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A Core iGaming Principle of 2025: Give players control. Discover how personalization, interactivity, and smart rewards are redefining engagement this year. A Core iGaming Principle of 2025: Give Players Control . But this isn’t just the latest trend; it’s a formula for longevity. Slotegrator Academy interviewed Oleg Smolerov, CPO of ZingBrain AI, to find out how player behavior is evolving — and why today’s players don’t just want to watch the reels spin, but to take the wheel and take charge of their own experience.  Operators need to give players what they want, when they want it — or even before. Making matters more complicated is the fact that player priorities can change over time. To keep up with them, operators need a next-level retention tool — like Aviatrix’s Zingbrain.  ZingBrain is an AI-driven performance improvement platform that helps iGaming operators personalize player experiences. By analyzing billions of data points, the platform has identified the game mechanics that actually drive engagement in 2025. From that data, one message emerges: interactivity and in-game gamification are essential for long-term success. Here’s what today’s players value, and what every game developer and operator should prioritize if they want to boost retention and extend session times: Missions & challenges:  Clear challenges with rewards tied to progress give players a sense of purpose and control. Earning XP or completing steps toward a bonus round creates momentum that keeps players coming back. Social-competitive layers:  Leaderboards, tournaments, customizable skins and characters, quick mini-challenges, and even live chat create an atmosphere that turns solo spins into shared events. Smart loyalty programs:  Login bonuses, daily rewards for completing tasks, and mission-based perks increase engagement and help transform casual users into loyal players. Dynamic bonus mechanics:  Features like multi-stage bonuses, respins, and other add-ons keep gameplay active and unpredictable — without overwhelming new users. Crash games with strategic depth: Fast, intuitive gameplay combined with meaningful choices (when to cash out, whether to push for a higher multiplier, or even which character to use) continues to attract broad audiences, especially when layered with personalization. In addition to game mechanics, localization is as powerful a weapon as ever. Aviatrix creates localized experiences with games centered around events like Chinese New Year, Halloween, or big cricket tournaments like the IPL, making each session feel fresh, relevant, and personal. “As overall quality rises, accurate localization becomes critical. Players want native-language dealers, region-specific themes, and cultural nods that feel personal. This is especially true for live and crash games in markets like Brazil and India, where hyper-local content makes the experience feel authentic. Suppliers are getting better at delivering this, often because they now have access to far more data”, says Oleg Smolerov,  CPO at ZingBrain AI. “From our position at the intersection of content and technology, we see a clear shift toward player-centric design,” says Naman Bajaj,  senior sales manager at Slotegrator. “The most successful games today are the ones that put players in the driver’s seat — not just through gameplay, but through personalization, progression, and relevance. It’s a direction we fully support and actively promote across our partner network.” While players are drawn to flashy features, they ultimately stay for quality, consistency, and relevance. According to Oleg Smolerov, success comes from designing an ecosystem where every element — from UX to engagement hooks — makes the player feel in control. More valuable insight you can find in the full interview at Slotegrator Academy here . Read related article: Why Verified Online Casino Games Are the Future of Fair iGaming

Pragmatic Play’s Zombie School Megaways™ unleashes undead thrills, expanding reels, and 10,000x win potential in this spine-tingling slot adventure. Pragmatic Play, a leading content supplier to the iGaming industry, has entered the hall of horrors in Zombie School Megaways™, where expanding reels and tumbling multipliers can unlock wins of up to 10,000x.   The undead stalk the reels of this 117,649 ways-to-win slot, where the number of symbols on a reel can randomly increase after every winning tumble.   Landing 4-6 scatters triggers the bonus game with 10-20 free spins, during which every tumble win is multiplied by the number of symbols that hit.   In select markets, not only can players buy entry to the bonus game, but they can also unlock the Persistent Multiplier Free Spins round for 500x. During this special version of the feature, all tumble win multipliers add to a total multiplier that boosts subsequent wins.   Zombie School Megaways™ is the latest addition to Pragmatic Play’s award-winning slots portfolio, following the release of Waves of Poseidon and Sweet Bonanza Super Scatter .    Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “ Zombie School Megaways™ is an exciting addition to our Megaways™ portfolio, featuring tumble win multipliers, expanding reels, and a delightfully ghoulish undead theme.” Read related article: Pragmatic Play Launches Sweet Bonanza Super Scatter Slot

