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  • Parimatch Partners with Premier League Club Leeds United

    Parimatch partners with Premier League club Leeds United, offering fans exclusive prizes, matchday experiences, and unforgettable moments this season. Parimatch are promising to help Leeds United fans enjoy an “unforgettable” season as part of their official partnership with the Premier League club. The UK-licensed sportsbook are the Whites’ official betting partner for the 2025-26 season and are preparing a series of fan-first activities throughout the campaign. Leeds are back in the top flight after winning promotion with the Championship title last season. And first up from Parimatch is a ticket giveaway ahead of the first home game of the season - Monday night’s clash with Everton at Elland Road - in a competition in partnership with local media. Parimatch will continue to offer Leeds fans exclusive opportunities throughout the season, including the chance to win signed memorabilia, unforgettable matchday experiences and the chance to meet Leeds legends.  Adam Davenport, Head of Parimatch UK, said: “For us, it’s never just about a logo on a shirt - it’s about giving Leeds fans memories they’ll talk about for years.  “We want to be right there in the thick of it, celebrating the big wins, feeling every kick on those tense nights under the Elland Road lights, and sharing in the roar when the ball hits the back of the net.  “This partnership is about passion, pride and unforgettable fan experiences - from giving away tickets to the biggest matches, to putting signed shirts straight into the hands of supporters, to creating moments with Leeds legends that money simply can’t buy. “We know how much this club means to the city and we’re here to make this season one to remember on and off the pitch for every Leeds United fan.” Read related article: Boomerang Partners Launch Golden Boomerang League 2025

  • Greentube Partners with Hrvatska Lutrija in Croatian Market

    Greentube partners with Hrvatska Lutrija to bring iconic slots like Book of Ra™ deluxe to Croatia, expanding its presence in the regulated iGaming market. Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has taken a major step forward in its Croatian market expansion through a strategic partnership with the country's national lottery operator, Hrvatska Lutrija. The integration, delivered via the Bragg aggregation platform in collaboration with Intralot, will provide Hrvatska Lutrija with access to a rich library of Greentube titles, including classic games and player favourites. The first phase of the rollout will feature some of Greentube's most iconic titles, including Book of Ra™ deluxe , Sizzling Hot™ deluxe , and Lucky Lady's Charm™ deluxe , all legendary slots known for their widespread popularity in Central and Eastern European markets. Since becoming an independent organisation for the Croatian lottery in 1973, Hrvatska Lutrija has expanded its renowned portfolio to provide captivating digital slots and table games, as well as continuing to run numerous charitable projects to tackle social issues across the country. The launch further solidifies Greentube's position in Croatia's regulated iGaming landscape, with Hrvatska Lutrija offering one of the most expansive and trusted gaming platforms in the country. The state lottery operator commands a significant share of the online market, making the deal a key milestone in Greentube's regional growth strategy. Andrei Petre, Sales and Key Account Manager at Greentube, said: "Partnering with Hrvatska Lutrija is an exciting move that will bring our classic content to a whole new audience in Croatia. “As the national lottery, it has a well-established reputation and broad reach. We're proud to work with such a respected partner as we continue expanding our footprint in key regulated markets.” Ignacije Čutura, CEO at Hrvatska Lutrija, added: “Greentube's slot portfolio is instantly recognisable and beloved by players across Croatia. We are thrilled to bring its titles to our platform and strengthen the quality of our online casino offering. “This partnership is another step in delivering top-tier entertainment to our customers in a safe and responsible environment.” Read related article: Greentube Partners with Rush Street Interactive in Pennsylvania

