The Mill Adventure appoints Bjørnar Heggernes as Chief Commercial Officer

ACN Staff
1 hour ago
2 min read

The Mill Adventure appoints Bjørnar Heggernes as Chief Commercial Officer, strengthening its global growth strategy and commitment to innovation in regulated markets.

The iGaming platform provider for regulated markets, The Mill Adventure has appointed Bjørnar Heggernes as its new Chief Commercial Officer (CCO), with the latest announcement at senior level reflecting the company’s accelerated expansion plans and the enhancement of its position as a trusted partner globally.

Bjørnar is a commercial leader with over a decade of experience in the iGaming industry. Before joining TMA as Head of Gaming and then Commercial Director, he held a series of key positions across marketing and product development for leading iGaming companies.

In his new role, Bjørnar will be responsible for leading TMA’s global commercial strategy, strengthening client relationships and identifying new growth opportunities across key markets.

These include a range of territories where TMA has approval to power operator partners, including Portugal, Malta, Germany, Ontario (Canada), Netherlands, Austria, Sweden and Estonia. Finland will be added to the list in the near future, following licensing efforts which the company is set to undertake in 2026.

Bjørnar’s appointment follows the news that TMA passed its platform homologation in Portugal, a crucial step conducted as part of the local licensing process with an operator partner. It’s the second major announcement at senior level in recent weeks, following on from Gerardo Prieto’s arrival as Chief Information Security Officer.

TMA is a Malta-based iGaming platform provider that places a strong focus on technical expertise, full compliance in regulated markets and a partnership-led approach to success. The company’s groundbreaking innovations include SmartLobbies, a fully automated casino lobby management system powered by AI, and Betpool. This social feature allows users to pool funds for a shared iGaming experience across casino, live casino and sportsbook.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “I am genuinely excited to step into the Chief Commercial Officer role at The Mill Adventure. Having worked across both operator and platform environments, I have seen firsthand what drives sustainable growth in regulated markets. My focus now is to translate that experience into clear commercial outcomes as we continue to expand TMA’s presence globally.

“What sets this company apart is its people. The depth of talent and technical expertise across the team creates real momentum. Together, we are building platform solutions that combine innovation with the highest standards of compliance, security and reliability, creating long-term value for our partners.”

Dario Arruda, Co-founder and CEO at The Mill Adventure, said: “We are extremely pleased to announce Bjørnar as our new Chief Commercial Officer, a key role in shaping the next phase of The Mill Adventure’s growth.

“His deep understanding of the industry and proven ability to deliver commercial results make him ideally suited to lead our expansion across regulated markets. Bjørnar has already made a significant impact within the company, and his strategic mindset and leadership will be instrumental as we continue to scale our global operations.”

For more information about The Mill Adventure, visit themill.io.