Incentive Games secures Ontario Gaming License, allowing it to deliver real-money content to licensed operators and players across the Canadian province. Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.   The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.   The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.   Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.   “Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games . “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We're looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.” Read related article: Incentive Games Secures Michigan Gaming License

3 Oaks Gaming secures Recognition Notice from Malta Gaming Authority, allowing its top slot titles to launch with licensed operators in the Maltese market. 3 Oaks Gaming, an established distributor of iGaming content, has been granted a recognition notice from the Malta Gaming Authority (MGA), another key development that allows its diverse portfolio of high-quality slot titles to be offered to licensed operators in the Maltese market.   The latest approval reaffirms 3 Oaks Gaming’s commitment to entering respected regulated markets worldwide, with the certification recognising the company’s ongoing compliance with the highest industry standards.   Gaining the recognition from the MGA enables the distributor to roll out fan-favourite titles such as Sun of Egypt 4, Coin UP: Lightning, and 3 Hot Chillies , offering engaging experiences for players within the region.   The achievement marks another pivotal step in 3 Oaks Gaming’s global strategy to grow in regulated markets, following on from successful expansions in the UK, Portugal, and Romania, with Malta becoming the latest regulated jurisdiction to access its premium content.   Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, said: “Securing this recognition notice is a noteworthy achievement for us at 3 Oaks, as we can supply our renowned slot titles into the Maltese market. It reflects our strong commitment to delivering premium content to new audiences.” Read related article: 3 Oaks Gaming Secures ISO 27001 Certification

Playzia partners with Midnite to launch top titles and exclusive Love Island games, expanding its UK reach and enhancing Midnite’s iGaming content portfolio. Playzia, a rapidly growing force in the iGaming industry, is thrilled to announce a landmark partnership with Midnite, one of the UK's fastest-growing operators. This agreement significantly expands Playzia’s presence in the UK’s highly competitive and regulated market while delivering a wave of new, engaging content to Midnite players, headlined by Playzia’s new Love Island games. As part of this strategic deal, Midnite will offer its UK players access to Playzia’s full portfolio of in-house developed titles, including player-favorites such as Grand Ocean Megaways™, Zeus’s Thunderstrike, Billionaire Buffalo Hold ‘n Win, and Piggy Clusters. The partnership will also introduce Midnite’s audience to Playzia’s much-anticipated Love Island-branded content, launching this summer to coincide with the 2025 season of the hit ITV Studios reality show. The recently launched flagship title, Love Island - Love in a Spin , is an exclusive online slot created under a three-year licensing agreement with Zoo 55, part of ITV Studios, which will produce a total of 10 Love Island Games. Joe Caetano, Head of Commercials at Playzia, commented on the partnership: “Teaming up with Midnite is a significant milestone as we expand our footprint in regulated markets, particularly the UK. Midnite is known for delivering cutting-edge betting experiences to its players, making them an ideal partner for our games. We are especially excited to bring our new Love Island titles to their platform just in time for this summer’s series. It is the perfect moment for UK players to step into the villa and experience something truly unique.” Midnite’s Senior Casino Manager, Chelsea Pinho, said: “We are constantly striving to enhance the Midnite casino experience for our players and this partnership adds to our rich offering of content. We are particularly excited to offer a selection of Love Island games - including Love in a Spin - and I am sure they will be a perfect match for our players. At Midnite, we are passionate about bringing fans closer to the games they love - or in this case a TV show they love.” This latest agreement further cements Playzia’s reputation as an innovative, top-tier content supplier with a roadmap that spans slots, crash, instant win, table, and probability-based games. With its strong focus on localised, branded content and new gameplay mechanics, Playzia is poised to deliver unforgettable experiences to players in the UK and beyond. The deal also follows Playzia’s recent industry recognition, with nominations in the Slot Supplier (Under 5 Years) and Software Rising Star categories at the prestigious EGR B2B Awards 2025. Read related article: Octoplay Partners with Midnite to Expand UK Market Reach

