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- Playson Unveils Non-Stop Drops and Races 10KK Promo
Playson unveils Non-Stop Drops & Races 10KK with a €10M prize pool, thrilling Short Races, and nonstop rewards from July 2025 to June 2026. Join the action! Playson, the accomplished digital entertainment supplier, has unveiled its latest Non-Stops Drops and Races instalment, offering a staggering €10,000,000 prize pool. The exciting year-long campaign builds on the success of Non-Stop Drops and Races 6KK, which saw more than 500 operators take part alongside 10,000,000 unique users. Throughout its duration, almost 250,000 prizes were awarded. Running from 1 July 2025 to 30 June 2026, Non-Stop Drops and Races 10KK will now offer prizes every two and a half minutes, representing a 60% increase from last year’s prize pool, with two concurrent promotions also running daily. In an exciting development, the new 2025 CashDays X-treme tournament will take place at the end of every quarter offering prizes up to a lavish €35,000, perfectly complementing the Cash Days tournament tool, which challenges players during the first eight days of each month. Non-Stop Drops will be powered by the Cash Blast tool and award random prizes for the entire duration of the promotion, offering new captivating ways for players to engage with their favourite Playson titles. An increased €2,000,000 prize pool will also be available across the studio’s thrilling Short Races, with the mini tournaments running from the 9th until the end of each month. The meticulous developments to Playson’s 2025/26 promotion underline the importance of network campaigns to the studio’s ongoing strategy, delivering maximum value for its operator partners and players worldwide. Tamas Kusztos, CCO at Playson, said : “Playson’s cutting edge promotional mechanics are proven to enhance player retention and drive universal appeal with non-stop action and boundless opportunities to win big. “Non-Stop Drops & Races 10KK is primed to go several steps further than its predecessor, delivering more engagement, more retention and more excitement.” Read related article: Playson Unleashes Lion Gems 3 Pots: Hold and Win Slot
- Yggdrasil Takes Portfolio Live with Fruity Entertainment Brands
Yggdrasil partners with Fruity Entertainment, bringing top slots like Vikings and Valley of the Gods to Kaahaus and Spinnaus players in Finland. Yggdrasil has boosted its footprint in Finland after completing an integration with Fruity Entertainment, taking its collection of slots live with the operator’s two brands, Kaahaus and Spinnaus. The partnership sees the two casinos significantly enhance their offering with a great collection of titles including content featuring Yggdrasil’s cutting-edge Game Engagement Mechanics (GEMs). Proprietary games, including established fan-favorites such as the Vikings series and Valley of the Gods, are now available to local players, as well as high-performing content from YGG Masters studio partners. Yggdrasil’s portfolio will form a major part of the new operator’s engaging slots offering as it looks to differentiate itself in Scandinavian markets through a best-in-class portfolio. The collaboration with Fruity Entertainment marks the latest commercial expansion for Yggdrasil, with the established supplier boasting a significant reach across regulated European markets. Jose Kadala, Commercial Director at Yggdrasil, said: “We’re very pleased to bring our slots offering to Fruity Entertainment’s two leading brands, Kaahaus and Spinnaus. “Our games continue to resonate with players all over the globe due to their dynamic graphics, engaging gameplay, and big win potential, and we’re confident that this will continue with customers of the two aforementioned brands.” A spokesperson for Fruity Entertainment, added: “Yggdrasil is a provider with an incredibly proud history, and one that boasts a portfolio filled with vibrant content that attracts players of all demographics. “The addition of its games will allow us to accelerate our goal of becoming a must-visit destination for slot enthusiasts and we look forward to growing together.” Read related article: Elantil Forms New Partnership with Yggdrasil for Growth
- Booming Games Announces Collaboration with Hollywoodbets
Discover the Booming Games collaboration with Hollywoodbets at Durban July 2025—exclusive games, prizes, and a thrilling entertainment experience! Booming Games, a leading provider of premium gaming content, is thrilled to announce its collaboration with prominent operator Hollywoodbets for the upcoming Hollywoodbets Durban July, taking place on 5 July 2025 in Durban, South Africa. Together, the companies will collaborate as activation partners on the course, showcasing their shared commitment to delivering top-tier entertainment. The race day widely celebrated as Africa’s Greatest Horse Racing and Social Event, draws tens of thousands of racing enthusiasts, celebrities, and industry leaders each year to the Hollywoodbets Greyville Racecourse. Known for its vibrant atmosphere and action-packed horse racing the