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Estonian start-up Tugi Tark launches AI-powered support tech for iGaming, offering 24/7 multilingual service to streamline operations and boost player satisfaction. Estonian start-up Tugi Tark has formally launched with a mission to modernise the iGaming industry’s approach to customer support. According to the tech disruptor, which is only now emerging from stealth mode, the future of player support will be proactive and automated, rather than reactive and manual.  Tugi Tark uses a combination of large language models, machine learning, and a dataset of over 10 million iGaming customer service tickets resolved over the years. Tugi Tark’s AI agents, available 24/7, resolve a significant percentage of cases independently, increasing each month as support teams train their AI agents. This streamlines the player experience and frees up human staff to focus on higher-value tasks. Crucially, the agents can provide support in more than 250 languages, a key advantage for iGaming companies operating across multiple markets. Players are assisted in their native language, without the need for third-party translation tools or region-specific teams — reducing costs and breaking down language barriers. Players parting with money expect fast, effective support at any time. Tugi Tark’s AI agents address this critical pain point. Slow response times remain one of the biggest frustrations in iGaming customer support — often due to staffing constraints. Proactive support can improve the player experience across a range of issues, including failed payments. When a deposit fails, Tugi Tark receives an API call from the payment system with the error message. This instantly triggers a relevant chat with the player to clarify the reason and provide a solution. The result: improved customer satisfaction, successful deposits, and lower player churn. Tugi Tark CEO Harpo Lilja said: “We’re convinced we can help operators transform player support from a cost centre into a strategic competitive advantage. “Support isn’t just about answering questions. It’s about creating momentum, trust, and loyalty. The quality of customer service is critical — it can make or break a VIP programme. “With human agents, the support times are inconsistent.  Support staffing for a multi-market 24/7 operation is challenging and costly. High churn among staff is common, and the limit of talent is an unfortunate reality. “Combining both human and AI agents is the solution to the problem. AI agents can resolve many queries independently, and the rest are automatically routed to the most suitable human agent to guarantee a fast and effective resolution.” Tugi Tark is a remote-first company headquartered in Tallinn, Estonia. The business has doubled its headcount in less than a year and is scaling rapidly to meet growing demand. Five iGaming clients are set to onboard imminently, with further partnerships to be announced before the end of 2025. “We understand high-value players, compliance, cost optimization, player safety, and the nuances of iGaming support — because we’ve lived it,” added Lilja, who brings over a decade of experience in iGaming and a proven track record of elevating customer support across hundreds of brands. “Every feature is designed to solve real-world challenges: regulatory pressure, global player bases, multi-brand operations, and 24/7 VIP care.” Read related article: National Bingo Week – Making Bingo Young Again

Black Cow names Ernie Lafky as Chief Product Officer to lead its multiplayer push, bringing 20+ years of iGaming innovation to the pioneering RGS provider. Black Cow Technology, the provider of advanced and flexible software tools to the global gambling sector, has named industry veteran Ernie Lafky as Chief Product Officer.    Lafky will have oversight of Black Cow’s transition to a gaming content provider with a focus on its pioneering Multiplayer solution.    Lafky is one of the most experienced product specialists in the industry, where, over a 20-year career, he has worked at some of the biggest providers in the business.    He joins Black Cow from IGT, where he was Senior Director of its PlayDigital Game Studios, having also held senior positions at the likes of GSN and PlayStudios.    His career began with a stint at WagerWorks (later acquired by IGT), where he produced the first Wheel of Fortune online slot game.    He’s also led design teams at GSN and played a hands-on role developing popular social casino products at PlayStudios.    Most recently, he oversaw global online slot development at IGT PlayDigital, managing teams across four countries.    He brings all of this experience to Black Cow, which has emerged as a pioneer in multiplayer online gambling technology following the launch of its Multiplayer RGS.    This is the first truly transactional Multiplayer RGS with the capability to build multiplayer gameplay across any game format and facilitate any kind of interaction between players.   This includes everything from slots and table games to crash, plinko, lottery, live dealer, bingo, team games and even non-gambling events.   Max Francis , Founder and CEO of Black Cow , said: “Ernie is one of the most experienced and respected product specialists in the industry, and I can’t think of a better person to fill the CPO role at Black Cow.    “The industry is in the very early days of multiplayer, but with our powerful Multiplayer RGS and Ernie on board, we can continue to push technological boundaries and help our partners unlock the full potential the vertical has to offer.”   Ernie Lafky , Chief Product Officer at Black Cow , said: “Joining Black Cow as CPO is a dream come true. This role brings together everything I’ve learned in iGaming and social casino over two decades.    “Since I started in this industry, I have wanted to create online multiplayer slot games. And now Black Cow and its talented engineering team have invited me to bring this new vertical to market.    “Multiplayer games will bring a new level of engagement and entertainment to our players, and Black Cow provides the technology needed to deliver this at scale.”   Tony Plaskow , Commercial Director at Black Cow , added: “I’d like to take this opportunity to welcome Ernie to the Black Cow team as we look to establish ourselves as a leader in the multiplayer space.    “Our Multiplayer RGS is unrivalled in its flexibility, capability and power, and we look forward to supporting operators and suppliers as they further explore the vertical.” Read related article: Black Cow Technology Shortlisted for SBC Europe Rising Star Award

