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IWG secures two-year contract extensions with Virginia Lottery and New Hampshire Lottery, expanding its innovative eInstant games and jackpot offerings. Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries, is proud to announce two-year contract extensions with both the Virginia Lottery and the New Hampshire Lottery. These renewals reflect the ongoing confidence and trust these long-standing partners place in IWG’s innovative InstantGames portfolio. Since 2020, IWG has been a key digital content provider to both lotteries, helping to fuel significant growth in their online player bases. IWG’s eInstants have consistently ranked among the top-performing titles, driving player engagement through unique gameplay mechanics, proven retail brands, and regular content updates. Under the new agreements, IWG will continue supplying both new and existing eInstant games via its InstantRGS (remote game server), enabling the seamless delivery of engaging content through June 2027 for Virginia Lottery and July 2027 for New Hampshire Lottery. In the past year alone, IWG has introduced numerous innovations to both lotteries, including: Launch of multi-state jackpots--Mega Money Jackpots in New Hampshire, and Super Spin Jackpots in Virginia. Release of Million Dollar/Power Hour Countdown--offering players additional chances to win and higher top prizes based on time of day. Introduction of Vaults Boost--enabling players to place optional in-game wagers for enhanced prize opportunities. Launch of Lightning/Blitz Jackpots--engaging players with fast-hitting jackpots awarded frequently throughout the day. “ We’re incredibly proud that both Virginia and New Hampshire have entrusted our services for a further two years, ” said Jason Lisiecki, Executive Vice President at IWG . “ We’ve thoroughly enjoyed pioneering many of our innovations with both and are eager to take these partnerships to the next level through these two contract extensions. ” Scott Kenyon, Deputy Executive Director of Marketing at Virginia Lottery , added, “ Since the launch of our iLottery program, IWG has been a significant contributor to our success especially in new innovation. Together, we pioneered many firsts in the U.S. eInstant sector — from the first-ever progressive jackpots to the first-ever pulse games with dynamic visuals. We’re excited to see what the next two years bring. ” Kelley-Jaye Cleland, Chief Product and Program Officer at New Hampshire Lottery , shared: “ IWG has been a key eInstant partner and we are thrilled to have extended our contract with them. Over the past four years, we’ve collaborated on many industry firsts, including games that change visuals based on time of day, wager-based features that unlock new ways to win, and eInstant games tied to local sports brands. We continue to rely on IWG to deliver the kind of forward-thinking innovation that keeps our players engaged and entertained. ” These renewed contracts reinforce IWG’s leadership in the digital lottery space and its commitment to delivering forward-thinking content strategies that align with each lottery’s goals. Read related article: IWG Adapts as Michigan Lottery Launches Wild Time™ Triple Play

RubyPlay enters Delaware with partner Rush Street Interactive, bringing 20+ top slot titles like Immortal Ways® Buffalo to BetRivers players. RubyPlay, an innovative B2B iGaming development studio, has touched down in Delaware for the first time after delivering a host of top-performing titles to existing operator partner Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”). The launch with RSI represents a key milestone in RubyPlay’s US expansion strategy, demonstrating its ambition to enter multiple regulated iGaming states following its impressive debut in New Jersey earlier this year. Players in Delaware will now gain access to more than 20 of RubyPlay’s most engaging slot titles, including fan-favourites such as Immortal Ways® Diamonds SE , Diamond Explosion® Patriots , and Immortal Ways® Buffalo . These titles blend the studio’s signature mechanics with localised themes designed to resonate with a US audience, delivering an elevated slot experience tailored for the Delaware iGaming market. The collaboration highlights RSI’s continued trust in RubyPlay’s ability to deliver compelling content that drives engagement and retention across its US platforms. The operator has established itself as one of the most respected and trustworthy online casino operators in the United States, delivering premium gaming experiences through its brands. Dr. Eyal Loz, Chief Product Officer at RubyPlay, said : “Breaking into a second US state is a big moment for us, especially alongside a partner that truly understands the casino games category and shares our vision. “We’ve already seen how well our content resonates with BetRivers players in New Jersey, and we’re confident Delaware will be no different. With titles like Immortal Ways® Buffalo and Diamond Explosion® Patriots leading the charge, we’re bringing something fresh, bold and built to engage.” Richard Schwartz, Chief Executive Officer at Rush Street Interactive, said : “We’re delighted to expand our partnership with RubyPlay and bring their high-quality slots to our BetRivers players in Delaware. “RubyPlay’s portfolio continues to impress, and we’re excited to showcase these games to our ever-increasing player base in Delaware.” Read related article: RubyPlay Partners with Hard Rock Bet Casino in New Jersey