festival has become a staple in South Africa’s sporting calendar, celebrating the culture and heritage of Durban while delivering a premium entertainment experience. As part of this exciting partnership, Booming Games and Hollywoodbets will host a joint stand at the event, giving attendees the opportunity to try out Booming Games’ latest titles, win exclusive prizes, and experience world-class gaming in a dynamic environment. “We are excited to partner with Hollywoodbets for this prestigious event that celebrates sport, entertainment, and community,” said Max Niehusen, CEO of Booming Games. “Booming Games has always been committed to delivering exceptional entertainment experiences, and this collaboration allows us to connect with players in a vibrant setting while showcasing our innovative portfolio.” Solomon Godwin, Head of Africa at Booming Games, added: “Durban Horse Racing is more than a sporting event; it’s a cultural celebration in Africa, and we are proud to be part of it alongside Hollywoodbets. This partnership underscores our commitment to the African market as we continue to expand our footprint on the continent.” Wayde Dorkin, Head of Product at Hollywoodbets, commented: “We are delighted to welcome Booming Games as a partner for the Hollywoodbets Durban July. As South Africa’s leading sports betting operator, we value partnerships that enhance our customer experience and bring fresh, engaging content to our audience. This collaboration aligns with our mission of innovation and entertainment while celebrating the spirit of racing in our home city.” Read related article: Booming Games Partnership with Torrero Expands Global Reach
- AvatarUX Granted Brazilian Licence for Slot Expansion
AvatarUX granted Brazilian licence, bringing its award-winning slots and signature mechanics like PopWins™ to the vibrant, fast-growing Brazil iGaming market. Award-winning slots studio AvatarUX has been granted its Brazilian gaming licence by the Secretaria de Prêmios e Apostas (SPA), marking a significant step in the company’s global growth plans and allowing the studio to deliver its engaging, high-quality content to one of the industry’s most exciting new markets. Following the launch of Brazil’s regulated market earlier this year, AvatarUX can now offer its cutting-edge mechanics and games to operators in the country. The release of its portfolio will bring to market a range of thrilling, feature-rich slots that blend entertainment with innovation. AvatarUX's portfolio is well-known for featuring distinctive proprietary mechanics, including the award-winning PopWins™, along with a variety of popular features, such as ZapReel™, Loaded Reel, Wild Reel, and numerous other gameplay elements. The move into Brazil follows the studio’s successful entry into the Romanian market earlier this year and reinforces AvatarUX’s commitment to delivering top-quality entertainment worldwide. Lara Falzon, CEO of AvatarUX , stated: “We are very excited to secure our Brazilian licence, as it marks an important step in our dedication to delivering innovative and exhilarating games globally.” “We are confident that our diverse portfolio, including several titles specifically crafted for the market, will offer Brazilian players a unique experience. We believe our exceptional and well-known products will stand out in this vibrant new market.” Read related article: AvatarUX Granted Romania Licence for Market Expansion
- Pronet Gaming: The Power of Global Collaboration
Discover the power of global collaboration at Pronet Gaming—where teamwork thrives across time zones through hybrid work, shared culture, and seamless connection. In today’s business landscape, where agility and innovation are crucial, the power of global collaboration is more than a competitive edge—it’s essential. At Pronet Gaming, we embrace collaboration without borders as a core value, ensuring our global workforce stays connected and engaged. As Head of Human Resources, I witness daily how the power of global collaboration fuels a workplace culture that transcends geography and time zones. With over 200 team members (and growing fast!) across multiple office locations in Europe and Asia, we know that distance must never become a barrier to teamwork, communication, or a strong sense of belonging. A hybrid approach to work Our hybrid work setup has been a key enabler of flexibility and connection. While we have vibrant office spaces that provide structure and community, we also recognize the value of remote work; allowing team members to focus, balance their schedules, and collaborate in ways that suit their personal and professional needs. It’s about trusting our people to deliver, wherever they are. Staying connected across time zones With colleagues working across different regions, regular meetings help keep us aligned. We coordinate across time zones thoughtfully, ensuring that everyone’s voice is heard regardless of location. Whether it's through departmental check-ins or cross- functional project calls, we maintain open lines of communication at all levels. To support day-to-day collaboration, we