Hub88 partners with 155.io to launch Ducks.io, a quirky 24/7 live duck racing game, adding playful, real-world action to its innovative game portfolio. Hub88 has expanded its partnership with live content studio 155.io to add the provider’s new live duck racing title Ducks.io to its extensive portfolio of trailblazing games. Following a successful rebrand, the maker of Marbles.io live marble racing has received a second selected Hub88 as an aggregation partner for Ducks.io, its 24/7 real-world ‘quackathon’ game, which will be offered via a single API integration to the aggregator’s global operator network. The ducks release is live streamed from 155.io’s 10,000 sq ft studio. Eight brightly coloured racing ducks take on a real 30-metre lazy river, navigating unpredictable rapids, wind turbines, rocks, crocodiles and powerful water jets to reach the finish. With an easy-to-understand interface and simple game mechanics, Ducks.io is recognisable and highly engaging for players. Races start every few minutes around the clock and feature live streaming from commentators and influencers to inject a social element to each session. The deal builds on Hub88’s successful launch of 155.io’s previous releases and demonstrates the aggregator’s commitment to delivering games that help its operator partners truly stand out. Ollie Castleman, Managing Director at Hub88, said: “Our partnership with 155.io reinforces our mission to deliver truly original and standout content to our partners. Ducks.io unlike any other release, it is a bold and clever twist on a familiar concept that is recognized globally. “We are delighted to add the title to our portfolio, with its simple yet quirky concept expected to match, if not exceed, the success of 155.io’s previous releases.” Sam Jones, Founder and CEO at 155.io, said: “Ducks.io was developed in response to the popularity of plastic ducks all over the world and taps into the playfulness and nostalgia of duck racing. We are delighted to see how well the game is received and continue to push the limits of creativity with our ideas. “By teaming up with Hub88, we have the perfect partner to elevate the game globally. After the success of Marbles and our recent studio rebrand, we are proud to up the live racing stakes.” Read related article: Hub88 Expands Platform with G.Games’ Titles

Pragmatic Play releases Privé Lounge Roulette, a VIP live casino game where one player controls the action for a truly private, premium roulette experience. Pragmatic Play, a leading content supplier to the iGaming industry, is expanding its live casino offering with new release Privé Lounge Roulette and next month’s Privé Lounge Roulette Deluxe. Both games offer a private gaming experience where only one player at a time can join the table. The player is at the heart of the action throughout, directing key aspects of gameplay, such as requesting a new dealer or ball, extending the dealer session, and prompting the dealer when to spin.   Privé Lounge Roulette Deluxe , set to launch in July, will add a new dimension to the experience by introducing cinematic slow-motion replays of each game result. Both titles benefit from the popular La Partage rule, which offers a higher RTP. Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The Privé Lounge range from Pragmatic Play delivers an unrivalled VIP experience in live casino, letting one player at a time run the show. “Joining our popular blackjack and baccarat games in the series, Privé Lounge Roulette and Privé Lounge Roulette Deluxe offer premium gameplay in an exclusive, luxurious environment.”  Read related article: Pragmatic Play Launches New Live Poker Games

