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- How to Launch a Game in 24 Hours with Stake Engine
Stake Engine launches developer tools and a community forum, enabling faster testing, 24-hour approvals, and seamless collaboration for iGaming creators. Stake Engine continues its path of innovation and transformation within the developer ecosystem. Today, as part of its official launch to everyone, the more than 6,000 developers who have signed up to be part of the new generation of iGaming creators will gain access to major innovations: an iGaming industry’s fully integrated developer testing tool - purpose-built for games running on the Stake Engine Remote Gaming Server (RGS) - a new developer forum designed to connect developers, share insights, and inspire creativity, and an accelerated approval process enabling games to go live in just 24 hours. Instant game testing The newly launched Stake Engine Developer Testing Tool allows developers to test their games directly within the Stake Engine RGS environment - eliminating the need for separate staging setups. Key capabilities include: Instant toggling between currencies, languages, and device types. Wallet balance simulation to test transaction scenarios across the player journey. Seamless switching between local development builds and live published versions. “This is the first time iGaming developers can test so flexibly and directly on the same system that powers their live games,” said Hayden Bruin, Engineer at Stake Engine. “We’ve built a tool that removes friction, speeds up testing, and makes creativity easier to execute.” Stake Engine Community forum: Officially live for collaboration Launched in parallel, the “Stake Engine Community” forum will serve as a central meeting place for the Stake Engine development community, offering: Expert insights and tailored recommendations. A space for Q&A with peers and Stake Engine experts. Discussion boards to share solutions, knowledge, and inspiration. Empowering Speed, Quality, and Creativity “With the launch of our testing tool and forum, we’re giving developers the speed, confidence, and collaborative environment they need to deliver exceptional gaming experiences,” added Hayden Bruin, Engineer at Stake Engine. With the official launch of these two initiatives, Stake Engine takes a significant step toward streamlining development cycles and fostering a thriving creative ecosystem for iGaming. Developers now benefit from monthly payments and a transparent view of their total bets, along with an accelerated approval process that gets games live in just 24 hours. This reduces barriers and speeds innovation. And this is only the beginning: provably fair and stateful games are on the horizon, set to open new possibilities for transparency, trust, and gameplay innovation. Read related article: Stake Engine: Build. Launch. Earn. The Engine Is Yours.
- BGaming Secures License from Swedish Gambling Authority
BGaming secures a Swedish Gambling Authority license, bringing its hit titles and innovative gaming experiences to licensed operators in Sweden. Popular iGaming content provider BGaming is proud to announce it has been granted a license by the Swedish Gambling Authority (Spelinspektionen), marking a significant milestone in its ongoing European expansion. The B2B license has been issued under the Decision of the Swedish Gambling Authority. It allows BGaming to provide its innovative portfolio of certified games to licensed operators in Sweden. For the first time, players in Sweden will be able to enjoy BGaming’s exciting game catalogue. This includes popular titles like Merge Up and Aztec Clusters, as well as any new and exciting games that hit the market. This entry into the Swedish market is a significant step forward in BGaming’s ongoing expansion. The Swedish market is renowned for its high standards of player protection and robust regulatory framework. It is also home to some of the most respected operators in the industry, creating a wealth of opportunities for BGaming. BGaming's Head of Legal & Compliance, Antanina Ivanova, said: “ Securing approval to enter Sweden marks a significant milestone for us in one of Europe’s most competitive markets. Our team is always working to ensure full compliance with the highest regulatory standards, and being granted entry into one of the industry’s toughest markets is a testament to this. We look forward to partnering with leading operators in Sweden and introducing our distinctive gaming experiences to local players for the first time.” Read related article: BGaming Completes Inaugural TRUE WAYS Online Conference
- Swintt Gets Ready to Make Some Noise in Bellmania