leverage tools such as Slack, Microsoft Teams, and Jira. These platforms allow teams to chat, video call, share files, track projects, and brainstorm ideas in real time — bringing the entire company just a few clicks away. Keeping everyone in the loop Transparency is vital when managing a growing global business. That’s why every team member is invited to attend quarterly company updates, where they hear directly from our CEO. These sessions give everyone an inside look at our latest milestones, challenges, and vision for the future. It’s a chance to celebrate wins, reflect on lessons learned, and ensure every voice feels part of the bigger picture. We also recently launched an online company newsletter, making it easier than ever for team members to stay abreast of product developments, internal promotions, and more. Whether they work in London or Ljubljana, they’re always in the loop. Celebrating together Work might be serious business, but connection always comes through shared moments of joy and recognition. We organize internal company events throughout the year to mark important occasions such as Christmas, Eid, and Breast Cancer Awareness Month, to name just a few. These celebrations give us a chance to pause, reflect, and appreciate one another outside the daily workflow. We recently introduced fun initiatives like Ice Cream Month, where teams across locations enjoyed sweet treats together, and International Food Day, where colleagues shared dishes from their cultures via office lunches. A culture of engagement True engagement goes beyond scheduled meetings and events. Looking ahead, we are excited about our plans for a companywide gathering; an in-person event that will bring together team members from all our locations for a few days of connection, team building, and strategic workshops. This initiative will strengthen relationships, deepen cross-functional understanding, and reinforce the sense of unity that drives our success. Collaboration without borders We’re proud to say that while we are spread across continents, we are unified by shared goals and mutual respect. Geography is no obstacle when culture, communication, and collaboration are prioritized. In an increasingly connected world, we’re building more than just platforms for our partners; we’re building a truly global community for our people. Because no matter where we are, we move forward together. Read related article: Pronet Gaming CEO Alex Leese on B2B-B2C Innovation
- Big Time Gaming Launches TapCards™ Scratch Wins
Big Time Gaming launches TapCards™—a fast, tap-and-reveal thrill ride with mega wins up to 25,000x! No paylines, just pure instant-win excitement! Big Time Gaming has ignited a seismic shift in the gaming world yet again with the launch of TapCards™, the most electrifying tap-and-reveal sensation ever unleashed. In true Big Time Gaming fashion, TapCards™ deliver an explosive experience for players for a fast-paced dig-for-glory scratch-card style action reimagined at full throttle. With 7 to 16 symbol reveals per card and wilds that substitute for everything, including the mighty Tap Pot. Wins are triggered by stacking symbols when players match three, four or five symbols anywhere on the card, which uncovers cascading riches! No paylines and no fuss! Each game allows for multiple winning clusters to stack on a single card, creating dynamic, high-energy gameplay. This is of course amped up with Wilds! They’re your golden ticket, substituting for Tap Pots too. Kaboom. There are three tiers of Tap Pots - Mini, Midi and Maxi. And then there’s the ultimate goldmine: land 5 Tap Pots and unlock the astronomical 25,000x Maxi win. Stand ready to rain down riches. The TapCards™ series Four Iconic Titles Taking the World by Storm: Bonanza TapCards ™ - Win big in supercharged volatility and a raw-mining aesthetic of Bonanza TapCards™. It’s pure, unfiltered treasure hunting with a single tap. Millionaire TapCards ™ - brings the drama of the legendary game show to your fingertips, with each tap, the stage is yours and the millionaire moment inches closer. You could be the next big winner on the hot seat! Extra Chilli TapCards ™ is a fiery fiesta of red hot chilli peppers, sizzlin’ Wilds and fiery multi-symbol wins across up to 16 spaces per card. It’s caliente in every card. Oooof! Big Bucks Deluxe TapCards ™ dials up the opulence with gold bars, rings, and fast cars set. This is instant-win gaming in a tuxedo: high class, high volatility, and pure, indulgent opulence. The simple nature of the gameplay, combined with the extreme volatility and massive win potential, means TapCards™ have broad appeal. With flexible RTP ranges from 86.46%, 94.46% to 96.45%, ensures operators can tailor TapCards™ to every jurisdiction and player preference. With sleek, intuitive mobile UX and adrenaline-amped design, TapCards™ appeal to both casual players and slot aficionados. Nik Robinson, CEO at Big Time Gaming , said: “The concept behind TapCards™ is thrillingly simple: Tap, match and win big. But in the innovative world of Big Time Gaming, that journey is anything but ordinary. We’ve taken our most iconic titles—Bonanza, Millionaire, Extra Chilli, and Big Bucks Deluxe and reimagined them into an entirely new format that’s fast, fiery and dangerously fun. Every Tap & Reveal has the potential to unlock mega wins up to 25,000x, and trust me, it’s a wild ride getting there.” Read related article: Big Time Gaming Launches the Dazzling Crystal Towers
