice for us as we looked to elevate our sportsbook offering. Kambi’s market-leading technology, proven track record and unrivalled expertise give us the foundation to deliver a premium, seamless sports betting experience to our players. We’re confident this partnership will enable us to achieve long-term success in our core markets." Read related article: Glitnor Group Launches Vera&John in Swedish Market

Join SPiCE TheReunion 2025 in Goa as India’s gaming comeback story unfolds, uniting leaders to explore resilience, innovation, and future opportunities. With just seven weeks to go, the countdown is on for SPiCE TheReunion 2025, taking place on 25 – 26 November in Goa, India. Amid recent developments in India’s gaming sector, this year’s theme, “The Comeback Story: Rebirth and Resilience in India’s Gaming Future,”  will unite policymakers, operators, investors, regulators, legal experts, and technology innovators for two days of dynamic discussions and high-level networking. Over the course of the event, participants will examine how India’s gaming industry can adapt, innovate, and demonstrate resilience in an evolving regulatory landscape – while seizing opportunities in esports, casual gaming, and international expansion. Exclusive Pre-Event Insights from Priya Ahlawat, Founder,  Jumping Play Studio Ahead of SPiCE TheReunion 2025 , we asked Priya Ahlawat , Founder of Jumping Play Studio , to share her perspective on what makes this gathering so special and what she is most looking forward to in Goa. Reflecting on her experience, Priya remarked: “I had the pleasure of attending SPiCE Goa 2023, which was an enriching experience both professionally and personally. It opened doors to valuable business connections and even lasting friendships. I’m excited to be part of SPiCE TheReunion 2025 as it promises to bring the industry’s best minds together once again, fostering collaboration and future partnerships.” On how her entrepreneurial journey has shaped her outlook, she shared: “My journey in gaming began in 2018, when I took the bold step of founding Jumping Play. Each day since has been an opportunity to learn, grow, and connect with incredible peers. It has taught me the value of persistence, adaptability, and passion in building something meaningful.” When asked about what makes teams thrive, Priya emphasised empowerment: “Teams thrive when they’re trusted and empowered. Giving people ownership, the freedom to experiment, and the confidence that their ideas matter brings out their best. For me, it’s also about understanding your people and creating a bond beyond work.” On advice for new entrepreneurs, she encouraged openness and positivity: “Keep an open mind for learning, embrace challenges, and build strong connections. This industry is dynamic and ever-evolving, and passion makes all the difference. If you genuinely love what you do, every day feels exciting and full of possibility.” Looking ahead to the event, Priya summed up her hopes for delegates: “I hope everyone experiences the true spirit of connection that SPiCE is known for – where networking goes beyond business cards and turns into meaningful conversations and lasting relationships.” EXPERIENCE INSIGHTS FROM DISTINGUISHED SPEAKERS: Anurag Biswas, Director,  ZEDI ESPORTS PRIVATE LIMITED Kazim Rizvi, Founding Director, The Dialogue Nikhil Tiwari, Director , AllAxes Pvt. Ltd. Priya Ahlawat, Founder,  Jumping Play Studio Ravi Sharma, Retainer,  Price Waterhouse & Co LLP Rucha Rana, Co-Founder & Director, Game Insider Sandhya Vasudevan, Board Member & Fintech Chair,  TiE Bangalore Sb Rathore, Founder,  Promotion Bazaar Shweta Bharti, Managing Partner,  Hammurabi & Solomon Partners AND MANY MORE! 5 Key Topics Not to Miss Charting the Future of Gaming in India : New Legislation and Opportunities in Esports & Casual Gaming Building India’s Gaming Ecosystem : Mergers, Acquisitions & Strategic Partnerships Playing by the Rules : Compliance, Player Protection & Integrity in Gaming Beyond India’s Borders : Global Perspectives on Risk and Innovation The Rise of Esports : Capitalising on New Opportunities Post-RMG Ban What You’ll Experience SPiCE TheReunion 2025  is a movement celebrating resilience, innovation, and renewal, offering attendees exclusive insights into regulatory change and opportunities to explore new business models and connect with decision-makers from across the ecosystem. Highlights include  “The Comeback Story” Luncheon , a gathering that honours industry resilience and future opportunities, and the renowned  SP’iCE’ Breaker Party , where networking comes to life in a relaxed and engaging setting. Secure your place today and be part of India’s comeback story. View the agenda and register here: https://www.spiceseries.com/spice-reunion Read related article: SPiCE Central Asia 2025 to Spotlight Gaming in Uzbekistan