iGB L!VE 2025 attracted a record 20,225 visitors in London, uniting iGaming leaders from 149 countries for unmatched networking and global business growth. The international iGaming industry has given a resounding endorsement of iGB L!VE 2025 with visitation hitting a record 20,227 a figure that’s 16% up on the previous high of 17,498 which was set in 2024.  iGB L!VE also underlined its stellar international credentials with attendees travelling to the show’s new London home from 149 nations, up from the 2024 figure of 131. Reflecting on the industry’s electric response to iGB L!VE London,  Jody Frost, Clarion Gaming’s Head of Marketing and Brand  said: “iGB L!VE 2025 was an unforgettable experience setting new records in its new London location. The UK capital city is the birthplace of iGaming and the relocation to ExCeL London was undertaken to enable the show to continue to grow and in the process create a sustainable Tier 1 event which consistently meets the needs of the global iGaming ecosystem that it serves. “According to the independent data iGaming professionals from an amazing 149 nations harnessed the unique energy of iGB L!VE to cultivate partnerships, embrace innovation, gain a competitive edge and drive business growth. As preparations get underway for the 2026 edition we will continue to work in partnership with the industry notably our Vendor and Visitor Advisory Boards in order to identify those areas where we can improve and ensure that iGB L!VE continues to address the needs of all of our international stakeholders bringing together operators, affiliates, suppliers, and iGaming providers for an unmatched networking experience.” The importance of iGB L!VE’s relocation to London and the show’s ability to deliver the right audience was key for stakeholders. Märit von Stedingk, Head of Marketing at Alea  confirmed: “My God, was this event all about connections and reconnections? The show was so busy I was on the booth all of the time. Was iGB Live 2025 worth it? A big resounding yes both personally and from a business standpoint. London stays a highlight in our gaming calendar”.  Her view was endorsed by Soft2Bet’s Chief Business Development Officer Martin Collins who posted: “London in July proved itself. The event brought together one of the most geographically diverse crowds I’ve seen. It’s clear: iGaming’s future isn’t European, it’s everywhere.”  Joshua Gamble, Managing Director, ActiveWin Marketing shared: "You’ll find a perfect mix of affiliate partners, operators, and suppliers, all in one place, which makes it incredibly efficient for forging new partnerships and strengthening existing ones. The content is sharp and relevant, the atmosphere is energetic, and the event consistently delivers tangible ROI—not just in leads, but in insights that shape your strategy for the year. It’s a key fixture on the calendar because the quality of attendees and conversations is unmatched." His assessment was echoed by  Sita Mamidanna, Head of Customer Success Management at CDNetworks :“Based on my experience attending this event, I would certainly recommend it to friends and colleagues, especially those involved in the iGaming sector, whether as distributors, affiliates, operators, technology providers, or those considering entry” she stated.  “While networking is a key element, the event is more about the energy, innovative ideas, and genuine relationships you develop. It offers opportunities to meet industry leaders, discover emerging technologies and trends before they reach the mainstream, and gain a deeper understanding of market directions. I always leave with new insights and valuable contacts. This event delivers real value, not just a pile of business cards.” iGB L!VE 2026 will take place across 1st – 2nd July at ExCeL London. Read related article: iGB L!VE Opens in London with Record-Breaking Edition

