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SPRIBE Announces Charles Oliveira as Aviator Brand Ambassador, teaming up with the UFC star to boost Aviator’s global reach through exciting campaigns and activations. SPRIBE has announced that UFC lightweight fighter Charles Oliveira has become an Aviator brand ambassador and will promote the world’s number one crash game to his fans across a series of campaigns over the next 12 months.   This includes a run of high-octane marketing stunts and activations aimed at driving awareness of Aviator, which now has more than 77 million unique active players a month, in Oliveira’s homeland of Brazil and beyond.   Oliveira is one of the most successful UFC fighters of all time. "Do Bronx" currently holds the record for the most finishes in UFC history (21) and the most submission wins (17). With a professional record of 36 wins and an incredible 21 post-fight bonuses, he is a certified fan favourite and a legend of the Octagon.   Known for his never give up attitude, high-flying style and quick finishes, he’s the perfect candidate to become an Aviator brand ambassador with the game also renowned for testing player’s appetite for risk, its fast-paced action and knock-out win potential.   The partnership forms part of SPRIBE’s multi-year, multi-million-dollar marketing deal with the Ultimate Fighting Championship, which sees the Aviator logo appear inside the fearsome Octagon at UFC Fight Night and Pay Per View events.   The agreement also includes a brand ambassador fund, allowing SPRIBE to partner with UFC athletes such as Oliveira and to run dedicated marketing campaigns.   Other Aviator brand ambassadors include Michael Bisping, Valter Walker, Alexander Pantoja, Michael Page, Arman Tsarukyan, Diego Lopes, Alex Pereira, Merab Dvalishvili and more.   Giorgi Tsutskiridze, CCO at SPRIBE , said: “Charles Oliveira is a true icon of the sport - his journey from the favelas to the pinnacle of the UFC mirrors the high-energy, high-stakes excitement that Aviator provides to millions of players.   “We are delighted to welcome 'Do Bronx' to our ambassador team. His relentless style and massive global following make him the perfect partner as we continue to scale Aviator’s reach throughout 2026.”   Charles Oliveira, UFC fighter and Aviator brand ambassador , added: “The passion of UFC fans is unmatched, and I see that same energy in the Aviator community.   “It is an honor to be an ambassador for the world’s number one crash game. I look forward to bringing some special 'Do Bronx' surprises to the fans over the next year as we take this partnership to new heights.” Read related article: SPRIBE Names Nina Drama as New Aviator Brand Ambassador

Hub88 launch Player Analytics, a powerful back-office tool delivering real-time player insights, smarter segmentation and data-driven decisions for operators. Hub88 has expanded its Operator Backoffice offering with the launch of Player Analytics, giving operators a clear, actionable view of player behaviour across their platform. The new tool addresses a common challenge for operators, where building a full picture of player behaviour has traditionally been manual and time-consuming, often requiring data to be pulled from multiple systems or spreadsheets. Player Analytics brings this information together in one interface, increasing team efficiency and enabling more informed decision making. Player Analytics provides a unified view of activity through two core interfaces: Table View, for broad segmentation and filtering across the entire player base, and the Player Profile, a detailed analytics view for deep-dive investigation of individual users. Through Table view, operators can quickly filter and segment players by date, product, country, devices and currency, as well as search for player IDs and save custom segments for ongoing analysis. The Player Profile offers a comprehensive overview of individual user behaviour, displaying key performance indicators, gameplay history, supplier activity, devices, currencies, geography and flagged events through customisable charts and dashboards. Advanced insights within Player Analytics enable operators to detect financial spikes or drops, analyse behavioural patterns, forecast churn and spot potential fraud. Supplier IDs are also linked directly to players, helping teams identify operational inconsistencies and accelerate support. The launch of Player Analytics reinforces Hub88’s commitment to enhancing its back office with tools that improve efficiency and support long-term growth across its network. Ollie Castleman, Managing Director of Hub88, said: “With high volumes of player activity, modern operators are often overwhelmed by raw data. Player Analytics gives teams the ability to understand player behaviour at both a high level and a more granular level, without relying on manual processes or specialists. “Operators deserve clarity, speed and actionable insight, and through this new tool, they can make smarter decisions with confidence.” Read related article: Hub88 and Odds88 Partner With MINT to Power Web3 iGaming