Swintt’s Bellmania blends classic slot charm with big multipliers, free spins, and jackpots up to 6,000x for a dazzling, music-filled gaming experience. With the SwinttPremium range famed for combining classic symbols with forward-thinking bonus features, this month the in-demand provider has upped the ante once more by inviting players to dance their way through a sparkling symphony of sounds in Bellmania. Played out across a traditional 5x3 gameboard with five fixed paylines, Bellmania features all the iconic hallmarks of a land-based slot machine as fresh fruits, BARs, diamonds and crowns jostle for space on the reels with lucky sevens and the golden bell scatters that give the game its name. These last two symbols, in particular, hold the key to raising the decibel level and unlocking the slot’s biggest wins, with lucky sevens doubling the value of any payline wins that they feature in and three or more bell scatters instantly triggering Bellmania’s rewarding free spins bonus round. Once this exciting feature is activated, players will be granted an initial 15 free spins, with the added incentive that all wins will be trebled. On top of that, lucky sevens still retain their 2x multiplier and can combine to dazzling effect, potentially triggering a maximum jackpot of 6,000x. Should players hit all the right notes and land a further three scatter symbols, they’ll prolong the feature with an extra 15 free spins, with this effect capable of stacking multiple times to extend the bonus indefinitely and keep each round ringing out with even more prize-winning possibilities. Of course, if players don’t want to build their way up to this crescendo in the base game, they can also access the free spins directly by using the “Buy Feature” button, with this giving them instant excitement and all the benefits of manually hitting the bonus for an additional fee of 100x the bet. David Mann, Chief Executive Officer at Swintt, said: “Combining the timeless charm of land-based slots with an exciting, multiplier-driven bonus feature, Bellmania is a thrilling new addition to the SwinttPremium line-up. Filled with fruity favourites, the game serves up a dazzling symphony of wins that’s sure to hit the right notes with retro slot fans and modern players alike.” Read related article: Crystalium by Swintt Elysium Studios Delivers Unique Wins
- Pragmatic Play Launches Big Bass Reel Repeat Slot
Pragmatic Play launches Big Bass Reel Repeat, blending the iconic fishing series with a sci-fi twist, exciting modifiers, and big win potential. Pragmatic Play, a leading content supplier to the iGaming industry, has launched Big Bass Reel Repeat, adding a sci-fi theme to its iconic Big Bass franchise. Landing 3-5 scatters triggers the bonus game with 10-20 free spins. Before the feature begins, one of 12 cards is selected to reveal a potential modifier, including more money symbols, bigger multipliers, and a lower retrigger requirement. If the Mega modifier card is selected, all three modifiers are activated. During the feature, fisherman wilds award all cash prizes that land on the same spin. Every fourth (or third if the modifier is active) wild collected awards 10 extra free spins and a 2x, 3x, and 10x multiplier for the first, second, and third retrigger respectively. In select markets, players have three bonus buy options available to them. In addition to the standard feature purchase, the Repeat Chance option provides a 50% chance of replaying the feature once it ends, while Mega Free Spins triggers the round with all three modifiers active. Big Bass Reel Repeat is the most recent addition to Pragmatic Play’s award-winning Big Bass portfolio, following the release of Big Bass Bonanza 1000 and Big Bass Boxing Bonus Round . Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “ Big Bass Reel Repeat adds a new dimension to the series, transporting the fisherman to a sci-fi realm featuring an assortment of random bonus game modifiers and the chance to win up to 5,000x.” Read related article: Pragmatic Play Launches Plinko+ Arcade Game Adventure
- Yggdrasil Launches on ALL IN Platform to Expand Reach
Yggdrasil launches with ALL IN Platform, bringing its full game portfolio to more operators and players through the rising iGaming industry newcomer. Yggdrasil, a leading iGaming publisher, has seen the launch of its content with ALL IN Platform, marking further growth with its latest new commercial partner. Yggdrasil's entire game portfolio is now available to operators leveraging ALL IN’s 360° platform, including recently released favourites such as Bob Marlin Goes Deep , along with the studio’s vast back catalogue of legacy hits. ALL IN Platform’s rise to prominence has been marked, and the disruptive newcomer already offers over 250 game providers to its clients. Its impressive growth has also been recognized by peers with a nomination for Industry Rising Star in Casino Innovation/ Software (Supplier) at the upcoming SBC Summit awards. The partnership maintains Yggdrasil’s growth trajectory in regulated markets and provides exposure to a significant new operator and player base for its growing games collection. Jose Simon, Commercial Director at Yggdrasil, said: “Our agreement with ALL IN gives us exactly what we’re looking for in a dynamic market. The increased exposure it brings is perfect for the games we have on our roadmap and we’re confident our titles, old and new, will strike a chord with them.” John Foster, CBO at ALL IN Platform, said : “We’re delighted to welcome another leading name in iGaming to our proposition. Our 360° solution empowers operators to engage their players like never before and this partnership with Yggdrasil further strengthens our offering to our partners. Trendafil Pashov, Head of Casino at ALL IN Platform, added : “This influx of Yggdrasil titles gives players access to one of the most diverse libraries of content in the industry – it’s the perfect new addition for us. “We take pride in providing the best in casino content and the quality of Yggdrasil’s games is well known in the industry. Our brand is stronger for this development.” Read related article: Yggdrasil Adds Jogo Global to YGG Masters Catalogue
