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Odds88 names Will Fyler as Managing Director, marking a bold new chapter in global growth and innovation for the rebranded sports data aggregation platform. Sports aggregation platform Odds88 has named Will Fyler as its new Managing Director, reinforcing the provider’s ambitious new direction following its rebrand from TradeArt.   Fyler joins Odds88 from Sporting Solutions, where he most recently served as Chief Commercial Officer. With more than 17 years of experience from across the sports betting sector, including senior roles at Spotlight Sports Group, TXODDS and Fitzdares, he brings deep expertise in commercial strategy, trading and product innovation.   As Managing Director, Fyler has taken charge of defining and executing Odds88’s strategic roadmap, with a focus on commercial growth, global expansion and leadership in the sports data aggregation space. His appointment comes as Odds88 capitalises on strong momentum post-rebrand, driven by increasing demand for its highly customisable odds feeds, market-leading risk management capabilities and AI-driven API solutions.   Lara Falzon, CEO of Yolo Group’s B2B brands, said: “Will’s appointment marks the beginning of a new chapter for Odds88 – one defined by sharp commercial focus and bold product-focused thinking. With both of us have stepping into new roles within the Yolo B2B ecosystem, we are aligned on our priorities: driving performance through innovation, adaptability, and strategic clarity.   “I’m thrilled to welcome him to the team and look forward to seeing how his leadership will help drive real innovation for our partners.”   Will Fyler, Managing Director at Odds88, said: “Odds88 is at the forefront of redefining how sports trading data is delivered, consumed and ultimately used to drive engagement. It is a business with bold ambitions to truly innovate at scale, which is what attracted me to the role.   “I’m delighted to be joining such an agile and forward-thinking provider at this exciting time and look forward to solidifying Odds88’s position as a standout player in the industry.” Read related article: Clarion Appoints Margaret Dunn as Portfolio Director

Blueprint Gaming™ partners with bet365 for an exclusive launch of bet365 Kong 3 Even Bigger Bonus, blending iconic gameplay with bespoke slot features. Blueprint Gaming™, the leading UK slot supplier and member of the Merkur Group, has strengthened its long-term partnership with globally renowned operator bet365 through the exclusive release of bet365 Kong 3 Even Bigger Bonus .   The latest move from Blueprint marks a standout moment in its exclusive content rollout for bet365, elevating its comprehensive library with its most compelling title yet.   The stylish new variant combines gameplay from the hit March 2025 release, Kong 3 Even Bigger Bonus , alongside the iconic bet365 name, with its first-class casino offering enjoyed by millions of players worldwide.   The collaborative title has already achieved impressive numbers since its launch, with bet365 confirming that player stakes have significantly exceeded company expectations across all live markets. Its initial standout performance ranks it first in comparison to all previous Blueprint titles launched with the operator since 2023.   The 6x4, 4,096-way to win slot provides an intriguing update to the beloved Kong series, with revamped cash harvests and a new-look bonus trail. The latter concludes with the Super Kong bonus feature, which presents players with a choice of three modifiers promising extra bonus spins, frequent collects or a boosted trail.   Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, said: "This exclusive release with our long-term partner bet365 marks a new phase of tailored content that will run alongside our dazzling monthly releases.   " Kong 3 Even Bigger Bonus has been a standout launch for us in 2025, and this exclusive version is already proving that customisation, when combined with strong brand recognition, can drive exceptional results."       A spokesperson at bet365, said: "Thanks to our partners at Blueprint Gaming, Kong has returned to bet365 Casino in bespoke style. Stomping his way onto our platform, we’re thrilled to launch bet365 Kong 3 Even Bigger Bonus across multiple territories globally.   “Players can go bananas in this exclusive offering and unlock the King Treasure Blitz and even Bigger Bonus features!” Read related article: Blueprint Gaming™ Releases The Flintstones™: Bedrock Riches