OpenBet partner with World Sports Betting, powering record-breaking volumes at the Cape Town Met with zero downtime. Discover how the deal boosts growth in Africa. OpenBet, the leading global provider of betting and gaming technology, content and services, has marked a major milestone in its partnership with South African operator World Sports Betting (WSB), powering record-breaking trading volumes during the 2026 World Sports Betting Cape Town Met and successfully processing more than three times WSB’s average daily activity with zero downtime. World Sports Betting is an established South African operator across sports and horseracing, with a strong presence in both digital and retail channels since 2002. The Cape Town Met represents a cornerstone event in its racing calendar, where peak demand places significant pressure on platform performance. Less than a year after completing its phased migration to OpenBet’s technology stack, the operator demonstrated the strength of its fully integrated platform under live, high-volume conditions. OpenBet’s Player Account Management (PAM) platform went live in February 2025, followed by the sportsbook launch in October 2025, creating a unified and enterprise-grade solution built for scale. Working closely with WSB, OpenBet has delivered a fully localised, market-ready solution built around South Africa’s unique regulatory and player landscape. The platform now features enhanced sportsbook capabilities such as 50-leg accumulators and partially redeemable free bets, advanced Telebet functionality for telephone betting, and integrated pools betting for sports and racing via OpenBet’s Trading System. A robust compliance and taxation framework ensures WSB can operate confidently and scale sustainably. At its core, the platform is supporting by OpenBet’s PAM technology, which underpins all customer activity with efficient KYC processes, accurate reporting and a unified wallet system. This provides a stable, compliant and scalable foundation for WSB as it continues to grow in the South African market. Africa’s sports betting market is forecast to reach US$3.43 billion by 2029, with operators seeking stable, trusted, and compliant technology to meet surging demand. OpenBet’s proven track record in regulated markets worldwide made it the natural choice for WSB as it looks to strengthen its market leadership and deliver an enhanced player experience. Runa Walia Desai, Chief Customer Experience Officer at OpenBet, said:  “From the outset of our partnership, our focus with World Sports Betting has been on building a strong, scalable foundation for long-term growth. Following the launch of our PAM platform and sportsbook last year, we have worked closely to ensure the platform was ready to perform under the highest levels of demand. “The 2026 World Sports Betting Cape Town Met was a defining moment, and processing more than three times average daily volumes with zero downtime highlights both the resilience of our technology and the strength of our collaboration. This milestone also marks our expansion into Africa, extending our global footprint to six continents.” Warren Tannous, CEO at World Sports Betting, said : “Partnering with OpenBet gives us the confidence to scale at speed, knowing we’re backed by the industry’s most trusted technology.  With our ambitious growth strategy, they have been able to give us peace of mind and even exceed our expectations. “The technology behind OpenBet’s modular solution is exactly what we require as we look to significantly expand our sportsbook offering and handle increased engagement levels. We look forward to working closely with the OpenBet team over the coming years.” Read related article: Veikkaus Partners with OpenBet for Next-Gen Betting

Gaming in Finland to host webinar on the country’s new iGaming licensing rules. Join experts on March 5 to learn key requirements and prepare for market entry. From March 1, 2027, Finland’s gambling regulator will start processing online gambling license applications, ahead of the country's iGaming market opening on July 1, 2027. The secondary legislation and related technical requirements that are necessary to properly submit an iGaming license application are expected to be published imminently. Although the specific details are yet unknown, it is already clear that Finnish regulations will differ meaningfully from those in other Nordic markets, such as Sweden or Denmark. Due to these developments, Gaming in Finland will host a webinar on Thursday, March 5  at 14:00 CET/15:00 EET , titled “How Finland is different.” Gaming in Finland founder Willem van Oort commented: “If you are considering entering the Finnish iGaming market, this webinar comes at a most opportune time: one or perhaps two weeks after the publication of the secondary legislation that is necessary to submit your license application. Naturally, we are particularly grateful to our local partners for helping us make sense of the license application process and the associated technical requirements.” Topics and speakers The webinar will cover the following topics: ● Regulatory update ● FAQ: The license application form ● Technical requirements & acceptable solutions At present, the following speakers have been confirmed: ● Morten Ronde, Founding Partner, Nordic Legal ● Pekka Ilmivalta, Head of Finnish Office, Nordic Legal ● Technical expert, Ubetec Registration Registration for the Gaming in Finland webinar is now open: https://us02web.zoom.us/webinar/register/WN_z604czymTd6un1ER7Lu0ng#/registration Read related article: Gaming in Finland Launches at ICE Barcelona 2026