- Incentive Games Partners with Jumpman Gaming for UK Debut
Incentive Games partners with Jumpman Gaming, debuting its real-money portfolio in the UK and bringing innovative, player-focused titles to new audiences. Leading B2B games provider Incentive Games, through its Real-Money Gaming division Incentive Studios, is proud to announce a new partnership with leading UK iGaming network Jumpman Gaming Ltd. This collaboration marks the official entry of Incentive Games’ real-money portfolio into the UK market – a major milestone in the company’s global growth strategy. The announcement follows Incentive Games’ recent award of a UK Gambling Commission (UKGC) licence, issued in March 2025. Through the launch with Jumpman Gaming, renowned for its innovative design and fast-growing network of casino and bingo sites, Incentive Games will now bring its popular titles to UK players for the first time. Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We’re thrilled to partner with Jumpman Gaming as our first UK operator, marking a major step forward in Incentive Games’ real-money expansion. Their reach and unique white-label model give us access to a wide network of brands, making this a powerful launchpad. With more UK operators to follow, we’re excited to bring our proven innovation and player-focused design to the real-money space.” The partnership will see Incentive Studios’ first titles, including Crash, Arcade, and Tower-style games, made available through Jumpman’s network. The pilot provides an opportunity to gather invaluable feedback from UK players, test market fit, and fine-tune offerings ahead of a broader rollout. Ambika Zutshi, Head of Casino Operations at Jumpman Gaming said, “We’re always looking for partners that bring something genuinely different to our players, and Incentive Games does exactly that. Their unique approach to game design and player engagement aligns perfectly with our mission to offer entertaining, rewarding experiences across our network.” Read related article: Incentive Games Secures Ontario Gaming License
- First Look Games Partners with Evoplay to Boost Reach
First Look Games partners with Evoplay, giving affiliates instant access to its 250+ titles to boost reach, compliance, and player engagement. First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Evoplay, the acclaimed Cyprus-based game developer known for pioneering 2D, 3D and instant casino content. The partnership takes effect immediately. Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth. Evoplay, established in 2017, has built a reputation for cutting-edge content and next-generation gameplay. Its portfolio of over 250 titles – including player favourites like the Penalty Shoot-out trilogy, The Greatest Catch Bonus Buy, Elven Princesses, and Star Guardians – has earned widespread recognition and a strong presence across regulated markets. Through this partnership, Evoplay's complete catalogue is now available to First Look Games' affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Evoplay's market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality. Partnership Benefits Faster time to market for Evoplay releases Access to high-quality visuals, game sheets, and demo tools Enhanced compliance and Accuracy Management features Support for expansion into new regulated markets The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards. Diana Larina, Head of Marketing at Evoplay, said: “ We are excited to start working with First Look Games. We're confident that their extensive publisher network will enhance the visibility of our dynamic portfolio, allowing even more players to discover and enjoy the premium entertainment Evoplay is known for.” Tom Galanis CEO of First Look Games said: “We have watched Evoplay grow and grow its market share for some time now, so I am thrilled to welcome the team to the First Look Games platform, enabling access for publishers to their innovative game content to support that growth even further. We look forward to sharing the insights Evoplay’s presence on the platform delivers for them.” Read related article: First Look Games Teams Up with Galaxsys for Global Reach
- Gaming Corps Remote Game Server Deal Doubles Output