Codere Online has released its Q2 2025 financial results, reporting €54.8M in revenue and strong growth in Mexico despite challenges. Full update and outlook inside. Codere Online (Nasdaq: CDRO / CDROW, the “Company”), a leading online gaming operator in Spain and Latin America, has released its preliminary unaudited3 financial results for the quarter ended June 30, 2025. Total revenue was €51.4 mm in Q2 2025, while net gaming revenue was €54.8 mm in the period, 1% above Q2 2024 (12% in constant currency terms). Mexico revenue was €26.3 mm in Q2 2025, while net gaming revenue was €29.0 mm in the period, 3% above Q2 2024 (23% in constant currency terms). Net loss was €3.1 mm in H1 2025 versus a net loss of €0.2 mm in H1 2024 primarily due to the impact from exchange rates (€3.0 mm loss in H1 2025 versus €4.8 mm gain in H1 2024). Total cash position of €45.2 mm as of June 30, 2025. Reiterating 2025 net gaming revenue outlook of €220-230 million and Adj. EBITDA 2 outlook of €10-15 million. Repurchased $0.7 million of the Company’s shares under the Company’s $5.0 million share buyback plan through July 30, 2025. Below are the main financial and operating metrics of the period. Net Gaming Revenue is a non-IFRS measure; please see reconciliation of Net Gaming Revenue to Revenue at the end of the report. Adjusted EBITDA is a non-IFRS measure; please see reconciliation of Adjusted EBITDA to Net Income at the end of the report. Net gaming revenue and Adjusted    EBITDA outlooks are forward-looking non-IFRS measures; please see important disclaimers at the end of the report. See “Preliminary Information” below. Average Monthly Active Players include real money (i.e. exclude free bets) sports betting and casino actives. Aviv Sher, CEO of Codere Online, stated, “Our net gaming revenue reached €54.8 million in the second quarter of 2025, slightly above the prior year period despite the headwinds we faced across most of our markets. In Mexico, we were successful in growing net gaming revenue despite the 19% devaluation of the Mexican peso and grew our portfolio of active customers in the country by an impressive 36% versus Q2 2024. Oscar Iglesias, CFO of Codere Online, commented, “We continue to see strong underlying trends in Mexico, where our net gaming revenue grew by 23% in local currency. With the first half of the year now behind us, and notwithstanding that a number of challenges still remain, we continue to expect to meet our net gaming revenue outlook of €220-230 million and Adj. EBITDA outlook of €10-15 million that we shared earlier this year. Recent Events Compliance with Nasdaq Listing Requirements On June 2nd the Company filed its 2024 annual report and on June 6th, Nasdaq informed the Company that it had regained compliance with applicable listing requirements. As a result, the Company’s securities will continue to be listed and traded on the Nasdaq Capital Market and are no longer subject to a delisting process Repurchases under the Share Buyback Plan The Company has repurchased $0.7 million of the Company’s shares at an average price of $6.89 per share under its $5.0 million authorized share buyback plan through July 30, 2025. The plan (as approved by shareholders) authorizes the Company to repurchase up to 1 million of its ordinary shares and expires on March 3, 2026. Conference Call Information Codere Online’s management will host a conference call to discuss the results and provide a business update at 8:30 am US Eastern Time today, July 31, 2025. Dial-in details as well as the audio webcast and presentation will be accessible on Codere Online’s website at www.codereonline.com . A recording of the webcast will also be available following the conference call. Reconciliation of Revenue (IFRS) to Net Gaming Revenue (non-IFRS) Figures primarily reflect differences in recognition of revenue related to certain partner and affiliate agreements in place in Colombia, VAT impact from entry fees in Mexico and the impact from the application of inflation accounting (IAS 29) in Argentina. Reconciliation of Net Income (IFRS) to Adj. EBITDA (non-IFRS) Please refer to page 26 of our Q2 2025 Earnings Presentation for further details regarding this reconciliation. Read related article: Codere Online: Proud Sponsor of Rayadas & Women’s Football

SBC Summit's Super Stage in 2025 returns to MEO Arena with top speakers, star-studded panels, global awards, and epic concerts in Lisbon. Don’t miss out! The iconic MEO Arena will once again host SBC Summit's Super Stage in 2025, offering an inspiring mix of daytime content, including keynotes from Gary Vaynerchuk and Randi Zuckerberg , followed by evening celebrations with global awards shows and the return of INFINITY Lisbon .   Debuting at SBC Summit in 2024, the Super Stage was introduced as a premium conference and entertainment venue due to its scale and its location adjacent to the Feira Internacional de Lisboa. The stage quickly became a defining feature of the event, hosting iconic appearances by Sir Tim Berners-Lee and Tony Hawk, and serving as the birthplace of the now-famous INFINITY parties, now a signature element of SBC events worldwide.   In 2025, the MEO Arena will be active from 16 to 18 September as a key conference venue. The agenda includes celebrity appearances, panels bringing together the biggest names in the gambling industry, and a press conference featuring football stars from the Legends Charity Game. On Wednesday and Thursday, the venue will also stage two major award ceremonies — the SBC Awards and the inaugural Affiliate Leaders Awards . The final night will see the arena transform into a concert venue, headlined by DJ Mag’s number four DJ of the year, ALOK and the most electrifying showman, Timmy Trumpet .   