  • Hub88 Powered by Odds88 Launches Innovative Pick’Em Game

    Hub88 has launched its first Pick’Em product powered by Odds88, delivering a fast, intuitive sports betting experience to boost player engagement. Hub88 has launched its first Pick’Em product, a simplified, rapid engagement sports betting feature set to boost engagement from both new and seasoned players.   Created by Hub88 and powered by Odds88, Pick’em88 is based on a 50/50 format that is especially popular in the US market. The product allows users to build quick turnaround multibets by predicting whether a player or team will achieve more or less than a projected outcome – making for an intuitive gameplay experience with no complex odds or betting jargon.   Pick’Em markets have a low barrier to entry and maximum entertainment value, perfect for new and casual users, while still offering depth for savvy bettors. The product can be integrated alongside traditional sportsbook markets or operate as a standalone offering, while customising the game client to fit their branding.   With Pick’em88, Hub88 continues to diversify its product suite while aligning with market trends such as mobile-first design, gamification and socially shareable content. The format’s clear outcomes make it ideal for operators looking to drive acquisition and engagement with a broader player demographic.   Ollie Castleman, Managing Director at Hub88, said: “Building Pick’em88 is a strategic step forward for our platform. The format simplifies the sports betting experience without sacrificing entertainment or profitability.   “Through Odds88, we are delivering a data-driven format that fits perfectly within modern UX trends and player expectations. This launch is a great example of our commitment to innovation and giving our partners access to flexible, high-conversion content.”   Will Fyler, Managing Director of Odds88, said: “We’re thrilled to introduce Pick’em88 to our sportsbook partners. It’s a dynamic new way for players to engage with their favourite sports. This launch marks an important step in our mission to provide operators with fresh, engaging formats that keep players coming back. “By teaming up with Hub88, we’ve combined our market-leading sports data and odds expertise with their world-class aggregation platform. Together, we’ve created an innovative Pick’Em experience that delivers variety, excitement, and a new layer of interaction for sports fans everywhere.” Read related article: Hub88 Launches Content from Innovative Provider Clawbuster

  • Elantil Partners with Pateplay to Boost iGaming Content

    Elantil adds Pateplay’s 90+ premium slots, live roulette, and engagement tools to its iGaming marketplace, boosting operator content and player appeal. Elantil, the revolutionary platform solutions provider on a mission to disrupt the industry by providing a new “strategic backbone” for iGaming, has announced it has further enhanced its marketplace with one of the most trendy slots available in the industry by adding Pateplay’s suite of 90+ slots.   Pateplays games are characterised by next level design, unique RTP strategy, modern mechanics, interactive bonus rounds, additional cash bonus winnings and impressive Jackpot functionality, giving the platform’s operators access to exciting new content that’s licensed in nine jurisdictions globally.   In addition to its innovative collection of slots, Pateplay also offers live auto roulette and a suite of powerful engagement tools that include leaderboards, jackpot systems and in-game gamble features, making it a versatile studio that’s capable of reaching players in a wide range of markets.   As such, Pateplay’s inclusion in Elantil’s Marketplace comes as great news to all operators using the company for their iGaming needs – especially given the fact that they have the freedom to contact the supplier directly to form their own agreements and save on any additional charges.   John Debono, Chief Technical Officer at Elantil,  said: “With its state-of-the-art games and sophisticated engagement tools, Pateplay is another welcome addition to Elantil’s Marketplace that will further strengthen the range of services that we can supply to operators. A fast, flexible and co-operative partner, we’re sure they’ll go on to become a popular supplier for our operators.”   Eugene Camilleri, Business Development Manager at Pateplay,  said: “Having only begun operating in 2022, we’re incredibly proud of how quickly we’ve grown the Pateplay brand in Europe and South America – and having our content featured in Elantil’s Marketplace will ensure we’re now able to introduce our state-of-art games and advanced engagement tools to even more operators going forward.” Read related article: Elantil Partners with RubyPlay to Expand Game Portfolio