Octoplay partnership with BetMGM marks its U.S. debut in New Jersey, bringing top-tier games to American players and expanding its North American reach. Octoplay continues its series of successful partnerships by joining forces with BetMGM, a leading iGaming and sports betting operator, for its highly anticipated United States market debut in New Jersey. This landmark entry into the United States marks a pivotal moment in Octoplay's North American expansion strategy, bringing its premium product portfolio to American players. The strategic partnership with BetMGM establishes Octoplay's first active U.S. collaboration and follows the company's recently obtained Michigan provisional license, setting the stage for an accelerated North American rollout in 2025.   This partnership builds on Octoplay's successful collaboration with BetMGM in Ontario, where the company first debuted Jackpot Blitz - a bespoke version of its popular jackpot system built in close collaboration with BetMGM. With active licenses in the UK, Sweden, Malta, Ontario, Greece, Romania, Slovakia, Denmark, Italy, Belgium, and the Netherlands, and a provisional license in Michigan, Octoplay advances its strategic market roadmap in key jurisdictions worldwide.   "Our New Jersey launch with BetMGM represents a key milestone in our North American strategy" says Ralitsa Georgieva, Director of Business Development at Octoplay . "This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025."   Oliver Bartlett, VP of Gaming, BetMGM, said, "We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay's premium game portfolio, we are confident the content will be a success in New Jersey."   The integration with BetMGM marks a significant step in Octoplay's North American strategy. With New Jersey serving as Octoplay's gateway to the biggest iGaming market, the company stands ready to bring its proven European success to American players throughout 2025 and beyond.   Read related article: Octoplay secures a partnership with Danske Spil in Denmark

Discover how the Xpoint partnership with High 5 Games strengthens geolocation compliance and player safety across the U.S. social casino market. Xpoint, a leader in geolocation compliance technology for the gaming industry, has announced a new partnership with High 5 Casino, one of North America’s largest social casino operators. The agreement enables High 5 to integrate Xpoint’s market-leading geolocation solution into its platform, ensuring player activity remains fully compliant with evolving state requirements. As High 5 expands its digital footprint across the U.S., the integration of Xpoint Lite delivers precise, real-time geolocation verification and anti-fraud capabilities, ensuring that play is restricted to appropriate jurisdictions. This proactive approach to compliance underscores High 5’s role as a category leader and advocate for safe, responsible gaming. Manu Gambhir, CEO of Xpoint, said: “When High 5 approached us in October of last year, we were excited by the opportunity to help a social casino leader comply with state regulations related to geolocation by integrating our platform, which allows operators to determine player locations using a variety of signals and sensors while also identifying if location fraud is taking place. “We built our platform so that operators like High 5 can choose exactly how and where they want to comply, giving them full control over their regulatory footprint. This integration was one of the fastest we’ve ever executed, demonstrating Xpoint’s ability to serve not only regulated operators but also leading social casino, sweepstakes, and DFS platforms. Gino Fratto, VP of Product at High 5 Casino, added: “As one of the most established gaming brands in the U.S., we take compliance incredibly seriously. Our players trust us not only to entertain them but to protect them, and that includes only allowing gameplay from eligible locations. After extensive due diligence, we chose to partner with Xpoint because of their deep expertise, industry leadership, and responsiveness.   “At High 5, we are committed to setting the standard for safe, compliant gaming. We believe this level of geolocation rigor should be the norm, not the exception, and we hope other operators in the social casino and sweepstakes space will follow our lead.”   This strategic partnership follows several operational enhancements by High 5 Casino, including the deployment of advanced AI-based personalization tools and the expansion of its 24/7 customer support team. These are all designed to create a more secure, rewarding, and responsive player experience. Read related article: 888STARZ Partners Launches $65K Race of Fortune Contest