On the education side of things, the Super Stage is set to welcome two of the most recognisable names in tech and marketing. On Tuesday, 16 September, attendees can kick off their Lisbon experience with Randi Zuckerberg , who brings Silicon Valley smarts and a fresh take on navigating disruptive tech. Drawing on her years at Facebook and beyond, her keynote, “Move Fast and Break Things,” will explore how to make AI, crypto, and blockchain work for you, not against you.   Then on Wednesday, 17 September, the outspoken entrepreneur and marketing powerhouse known for transforming how brands speak to audiences, Gary Vaynerchuk , will take the stage with “Day Trading Attention” for a keynote appearance set to challenge everything you thought you knew about content, connection, and cutting through the scroll.   Rasmus Sojmark , CEO & Founder of SBC, said: “I think the Super Stage is a special place because, while the conference as a whole is about education, this stage is really about inspiration. That’s why we’re bringing these names to you. There’s so much to learn from people who have, quite frankly, built things used by billions or shaped the way we tell stories and market products today.”   Beyond global headliners, the Super Stage will also welcome some of the gambling industry’s most respected leaders — our own celebrities. In “ The Super CEO Panel: The Gambling World – Present and Future ,” C-level executives who have experienced the industry from every angle will come together to explore what lies ahead.   Attendees will hear directly from Dan Taylor (Flutter International), Neil Menashe (Super Group), Jesper Svensson (Betsson Group), and Joanne Whittaker (Betfred). Together, they will share bold predictions, strategic insights, and the hard-earned lessons that only experience can provide.   Additionally, the Super Stage will host a unique session titled ‘ Legends Charity Match: The Positive Power of Football’ , which will reunite local Portuguese heroes and international football icons from SBC’s Legends Charity Game , which will take place on Monday evening and raise €1,000,000 for charity. Attendees will have the rare chance to witness a star-studded press conference featuring over 20 football icons, including Gaizka Mendieta , Marek Hamšík , Leonardo Bonucci , and Giorgos Karagounis . The session will be moderated by popular TV personality Kirsty Gallacher .   The evening festivities begin on Wednesday, 17 September, with the debut of the Affiliate Leaders Awards , bringing together 600 industry professionals to celebrate excellence across 24 fiercely contested categories in the affiliate space. The celebrations continue on Thursday at the MEO Arena, where the 12th edition of the SBC Awards will welcome 1,200 guests for a night of recognition and entertainment. Football legend Peter Schmeichel will host the 37-category ceremony, spotlighting the top performers in the global gambling industry.   After the ceremony, VIP Event Pass holders will be treated to the INFINITY Lisbon closing party, featuring headline sets by Timmy Trumpet and ALOK — an electrifying finale to cap off SBC Summit 2025.   Sojmark commented: “SBC Summit isn’t just the Greatest Show in Gaming because of one standout feature. It’s the entire experience: the journey, the hospitality, the energy, the connections. It’s about leaving the event inspired, full of ideas, and yes, having had a great time too. That’s our goal.”   Secure your place at the Affiliate Leaders Awards here , and the SBC Awards here .    Looking to attend SBC Summit 2025? Here’s how:   Secure your place with a VIP Event Pass – enjoy full access to all conference sessions, the exhibition floor, exclusive networking events, and complimentary food and drink throughout the summit.   Bringing the team? Take advantage of our Group Pass Discount — purchase three or more VIP Event Passes and pay just €400 per ticket (saving €200 off the standard price).   Operator or affiliate ? You may be eligible for a complimentary VIP Event Pass, which includes full access to the exhibition, conference, and exclusive networking events. Apply now to reserve your spot.   Expo+ Pass : Gain access to the full exhibition floor and all conference sessions across the three days. This does not include access to our exclusive VIP evening networking events.   Expo Only Pass : Free to attend, this pass gives you access to the exhibition floor –  perfect for networking and exploring the show without attending the conference sessions. Read related article: Randi Zuckerberg to Take the Stage at SBC Summit 2025 Keynote