  • Gaming Corps Partners with BETHUB to Enter Bulgaria

    Gaming Corps partners with BETHUB, bringing its premium slots, A-MAZE-CADES™, and Smash4Cash™ games to Bulgaria’s growing online casino market. Gaming Corps – a publicly-listed game development company based in Sweden, has entered into a new content partnership with BETHUB, one of Bulgaria’s fastest-growing licensed online betting platforms. The agreement marks Gaming Corps’ official entry into the Bulgarian market, with its diverse catalogue of premium games set to go live for BETHUB players.   This includes smash hits like 3 Pigs of Olympus, alongside proprietary mechanics such as Smash4Cash™, and A-MAZE-CADES™; a new genre-bending format that blends cascading wins with dynamic grid-shifting gameplay. The first A-MAZE-CADES™ titles, including Wet and Wild Beavers and Hyena Heist, have already generated attention for their bold design and replayability.   The collaboration gives BETHUB players access to Gaming Corps’ full portfolio of casino games, spanning Crash, Mine, Table, Slot, and Plinko titles; all crafted to appeal to a broad range of player preferences and regulatory needs.   Danielle Calafato, CCO at Gaming Corps,  said: “Partnering with BETHUB is a milestone moment for Gaming Corps as we expand into Bulgaria with one of the market’s most promising and ambitious operators. BETHUB’s local knowledge and strong player base make them an ideal partner as we introduce our content to a brand-new audience. We’re especially excited to showcase mechanics like A-MAZE-CADES™ and Smash4Cash™, formats we believe will resonate strongly with players seeking something fresh.”   Iva Dobrinska, Head of Casino at BETHUB , added: "We’ve built BETHUB with the goal of offering something that feels local, but plays on a global level, and partnerships like this one are key to that. Gaming Corps brings a fresh creative energy that’s hard to ignore. Their games are bold, a bit cheeky, and full of clever mechanics that keep players engaged. We’re looking forward to seeing where this collaboration takes us.”   This partnership continues Gaming Corps’ international growth trajectory and adds further momentum to its presence in regulated European markets. Read related article: Gaming Corps Partners with Torrero for Global Reach