Booming Games partners with Torrero to boost global reach, bringing top-tier slots to new markets via powerful aggregation and white-label solutions. Booming Games, a leading developer of high-quality slot content for the iGaming industry, is proud to announce a strategic partnership with Torrero, a trusted name in B2B aggregation and white-label casino and sportsbook solutions. The collaboration marks a significant step forward in Booming Games’ global expansion strategy, enhancing access to premium gaming experiences across new and existing markets.   Torrero, recognised for its commitment to innovation and compliance, offers an all-in-one iGaming solution that includes an expansive portfolio of over 8,000 games, multi-currency support, and availability in 35+ languages. Its white-label and turnkey solutions are trusted by major operators such as Betmaster and Casinoin across multiple international markets.   Aaron Axisa, Head of Sales at Booming Games , shared his enthusiasm: “We’re delighted to partner with Torrero, a company that has proven its strength in providing adaptable, robust aggregation and white-label services. Their reach and technical agility make them an ideal partner to bring Booming Games’ portfolio to a broader audience. This collaboration is another important milestone in our mission to deliver premium slot content to players around the globe.”   With seamless integration capabilities and tailor-made offerings for established operators, Torrero enhances the discoverability and playability of innovative gaming titles like those from Booming Games, known for standout slots such as Buffalo Hold and Win, Cash Pig, and The Wild Wings of Phoenix.   Aleksei Tolstov, Head of Business Development at Torrero , commented: “Partnering with Booming Games is a natural fit for us. Their commitment to quality and game diversity aligns with our goal of delivering top-tier entertainment to our clients and their players. This alliance empowers us to enrich our offering with proven titles that resonate across regions and player preferences.”   This partnership enables both companies to capitalize on shared values of agility, excellence, and innovation—ultimately driving forward their respective ambitions to lead in the ever-evolving iGaming ecosystem. Read related article: Booming Games Announces Partnership with World Star Betting

BingoPlus makes history with a ₱960M jackpot win—Philippines’ biggest e-bingo prize ever! Discover how this record-breaking moment is changing the game. A lucky Filipino bettor just made history by hitting the largest known jackpot in Philippine gaming history. On June 22, 2025, BingoPlus awarded a massive prize of ₱960 million (approx. US$16.33 million), breaking national records and drawing renewed attention to the rapid growth of electronic bingo (e-bingo) in the country. While BingoPlus has not disclosed the winner's identity, it confirmed that the winning ticket was played online, reinforcing the growing popularity of digital bingo platforms amid the ongoing expansion of the local iGaming industry. Bingo and iGaming Boom BingoPlus, operated by AB Leisure Exponent Inc., a subsidiary of Leisure & Resorts World Corporation (LRWC), has emerged as a major force in the Philippine e-bingo market. With its blend of online accessibility, real-time draws, and user engagement, the platform has gained millions of users since launching in 2022. This historic win further cements the role of e-bingo in the Philippines’ legal gaming ecosystem—one that PAGCOR (Philippine Amusement and Gaming Corporation) closely regulates. The agency has reported consistent revenue growth from e-bingo licenses, thanks in part to the sector’s appeal to older and middle-class demographics who find traditional casino games intimidating. Bingo as a Bridge Between Generations Unlike many other forms of online gambling, e-bingo holds strong cultural appeal. Played in malls, barangay halls, and now via smartphones, it cuts across social classes and age groups. The digital evolution of this game has been key to its growth—allowing platforms like BingoPlus to offer engaging features such as livestreamed draws, instant prizes, and even celebrity brand ambassadors. A Turning Point for Public Perception? Jackpots of this scale can significantly shift public attitudes. While online gambling still carries stigma in some quarters, big wins often attract widespread media attention and user curiosity. Analysts believe this could spur new user sign-ups and broader engagement—not just for BingoPlus, but across PAGCOR-regulated digital platforms. Regulatory Oversight Remains Crucial This record-setting moment also puts the spotlight on PAGCOR’s role in balancing growth with oversight. With lawmakers and the public scrutinizing digital gambling amid wider debates over POGOs (Philippine Offshore Gaming Operators), the success of regulated local platforms like BingoPlus offers a blueprint for responsible growth. As the Philippines’ digital gaming market matures, landmark wins like this serve both as milestones and stress tests—pushing platforms to deliver secure, fair, and transparent player experiences. Bottom Line With a ₱960 million payout now etched into local gaming history, BingoPlus has not only created a life-changing moment for one player, but also upped the ante for the entire e-bingo industry. And for the Philippine gaming sector, this might just be the start of even bigger things ahead. Read related article: Fake BingoPlus Websites Target Players in Phishing Attacks