Clarion has appointed Margaret Dunn as Portfolio Director to lead ICE Barcelona into its next growth phase, bringing global expertise to the gaming industry's top event. In a move to help consolidate ICE Barcelona’s status as the most important business event in global gaming Clarion has confirmed the appointment of Margaret Dunn as Portfolio Director.  Margaret joins the ICE leadership team from Easyfairs, where she spent 10-years most recently as Portfolio Director responsible for the Energy and Logistics Division. During her decade at Easyfairs she was responsible for a diversified portfolio which included a range of international exhibitions, magazines, award ceremonies and digital products.  Announcing the appointment Clarion Gaming Managing Director Stuart Hunter said: “I am delighted to welcome Margaret to head-up a talented team which succeeded in delivering the show’s relocation from London to Barcelona resulting in January’s biggest ever gathering of gambling industry professionals in history.  “The leadership and experience that Margaret brings having worked at a senior level in a number of dynamic and technology-driven sectors will help the ICE brand to achieve what are ambitious growth targets and meet the needs of our global customers who travelled to ICE Barcelona from no fewer than 186 nations.” Looking ahead to the latest chapter in her career Margaret commented: “When you bring so many influential industry professionals, operators and regulators together in one place, it provides a unique opportunity to effect change and I’m really excited to be working on a world class event that impacts so many businesses throughout the world.” She continued: “A key objective for the 2026 edition is to attract even more cutting-edge technology providers to ICE to share how their innovations are reshaping the gaming experience.” “There were over 300 regulators at ICE 2025 and I can’t wait to work with the team to grow those numbers even further and in the process help the sector to play a role in how the future of gambling policy is shaped. Other priorities include championing the progressive DEIB programme at ICE 2026 alongside the hugely successful award-winning Sustainable Gambling Zone” Read related article: Clarion Gaming to Speak at Gaming in Spain Conference 2025

Stake joins Trinbago Knight Riders as official title partner, uniting top brands to boost T20 cricket fan engagement with bold, tech-driven experiences. The Trinbago Knight Riders (TKR) today announced that Stake, the world’s leading online casino and sportsbook, has joined as their official Title Partner, marking a significant milestone for the most successful franchise in the Caribbean Premier League. The partnership unites two powerhouse brands - with Stake aligning with a franchise that has claimed four championship titles (2015, 2017, 2018, and 2020), and continues to set the standard for excellence in T20 cricket. This partnership adds to Stake's impressive global sports portfolio, which includes the UFC, Everton FC, and the Stake F1 Team. The announcement builds on Stake's growing cricket presence, following successful partnerships with the European Cricket Championships, Paarl Royals, and Major League Cricket. “We are proud to welcome Stake as the Official Title Partner of the Trinbago Knight Riders in a multi- year agreement,” said Binda Dey, Group CMO, Knight Riders Sports. “This partnership marks a significant milestone for us, bringing together two globally recognised brands with a shared commitment to innovation and elevating fan engagement through technology. Stake’s impressive presence across global sports demonstrates their dedication to supporting world-class sporting entertainment, and we look forward to a successful and impactful partnership.” Akhil Sarin, Chief Marketing Officer at Stake, said: “TKR represents the kind of excellence Stake looks for in partnerships. Their track record and passionate fanbase make them the perfect addition to our cricket portfolio. We're excited to support TKR and bring our platform to cricket fans worldwide." “Our partnership with TKR is not just about brand alignment - it's a step toward building meaningful connections with cricket fans. We are excited to create immersive, tech-driven fan experiences that reflect the energy and passion of T20 cricket,” added Sarin. To celebrate this partnership, Trinbago Knight Riders and Stake launched an innovative teaser campaign, combining the star power of the Knights - Andre Russell, Sunil Narine, and Dwayne Bravo alongside athletes from Stake's global sponsorship portfolio. The campaign was designed to build intrigue by tapping into the passionate fanbases of these diverse sports, generating organic buzz across social media and culminating in the official partnership reveal. Read related article: Stake Announce Partnership With Club Deportivo Ñublense