Racecourse Media Group expands in-play betting to Irish racing with real-time pricing across 26 tracks. Discover how Racecourse Media Group is driving innovation. Racecourse Media Group (RMG) has expanded its in-play betting service to include Irish horse racing, with real-time pricing successfully integrated into the offering of Entain’s Ladbrokes and Coral sportsbooks, William Hill, and BV Group’s five brands, including its flagship platform, BetVictor. This development is facilitated through RMG and Sports Information Services’ (SIS) media rights agreement with Horse Racing Ireland (HRI) and the Association of Irish Racecourses (AIR), which covers all 26 Irish racecourses. Following the success of in-running betting across RMG’s UK courses, which launched in January 2023, CourseTrack’s best-in-class GPS data is now being utilised to generate prices during Irish races, granting bettors access to a diverse range of wagering options as the action unfolds. Suzanne Eade, CEO at HRI, said: “The expansion of the in-play betting service for Irish horse racing is very welcome news. We have already seen over the lifetime of the current media rights agreement with RMG how the data offering for Irish racing has made great strides, with sectional timing available to all on the Racing TV website, and continued expansion of data insights through RaceiQ. As sportsbook and pari-mutual offerings for other sports continue to innovate, so must racing, and this is another positive step in that regard for Irish racing.” Jamie Crossfield, Entain UK & Ireland Sportsbook Director, said: "We are excited to be launching in-play betting on Irish horse racing across our digital platforms and promoting this new addition to our racing customers. Reliability and accuracy are the essential ingredients to deliver this, and the CourseTrack tech provides just that. We are continually looking to innovate and expand our horse racing product, and RMG is a great partner to help us achieve that."  Nick Mills, CEO at RMG, said: “There has been a concerted effort to evolve and grow the sport of racing, not just from a viewing and broadcasting perspective but from a betting standpoint too. Our operator partners have played a hugely influential role in improving racing, and their trust in our solutions enables us to reinvest more back into the sport. Some of our most valued partners will now offer real-time pricing on Irish meetings, giving bettors new ways to engage with the sport.” Chris Murtagh, MD at CourseTrack, said : “After two successful years tracking across all 26 Irish racecourses, we are delighted to continue to evolve the data offering to racing in Ireland. The new in-play product with bookmakers, supported by CourseTrack, will enable operators to take live bets throughout the race and up to the last furlong, and, importantly, drive new revenue streams for stakeholders across Irish Racing.” The timing information system produces GPS coordinates 20 times per second, delivering detailed metrics including leader speed, leader time per furlong, and distance to finish. This is then assessed and analysed to support rapid, accurate in-play pricing, provided by RMG’s pricing partner Pythia Sports. This insight also powers RMG’s RaceiQ analytics platform, bringing data-driven intelligence directly to bettors while aiding with horse handicapping. CourseTrack will also invest in a new fleet of trackers that deliver sub-10cm accuracy through cutting-edge RTK technology. This will be deployed in March/April across all 26 Irish racetracks. Read related article: CourseTrack Appoints Chris Murtagh as Managing Director

Boomerang Partners launch TIME TO WIN, an exclusive AC Milan affiliate tournament packed with epic prizes. Discover how to join and win big this season! Boomerang Partners announces the launch of an exclusive affiliate tournament set to run during a crucial period of the 2026 sports season. This competition will be held under the TIME TO WIN concept until 31 March . This is a strategic framework that defines Boomerang Partners’ collaboration with its Official Regional Partner, AC Milan , throughout the Year of Sports.   2026 is packed with sports tournaments, including the FIFA World Cup 2026 , the Olympic Winter Games Milano Cortina 2026 , and many other top-tier local and global competitions. For sports-focused affiliates, this is a time rich with opportunities, and Boomerang Partners’ activation is purposefully scheduled for February-March, one of the hottest periods of the current sports season.   