Gaming Corps boosts its Remote Game Server deal, doubling monthly game releases and expanding its reach in the global iGaming market. Gaming Corps, a publicly listed company from Sweden, has announced a significant expansion of its Remote Game Server (RGS) agreement with a major global iGaming group. Beginning in August 2025, the company will double its monthly game output under the agreement, delivering two new game titles per month. This extended commitment carries an initial rolling annual order value of SEK 28 million. This development is part of Gaming Corps’ broader strategic partnership with its major shareholder Denwena Limited, first communicated in June 2025. The collaboration has accelerated Gaming Corps’ growth trajectory and increased production demands for its original content. To support the delivery of this expanded pipeline, Gaming Corps is actively scaling its game development organisation through targeted recruitment and organisational investment. A portion of the agreement has been structured as prepaid, enabling the company to fund this growth initiative without the need for external financing. Juha Kauppinen, CEO of Gaming Corps , says: "Our close collaboration with Denwena Limited gives us the opportunity to write completely new chapters in Gaming Corps’ journey. It's hard to find much stronger proof of that than the fact that the RGS deal is now doubling for a second time, meaning that from now on we'll be delivering two games per month. We are also in interesting discussions with other game studios who are interested in our RGS offering due to our strong distribution network and our innovative unique game engines.” Gaming Corps’ expansion of its RGS production schedule underscores its long-term commitment to becoming a leading B2B content provider in the global iGaming space. The company’s focus on building proprietary game engines, coupled with a growing distribution network, positions it well to attract additional partners and drive future profitability. Read related article: Gaming Corps Partners with Torrero for Global Reach
- Legends Charity Game: Football Icons Unite in Lisbon
Go behind the scenes of the Legends Charity Game with Rasmus Sojmark, SBC CEO, as he shares the vision, football legends, and €1M charity goal. Q: What is the Legends Charity Game? The Legends Charity Game is something we’ve been dreaming about for a long time, and now it’s finally happening. On Monday, 15 September, right in the heart of Lisbon, a team of Portugal’s greatest football legends will step onto the pitch to take on a global lineup of football legends from across the world. These legends are the players so many of us grew up watching, idols who shaped our love for the game, now coming together for a match that is about more than nostalgia. It's about charity, and our goal is to raise over €1,000,000 for four incredible organisations: the Ukrainian Red Cross Society , which continues to support those affected by the war in Ukraine, the Portuguese Red Cross , International Alert , and Caritas Portugal , which all do vital work with vulnerable communities in Portugal and beyond. The match will welcome 60,000 fans to the stadium, either Estádio da Luz or Estádio José Alvalade, depending on Champions League scheduling announced at the end of August, and will be broadcast to millions around the world. The Legends Charity Game is how we have chosen to open SBC Summit 2025. With real heart and purpose. So if you are planning to be in Lisbon for the Summit, please make sure to arrive before this Monday evening charity event. We’ve poured everything into making it special, not because we had to, but because we believe in it. The players believe in it too. It is going to be emotional and genuinely amazing, and we can’t wait to share it with everyone. I could go on about this for hours, but here’s the short version. This is about celebrating football’s greats, uniting people through sport and charity, and raising money for those who need it most. I’m proud we’re making it happen. Q: What inspired you to launch the Legends Charity Game? Football has been part of my identity since I was a kid. I played it from the age of 5, lived it, breathed it. Like so many kids of my generation, I grew up idolising the greats from the 80s, 90s, and early 2000s, whose names appeared on every magazine cover and match highlight. I played on muddy pitches and even dreamed of a career in the sport. And in one way or another, I did build my career around it, didn't I? If you had told me as a kid, sitting in front of my screen for hours playing Championship Manager, picking the likes of Figo, Mendieta, Cafu, Zanetti, Hagi, Del Piero, and Schmeichel for my ultimate squad, that one day I would be organising a real-life legends match, I wouldn't have believed it. But that is exactly what has happened. At SBC and Sport Global, we have always focused on creating unique experiences, not just numbers. It has always been about making people feel something, creating memories, and bringing value and joy. The Legends Charity Game is a natural evolution of that mission. Over the years, we have welcomed famous footballers to our events in many different ways. Some have played in the SBC Football Championship, like Mendieta. Others have hosted our awards, like Ruud Gullit, Marcel Desailly and Clarence Seedorf. We have had keynote speakers like Figo, Baresi and Peter Schmeichel, and visits from Brazil legends Cafu and Ronaldinho. Blending football with business has always been part of the SBC story. Now, we are taking it a step further. This game means a lot to me. It brings together everything I’ve loved since I was a kid. Football, community, and creating something memorable with people who