The Global Markets Stage at SBC Summit 2025 explores North America’s sports betting and iGaming scene, from alternative formats to regulatory challenges. SBC Summit 2025 Global Markets Stage will conclude with a focused look at the North American sports betting and iGaming market, one of the industry’s most commercially significant and complex regions.   Taking place on Thursday, 18 September at the Feira Internacional de Lisboa (FIL), the Global Markets: North America track will round off three days of market-focused content covering Latin America & Brazil, Western Europe and North America.   With a combined value of $23.44 billion , the US and Canadian markets are shaped by fierce competition, patchwork regulation, and steep entry costs. Yet, for those able to stand out and innovate, the long-term upside is significant.    Industry leaders representing operators, regulators, affiliates, and suppliers will take to the stage to discuss the rise of alternative betting formats in the region, including sweepstakes casinos, Daily Fantasy Sports, and peer-to-peer betting.   While these formats have allowed new entrants to gain market share, they’ve also attracted regulatory scrutiny. Panellists will explore whether these models offer genuine long-term potential or are likely to be curtailed by new regulations.   Rasmus Sojmark , Founder and CEO of SBC, said: "North America may be a maturing market, but it remains one of the most commercially important regions for sports betting and iGaming. With regulatory progress slowing in key states, new market entrants are turning to alternative betting models to maintain momentum and explore fresh opportunities.   “Attendees at our North America track will leave with a clear view of which of these formats are working, what’s driving their growth, and the regulatory challenges alternative models must navigate if they are to have a lasting impact in this region.”   The track will open with a heavyweight panel featuring leading voices from across the North American market. US Leaders Panel: Sweeping the States - The Rise of Alternative Betting will see Jared Beber (CEO, Bet99), Paul Burns (CEO, Canadian Gaming Association), Brett Calapp (Co-Founder, RareMint), Paris Smith (CEO, DefyTheOdds), Dinos Stranomitis (COO, Altenar) and Alexandre Tomic (CEO, Alea) discuss the booming popularity of alternative betting models amid a slowdown in US states legalising online gambling. Moderated by Jessica Welman (Editor, SBC Americas), the panel will explore whether this trend has staying power or faces an imminent regulatory clampdown.   Building on this theme is the panel Sweepstakes Boom – Sustainable Growth or Short-Lived Trend? This panel will examine the rise of sweepstakes and live casinos across the US and ask whether the rapid adoption of these offerings may pave the way for a lasting market. The panel will see Yoel Chapman (CPO, Soft2Bet), Marcello De Crescenzo (Senior Account Executive, Optimove), Brian Goodman (CEO, Golden Matrix Group), Karolina Moscicka (COO, BugsyEmpire), and Dmitry Starostenkov (CEO, EvenBet) answer how these formats could build a lasting model if responsible frameworks are implemented.   The Social Side of Betting – Peer-to-Peer, Gamification & Community will explore another fast-growing trend in the region: peer-to-peer wagering. The panel will examine whether the social side of these platforms could reshape how players engage with betting. Hebert L Luiz T Crespin Gaban (CMO, Aposta Ganha), Horst Maberly (Head of Gaming Investments, Lance East Office), Monica Rangel (VP Marketing & Strategy, A5 Labs), Marion Ryan (Managing Director, Tombola), and Josh Turk (Chief Strategy Officer, North America, Low6) will discuss what’s driving the rise of peer-to-peer models, how they’re fostering player communities, and which regulatory hurdles could limit further growth.   The track will conclude with Tribal Gaming: Blurred Lines or Commercial Collaboration? , a discussion on how alternative betting formats are impacting North America’s tribal gaming sector. Tony Amormino (CEO, Apache Nugget Corporation), Robert Davidman (CEO, World Golf Series), Will Griffiths (Founder, Investor & Tribal Partner, Level Media), and Jamie Hummingbird (Chairman, NTGCR – National Tribal Gaming Commissioners & Regulators) will consider whether these formats could open new avenues for growth or present challenges for the tribal gaming community. Secure your ticket to SBC Summit 2025 today.    Choose from three pass types: VIP Event Pass , Expo+ Pass , or Expo Only Pass . Please note that an Expo Only Pass does not include access to conference panels.   Take advantage of our Group Pass discount to get tickets for just €400 each instead of the standard €600 rate when you buy three or more passes (perfect for bringing the team!)   Operators and affiliates may be eligible for a complimentary pass — simply apply and allow up to three working days for our team to process your request. Read related article: Legends Charity Game: Football Icons Unite in Lisbon