TIME TO WIN tournament prizes   In a recent teaser video released by Boomerang Partners, key AC Milan players Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot, and Rafael Leão  hinted that something significant would happen on 12 February. Boomerang Partners now reveals the details: 12 February marks the official launch of the TIME TO WIN tournament on the AC Milan Hub, a digital platform created as a part of the collaboration between Boomerang Partners and the Club. Prizes include trips to Milanello and match experiences for games against Juventus and Cagliari.   Each participant can unlock access to all prize draws by reaching the required point thresholds. A total of five prize categories are available within the TIME TO WIN tournament:   ● Prize 1 (three sets): TIME TO WIN Merch Pack for a team of five; ● Prize 2 (three sets): AC Milan official jerseys signed by players (five jerseys per set); ● Prize 3 (one set): a trip to the AC Milan v Cagliari match for five people; ● Prize 4 (one set): a trip to the AC Milan v Juventus match, including pre-match access, for five people; ● Prize 5 (two sets): a trip to Milanello Sports Center, the heart of AC Milan, for five people.   The company has also prepared a consolation prize. These are additional points for participation in the Golden Boomerang Awards 2026, the upcoming third season of Boomerang Partners’ annual global affiliate tournament. All the TIME TO WIN tournament participants who score at least 100 points will receive them.   The mechanics of participation   The tournament will run from 12 February  to 31 March 2026,  representing a key activation moment within the sports season. During this period, affiliates will be able to complete tasks across multiple segments, accumulate points , and progressively unlock access to five prize draws . Eligibility for each draw is determined by the total number of points collected. The participation mechanics are simple:   1. Affiliates complete tasks within specific segments (for example, SMM); 2. Points are awarded for completed activities; 3. In certain segments, affiliates can continue earning points in accordance with the rules.   All tasks will allow tournament participants to deeply engage with the Boomerang Partners brand, whether it’s completing SMM tasks, taking part in surveys, or collaborating on PR activities with company representatives. Affiliate teams can find details about the tasks and the points awarded for them on the AC Milan Hub, the tournament’s official platform.   The AC Milan Hub launch   The TIME TO WIN affiliate tournament is fully integrated into the AC Milan Hub . This is a dedicated web portal created as part of Boomerang Partners & AC Milan’s strategic collaboration. The Hub serves as the central platform where all key TIME TO WIN initiatives are brought together . This makes it the main entry point for affiliate teams participating in the activation. While the tournament will be the key activation for Q1 2026, the Hub will feature other partnership-related activities throughout the season. These valuable resources are an integral part of Boomerang Partners’ overall strategy while working with partners.   The AC Milan Hub is designed as a unified ecosystem that combines exclusive content, interactive mechanics, and access to Club-related experiences  that go far beyond standard affiliate promotions. Through the Hub, partners and users engage with campaigns connected directly to AC Milan – from special activations and quizzes to prize draws and exclusive experiences tied to the Club.   By embedding the tournament into the AC Milan Hub, Boomerang Partners significantly increases the value of participation. Affiliates are not just competing in a standalone performance challenge, but becoming part of a large-scale collaboration with a top-tier football brand that is unavailable outside this partnership .   A practical guide for TIME TO WIN participants   One of the key advantages for affiliates participating in TIME TO WIN is access to Boomerang Partners’ analytical expertise and practical tools designed specifically for the Year of Sports. Central to this approach is the Sports Marketing & Betting Calendar 2026 , presented by Boomerang Partners in January as a hands-on guide for sports-focused affiliate teams. It combines market insights and applied recommendations. Among its key elements are:   ● Major tournament peaks and expected shifts in player activity; ● Regional popularity of sports across key GEOs; ● Practical guidance for pre-event, live, and post-event campaigns, aligned with different tournament phases; ● Industry trends overview.   In the context of TIME TO WIN, this expertise becomes especially relevant.  The Calendar already serves as a strategic foundation for affiliates aiming to perform strongly during the activation. It will help participants approach the hot sports period not intuitively, but systematically – with a clear understanding of timing, player behavior, and market dynamics.   