- Solitics Launches In-Game Pulse for Live Betting Boost
Solitics launches In-Game Pulse—turning live sports moments into real-time, personalised in-play betting offers to boost engagement when attention peaks. Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors. With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after. It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests. This means marketers build just one journey, rather than separate ones for each possibility. In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time. Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour. The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about. This makes In-Game Pulse the perfect solution for personalised in-play betting engagement. This is an example of how it works. A team scores a goal. All users with that team in their favourites list get notified instantly. The messaging is kept really simple: “Big Moment! Your team just scored. Want to double down on the momentum?”. The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows. This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on. Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers. “In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time. “In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after. “In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.” Read related article: Midnite Named Principal Partner of Sheffield United
- SBC Summit Adds Global Markets & Emerging Markets Stages 2025
Discover SBC Summit 2025 Global Markets & Emerging Markets stages—offering region-specific insights, trends, and networking for 30,000+ gaming industry professionals. SBC Summit 2025 will debut two new conference stages – Global Markets and Emerging Markets – targeting region-specific insights as the event prepares to welcome over 30,000 attendees from more than 130 countries from September 16-18. Following sharp international growth in 2024, with Latin America attendance up 126%, Asia up 80% with delegates from 30 countries, Africa up 45% with 29 nations represented, and North America up 127%, two additional conference stages were introduced to meet the event’s expanding global appeal. Each stage will deliver targeted, actionable insights and create market-specific networking opportunities for delegates operating across the covered jurisdictions. Rasmus Sojmark , Founder and CEO of SBC, said: “SBC Summit is now a truly global meeting point, so building an agenda that reflects that was the natural next step. "With the addition of the Global Markets and Emerging Markets stages, we’re offering market-specific insights—and the networking lounges attached to each stage let delegates connect immediately with the people driving growth in those regions. It’s all about continuing the conversations that start on stage with the people most invested in those markets.” Global Markets Stage The Global Markets stage is designed for stakeholders looking to optimize their strategies in established, high-value territories where regulatory frameworks are constantly evolving. Across three days, stakeholders can attend a series of panels focusing on key regions, including Latin America and Brazil, Western Europe, and North America. Tuesday - Latin America & Brazil Focus : The opening day will examine Latin America’s diverse landscape, from maximising Brazil’s post-regulation opportunities to the latest developments in markets such as Mexico and Peru. Sessions will bring together leaders from LATAM and Brazil to discuss market entry strategies, payment solutions, and successful partnership models across the region's diverse regulatory environments. Wednesday - Western Europe Deep Dive: The second day will shift focus to Western Europe's evolving regulatory landscape, examining how businesses can tackle compliance challenges while leveraging new opportunities. Sessions will address the growing threat of black markets, Italy's revamped online gambling framework, the Netherlands' increased regulatory requirements, and potential pathways for iGaming expansion into Finland and the broader Nordic region. Thursday - North America Analysis: The final day will examine US expansion opportunities following rapid iGaming growth across multiple states. These sessions will explore the rise of alternative betting models, including sweepstakes and prediction markets, alongside the growing popularity of peer-to-peer betting in the region. Emerging Markets Stage The Emerging Markets stage will spotlight the most promising regions making waves across the industry. Covering Africa, Eurasia, the Middle East, and Asia, these sessions focus on markets experiencing rising player bases, regulatory reforms, and technological