  • SPiCE Central Asia 2025 to Spotlight Gaming in Uzbekistan

    Join SPiCE Central Asia 2025 in Tashkent to explore gaming regulation, growth, and tech trends shaping Uzbekistan’s emerging gaming market. There are officially only 6 weeks left until the inaugural SPiCE Central Asia 2025  – the premier summit for stakeholders tracking one of today’s most intriguing gaming markets! Join us in Tashkent, Uzbekistan  from 25 – 26 September 2025 , where key players across the gaming industry, policy circles, and technology sectors will come together to explore the pivotal shift in Central Asia’s gaming ecosystem, as regulation begins to take shape alongside exciting economic and technological opportunities. With Uzbekistan positioning itself on the cusp of becoming a significant player in the global gaming arena, SPiCE Central Asia 2025  will offer rare and valuable insights into the region’s rapidly developing market dynamics and the frameworks that could guide its sustainable growth. Expert View: George Mamulaishvili on SPiCE Central Asia’s Potential to Transform the Market As we approach the summit,  George Mamulaishvili , Head of Administration at the Georgian Gambling Association  and a leading speaker, is sharing exclusive insights on regulation, collaboration, and growth strategies that could shape the future of the region’s gaming industry. On the role SPiCE Central Asia   2025 will play in transforming Uzbekistan’s gaming market, he said: “Any industry conference held in the region provides an additional boost to sectoral development. SPiCE has already established itself as a reliable brand and offers a platform for building sustainable communication between business and regulators. Government representatives always closely monitor market dynamics, and every professional event helps to strengthen trust in the sector. SPiCE is exactly the kind of platform that brings together a wide range of experts and can make a meaningful contribution to the future growth of the industry.” He further explained how responsible regulation can boost the region’s gaming growth while ensuring safety and long-term sustainability: “Every regulated sector, especially the gaming industry, contains delicate balances: sound regulation can stimulate the growth of the legal segment, while excessive restrictions may instead create conditions for the illegal market to expand. Missteps, such as over-regulation or sharp tax increases, may deliver short-term fiscal gains but often lead to long-term damage, reduced investor confidence, and capital flight. That’s why governments must engage in ongoing dialogue with the industry and listen to expert opinions. The responsibility for sustainable growth should be shared between the state and the private sector.” On bridging gaps between regulators, operators, and industry stakeholders:  “A conference is, first and foremost, a platform for open dialogue. Experts participating in SPiCE share their experience and perspectives on key issues – from regulatory frameworks to responsible gaming. This enables regulators to engage in constructive discussion, hear real-world case studies, and potentially adapt best international practices to local contexts. Such interaction brings stakeholders closer together and helps form a mature and sustainable market environment.” George’s advice for those preparing to enter Uzbekistan’s and the wider Central Asian regulatory environment:  “[In] my view, one thing deserves special attention: operators and suppliers should not compete for regulatory influence individually but should instead unite and build a constructive dialogue on behalf of the industry. Collaborative engagement with regulators tends to yield far better results than isolated efforts.” Here’s why he considers SPiCE Central Asia 2025  a can’t-miss event for those leading the industry: “SPiCE in other regions has already demonstrated that even new events can bring enormous value. This will be an excellent opportunity to come together, discuss current challenges, share experiences, learn something new, and – importantly – position oneself as a professional. Such events foster new relationships, strengthen existing ones, and even enable constructive interaction with competitors. SPiCE is not just a conference; it’s an investment in growth. Even industry leaders need to keep evolving and stay on top of trends, as this sector changes rapidly. SPiCE Central Asia provides precisely the environment where one can learn, grow, and influence the future of the industry.” Get Ready to Network with These Influential Industry Experts: Asad Kambarov , CEO/CMO,  iGlow Media Bibigul Baidildanova , Legal Counsel Dea Nebieridze , Partnerships and Community Manager Džangar Jesenov , Head of Compliance,  Endorphina Ekaterine Lomsadze , Account Manager George Mamulaishvili , Head of Administration, Georgian Gambling Association George Paliani , Co-Founder,  Futurum Giorgi Tsamalaidze , CLO, Random Systems Georgia Göktuğ Boğaç Ögel , Head of Technology & Product Lasha Kiladze , CMO,  Luxeya Max Yarmukhametov , SEO Team Lead Mukhammad Murodov , Product Owner, Brofist Partners Natalia Moskvina , Founder & General Manager, Lexonix Orkhan Zakirov , General Manager, Adigy Agency Valentin Rash , SEO Lead AND MANY MORE! Key Topics on the Agenda You Won’t Want to Miss: Responsible Gaming Practices: Promoting Safety in Online Gaming Environments CIS Gaming Market Dynamics: Unlocking Insights into Uzbekistan’s Regulatory Landscape Enhancing Player Experience, Retention, and Gamification in Gaming Harnessing the Potential of Digital Assets: Present Success and Future Growth Opportunities Emerging Gaming Markets to Watch: Asia, Middle East & Africa Take Your Place Among the Visionaries Defining the Region’s Gaming Future Secure your spot at the highly anticipated inaugural SPiCE Central Asia 2025  now – and be part of shaping the future of gaming in one of today’s most exciting emerging markets! Register now : https://www.spiceseries.com/sca   Read related article: SPiCE Southeast Asia 2025 Set for Bangkok This August

  • IWG Secures Two-Year Contract Extensions with Virginia Lottery and New Hampshire Lottery