share that same passion. But more than anything, it’s about doing some good and giving back. With so much conflict and hardship in the world, it felt important to use everything we’ve built to support others. It’s a way to give back and hopefully, make a real difference. Q: Tell us a bit more about the game. Which football legends are confirmed for Portugal? It still feels surreal seeing all these names on the same team sheet. The Portugal Legends include players like Luís Figo , Deco , Carvalho , Simão , Maniche , Fábio Coentrão , Vitor Baia , Nuno Gomes , Hélder Postiga , and many more who have given fans unforgettable moments over the years. Portugal made perfect sense for this match. Over the last few decades, the country has produced some of the most ambitious, technical, and passionate players in the world. From the Euro 2016 win to this year's comeback in the UEFA Nations League against Spain, and the star players in the PSG Champions League-winning side, they’ve built a footballing culture that consistently punches above its weight. Portuguese football is on fire, and it’s clear even just by looking at the number of top players in elite clubs. We’ve been lucky enough to work closely with the FPF (Portuguese Football Federation) to bring some of these great players along, and it’s been amazing to feel the excitement building in Lisbon. Portugal will be co-hosting the World Cup in 2030, so this match also feels like a tribute to the road that brought them here and the legends who paved the way. Many of the players taking part were part of that legendary Euro 2004 squad. They made it to the final, only to lose to Greece in one of the biggest upsets in football history. By the way, Georgios Karagounis , who captained that victorious Greek side in 2004, will now be lining up for the World Legends team, facing off against many of the same Portuguese players he beat in that final. Quite poetic. Q: What about the World Legends squad? As mentioned, Karagounis will be lining up for the World Legends team, and I have no doubt some of the Portuguese players will be itching for a little revenge after that Euro 2004 final. That kind of history adds so much depth to this game. It’s not just about who’s playing, it’s about the stories, the rivalries, the shared memories that come flooding back. They’ll be managed by Peter Schmeichel , an absolute legend, with Diego Lugano serving as assistant manager. Lugano captained Uruguay to Copa América success in 2011 and, while a recent injury keeps him off the pitch, he’ll be bringing his defensive leadership. In goal, we’ve got none other than Edwin van der Sar , the Dutch giant and Manchester United legend. Two more keepers are yet to be announced! In defence, we have a line of some of the best defenders the game has ever seen. Let’s start with Cafu , who captained Brazil to World Cup glory in 2002 and was also part of their 1994 winning squad. Cafu is joined by Marco Materazzi , who won five Serie A league titles in a row, a Champions League, and, of course, the 2006 World Cup. Then we’ve got Argentina’s Javier Zanetti , France’s Christian Karembeu — all Champions League winners — and another United and Champions League winner, Patrice Evra . But the rock in defence will be none other than Barcelona one-club legend and Spain 2010 World Cup winner Carles Puyol . In midfield, we have a historic European dream lineup. Karagounis will be joined by Slovakia’s Marek Hamšík (Mr. Mohawk himself), a Napoli icon and Slovak captain who led his country to their first-ever World Cup. There’s also Gaizka Mendieta , a good friend of mine, representing Spain. I’ve admired Mendieta as one of the best playmakers in the world, especially during those unforgettable Champions League finals with Valencia, which made him the most expensive player in the world when he was sold to Lazio. From France, we have Youri Djorkaeff , a World Cup winner and now CEO of the FIFA Foundation. Romania will be represented by Gheorghe Hagi , a player who, for me, ranks among the greatest of all time. Representing Bulgaria, we have Krassimir Balakov , a national legend and former national team manager. And then there’s Kaka . One of the greatest players of all time. He is one of the nine players in the world to win the World Cup, Champions League, and Ballon d’Or. Up front, we have the legendary Henrik Larsson from Sweden, and rest assured, he will be bringing his finishing touch. He is joined by Argentina’s Javier Saviola , who many Benfica fans will remember fondly (and many Sporting fans, maybe not so fondly)! Representing England, we have Michael Owen , Ballon d'Or winner and England striker ace. And from Italy, we have none other than Del Piero , Juventus superstar and Italy’s 2006 World Cup winner. We wanted the World Legends squad to reflect the global spirit of football. To show that this is more than just a one-country tribute, but a celebration of the sport’s greatest names from every corner of the globe. Players who’ve shaped football history, brought joy to millions, and now come together for a cause that’s bigger than the game itself. Q: Why do you believe football, and in particular the Legends Charity Game, is uniquely