innovations. Tuesday - Africa Innovation: The opening day will explore mobile-first innovation strategies that are reshaping the African gaming landscape. Sessions will cover payment infrastructure challenges, how operators can successfully engage stakeholders at a local level, and the importance of player protection in the region. Wednesday - Expansion in Eurasia & the Middle East: Day two will focus on business expansion opportunities in Eurasia, with exciting growth prospects emerging across the Caucasus, Central Asia, and the Balkans. Sessions will also examine the potential for expansion into the Middle East, with panels analysing the UAE’s move towards introducing a gambling framework in the region. Thursday – Asia Growth Potential: The closing day will examine market entry tactics for Asia’s diverse regulatory environments, with sessions covering licensing pathways, cultural localization, and strategies for long-term, sustainable growth across key markets like India, the Philippines, and Macau. The Global Markets and Emerging Markets stages make up two of the six conference stages at SBC Summit 2025. These include dedicated stages for technology , affiliation , player protection , and the Super Stage . Secure your ticket to SBC Summit 2025 today. Choose from three pass types: VIP Event Pass , Expo+ Pass , or Expo Only Pass . Please note that an Expo Only Pass does not include access to conference panels. Operators and affiliates may be eligible for a complimentary pass — simply apply and allow up to three working days for our team to process your request. Read related article: SBC Summit 2025 Introduces Latin America & Brazil Track
- Midnite Named Principal Partner of Sheffield United
Midnite is now the principal partner of Sheffield United! Discover what this exciting 2025-2026 season partnership means for fans, kits, and unforgettable moments. Midnite, one of the UK’s fastest-growing online sportsbooks, has been named as the principal partner of Sheffield United for the 2025-26 season. Midnite’s logo will be on the front of Blades shirts for the men’s and women’s adult first teams, training kits and adult replica shirts. It will also be displayed around Bramall Lane, on home match team sheets, the matchday programme and across the club’s social media channels. The partnership also launches Midnite Premium Seat Upgrade. This will see two lucky season ticket holders drawn at random before each men’s home league game to enjoy a premium match experience in the prestigious Tony Currie Suite. Midnite and Sheffield United will also collaborate to bring Blades fans closer to their club with a series of unique moments and unprecedented opportunities throughout the season. Midnite was the official betting partner of the 2025 World Snooker Championship, held at the Crucible in Sheffield earlier this year. Jonathan Shaw, Vice President of Growth at Midnite, said: “It’s a privilege for Midnite to become principal partner of Sheffield United for the coming season. The club has a proud history and a strong connection with its supporters and we’re committed to helping make this a memorable season for Blades fans. “This partnership continues our efforts to grow Midnite as a challenger brand in the UK market, as we look to build our presence and offer a genuine alternative to the established tier-one operators. We’re looking forward to working with the club and its supporters throughout the season.” Paul Fielder Head of Commercial for Sheffield United Football Club said: “We’re pleased to welcome Midnite as our principal partner for the 2025-26 season. They’ve shown a clear commitment to working with the club and its supporters and we’ve been impressed by their thoughtful and collaborative approach. “We look forward to developing the partnership over the season and providing Blades fans with some memorable moments along the way.” Midnite and Sheffield United’s partnership will operate in accordance with the Gambling Commission’s codes of practice. Read related article: 888STARZ Partners Launches $65K Race of Fortune Contest
- SIS Launches Exclusive 49’s Live Draws with Betway
SIS launches exclusive 49’s live draws with Betway in South Africa, offering more daily chances to win with this fast-paced, fixed-odds numbers betting game. SIS (Sports Information Services), the leading multi-content provider of 24/7 live betting services, has agreed an exclusive deal to create and launch two additional 49’s live draws with Betway for the South African market. The landmark move represents the first time SIS has delivered additional 49’s live draws for a partner, a testament to the impressive global popularity the fixed-odds live draws product has generated. The continued expansion of the product suite means there are now 330,000 live draws delivered to operators annually, including 39’s and Fast 15’s. Once live, the two additional 49’s draws will take place at 11.49am and 4.49pm in the UK (BST), which is 12.49pm and 5.49pm in South Africa (SAST), with all draws delivered from SIS’ UK studios as an end-to-end, high-integrity product. Operating for over 29 