Slotegrator explores what’s driving engagement in today’s slot market, as Formula Spin blends speed, innovation, and a player-first approach in iGaming. A new generation of slot developers is proving that speed, transparency, and innovation are the keys to success. In Slotegrator What’s driving engagement in today’s slot market?, the company presents the inside story of how Formula Spin uses bold ideas, technical precision, and a player-first mindset to break through even the most competitive markets and set a new standard for the iGaming industry. In the fast-moving iGaming world, one new provider is standing out by following a simple rule: put the player first. According to Slotegrator’s partner Formula Spin, a dynamic new game studio, the secret lies in combining classic slot logic with modern design principles, and building games with real technical discipline. One standout trend is the move toward lightweight, high-performance games. Formula Spin has set an internal benchmark of keeping each game under 5MB, enabling faster loading times, better performance on mobile, and easier platform integration without sacrificing visual quality or engagement mechanics. “We don’t chase trends, but study what actually works for players and partners. From day one, our approach has been player-first. We always design with the end user in mind. The player is at the center of everything we do," says Oleg Galushko,  CEO of Formula Spin. Another factor gaining momentum is agile production. Instead of large-scale, multi-month development cycles, new-generation studios are embracing rapid iteration — building, testing, and launching in faster timelines. Formula Spin, for instance, released seven games within just a few months of launching and built a fully localized content pipeline that enables adaptation to new markets in under four days. The company also emphasizes the importance of using tools to boost engagement instead of just relying on content. Their custom promotional engine includes features like Scratch Win and Smart Tournaments, which allow operators to create layered, dynamic experiences that drive retention without inflating game complexity. Looking ahead, Formula Spin, like many forward-thinking studios, is exploring AI, gamification, and selective blockchain integration, but always through the lens of player value and operational efficiency, not hype. “We move fast, but always with purpose. Our team analyzes real data, listens to partners, and keeps learning. This approach allows us to stay lean without losing quality,” adds Galushko. As a Slotegrator partner, Formula Spin now distributes its games and promotional tools globally via APIgrator  — Slotegrator’s unified integration solution that enables operators to access a full portfolio of content through a single API. “We’re always looking for partners who not only understand the market, but actively shape its future. Formula Spin is exactly that kind of studio,” says Yelyzaveta Kundel , Partner Relationship Manager at Slotegrator. “Their focus on technical efficiency, smart engagement tools, and rapid delivery aligns perfectly with what operators need today. Through APIgrator, we’re proud to bring their content to platforms around the world.” Read the full interview with Formula Spin in the Slotegrator Academy to learn more about the studio’s approach to innovation, product strategy, and market expansion via the link . Read related article: A Core iGaming Principle of 2025: Give Players Control

Boomerang Partners shortlisted in 6 award categories at the SBC – Affiliate Leaders Awards 2025, celebrating standout success in the iGaming affiliate space. Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted for the SBC - Affiliate Leaders Awards 2025. It is a celebration honouring the visionaries of the iGaming affiliate and operator communities. The winners will be determined through voting, which is open until August 21 .   Boomerang is aiming to win in the following categories: Affiliate & Digital Marketing Campaign of the Year – Boomerang Partners Affiliate Marketing Manager of the Year - Darina Sharban, Boomerang’s affiliate team lead Affiliate Programme of the Year – Large - Boomerang Partners Best Affiliate Program - Boomerang Partners Social Media Campaign of the Year - Boomerang Partners Affiliate Leader of the Year The inclusion of Boomerang in the shortlist for six categories is a testament to the company’s notable achievements in the affiliate marketing industry from 2024 to 2025.   In 2024-2025, Boomerang achieved: x5 increase in profit in the online betting segment x2 increase in the online gambling segment revenue +120%  growth in the number of partners +194% growth in sports traffic 6-fold  increase in the number of online sports betting offers +6 new products added to the portfolio (now totaling over 17 ) 1.5-fold  increase in the number of product users Furthermore, in 2025, Boomerang celebrated the first year of its strategic partnership with AC Milan  and hosted the second season of its annual  Golden Boomerang Awards tournament. This event saw the participation of over 400 affiliate teams from around the world, who had the opportunity to showcase their expertise and gain global recognition. The award ceremony took place in May 2025 at the legendary San Siro Stadium in Milan, where awards were presented in 11 categories. It was accompanied by a networking event and a charity auction.   Support Boomerang Partners and Darina Sharban by voting on the Affiliate Leaders Awards website  until  August 21 . The winners will be announced on September   17 at Lisbon’s iconic MEO Arena . Read related article: Boomerang Partners Launch Golden Boomerang League 2025