positioned to rally people behind meaningful causes? Football has this incredible, almost magical power to bring people together, often in ways nothing else can. I’ve seen total strangers become best friends (or mortal enemies) over a last-minute goal. It’s one of the only things that can make grown adults paint their faces, cry on live TV, and believe that “this year is our year”… every single year. But behind all the passion and drama, football also has a serious superpower: it connects people. That’s what makes it such a powerful platform for rallying people behind meaningful causes. When legends of the game take to the pitch, people pay attention. And when that spotlight can be used to raise awareness, funding, and momentum for causes that truly matter, it becomes an opportunity to do something that goes beyond the pitch. That’s the spirit behind the Legends Charity Game. The World Legends and the Portugal Legends appeal to generations. Many of us have grown up idolising these players and watching them play the beautiful game for decades. Younger generations still admire the legends when they watch streams or YouTube clips of the likes of Ronaldinho bringing his magic to the game like few other players have ever been able to achieve. They are also playing with the Legends in the EA Sports FC game titles (former EA Sports FIFA series), and now they get to watch them play live at the Legends Charity Game. In a few words, the Legends Charity Game has a generational appeal. Father, son, and grandfather will want to watch the game together. Q: What guided your decision to aim for over €1,000,000 and choose the charities you’re supporting? Setting a goal of €1,000,000 was about being honest with ourselves about what this match could achieve. If we’re going to bring together global football icons, fill a stadium in Lisbon, and broadcast this around the world, then we owe it to the cause to aim high. We wanted a goal that felt bold, that actually moves the needle, and that reflects the power of football when it’s used as a force for good. As for the charities, it was important for us to connect both globally and locally to honour the people in Lisbon welcoming us, and to stand with those who need solidarity the most. This game is our way of doing that. This landmark event supports four incredible charities working on the frontlines of crisis. The Red Cross in Ukraine continues to provide emergency aid and medical care to civilians devastated by the war in Ukraine The Portuguese Red Cross brings relief to communities affected by natural disasters and economic hardship at home. International Alert is working tirelessly to build peace and protect vulnerable lives in conflict-affected regions around the world. Caritas Portugal ensures that families in Portugal facing poverty and displacement are given dignity, support, and shelter. By supporting this game, fans and players alike are turning their love for football into a force for good. It’s a powerful reminder that the global football family can do more than entertain. It can heal, empower, and restore hope. Together, we can make this more than a game. We can make it a movement. Q: Will the match be streamed or televised? How can fans actively take part in this initiative before, during, or after the match? Yes, the match will be both streamed and televised. We're working closely with broadcasters to make sure the Legends Charity Game can be watched by fans around the world, whether you're in Portugal or elsewhere. The production is being handled by SBC, and we’re treating it like a top-tier broadcast. Think Champions League-level coverage, with multiple camera angles, spider cams, and a full stadium setup. We want people watching from home to feel every moment, just like those in the stands. As for getting involved, there are lots of ways to be part of this. You can buy a ticket and join us in Lisbon. If you can’t be there in person, you can still support the cause: tune into the livestream, donate online, share the event with your network, or enter the charity raffle that will take place during halftime. Q: How did you convince sponsors that this wasn’t just a “CSR checkbox” but a meaningful movement? We’re incredibly grateful to the sponsors who believed in this from the very beginning. Oftentimes, people view a sponsorship as just putting logos on a screen. This is when it's hard to sell — if you can't convince people that there's something real and solid behind the idea. In this case, it was really easy. It was about standing behind something real. We never approached sponsors with a slick CSR deck or a “feel-good” checkbox. That’s not what this is about. From day one, the Legends Charity Game has been something built with heart, purpose, and a real desire to use football for something greater. We are building something with substance. A world-class lineup of true football legends. A clear, ambitious goal to raise €1,000,000. Four incredible charities. And most of all, a belief that football has the power to bring people together and inspire action. What really made the difference with sponsors was the sincerity. They could see this wasn’t just a one-off. We’re not aiming for a press release