888STARZ Partners launches Race of Fortune, a $65K global affiliate contest rewarding top FTD generators from June 16–Sept 15. Climb the leaderboard to win big! 888STARZ Partners has officially launched “Race of Fortune” — a global affiliate competition with a total prize pool of $65,000 . The campaign runs from June 16 to September 15, 2025 , and is open to all active affiliates who register for the promotion. How It Works Affiliates earn points based on the total amount of first-time deposits (FTDs) they generate. GEOs are grouped into three categories, with each group offering different point values per FTD dollar: Group 1:  1 point per $30 (e.g., Poland, Portugal, Canada, Australia) Group 2:  1 point per $20 (e.g., Russia, Turkey, Argentina, Indonesia) Group 3:  1 point per $10 (e.g., India, Pakistan, Egypt, Kenya) The more points an affiliate earns, the higher they rank on the leaderboard. To qualify, participants must drive at least 20 FTDs  from the eligible countries. The top 10 affiliates will receive cash prizes, with $20,000  going to the first-place winner. Full Prize Breakdown: Rank Prize 1st $20,000 2nd $15,000 3rd $10,000 4th $7,000 5th $5,000 6th $3,000 7th $2,000 8th $1,500 9th $1,000 10th $500 Weekly leaderboard updates will be published throughout the summer on the promo page, and final results will be announced between September 16–19 . Prizes will be paid out between September 22–26 , via crypto or the partner's selected method Target GEOs and Traffic Sources The promotion spans Europe, Asia, Africa, and Latin America , with localized tiers to balance market differences. Approved traffic sources include PPC, ASO, SEO (non-brand), influencers, social media, Google UAC, push, in-app, and others. CPA or hybrid CPA partners and incentivized traffic are not eligible. About 888STARZ Partners 888STARZ Partners is the affiliate program behind the 888STARZ betting and casino platform. The program offers competitive commission models, advanced analytics, localized marketing support, and rapid payouts. With an expanding presence across global markets, 888STARZ Partners continues to focus on sustainable affiliate growth and performance-driven campaigns like Race of Fortune. For More Information  Affiliates can register for the “Race of Fortune” campaign directly via the 888STARZ Partners portal: https://888shrt.com/LLq4vs Campaign details and rules:   https://888shrt.com/D89FmH Read related article: SIS Secures Three-Year Extension with Greyhound Racing Ireland

iGB L!VE 2025 champions player protection with the Sustainable Gambling Zone—discover tools, insights, and experts shaping safer iGaming experiences. The Sustainable Gambling Zone (SGZ) located on stand Q30 at iGB L!VE will reflect the very latest thinking on player protection delivered by a mix of not for profit and private sector companies including Yaspa, Experian, Department of Trust, Gordon Moody and BetBlocker  - the 2025 Clarion Gaming charity partner. Visitors to the Zone will have the opportunity to connect directly with specialists in responsible gambling, mental health, and consumer protection, learn about the latest technological advances and initiatives designed to enhance player safety and well-being, attend thought-provoking sessions and workshops focused on best practice and foster collaborations aimed at driving positive change across the industry. Explaining the evolution of Clarion Gaming’s commitment to player protection Managing Director Stuart Hunter said: “I’m extremely proud that we became the first b2b gambling event to champion player protection when we launched the Consumer Protection Zone at ICE 2018. "The journey of the Sustainable Gambling Zone has been nothing short of remarkable. What began as a ground-breaking initiative has evolved into a powerful symbol of the industry's collective commitment to sustainability. As the home of the iGaming community moves to London, the heart of the iGaming industry, the SGZ will once again underscore our belief that player experience and responsible practices are fundamental to long-term success." Naomi Barton Portfolio Director iGB events added: “World class exhibitions provide a powerful platform for engagement. The opportunity to bring together the international industry with its regulators in a professional environment is a key opportunity to ensure that gaming regulation delivers robust player protection undertakings within a framework which allows the industry to grow.  “We remain utterly committed to supporting safer gambling and the promotion of regulated markets. The SGZ provides a focus for our attendees to understand, implement, and champion the responsible principles that underpin a healthy and thriving iGaming sector. We invite all 15,000+ iGaming professionals attending iGBLive 2025 to visit the SGZ and be part of what promise to be vital conversations." iGB L!VE: 2 - 3 JULY, 2025 | ExCel London:  https://www.igblive.com Read related article: iGB Affiliate Awards 2025 Finalists Announced