What is a TIME TO WIN concept   TIME TO WIN is the core strategic concept behind Boomerang Partners’ partnership with AC Milan in 2026. More than a campaign slogan, it reflects a shared mindset that defines both brands : ambition, competitiveness, and a constant drive to perform at the highest level.   TIME TO WIN was designed as a flexible, long-term concept that can be applied to different formats and moments throughout the sports season. In 2026, Boomerang Partners and AC Milan are bringing this approach to life through a series of initiatives and activations that go beyond traditional sponsorship .   Start planning your campaigns now and maximize your performance during the TIME TO WIN  tournament. The countdown to 12 February has begun! Read related article: Boomerang Partners and AC Milan to launch ‘Time to Win’

Blueprint Gaming appoints Mattia Luchesini as Head of Account Management, boosting its international growth and strengthening operator partnerships across regulated markets. Blueprint Gaming has appointed Mattia Luchesini as Head of Account Management – International, further strengthening its commercial leadership as the business continues to expand across regulated markets. In his new role, Mattia will lead Blueprint’s international account management function, focusing on developing strategic operator partnerships and supporting sustained growth across key territories. He will work closely with commercial, product and delivery teams to ensure partners are supported with a collaborative, value-driven approach. Mattia joins Blueprint from Games Global, where he spent over two and a half years in senior account management roles, building strong relationships with operators across EMEA and gaining extensive experience in international market dynamics. This latest appointment reflects Blueprint Gaming’s continued investment in its commercial capabilities, ensuring partners are supported by experienced leadership as the company builds on its expansion strategy. Mattia Luchesini, Head of Account Management – International at Blueprint Gaming, said: “It’s a great opportunity to join Blueprint at a time of strong international momentum. “The business has a clear vision and a reputation for working closely with its partners, and I’m looking forward to contributing to that approach while helping to drive growth across global markets.” Matt Cole , Managing Director at Blueprint Gaming, added: “Mattia brings valuable international experience and a strong understanding of what operators need from a long-term content partner. “His appointment supports our continued focus on strengthening relationships and delivering a high standard of account management as Blueprint grows its global footprint.” Read related article: Blueprint Gaming Releases Dumb and Dumber Slot

3 Oaks Gaming partners with Superbet Group to launch its top-performing slots in Brazil and Romania, expanding its reach across key regulated markets. Learn more. 3 Oaks Gaming partners with Superbet Group to strengthen its international footprint, launching its iGaming portfolio with one of the leading operators across Europe and South America. The agreement sees the operator group’s flagship Superbet brand in Brazil and Romania gain access to 3 Oaks Gaming’s complete collection of high-performing slot titles, including recent hits such as Coin Volcano 2 , Maya Lock and Magic Clovers . Reflecting 3 Oaks Gaming’s growing international strategy, the partnership highlights the distributor’s ability to deliver its acclaimed content simultaneously across multiple regulated regions. Superbet has established itself as a major force in both territories, combining an extensive retail network with a strong digital presence to earn a reputation for offering premium and responsible betting and gaming entertainment. The partnership reinforces 3 Oaks Gaming’s commitment to partnering with trusted, established operators that share its focus on quality, compliance, and local player engagement. Iulian Nedelcu, Account Manager at 3 Oaks Gaming said: “Partnering with Superbet marks another exciting step in our international growth journey. As one of the most recognisable brands in Romania and Brazil, Superbet provides an excellent platform to showcase our portfolio to an even wider audience in two key regulated regions. “We are confident our games will resonate strongly with their player base and look forward to a successful collaboration across both markets.” Raluca Varzaru, Senior Gaming Performance Executive at Superbet said: “At Superbet, we are constantly looking to enrich our casino offering with quality content that entertains and engages players. 3 Oaks Gaming’s portfolio brings proven performance and diversity to our platforms, supporting our vision to provide a first-class gaming experience in every market we operate in. “We are delighted to welcome their titles to our casino and look forward to seeing the positive response from our players.” Read related article: 3 Oaks Gaming Partners with WINBET to Expand in Romania