    IWG secures two-year contract extensions with Virginia Lottery and New Hampshire Lottery, expanding its innovative eInstant games and jackpot offerings. Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries, is proud to announce two-year contract extensions with both the Virginia Lottery and the New Hampshire Lottery. These renewals reflect the ongoing confidence and trust these long-standing partners place in IWG’s innovative InstantGames portfolio. Since 2020, IWG has been a key digital content provider to both lotteries, helping to fuel significant growth in their online player bases. IWG’s eInstants have consistently ranked among the top-performing titles, driving player engagement through unique gameplay mechanics, proven retail brands, and regular content updates. Under the new agreements, IWG will continue supplying both new and existing eInstant games via its InstantRGS (remote game server), enabling the seamless delivery of engaging content through June 2027 for Virginia Lottery and July 2027 for New Hampshire Lottery. In the past year alone, IWG has introduced numerous innovations to both lotteries, including: Launch of multi-state jackpots--Mega Money Jackpots in New Hampshire, and Super Spin Jackpots in Virginia. Release of Million Dollar/Power Hour Countdown--offering players additional chances to win and higher top prizes based on time of day. Introduction of Vaults Boost--enabling players to place optional in-game wagers for enhanced prize opportunities. Launch of Lightning/Blitz Jackpots--engaging players with fast-hitting jackpots awarded frequently throughout the day. “ We’re incredibly proud that both Virginia and New Hampshire have entrusted our services for a further two years, ” said Jason Lisiecki, Executive Vice President at IWG . “ We’ve thoroughly enjoyed pioneering many of our innovations with both and are eager to take these partnerships to the next level through these two contract extensions. ” Scott Kenyon, Deputy Executive Director of Marketing at Virginia Lottery , added, “ Since the launch of our iLottery program, IWG has been a significant contributor to our success especially in new innovation. Together, we pioneered many firsts in the U.S. eInstant sector — from the first-ever progressive jackpots to the first-ever pulse games with dynamic visuals. We’re excited to see what the next two years bring. ” Kelley-Jaye Cleland, Chief Product and Program Officer at New Hampshire Lottery , shared: “ IWG has been a key eInstant partner and we are thrilled to have extended our contract with them. Over the past four years, we’ve collaborated on many industry firsts, including games that change visuals based on time of day, wager-based features that unlock new ways to win, and eInstant games tied to local sports brands. We continue to rely on IWG to deliver the kind of forward-thinking innovation that keeps our players engaged and entertained. ” These renewed contracts reinforce IWG’s leadership in the digital lottery space and its commitment to delivering forward-thinking content strategies that align with each lottery’s goals. Read related article: IWG Adapts as Michigan Lottery Launches Wild Time™ Triple Play

  • RubyPlay Enters Delaware with Rush Street Interactive Deal

    RubyPlay enters Delaware with partner Rush Street Interactive, bringing 20+ top slot titles like Immortal Ways® Buffalo to BetRivers players. RubyPlay, an innovative B2B iGaming development studio, has touched down in Delaware for the first time after delivering a host of top-performing titles to existing operator partner Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”). The launch with RSI represents a key milestone in RubyPlay’s US expansion strategy, demonstrating its ambition to enter multiple regulated iGaming states following its impressive debut in New Jersey earlier this year. Players in Delaware will now gain access to more than 20 of RubyPlay’s most engaging slot titles, including fan-favourites such as Immortal Ways® Diamonds SE , Diamond Explosion® Patriots , and Immortal Ways® Buffalo . These titles blend the studio’s signature mechanics with localised themes designed to resonate with a US audience, delivering an elevated slot experience tailored for the Delaware iGaming market. The collaboration highlights RSI’s continued trust in RubyPlay’s ability to deliver compelling content that drives engagement and retention across its US platforms. The operator has established itself as one of the most respected and trustworthy online casino operators in the United States, delivering premium gaming experiences through its brands. Dr. Eyal Loz, Chief Product Officer at RubyPlay, said : “Breaking into a second US state is a big moment for us, especially alongside a partner that truly understands the casino games category and shares our vision. “We’ve already seen how well our content resonates with BetRivers players in New Jersey, and we’re confident Delaware will be no different. With titles like Immortal Ways® Buffalo and Diamond Explosion® Patriots leading the charge, we’re bringing something fresh, bold and built to engage.” Richard Schwartz, Chief Executive Officer at Rush Street Interactive, said : “We’re delighted to expand our partnership with RubyPlay and bring their high-quality slots to our BetRivers players in Delaware. “RubyPlay’s portfolio continues to impress, and we’re excited to showcase these games to our ever-increasing player base in Delaware.” Read related article: RubyPlay Partners with Hard Rock Bet Casino in New Jersey