years, SIS-owned 49’s is the original and leading fixed-odds live numbers product. During its decorated history, the product has expanded to additional live draw products including 39’s and Fast 15’s, following a simple yet entertaining format offering a high-churn live draw with improved odds for customers. The evolution of SIS’ live numbers offering in line with varying customer preferences has continued to propel the growth of the product, with the low stake, high win potential model proving a hit with players all over Africa. Joe Andrews, Head of Sales across Africa at SIS, said: “South Africa is a market where our comprehensive live numbers offering continues to flourish. With Betway a commanding figure across the continent, we are delighted to launch this unprecedented partnership and are confident the expanded 49’s draws will resonate strongly with players in South Africa and beyond.” Jess Mills, Head of Product Proposition at SIS, said: “Our ability to widen our offering to partners is always important to us, and the exclusive 49’s partnership with Betway for an extra two daily draws will provide a huge boost in maximizing engagement. The product is a proven performer in Africa, and I am sure players will welcome this unique enhancement of our offering.” Craig Osborn, Betway Africa’s Senior Product Manager, said: “The aim of our agreement with SIS was to provide our customers with a bespoke, branded experience of a product we know consistently performs across Africa. We are sure our players will enjoy the customised offering. As a brand, we are delighted to fully align with a product that has such a rich history.” Read related article: SIS Secures Three-Year Extension with Greyhound Racing Ireland
- Pragmatic Play Launches Gem Fire Fortune Slot Adventure
Pragmatic Play launches Gem Fire Fortune, a dazzling slot packed with blazing bonuses, fiery gems, and thrilling win potential to ignite your gameplay adventure. Pragmatic Play, a leading content supplier to the iGaming industry, has launched Gem Fire Fortune, a red-hot release that lights up the reels with random multipliers. Shimmering gemstones adorn the 7x7 grid, where clusters of five or more matching symbols award wins. In the base game, each winning combination can be randomly enhanced by a multiplier of up to 100x. Landing three or more scatters triggers the bonus game with 10 free spins. During the feature, every winning combination is guaranteed to be boosted by a 5x, 10x, or 100x multiplier. The bonus game can be retriggered with five additional free spins. In select markets, players can buy entry to the standard bonus game or Super Free Spins version, which sees either a 10x or 100x multiplier applied to each winning cluster. Gem Fire Fortune is the latest addition to Pragmatic Play’s award-winning slots portfolio following recent hits such as Big Bass Boxing Bonus Round and Gold Party 2 – After Hours . Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “ Gem Fire Fortune offers classic cluster-pays gameplay with the chance to hit random multipliers on any winning combination and wins of up to 15,000x.” Read related article: Pragmatic Play Releases Privé Lounge Roulette for VIPs
- Altenar Signs Sportsbook Deal with Gamblr
Altenar signs sportsbook deal with Gamblr, powering the VIP-focused, crypto-first platform with advanced tools like Bet Mentor and Bet Insights for premium play. Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its sportsbook to Gamblr Gaming Ltd. Gamblr is a crypto-first sportsbook operator, officially licensed and regulated by Gaming Control Anjouan, and aims to redefine the iGaming experience by offering a premium, luxury-focused platform tailored for VIP clients. The new deal will see Gamblr use Altenar’s fully-managed sportsbook solution including innovative features, such as Bet Mentor and Bet Insights, to enhance the user experience. The partnership demonstrates Altenar’s reputation for consistently delivering value for operators of all sizes, supporting fast-growing brands in their journey to become well-established industry names. Jason Ryan, Director of Sportsbook at Gamblr, said: “Choosing a sportsbook provider is a decision which can make or break a new-to-market brand, which is why we are delighted to have partnered with Altenar. “The level of control and customisation that Altenar allows its operators to have is refreshing and sets them apart from other B2B providers in the industry.” Matthew Ferrara, Sales Manager at Altenar, said: “Working with Gamblr and Jason personally is a project we are very excited for. Jason has great industry experience and is very hands on, which will help him get the most out of the Altenar sportsbook. “Utilising our extensive risk management tools, being proactive with customer segmentation and also creating custom campaigns both for the marketing and localisation purposes, he and his team will truly get the most out of the Altenar sportsbook and I’m excited to watch the growth of Gamblr over the next few years.” Read related article: Altenar goes live in the Netherlands with Starcasino




















