OpenBet Partners With World Sports Betting in South Africa

OpenBet partner with World Sports Betting, powering record-breaking volumes at the Cape Town Met with zero downtime. Discover how the deal boosts growth in Africa.

OpenBet, the leading global provider of betting and gaming technology, content and services, has marked a major milestone in its partnership with South African operator World Sports Betting (WSB), powering record-breaking trading volumes during the 2026 World Sports Betting Cape Town Met and successfully processing more than three times WSB’s average daily activity with zero downtime.

World Sports Betting is an established South African operator across sports and horseracing, with a strong presence in both digital and retail channels since 2002. The Cape Town Met represents a cornerstone event in its racing calendar, where peak demand places significant pressure on platform performance.

Less than a year after completing its phased migration to OpenBet’s technology stack, the operator demonstrated the strength of its fully integrated platform under live, high-volume conditions. OpenBet’s Player Account Management (PAM) platform went live in February 2025, followed by the sportsbook launch in October 2025, creating a unified and enterprise-grade solution built for scale.

Working closely with WSB, OpenBet has delivered a fully localised, market-ready solution built around South Africa’s unique regulatory and player landscape. The platform now features enhanced sportsbook capabilities such as 50-leg accumulators and partially redeemable free bets, advanced Telebet functionality for telephone betting, and integrated pools betting for sports and racing via OpenBet’s Trading System. A robust compliance and taxation framework ensures WSB can operate confidently and scale sustainably.

At its core, the platform is supporting by OpenBet’s PAM technology, which underpins all customer activity with efficient KYC processes, accurate reporting and a unified wallet system. This provides a stable, compliant and scalable foundation for WSB as it continues to grow in the South African market.

Africa’s sports betting market is forecast to reach US$3.43 billion by 2029, with operators seeking stable, trusted, and compliant technology to meet surging demand. OpenBet’s proven track record in regulated markets worldwide made it the natural choice for WSB as it looks to strengthen its market leadership and deliver an enhanced player experience.

Runa Walia Desai, Chief Customer Experience Officer at OpenBet, said: “From the outset of our partnership, our focus with World Sports Betting has been on building a strong, scalable foundation for long-term growth. Following the launch of our PAM platform and sportsbook last year, we have worked closely to ensure the platform was ready to perform under the highest levels of demand.

“The 2026 World Sports Betting Cape Town Met was a defining moment, and processing more than three times average daily volumes with zero downtime highlights both the resilience of our technology and the strength of our collaboration. This milestone also marks our expansion into Africa, extending our global footprint to six continents.”

Warren Tannous, CEO at World Sports Betting, said: “Partnering with OpenBet gives us the confidence to scale at speed, knowing we’re backed by the industry’s most trusted technology.  With our ambitious growth strategy, they have been able to give us peace of mind and even exceed our expectations.

“The technology behind OpenBet’s modular solution is exactly what we require as we look to significantly expand our sportsbook offering and handle increased engagement levels. We look forward to working closely with the OpenBet team over the coming years.”

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