  • Global Markets Stage at SBC Summit to Spotlight North America

    The Global Markets Stage at SBC Summit 2025 explores North America’s sports betting and iGaming scene, from alternative formats to regulatory challenges. SBC Summit 2025 Global Markets Stage will conclude with a focused look at the North American sports betting and iGaming market, one of the industry’s most commercially significant and complex regions.   Taking place on Thursday, 18 September at the Feira Internacional de Lisboa (FIL), the Global Markets: North America track will round off three days of market-focused content covering Latin America & Brazil, Western Europe and North America.   With a combined value of $23.44 billion , the US and Canadian markets are shaped by fierce competition, patchwork regulation, and steep entry costs. Yet, for those able to stand out and innovate, the long-term upside is significant.    Industry leaders representing operators, regulators, affiliates, and suppliers will take to the stage to discuss the rise of alternative betting formats in the region, including sweepstakes casinos, Daily Fantasy Sports, and peer-to-peer betting.   While these formats have allowed new entrants to gain market share, they’ve also attracted regulatory scrutiny. Panellists will explore whether these models offer genuine long-term potential or are likely to be curtailed by new regulations.   Rasmus Sojmark , Founder and CEO of SBC, said: "North America may be a maturing market, but it remains one of the most commercially important regions for sports betting and iGaming. With regulatory progress slowing in key states, new market entrants are turning to alternative betting models to maintain momentum and explore fresh opportunities.   “Attendees at our North America track will leave with a clear view of which of these formats are working, what’s driving their growth, and the regulatory challenges alternative models must navigate if they are to have a lasting impact in this region.”   The track will open with a heavyweight panel featuring leading voices from across the North American market. US Leaders Panel: Sweeping the States - The Rise of Alternative Betting will see Jared Beber (CEO, Bet99), Paul Burns (CEO, Canadian Gaming Association), Brett Calapp (Co-Founder, RareMint), Paris Smith (CEO, DefyTheOdds), Dinos Stranomitis (COO, Altenar) and Alexandre Tomic (CEO, Alea) discuss the booming popularity of alternative betting models amid a slowdown in US states legalising online gambling. Moderated by Jessica Welman (Editor, SBC Americas), the panel will explore whether this trend has staying power or faces an imminent regulatory clampdown.   Building on this theme is the panel Sweepstakes Boom – Sustainable Growth or Short-Lived Trend? This panel will examine the rise of sweepstakes and live casinos across the US and ask whether the rapid adoption of these offerings may pave the way for a lasting market. The panel will see Yoel Chapman (CPO, Soft2Bet), Marcello De Crescenzo (Senior Account Executive, Optimove), Brian Goodman (CEO, Golden Matrix Group), Karolina Moscicka (COO, BugsyEmpire), and Dmitry Starostenkov (CEO, EvenBet) answer how these formats could build a lasting model if responsible frameworks are implemented.   The Social Side of Betting – Peer-to-Peer, Gamification & Community will explore another fast-growing trend in the region: peer-to-peer wagering. The panel will examine whether the social side of these platforms could reshape how players engage with betting. Hebert L Luiz T Crespin Gaban (CMO, Aposta Ganha), Horst Maberly (Head of Gaming Investments, Lance East Office), Monica Rangel (VP Marketing & Strategy, A5 Labs), Marion Ryan (Managing Director, Tombola), and Josh Turk (Chief Strategy Officer, North America, Low6) will discuss what’s driving the rise of peer-to-peer models, how they’re fostering player communities, and which regulatory hurdles could limit further growth.   The track will conclude with Tribal Gaming: Blurred Lines or Commercial Collaboration? , a discussion on how alternative betting formats are impacting North America’s tribal gaming sector. Tony Amormino (CEO, Apache Nugget Corporation), Robert Davidman (CEO, World Golf Series), Will Griffiths (Founder, Investor & Tribal Partner, Level Media), and Jamie Hummingbird (Chairman, NTGCR – National Tribal Gaming Commissioners & Regulators) will consider whether these formats could open new avenues for growth or present challenges for the tribal gaming community. Secure your ticket to SBC Summit 2025 today.    Choose from three pass types: VIP Event Pass , Expo+ Pass , or Expo Only Pass . Please note that an Expo Only Pass does not include access to conference panels.   Take advantage of our Group Pass discount to get tickets for just €400 each instead of the standard €600 rate when you buy three or more passes (perfect for bringing the team!)   Operators and affiliates may be eligible for a complimentary pass — simply apply and allow up to three working days for our team to process your request. Read related article: Legends Charity Game: Football Icons Unite in Lisbon