headline and moving on. We’re building a tradition. That clarity, combined with the emotion behind the cause, is what resonated. So, a huge and heartfelt thank you to our early confirmed sponsors like Soft2Bet , Sportingtech , YO Health , Spribe , Amusnet , Vegas Legends , Alea , Playtech , Smartsoft , Superbet and iGP . You didn’t just sponsor a match. You became part of the Legends Charity Game. Your support is helping us do something that goes beyond football, something that will genuinely make a difference in people’s lives. So yes, for our sponsors, it was a show of solidarity. A reminder of what good football can do when we put our hearts into it. Q: As Lisbon prepares to host 60,000 fans, what role are local and global partners playing in helping you spread the word across borders? Local and global partners have played a huge role in making this more than just a one-night event in Lisbon. From day one, our goal was to create something that resonated well beyond the stadium walls, and that wouldn’t be possible without the incredible support we’ve had across the board. The Portuguese Football Federation, Benfica , and Sporting CP have been instrumental in giving this project a true home in Portugal. They’re part of the country’s identity, and having their backing has rooted the event in local pride and credibility from the very beginning. But to spread this message globally, we’ve also leaned on the strength of our media and strategic partners such as A Bola , Ringier Sports Media Group , MARCA , La Gazzetta dello Sport , Better Collective , Sport1 , SofaScore , Flashscore , Record , Stats Perform, and more. They’re helping us tell the story, one about legacy, community, and purpose. With their help, we’re reaching fans in Spain, Italy, Portugal, Greece, Poland, Romania, Sweden, Denmark, Slovakia, the Netherlands, Mexico and beyond. We are working closely with MediaPro to create the live broadcast of the event, which we aim to share with millions of people around the world. Several broadcasting partners have been lined up across Europe, Brazil, and Latin America. Our own experience as an events company helped us scale this quickly, but it’s the trust we’ve built over time, as SBC and through Sport Global, that opened doors and made people want to get involved. And of course, none of this would be possible without the unbelievable team behind the scenes who turned a big idea into something real in record time. Q: The Legends Charity Game will take place on September 15, just a day before the SBC Summit 2025 kicks off. How do you envision the synergy between the charity game and SBC Summit? The timing of the Legends Charity Game on September 15 is obviously very convenient. It’s a way to open SBC Summit 2025 with purpose, emotion, and meaning. The Summit is our biggest show yet, expecting 30,000 attendees from across the global gaming and tech industries. But before all the panels, meetings, and networking kick off, we wanted to ground everyone in what we are really passionate about: a genuine love for sport and a belief in its power to bring people together. The Legends Charity Game gives us a chance to pause and do something meaningful as a community. It’s about football, connection, and giving back. It brings together iconic players, fans, industry professionals, and local communities around a shared moment. And starting the week that way, not with a handshake, but with heart, changes the tone of everything that follows. Yes, we run major events for the iGaming world, but our mission is bigger than that. We're here to grow not just the industry, but the impact it can have. That’s the synergy, and it’s what makes this week in Lisbon feel truly special. And, by the way, on Tuesday, September 16, many of the players from both the Portugal and World Legends squads will appear live on the Super Stage at the MEO Arena. Hosted by Kirsty Gallacher, this will be a rare opportunity for attendees to hear directly from the legends, ask questions, and share a moment with some of football’s most iconic figures. It’s a continuation of the emotion from the night before, and for many, it will be the first time seeing these football greats. What an experience. Q: Do you think this could become an annual tradition? Absolutely, it will. With Portugal set to co-host the World Cup in 2030, our goal is to make this an annual fixture, year after year, right here in Lisbon. Honestly, I couldn’t be more excited. It’s a passion project in every sense of the word. Read related article: Gary Vaynerchuk Joins SBC Summit 2025 Marketing Academy
- Sports & Wellbeing Analytics Appoints Gavin Hamilton as Chairman of the Board