London Mayor Sadiq Khan’s taskforce proposes key Licensing Act reforms, including changes impacting gaming machines in licensed hospitality venues. Earlier this year, the Mayor of London, Sadiq Khan, announced an independent taskforce to look at slashing tape surrounding the Licensing Act 2003, in a bid to give the hospitality sector a much needed boost across the capital – but it also impacts the gaming industry. The taskforce is made up of representatives from government, industry, police and local government. The group were tasked with making recommendations on the effective change to the Licensing Act 2003 to combat an alleged lack of proportionality, consistency and transparency - creating barriers to growth and investment. Since their appointment, the taskforce have conducted research by way of survey and focus groups to hear first hand from the industry the changes required to combat unnecessarily burdensome red tape. The taskforce concluded on 16 May 2025 and on 31 July 2025 the taskforce published their report which provided the government with 10 priority recommendations in relation to the Licensing Act 2003. In addition to these recommendations, the taskforce recognized the impact of other licensing regimes on alcohol licensed venues, most notably for our purposes, the Gambling Act 2005. The report called for wider legislative reform, with proposals relating to gaming in alcohol licensed venues. The proposals are: Automatic right to 4 Category C machines (currently 2) for licensed premises, Manual payments for gaming notifications/permits, and An immediate stake and prize review for Category C machines.   The taskforce states: ‘These are simple, no cost, pro-growth changes that would enable pubs and other licensed premises to maintain the real value of an important income stream.’ The current legislative framework permits up to two category C and/ or D gaming machines in alcohol licensed venues under the automatic entitlement. The proposal would therefore see the entitlement increased to 4 category C and/ or D gaming machines, allowing for more gaming machines in alcohol licensed premises before requiring a more formal application for a greater number of machines, such as a Licensed Premises Gaming Machine Permit. Under the proposal, operators would be able to offer more machines at a lower initial and renewal cost. The current maximum stake for a category C gaming machine is £1, and the maximum prize is £100. It is not yet clear what changes the review is proposing so we await further clarity on this from the taskforce and government. The government has welcomed the taskforce’s report and acknowledged that a modern and enabling licensing system is essential. Whilst the government accepts the majority of the taskforce’s priority recommendations, where recommendations would require legislative changes to be implemented, as changes to the automatic entitlement and machine stake and prize limits would, delivery of these reforms will only take place when Parliamentary time allows. It seems for now that the focus from the government will be on the priority recommendations so only time will tell if the wider legislative reforms to the Gambling Act will gain traction. Read related article: Legends Charity Game: Football Icons Unite in Lisbon

Stake Engine launches developer tools and a community forum, enabling faster testing, 24-hour approvals, and seamless collaboration for iGaming creators. Stake Engine continues its path of innovation and transformation within the developer ecosystem. Today, as part of its official launch to everyone, the more than 6,000 developers who have signed up to be part of the new generation of iGaming creators will gain access to major innovations: an iGaming industry’s fully integrated developer testing tool - purpose-built for games running on the Stake Engine Remote Gaming Server (RGS) - a new developer forum designed to connect developers, share insights, and inspire creativity, and an accelerated approval process enabling games to go live in just 24 hours.  Instant game testing The newly launched Stake Engine Developer Testing Tool allows developers to test their games directly within the Stake Engine RGS environment - eliminating the need for separate staging setups. Key capabilities include: Instant toggling  between currencies, languages, and device types. Wallet balance simulation  to test transaction scenarios across the player journey. Seamless switching  between local development builds and live published versions. “This is the first time iGaming developers can test so flexibly and directly on the same system that powers their live games,” said Hayden Bruin, Engineer at Stake Engine. “We’ve built a tool that removes friction, speeds up testing, and makes creativity easier to execute.” Stake Engine Community forum: Officially live for collaboration Launched in parallel, the “Stake Engine Community” forum will serve as a central meeting place for the Stake Engine development community, offering: Expert insights and tailored recommendations. A space for Q&A with peers and Stake Engine experts. Discussion boards to share solutions, knowledge, and inspiration. Empowering Speed, Quality, and Creativity “With the launch of our testing tool and forum, we’re giving developers the speed, confidence, and collaborative environment they need to deliver exceptional gaming experiences,” added Hayden Bruin, Engineer at Stake Engine. With the official launch of these two initiatives, Stake Engine takes a significant step toward streamlining development cycles and fostering a thriving creative ecosystem for iGaming.  Developers now benefit from monthly payments and a transparent view of their total bets, along with an accelerated approval process that gets games live in just 24 hours. This reduces barriers and speeds innovation. And this is only the beginning: provably fair and stateful games are on the horizon, set to open new possibilities for transparency, trust, and gameplay innovation. Read related article: Stake Engine: Build. Launch. Earn. The Engine Is Yours.