Playbook Football™ is now live in the UK with Ladbrokes, offering a first-of-its-kind virtual football betting experience blending strategy, skill, and rewards. Playbook Fusion, the pioneering new studio that combines the worlds of sports betting and video gaming, today announces that its flagship Playbook Football™ is now live in the UK with Ladbrokes.    Ladbrokes customers are the first to experience Playbook Football™, a unique, real money virtual football management betting game that enables players to build their own team, place bets, receive in-game rewards, climb divisions and compete on leaderboards.    Playbook Football™ is delivered via Playbook Fusion’s proprietary RGS platform and supported by Playbook Fusion’s exclusive distribution partner, Games Global. The launch follows the recent announcement of Playbook Fusion’s licence from the UK Gambling Commission and certification with eCogra.   Steve Rogers, Founder and CEO at Playbook Fusion , said: “Playbook Football™ is here to change the game for sportsbook operators, and we are thrilled for it to debut in the UK with Ladbrokes.    “Uniquely, we have developed a gambling product that marries the skill, team building and persistence of video gaming with the opportunity to place bets. With Playbook Football™ players have control over the teams they build and can use skill and strategy to improve team ratings over time - it’s like nothing else on the market and sits in a category of its own.   “We look forward to working with the Entain team to engage players and deliver the interactive, strategy-led football betting experiences that we know they are now seeking.”   Read related article: Playbook Fusion secures UK Gambling Commission licence

Relax Gaming appoints Tony O’Mahony as Chief Product Officer, bringing expert leadership to boost innovation and drive its next phase of product growth. Relax Gaming, the renowned iGaming aggregator and supplier, has strengthened its executive team with the appointment of Tony O’Mahony as Chief Product Officer (CPO). O’Mahony brings a wealth of experience to the role, having most recently served as a Product Strategy Consultant within the iGaming space. His career highlights include senior leadership positions, including Chief Product Officer, at Casumo, A5 Labs, and Gaming Innovation Group, as well as Vice President of Product at Lottoland. With a proven track record of building and scaling product teams, O’Mahony’s arrival marks a new chapter in Relax Gaming’s product journey, following the departure of former CPO Shelley Hannah. In his new role, Tony will lead the company’s product division, working cross-functionally with technical, commercial, and operational teams to further elevate Relax’s product strategy and execution. Commenting on the appointment, Martin Stålros, CEO at Relax Gaming, said : "We’re delighted to welcome Tony to Relax Gaming. His deep product knowledge, coupled with extensive industry experience, make him an ideal fit for the next phase of our growth. “Tony’s collaborative approach and strategic mindset align perfectly with our culture, and I’m confident he’ll have a major impact as we continue to push the boundaries of innovation." Tony O’Mahony, Chief Product Officer at Relax Gaming, added : "I’ve long admired Relax Gaming for its product-led ethos, strong values, and standout reputation in the industry. I’m genuinely excited to be joining such a talented and passionate team, and I’m looking forward to helping build on the foundations already in place. Product success is always a team effort, and I can’t wait to get started, meet the wider team, and play my part in what’s next for Relax." Read related article: Relax Gaming Appoints Angela van den Berg as General Counsel