  • What’s Driving Engagement in Today’s Slot Machine Market?

    Slotegrator explores what’s driving engagement in today’s slot market, as Formula Spin blends speed, innovation, and a player-first approach in iGaming. A new generation of slot developers is proving that speed, transparency, and innovation are the keys to success. In Slotegrator What’s driving engagement in today’s slot market?, the company presents the inside story of how Formula Spin uses bold ideas, technical precision, and a player-first mindset to break through even the most competitive markets and set a new standard for the iGaming industry. In the fast-moving iGaming world, one new provider is standing out by following a simple rule: put the player first. According to Slotegrator’s partner Formula Spin, a dynamic new game studio, the secret lies in combining classic slot logic with modern design principles, and building games with real technical discipline. One standout trend is the move toward lightweight, high-performance games. Formula Spin has set an internal benchmark of keeping each game under 5MB, enabling faster loading times, better performance on mobile, and easier platform integration without sacrificing visual quality or engagement mechanics. “We don’t chase trends, but study what actually works for players and partners. From day one, our approach has been player-first. We always design with the end user in mind. The player is at the center of everything we do," says Oleg Galushko,  CEO of Formula Spin. Another factor gaining momentum is agile production. Instead of large-scale, multi-month development cycles, new-generation studios are embracing rapid iteration — building, testing, and launching in faster timelines. Formula Spin, for instance, released seven games within just a few months of launching and built a fully localized content pipeline that enables adaptation to new markets in under four days. The company also emphasizes the importance of using tools to boost engagement instead of just relying on content. Their custom promotional engine includes features like Scratch Win and Smart Tournaments, which allow operators to create layered, dynamic experiences that drive retention without inflating game complexity. Looking ahead, Formula Spin, like many forward-thinking studios, is exploring AI, gamification, and selective blockchain integration, but always through the lens of player value and operational efficiency, not hype. “We move fast, but always with purpose. Our team analyzes real data, listens to partners, and keeps learning. This approach allows us to stay lean without losing quality,” adds Galushko. As a Slotegrator partner, Formula Spin now distributes its games and promotional tools globally via APIgrator  — Slotegrator’s unified integration solution that enables operators to access a full portfolio of content through a single API. “We’re always looking for partners who not only understand the market, but actively shape its future. Formula Spin is exactly that kind of studio,” says Yelyzaveta Kundel , Partner Relationship Manager at Slotegrator. “Their focus on technical efficiency, smart engagement tools, and rapid delivery aligns perfectly with what operators need today. Through APIgrator, we’re proud to bring their content to platforms around the world.” Read the full interview with Formula Spin in the Slotegrator Academy to learn more about the studio’s approach to innovation, product strategy, and market expansion via the link . Read related article: A Core iGaming Principle of 2025: Give Players Control