BGaming secures a Swedish Gambling Authority license, bringing its hit titles and innovative gaming experiences to licensed operators in Sweden. Popular iGaming content provider BGaming is proud to announce it has been granted a license by the Swedish Gambling Authority (Spelinspektionen), marking a significant milestone in its ongoing European expansion.    The B2B license has been issued under the Decision of the Swedish Gambling Authority. It allows BGaming to provide its innovative portfolio of certified games to licensed operators in Sweden.    For the first time, players in Sweden will be able to enjoy BGaming’s exciting game catalogue. This includes popular titles like Merge Up and Aztec Clusters, as well as any new and exciting games that hit the market.    This entry into the Swedish market is a significant step forward in BGaming’s ongoing expansion. The Swedish market is renowned for its high standards of player protection and robust regulatory framework. It is also home to some of the most respected operators in the industry, creating a wealth of opportunities for BGaming.    BGaming's Head of Legal & Compliance, Antanina Ivanova, said: “ Securing approval to enter Sweden marks a significant milestone for us in one of Europe’s most competitive markets.    Our team is always working to ensure full compliance with the highest regulatory standards, and being granted entry into one of the industry’s toughest markets is a testament to this.    We look forward to partnering with leading operators in Sweden and introducing our distinctive gaming experiences to local players for the first time.” Read related article: BGaming Completes Inaugural TRUE WAYS Online Conference

Swintt’s Bellmania blends classic slot charm with big multipliers, free spins, and jackpots up to 6,000x for a dazzling, music-filled gaming experience. With the SwinttPremium range famed for combining classic symbols with forward-thinking bonus features, this month the in-demand provider has upped the ante once more by inviting players to dance their way through a sparkling symphony of sounds in Bellmania.   Played out across a traditional 5x3 gameboard with five fixed paylines, Bellmania features all the iconic hallmarks of a land-based slot machine as fresh fruits, BARs, diamonds and crowns jostle for space on the reels with lucky sevens and the golden bell scatters that give the game its name.   These last two symbols, in particular, hold the key to raising the decibel level and unlocking the slot’s biggest wins, with lucky sevens doubling the value of any payline wins that they feature in and three or more bell scatters instantly triggering Bellmania’s rewarding free spins bonus round.   Once this exciting feature is activated, players will be granted an initial 15 free spins, with the added incentive that all wins will be trebled. On top of that, lucky sevens still retain their 2x multiplier and can combine to dazzling effect, potentially triggering a maximum jackpot of 6,000x.   Should players hit all the right notes and land a further three scatter symbols, they’ll prolong the feature with an extra 15 free spins, with this effect capable of stacking multiple times to extend the bonus indefinitely and keep each round ringing out with even more prize-winning possibilities.   Of course, if players don’t want to build their way up to this crescendo in the base game, they can also access the free spins directly by using the “Buy Feature” button, with this giving them instant excitement and all the benefits of manually hitting the bonus for an additional fee of 100x the bet.   David Mann, Chief Executive Officer at Swintt,  said: “Combining the timeless charm of land-based slots with an exciting, multiplier-driven bonus feature, Bellmania is a thrilling new addition to the SwinttPremium line-up. Filled with fruity favourites, the game serves up a dazzling symphony of wins that’s sure to hit the right notes with retro slot fans and modern players alike.” Read related article: Crystalium by Swintt Elysium Studios Delivers Unique Wins