Logifuture appoints Khoren Kalashyan as Senior Business Development Manager to drive global growth with innovative virtual sports in emerging iGaming markets. Leading iGaming products supplier Logifuture has appointed Khoren Kalashyan as Senior Business Development manager to drive growth in regulated markets. Kalashyan brings a wealth of experience from commercial and product leadership roles across some of the industry’s most ambitious companies.  He joins Logifuture after almost six years at FeedConstruct, where he held multiple positions, including Business Development Executive and Official Brand Ambassador, helping scale the company’s reach across Europe and Asia through strategic partnerships and commercial activations. He also served as Head of Products at Sportify, where he was instrumental in launching tournaments such as the ITT Cup in Czech Republic and in Slovakia and the Badminton Infinity Cup, establishing Sportify as a competitive B2B content provider in underserved markets.  His tenure saw him align product innovation with operator needs, delivering high-margin, high-engagement formats. Logifuture fuels the growth of some of the fastest-growing iGaming brands in emerging markets, including in Latin America, Eastern Europe and Africa, where it powers Bet9ja - Nigeria’s leading sportsbook. At Logifuture, Kalashyan will focus on accelerating the global rollout of its flagship virtual sports products - Zoom Soccer and Simulate - which are redefining realism in virtual play through continuous 24/7 action and sophisticated RNG that mirrors real-world dynamics. Kalashyan said: “Logifuture’s products are built lean, scale fast, and resonate with what modern players want.  “In this space, milliseconds matter and we’re engineering for that advantage.” Read related article: Bacta Appoints Allaster Gair as Director of Communications

SIS secures three-year extension with Greyhound Racing Ireland, delivering 500+ monthly races and major events to global betting operators through 2028. SIS (Sports Information Services), the leading multi-content provider of 24/7 live betting services, has announced a three-year extension to its Greyhound Racing Ireland (GRI) partnership, with major events delivered to global operators through to 2028. The renewed deal will see SIS broadcast over 500 races per month from 10 of the country's leading tracks, with additional venues set to be announced. Showcasing the very best of Irish action, The Irish Derby, Kirby Memorial and Winter Racing Festival lead the impressive coverage. The Cambridge shire Open 750, ‘Fair Warrior’ 400, and Kingdom Derby are some of the calendar highlights still on the agenda for the remainder of 2025. The extension to the longstanding partnership with GRI further cements the industry-leading position of SIS’ 24/7 live betting channels. Operators are provided with over 24,000 live greyhound races every year, delivered as an end-to-end solution including live streamed pictures, data and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences. Paul Witten, EMEA Managing Director at SIS, said:  “We are delighted to continue building on our strong partnership with GRI, broadcasting over 500 races per month from 10 tracks, with a series of new venues to follow. “Greyhound racing from Ireland has in recent years established itself as a core part of the greyhound coverage for retail and online operators, both in the UK and international markets, and our coverage showcases the very best the nation has to offer.” Tim Lucey, CEO at GRI, said:  “Our partnership with SIS has been instrumental in consistently delivering world-class exposure for Irish greyhound racing and we are extremely pleased to secure extended collaboration for the next three years. “The new agreement underlines our commitment to showcase the best of our sport whilst providing fans with unparalleled access to major events. It pays testament to the quality of our tracks, athletes, and the sport as a whole.” Read related article: Altenar sponsors Gran Fondo Isle of Man cycling event