Sportradar Launches Custom Bet for Premium Cricket Betting

ACN Staff
1 hour ago
1 min read

Sportradar launch Custom Bet ahead of the T20 World Cup, giving cricket fans a powerful bet builder to create personalised wagers across players, teams and match events.

Sportradar launch Custom Bet as the company today announced the release of its new bet builder feature within Premium Cricket Services (PCS), ahead of the Men’s T20 World Cup co-hosted by India and Sri Lanka, one of the year’s most watched cricket events.

Custom Bet is a flexible bet builder that allows fans to design their own wagers by combining selections across player performances, team milestones, and match events in a single bet slip. Sixteen additional markets are also now available, including top batter and bowler in both innings and match, highest first over, highest opening partnership, match fours and sixes.

The feature will be available pre-match across all top-tier men’s T20 fixtures globally, with live betting integration expected ahead of the next Indian Premier League (IPL) season beginning in March. Built on Sportradar’s industry leading cricket APIs, Custom Bet can be implemented by operators already using Sportradar cricket betting solutions.

Will Winzor, Head of Premium Cricket Services, Sportradar, said, "Cricket’s complexity has historically made it challenging to deliver a comprehensive betting portfolio. By leveraging our Premium Cricket Services and advanced APIs, Custom Bet ensures operators can deliver these complex, data driven betting options reliably and at scale, while providing fans a more entertaining experience.”