Pragmatic Play launches Sweet Bonanza Super Scatter, a thrilling new edition offering up to 50,000x wins with powerful Super Scatter bonus features. Pragmatic Play, a leading content supplier to the iGaming industry, has launched Sweet Bonanza Super Scatter, a new special edition of its multi-award-winning online slot. Sweet Bonanza is an iconic game series spanning both slots and live casino. Featuring the same great gameplay as the original hit slot, Sweet Bonanza Super Scatter takes win potential to mouthwatering new heights with the addition of the mighty Super Scatter symbol. Landing 4-6 scatters awards up to 100x and triggers the bonus game with 10 initial free spins. During the feature, random multipliers of up to 100x can land and combine, applying to the total win after tumbles. Triggering the bonus game with one, two, three, or four Super Scatters awards an instant prize of 100x, 500x, 5,000x, or the 50,000x max win, respectively. Sweet Bonanza Super Scatter is the third release in Pragmatic Play’s Super Scatter series, joining Gates of Olympus Super Scatter and Mahjong Wins Super Scatter .  Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “At Pragmatic Play, we deliver original gaming experiences while giving players more of what they already love. Sweet Bonanza Super Scatter expands one of our most popular game franchises with the addition of new Super Scatter symbols that can award up to 50,000x.” Read related article: Pragmatic Play Launches Plinko+ Arcade Game Adventure

OtherLevels reveals how US sportsbooks miss out on engagement by overlooking player data—discover how personalised messaging can boost betting activation. OtherLevels , a leading provider of real-time, multi-channel experience platforms for live sports and iGaming, has released a new case study exposing a significant gap between customer betting behaviour and personalised marketing efforts among leading US sportsbooks. The findings highlight a missed opportunity for operators to leverage existing customer data for more effective engagement. OtherLevels' research team conducted a four-month study in a single US state, examining how effectively operators incorporated customer betting patterns – including favourite teams, player props, and wager types – into their personalised activation messages. The study involved placing 734 wagers of equal value with four leading sportsbooks, across professional football, American football, basketball, ice hockey, and baseball, and the analysis of 401 received messages . The results were stark: Only 3.74% of messages promoted a team previously backed by the researchers, despite 471 moneyline wagers being placed on 12 different teams. A mere 3.40% of prop-focused messages mentioned a player previously wagered on. Only 0.75% of messages mentioned any of the top five most-wagered-on players, even though this bet market accounted for 165 bets. Only 1.5% of messages included any mention of the top five most-wagered-on teams. A negligible 0.49% of messages even included the first names of the research team customers. “This expanded study, conducted with four leading sportsbooks in one US state, clearly shows that there is the opportunity to significantly lift customer activation communication strategies on a personal level,” said Brendan O’Kane, CEO at OtherLevels . “These sportsbooks have data revealing clear betting preferences for teams and players, but this is not yet translating into timely, relevant, and contextualised messaging. “We know there is a massive opportunity for operators who truly harness their data, converting insights into personalised content that delivers real engaging customer experiences.” The study also revealed that operators consistently failed to adapt their messaging copy or subject matter to the researchers' repeatedly demonstrated interests. The high volume of generic prop messaging, often promoting star players regardless of betting history, suggests a predetermined focus rather than a data-driven approach. “The messaging prioritising player prop betting is understandable, but often featured pre-selected players from major sports leagues,” O’Kane added. “While this approach leverages name recognition, we achieve far superior results by tailoring promoted players to a customer’s specific interests.” OtherLevels has already demonstrated the immense value of truly personalised bet prompt and activation communications. Over a 12-month period, the company measured the impact of 100% automated, hyper-personalised activations for one operator. These communications were built around learned customer preferences and inferred similarities across sports, teams, players, props, and markets, and yielded outstanding results: 16% lift for NBA messaging 8% lift for NFL messaging 30% lift for NFL on-site engagement This success was achieved using the OtherLevels Experience platform, which creates compelling, personalised, relevant, and contextual content, then packages it for optimal delivery across various activation channels. Read related article: OtherLevels announces partnership with Amazon Web Services