Sports & Wellbeing Analytics appoint Gavin Hamilton as Chairman of the Board , bringing top-tier industry expertise to drive global growth in AI-powered sports data. Sports & Wellbeing Analytics (“SWA”), a fast-scaling innovator in AI-powered sports data and betting models, today announced the appointment of Gavin Hamilton as Chairman of the Board. Hamilton is a widely respected leader in the gambling and gaming industry, known for scaling high-growth companies and driving innovation in regulated markets. His previous roles include CEO of Red Tiger Gaming - where he led the company through explosive global growth and its acquisition by Netent AB - as well as senior leadership positions at NetEnt AB, Flutter, and Evolution. Speaking about his appointment, Gavin Hamilton said “SWA is sitting on transformative IP that could reshape how the industry thinks about live betting, integrity, and athlete data , ” said Gavin Hamilton. “The team has built something genuinely unique at the intersection of sport and real-time analytics, and I’m excited to help steer the next phase of global expansion.” Caspar Hobbs, CEO of SWA, welcomed the appointment : "Gavin's arrival is a major endorsement of our strategy and ambition. He brings not just deep sector knowledge, but also the credibility and leadership needed to help SWA scale in key markets and take advantage of the incredible demand for smarter, faster, and fairer sports data.” Read related article: Odds88 Names Will Fyler as New Managing Director
- OpenBet Powers Bet do Milhão Launch with TQJ in Brazil
OpenBet powers Todos Querem Jogar’s Bet do Milhão launch in Brazil, delivering top-tier tech, player protection, and a trusted betting experience. OpenBet, the global leader in betting & gaming technology, has launched its full end-to-end product suite with Todos Querem Jogar (TQJ), an investee company backed by Grupo Silvio Santos (GSS) and the operating entity behind the new betting brand Bet do Milhão. This milestone debut positions the consumer brand — Bet do Milhão — at the forefront of Brazil’s regulated market, powered by OpenBet’s ecosystem, including Sportsbook and Casino technology, Player Account Management (PAM), BetBuilder, Managed Trading Services (MTS), and Responsible Gambling technology. Grupo Silvio Santos (GSS), founded in 1958, is one of Brazil’s most influential and well-known media conglomerates. With backing of Grupo Silvio Santos, TQJ’s first brand Bet do Milhão enters the market with a powerful combination of national reach, strong brand trust, and cutting-edge technology. The launch comes at a pivotal time, as Brazil’s Secretariat of Prizes and Bets (SPA) places Responsible Gambling and Compliance at the heart of its regulatory agenda – areas where Bet do Milhão is positioned to lead. At the core of TQJ’s safe and compliant offering is Neccton - the industry’s widely adopted responsible gambling solution and part of OpenBet’s player protection portfolio. As Brazil’s first operator to launch with Neccton, TQJ’s Bet do Milhão leverages its AI-powered platform to monitor player behavior in real time, enabling personalized interventions such as limit-setting prompts, live alerts, and behavioral feedback. This evidence-led approach ensures compliance while supporting sustainable play and long-term customer protection. To deliver a safe, scalable, and high-performance betting experience, Bet do Milhão is utilizing OpenBet’s modular technology platform, built specifically for Brazil’s regulated market. The platform combines seamless Casino content delivery, advanced Player Account Management, and Managed Trading Services backed by 75+ expert traders and 24/7 coverage powering more than 300,000 in-play events annually. Combined with dynamic BetBuilder across 11 sports and deep localized content, Bet do Milhão enters the market with the operational firepower and flexibility to lead from day one. Leonardo Gadelha Sampaio, Chief Operating Officer at TQJ said: “Launching Bet do Milhão with OpenBet’s full technology stack gives us the confidence and ability to lead in Brazil. This is more than a product launch - it’s a statement of intent. With OpenBet’s support, we’re delivering a safe, exciting, and fully compliant betting experience that reflects the values of Grupo Silvio Santos and the expectations of Brazilian players.” Jordan Levin, CEO of OpenBet, said: “Brazil is a hugely exciting and complex betting and gaming landscape, and we’re proud to be powering TQJ’s entry into this dynamic market with Bet do Milhão. Grupo Silvio Santos is a cultural institution for Brazilians, and this partnership reflects our shared commitment to trust, innovation, and regulatory excellence. From sportsbook and PAM to BetBuilder and player protection, we’re not just launching a brand, we’re raising the bar for the entire region.” Read related article: Veikkaus Partners with OpenBet for Next-Gen Betting
- Stake Partners with Street League Skateboarding Globally
Stake partners with Street League Skateboarding for the 2025 SLS Tour, bringing global brand exposure, fan contests, and high-energy cultural activations. The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership. This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in São Paulo in December. The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide. Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros. To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December. “We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.” “Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.” For more information on Street League Skateboarding, visit streetleague.com . Read related article: Stake Joins Trinbago Knight Riders as Official Title Partner
