  • Boomerang Partners Shortlisted for SBC Affiliate Awards

    Boomerang Partners shortlisted in 6 award categories at the SBC – Affiliate Leaders Awards 2025, celebrating standout success in the iGaming affiliate space. Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted for the SBC - Affiliate Leaders Awards 2025. It is a celebration honouring the visionaries of the iGaming affiliate and operator communities. The winners will be determined through voting, which is open until August 21 .   Boomerang is aiming to win in the following categories: Affiliate & Digital Marketing Campaign of the Year – Boomerang Partners Affiliate Marketing Manager of the Year - Darina Sharban, Boomerang’s affiliate team lead Affiliate Programme of the Year – Large - Boomerang Partners Best Affiliate Program - Boomerang Partners Social Media Campaign of the Year - Boomerang Partners Affiliate Leader of the Year The inclusion of Boomerang in the shortlist for six categories is a testament to the company’s notable achievements in the affiliate marketing industry from 2024 to 2025.   In 2024-2025, Boomerang achieved: x5 increase in profit in the online betting segment x2 increase in the online gambling segment revenue +120%  growth in the number of partners +194% growth in sports traffic 6-fold  increase in the number of online sports betting offers +6 new products added to the portfolio (now totaling over 17 ) 1.5-fold  increase in the number of product users Furthermore, in 2025, Boomerang celebrated the first year of its strategic partnership with AC Milan  and hosted the second season of its annual  Golden Boomerang Awards tournament. This event saw the participation of over 400 affiliate teams from around the world, who had the opportunity to showcase their expertise and gain global recognition. The award ceremony took place in May 2025 at the legendary San Siro Stadium in Milan, where awards were presented in 11 categories. It was accompanied by a networking event and a charity auction.   Support Boomerang Partners and Darina Sharban by voting on the Affiliate Leaders Awards website  until  August 21 . The winners will be announced on September   17 at Lisbon’s iconic MEO Arena . Read related article: Boomerang Partners Launch Golden Boomerang League 2025

  • Sadiq Khan Backs Licensing Reforms to Boost Hospitality

    London Mayor Sadiq Khan’s taskforce proposes key Licensing Act reforms, including changes impacting gaming machines in licensed hospitality venues. Earlier this year, the Mayor of London, Sadiq Khan, announced an independent taskforce to look at slashing tape surrounding the Licensing Act 2003, in a bid to give the hospitality sector a much needed boost across the capital – but it also impacts the gaming industry. The taskforce is made up of representatives from government, industry, police and local government. The group were tasked with making recommendations on the effective change to the Licensing Act 2003 to combat an alleged lack of proportionality, consistency and transparency - creating barriers to growth and investment. Since their appointment, the taskforce have conducted research by way of survey and focus groups to hear first hand from the industry the changes required to combat unnecessarily burdensome red tape. The taskforce concluded on 16 May 2025 and on 31 July 2025 the taskforce published their report which provided the government with 10 priority recommendations in relation to the Licensing Act 2003. In addition to these recommendations, the taskforce recognized the impact of other licensing regimes on alcohol licensed venues, most notably for our purposes, the Gambling Act 2005. The report called for wider legislative reform, with proposals relating to gaming in alcohol licensed venues. The proposals are: Automatic right to 4 Category C machines (currently 2) for licensed premises, Manual payments for gaming notifications/permits, and An immediate stake and prize review for Category C machines.   The taskforce states: ‘These are simple, no cost, pro-growth changes that would enable pubs and other licensed premises to maintain the real value of an important income stream.’ The current legislative framework permits up to two category C and/ or D gaming machines in alcohol licensed venues under the automatic entitlement. The proposal would therefore see the entitlement increased to 4 category C and/ or D gaming machines, allowing for more gaming machines in alcohol licensed premises before requiring a more formal application for a greater number of machines, such as a Licensed Premises Gaming Machine Permit. Under the proposal, operators would be able to offer more machines at a lower initial and renewal cost. The current maximum stake for a category C gaming machine is £1, and the maximum prize is £100. It is not yet clear what changes the review is proposing so we await further clarity on this from the taskforce and government. The government has welcomed the taskforce’s report and acknowledged that a modern and enabling licensing system is essential. Whilst the government accepts the majority of the taskforce’s priority recommendations, where recommendations would require legislative changes to be implemented, as changes to the automatic entitlement and machine stake and prize limits would, delivery of these reforms will only take place when Parliamentary time allows. It seems for now that the focus from the government will be on the priority recommendations so only time will tell if the wider legislative reforms to the Gambling Act will gain traction. Read related article: Legends Charity Game: Football Icons Unite in Lisbon

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