The Mill Adventure appoints Gerardo Prieto as Chief Information Security Officer, strengthening its commitment to advanced protection and compliance in iGaming. Technology-focused platform provider The Mill Adventure (TMA) has appointed Gerardo Prieto as its new Chief Information Security Officer (CISO), underlining the company’s commitment to offering the highest levels of protection for its partners and their customers.     Prieto will spearhead a new security team at TMA, establishing and rolling out security pillars that will provide its partners with proactive protection against malicious attacks. He will also lead the strategy for navigating the complex regulatory landscape, integrating stringent data protection and privacy standards into TMA's core security framework.    Prieto is an experienced security leader who has successfully designed a series of robust security programmes, finding innovative solutions to complex security challenges. In previous roles, he has served as Director of Technology at Agora: The Worldwide Awards and Information Security Director at AI software development specialist Aifi, leading the strategy and execution across a wide range of areas.     The appointment of Prieto reflects The Mill Adventure's commitment to supporting customers in regulated iGaming markets with a solution that leverages advanced technology to protect from harmful actors and navigate complex regulatory challenges.    Currently active in Germany, Austria, Malta and Sweden, TMA is also live in Georgia through a local B2B partnership and will soon launch in Portugal, Ontario (Canada), Netherlands and Estonia.     TMA is a Malta-based iGaming platform provider that places a strong focus on technical expertise, full compliance in regulated markets and a partnership-led approach to success. The company’s groundbreaking innovations include SmartLobbies, a fully automated casino lobby management system powered by AI, and Betpool. This social feature allows users to pool funds for a shared iGaming experience across casino, live casino and sportsbook.    The platform also leverages real-time Business Intelligence tools that allow operators to continually monitor, analyse and optimise performance within a true omnichannel offering full regulatory support across multiple jurisdictions.    Gerardo Prieto, Chief Information Security Officer at The Mill Adventure, said : “I am delighted to have been appointed to the role at The Mill Adventure, a company that has real ambition to grow its presence in regulated markets worldwide.    “It’s my strong belief that security is built by great people, and I am grateful that the team here fits that bill perfectly. There’s a fantastic energy and drive here to succeed and create the future of iGaming, with security at its core.”    Dario Arruda, Co-founder and CEO at The Mill Adventure, said: “We are thrilled to welcome Gerardo Prieto to The Mill Adventure as our new Chief Information Security Officer, leading a team of experts who will be integral to our success.     “His appointment underscores our commitment to providing the highest levels of protection and future-proofing for our ambitious partners and their customers."    For more information about The Mill Adventure, visit themill.io .  Read related article: The Pools Appoints Ex-Betfred Exec Gemma Strath-Billington

The Pools appoints former Betfred exec Gemma Strath-Billington as Head of Group Marketing to drive brand growth, digital strategy, and player engagement. The Pools has appointed former Betfred exec Gemma Strath-Billington as its new Head of Group Marketing.   Strath-Billington will be responsible for leading The Pools’ brand, digital and consumer engagement strategy, driving the next chapter of marketing innovation and growth for the iconic British betting brand.   She joins The Pools having previously held a number of key marketing roles, including at Betfred and Iceland. Strath-Billington joined Betfred in 2006, first as Head of Offline Marketing before her appointment as Group Head of Marketing in 2014, growing the Betfred brand and heading up several key campaigns.   After 15 years with Betfred, Wright moved to supermarket giant Iceland to deliver a repositioning and rebrand, while she also spent time with Play Music Today, a UK music retailer, and GigPig, a live music marketplace headquartered in Manchester.   Strath-Billington returns to the betting sector at The Pools where she will work closely with CEO James Arnold and report to COO Steve Talbot.   The news follows a number of appointments for the company across the last 12 months, including Phillip Donegan as Chief Technology Officer, Chris Williams as Head of Product and Matt Knowles as Head of CRM, as part of an aggressive growth strategy which helped deliver The Pools’ major rebrand in February.   In August, The Pools unveiled the latest phase of its rebrand with the launch of its TV and video on demand (VOD) advertising campaign, ‘True Originals’.   Gemma Strath-Billington, The Pools Head of Group Marketing, said : “I’m excited to join James, Steve and all the team at The Pools, who have done such an amazing job in recent months in delivering a game-changing relaunch.   “The ‘True Originals’ campaign was another big step forward for The Pools, and my role will now be to build on that success, delivering a growth strategy centred on innovation and engagement. “The Pools is such an iconic and cherished brand and I am delighted to take both customers new and old with us as we enter a bright next chapter.” James Arnold, The Pools CEO, said : “Gemma’s wealth of experience in the sector and track record of delivering successful brand campaigns made her the ideal candidate for the role and we’re delighted to have made this appointment.  “We’ve generated some strong momentum this year following our rebrand and through the launch of our recent ‘True Originals’ campaign, and we look forward to building on this over the coming months.   “Gemma will play an integral role as we continue to leverage the historic brand’s unique position in British sports and betting culture, while reaching new audiences and the next generation of football fans.” Read related article: Kiron Interactive Appoints Patrick Eriksen as Head of Marketing

MightyTips partners with AmonBet to boost market presence, enhance player engagement, and drive growth in the global online betting industry. MightyTips has announced a strategic partnership with AmonBet, an emerging force in the online betting industry, to strengthen market presence, boost player engagement, and drive growth for both brands. Eugene Ravdin, Head of PR at SEOBROTHERS, commented: "AmonBet's commitment to quality, security, and an exceptional user experience makes them a natural fit within our growing network. We’re confident this collaboration will deliver lasting value to players and partners alike." AmonBet offers a comprehensive online gaming experience, combining intuitive sports betting features with a vibrant selection of casino games. With an emphasis on reliability, transparency, and responsible gaming, AmonBet continues to build its reputation as a trusted and forward-thinking operator in the global market. Mitchell, Marketing Manager at AmonBet, added: "We're thrilled to join forces with MightyTips. Their expertise in digital marketing and ability to engage players worldwide will help us amplify our reach and connect with new audiences. This partnership represents a significant step forward in our expansion journey." This collaboration is set to reinforce AmonBet’s position in competitive markets and further diversify MightyTips' growing portfolio of reliable partners. Together, the two brands aim to deliver enhanced visibility, seamless user experiences, and meaningful connections for players everywhere. Read related article: MightyTips Partners with Boomerang for Football Content