Pragmatic Play launches Big Bass Reel Repeat, blending the iconic fishing series with a sci-fi twist, exciting modifiers, and big win potential. Pragmatic Play, a leading content supplier to the iGaming industry, has launched Big Bass Reel Repeat, adding a sci-fi theme to its iconic Big Bass franchise.    Landing 3-5 scatters triggers the bonus game with 10-20 free spins. Before the feature begins, one of 12 cards is selected to reveal a potential modifier, including more money symbols, bigger multipliers, and a lower retrigger requirement. If the Mega modifier card is selected, all three modifiers are activated.    During the feature, fisherman wilds award all cash prizes that land on the same spin. Every fourth (or third if the modifier is active) wild collected awards 10 extra free spins and a 2x, 3x, and 10x multiplier for the first, second, and third retrigger respectively.    In select markets, players have three bonus buy options available to them. In addition to the standard feature purchase, the Repeat Chance option provides a 50% chance of replaying the feature once it ends, while Mega Free Spins triggers the round with all three modifiers active.    Big Bass Reel Repeat is the most recent addition to Pragmatic Play’s award-winning Big Bass portfolio, following the release of Big Bass Bonanza 1000 and Big Bass Boxing Bonus Round .      Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “ Big Bass Reel Repeat adds a new dimension to the series, transporting the fisherman to a sci-fi realm featuring an assortment of random bonus game modifiers and the chance to win up to 5,000x.”  Read related article: Pragmatic Play Launches Plinko+ Arcade Game Adventure

Yggdrasil launches with ALL IN Platform, bringing its full game portfolio to more operators and players through the rising iGaming industry newcomer. Yggdrasil, a leading iGaming publisher, has seen the launch of its content with ALL IN Platform, marking further growth with its latest new commercial partner. Yggdrasil's entire game portfolio is now available to operators leveraging ALL IN’s 360° platform, including recently released favourites such as Bob Marlin Goes Deep , along with the studio’s vast back catalogue of legacy hits. ALL IN Platform’s rise to prominence has been marked, and the disruptive newcomer already offers over 250 game providers to its clients. Its impressive growth has also been recognized by peers with a nomination for Industry Rising Star in Casino Innovation/ Software (Supplier) at the upcoming SBC Summit awards. The partnership maintains Yggdrasil’s growth trajectory in regulated markets and provides exposure to a significant new operator and player base for its growing games collection. Jose Simon, Commercial Director at Yggdrasil, said: “Our agreement with ALL IN gives us exactly what we’re looking for in a dynamic market. The increased exposure it brings is perfect for the games we have on our roadmap and we’re confident our titles, old and new, will strike a chord with them.” John Foster, CBO at ALL IN Platform, said : “We’re delighted to welcome another leading name in iGaming to our proposition. Our 360° solution empowers operators to engage their players like never before and this partnership with Yggdrasil further strengthens our offering to our partners. Trendafil Pashov, Head of Casino at ALL IN Platform, added : “This influx of Yggdrasil titles gives players access to one of the most diverse libraries of content in the industry – it’s the perfect new addition for us. “We take pride in providing the best in casino content and the quality of Yggdrasil’s games is well known in the industry. Our brand is stronger for this development.” Read related article: Yggdrasil Adds Jogo Global to YGG Masters Catalogue

Incentive Games partners with Jumpman Gaming, debuting its real-money portfolio in the UK and bringing innovative, player-focused titles to new audiences. Leading B2B games provider Incentive Games, through its Real-Money Gaming division Incentive Studios, is proud to announce a new partnership with leading UK iGaming network Jumpman Gaming Ltd. This collaboration marks the official entry of Incentive Games’ real-money portfolio into the UK market – a major milestone in the company’s global growth strategy.   The announcement follows Incentive Games’ recent award of a UK Gambling Commission (UKGC) licence, issued in March 2025. Through the launch with Jumpman Gaming, renowned for its innovative design and fast-growing network of casino and bingo sites, Incentive Games will now bring its popular titles to UK players for the first time.   Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We’re thrilled to partner with Jumpman Gaming as our first UK operator, marking a major step forward in Incentive Games’ real-money expansion. Their reach and unique white-label model give us access to a wide network of brands, making this a powerful launchpad. With more UK operators to follow, we’re excited to bring our proven innovation and player-focused design to the real-money space.”   The partnership will see Incentive Studios’ first titles, including Crash, Arcade, and Tower-style games, made available through Jumpman’s network. The pilot provides an opportunity to gather invaluable feedback from UK players, test market fit, and fine-tune offerings ahead of a broader rollout.   Ambika Zutshi, Head of Casino Operations at Jumpman Gaming   said, “We’re always looking for partners that bring something genuinely different to our players, and Incentive Games does exactly that. Their unique approach to game design and player engagement aligns perfectly with our mission to offer entertaining, rewarding experiences across our network.” Read related article: Incentive Games Secures Ontario Gaming License