Bolt and Paysecure partner to deliver seamless one-click checkout, helping merchants boost conversions while maintaining full control over payments and risk. Bolt, the checkout, identity and payments leader powering faster, smarter commerce, and Paysecure, the cutting-edge payment orchestration platform built for modern global merchants, today announced a strategic partnership. Through the integration, Paysecure will embed Bolt One-Click into its Cashier, allowing merchants using Paysecure’s checkout to offer Bolt’s one-click checkout experience.  Merchants using Paysecure’s cashier can recognize returning Bolt shoppers, automatically fill in their checkout details and reduce the number of steps required to complete a purchase. The integration connects Bolt’s shopper network of more than 80 million U.S. users with Paysecure’s comprehensive payment platform, which routes transactions across acquirers, payment methods and regions. Merchants maintain control over payment routing and risk settings while offering a faster checkout experience to eligible shoppers.  “Checkout still fails too many merchants at the moment of truth,” said Ryan Breslow, Founder and CEO of Bolt. “This partnership brings identity and payments together in a way that removes obstacles without forcing merchants to give up control. By embedding Bolt’s Shopper Network directly into Paysecure’s Cashier, merchants can recognize returning shoppers, reduce steps at checkout, and see the impact in conversion and repeat purchases. This is a practical integration that improves performance without adding complexity.” Paysecure’s partnership with Bolt also supports eligible U.S. merchants operating in high-risk categories, subject to compliance and underwriting requirements. By integrating Bolt directly into Paysecure’s platform, merchants can enable one-click checkout without adding a separate checkout provider or managing multiple platform integrations. “Merchants want higher conversion without sacrificing flexibility,” said Amit Hooja, CEO at Paysecure. “Bolt is a clear leader in click-to-pay so the integration of Bolt’s network into our dynamic Cashier and comprehensive orchestration platform, is a significant step forward in streamlining the checkout experience. It enables a smarter, faster and more effective journey for merchants and shoppers. At Paysecure, our ambition is to empower merchants to deliver the very best, customer-focused payment experience for every transaction, while preserving the routing, risk and operational controls they rely on.” Paysecure will continue to support global payment acceptance while allowing merchants to recognize Bolt shoppers at checkout, regardless of how payments are routed. Read related article: Paysecure Launches Dynamic Cashier for Seamless Payments

Sportradar’s Global Analysis and Trends report reveals key 2025 insights on match-fixing, AI detection, and integrity progress across global sports. Explore the findings. Global match-fixing activity showed continued progress toward containment in 2025, with enhanced monitoring, enforcement, and education initiatives driving a reduction in suspicious matches, according to Integrity in Action 2025: Global Analysis & Trends, an annual report published by Sportradar Group AG (NASDAQ: SRAD).     In 2025 Sportradar monitored more than 1,000,000 events across 70 sports worldwide, identifying 1,116 suspicious matches, representing a 1% decrease from 2024. With more than 99.5% of sporting events worldwide monitored free from suspicion, the findings highlight the continued effectiveness of coordinated integrity measures across the international sports ecosystem.     Europe once again accounted for the highest number of suspicious matches in 2025, though the region maintained its downward trajectory with 66 fewer cases than in 2024. South America also reported a notable decline, with 64 fewer suspicious matches detected year-on-year. In contrast, Asia, Africa, and North and Central America experienced modest increases.   Soccer continued to be the sport most impacted by match-fixing in 2025, with 618 suspicious matches detected. Basketball followed with 233 cases, while tennis (78), table tennis (65), and cricket (59) recorded notable increases. This distribution underscores how match-fixing activity is increasingly dispersed across multiple sports rather than concentrated within a single discipline.     A major development in 2025 was the continued advancement of Sportradar’s AI-powered Universal Fraud Detection System (UFDS AI). Building on the proven foundations of its monitoring framework and enhanced by machine learning, UFDS AI enabled the real-time analysis of extensive betting datasets, uncovering irregular patterns often undetectable through traditional methods. As a result, the number of suspicious matches flagged through AI analysis increased significantly year-on-year (+56%), reinforcing the system’s expanding role in identifying emerging and evolving manipulation techniques.     Alongside education, detection, and investigation, enforcement continued to play a central role in protecting sporting integrity. In 2025, Sportradar supported 125 sporting sanctions across seven sports and all six major continents, bringing the all-time total to more than 1,000. Prevention efforts also expanded further in 2025, with Sportradar’s Integrity Education initiatives reaching more than 34,000 participants, a 25% increase from 2024.     Andreas Krannich, Executive Vice President, Integrity Services at Sportradar, said:  “The relative stabilisation of suspicious match numbers in 2025 is encouraging, yet it reinforces the importance of continued vigilance. Match-fixing remains an evolving threat, and sustained investment in technology, intelligence, education, and collaboration is essential to staying ahead of those seeking to corrupt sport.”     Throughout 2025, Sportradar delivered integrity support for major international sporting events, including the expanded FIFA Club World Cup and the UEFA Women’s EURO. Looking ahead, the company is preparing to support its partners in safeguarding integrity of several landmark events in 2026, including the AFC Women’s Asian Cup in Australia, FIFA World Cup in North America and the Olympic Winter Games in Italy.   Read related article: Sportradar Launches Custom Bet for Premium Cricket Betting

LuckBox Studios appoints John Maguire as Chief Customer Officer, strengthening its leadership as it builds a next-generation sports trading and prediction platform. LuckBox Studios, a fast-growing sports prediction technology company, has appointed John Maguire, former Vice President of Trading Product and General Manager Australia at FanDuel, as the company’s new Chief Customer Officer to advance the development of its universal sports trading platform. Maguire brings deep experience of delivering complex trading and pricing systems at global scale from his previous role at FanDuel, one of the world’s most sophisticated sportsbook environments. His immediate focus will be to oversee the development of LuckBox’s next-generation sports trading platform, built on the ethos of any bet being placed at any time — an approach that reimagines online sportsbook product and establishes LuckBox as a meaningful contributor to the prediction markets ecosystem through its probability and pricing technology. As Chief Customer Officer, he will be responsible for turning LuckBox’s product vision into delivery, aligning product, technology and data to ensure the platform creates tangible value for sportsbook operators and prediction market partners. “We’re excited to welcome John to LuckBox Studios,” said Ryan Coombs, Co-Founder and CEO of LuckBox Studios.  “John is one of the most highly regarded trading and product leaders in the industry, and his experience aligns perfectly with our vision at LuckBox. Sports betting and prediction markets still have significant room to evolve, and we see a clear opportunity to help shape what comes next.” Commenting on his new role, Maguire  said: “LuckBox’s ambition to play a defining role in the future of sports betting and prediction markets is what attracted me to the role. Through the development of our sports trading platform, we have a compelling opportunity to remove long-standing boundaries and help move the industry forward.” Read related article: Immense Group appoints Marcus Adler as Nordic Director

Sportradar launch Custom Bet ahead of the T20 World Cup, giving cricket fans a powerful bet builder to create personalised wagers across players, teams and match events. Sportradar AG (NASDAQ: SRAD) today announced the launch of Custom Bet, a bet builder feature within its Premium Cricket Services (PCS). This new offering launches ahead of the Men’s T20 World Cup co-hosted by India and Sri Lanka over the next month, one of the year’s most watched cricket sporting events. Custom Bet is a flexible bet builder that allows fans to design their own wagers by combining selections across player performances, team milestones, and match events in a single bet slip. Sixteen additional markets are also now available, including top batter and bowler in both innings and match, highest first over, highest opening partnership, match fours and sixes.   The Custom Bet feature is now available pre-match across all top-tier men’s T20 fixtures globally . Built on Sportradar’s industry leading cricket APIs, Custom Bet can be implemented by operators already using Sportradar cricket betting solutions.   Will Winzor, Head of Premium Cricket Services, Sportradar, said, "Cricket’s complexity has historically made it challenging to deliver a comprehensive betting portfolio. By leveraging our Premium Cricket Services and advanced APIs, Custom Bet ensures operators can deliver these complex, data driven betting options reliably and at scale, while providing fans a more entertaining experience.”  Read related article: BETFRED Partners With SPORTRADAR to Upgrade Retail Platform