Football legend Peter Schmeichel returns to co-host the SBC Awards 2025 in Lisbon, bringing his signature charisma to the global gaming industry's big night. SBC has officially announced the shortlisted nominees for the 12th edition of the SBC Awards , set to take place at Lisbon’s MEO Arena on Thursday, 18 September, the final day of SBC Summit 2025 .   Celebrating excellence across the global betting and gaming industry, the ceremony will spotlight standout achievements from operators, industry leaders, and suppliers across a broad spectrum of sectors, including payments, marketing, and platform innovation.   This year’s edition has already broken records, with the highest number of nominations ever received across its 37 diverse categories, reflecting the industry’s growing commitment to delivering exceptional performance.   Leading the shortlist are Pragmatic Play and Sportradar , each earning seven nominations. Close contenders include BetConstruct and Betsson Group with six nominations apiece. Other standout nominees include Bragg Gaming , Campeon Gaming , Novibet , Playtech , and Top Bet , each securing five nominations.   Returning to co-host the ceremony is football legend Peter Schmeichel , former Manchester United goalkeeper and UEFA European Championship winner, who previously brought his trademark charisma to the stage in 2024.   The 2025 edition of the SBC Awards will also mark the first year without dedicated affiliate categories. Instead, SBC will host a dedicated and expanded Affiliate Leaders Awards on Wednesday, 17th September, at the same venue.    Commenting on the upcoming SBC Awards ceremony, Rasmus Sojmark , Founder and CEO of SBC, said: “This industry never stands still. New talent, ideas, and technologies are constantly changing the game. The SBC Awards are our way of recognising those who are making a real impact and giving the community a moment to celebrate together.”   In the operator categories, alongside Betsson Group's notable six nominations,  TotoGaming also stands out with four nominations, including Marketing Campaign of the Year and Innovation in Casino & Gaming Entertainment . Meanwhile, Kaizen Gaming and Campeón Gaming return to defend their titles in the Operator of the Year – Medium and Large categories, respectively.   The hotly contested Casino Operator of the Year category includes names such as  LeoVegas , Bally’s , Codere Online , and Winbet . 1xBet , EstrelaBet , and Sportsbet.io are among the frontrunners for Sportsbook Operator of the Year .   In the operator and supplier categories, competition for Employer of the Year includes Alea , Flutter Entertainment , Parimatch , and Play’n GO , all aiming to take the crown from reigning champions SOFTSWISS . The Socially Responsible Initiative of the Year category features nominees such as Associação de Mulheres da Indústria do Gaming (AMIG) , BGaming , EveryMatrix , and Pay4Fun .   The highly anticipated Leader of the Year award will be kept under wraps until the night, with nominees and the winner to be revealed live during the ceremony.   In the payments and compliance categories, Noda and payabl. lead the way with nominations in all three awards: Payment Solution of the Year , Payment Innovation of the Year , and Fraud & Compliance Solution of the Year . MiFinity , Monnet Payments , OKTO , Pay4Fun , Paysecure , and Trustly have also earned multiple nods across the categories.   The supplier categories, which will span 22 awards , will include several new additions this year, such as Aggregator of the Year and Crash Game of the Year .    Fast Track and BETBY will look to retain their titles in Acquisition & Retention Partner and Esports Supplier of the Year, respectively. Meanwhile, Delasport , Evolution , Evoplay , iGP , Optimove , and Spotlight Sports Group are among the fifteen companies competing for the Industry Innovation of the Year award.    Soft2Bet will return in pursuit of back-to-back wins for Innovation in Casino Entertainment and Innovation in Mobile , while Digitain will aim to defend its title as Sportsbook Supplier of the Year .   The sought-after Platform Provider of the Year award features a strong field of contenders, including EGT Digital , GiG , GR8 Tech , Sportingtech , and White Hat Gaming .   Continuing SBC’s commitment to shining a light on the future stars of the industry, the evening will once again feature four ‘ Rising Star ’ awards: Rising Star in Casino , Rising Star in Sports Betting , Rising Star in Sports Betting Innovation / Software, and Rising Star in Casino Innovation / Software .  The complete list of shortlisted companies is available on the SBC Awards website .   Please note that a separate ticket is required for attending the ceremony. You can find the available table and ticket options here . Read related article: SBC Summit's Super Stage Returns to MEO Arena in 2025

SPiCE Southeast Asia 2025 brings top gaming leaders to Bangkok for 3 days of strategy, innovation & networking across regulation, finance, and tech. Just one week to go – and Bangkok, Thailand is about to become the centre of gravity for Southeast Asia’s gaming and tech conversation. From 13 – 15 August 2025 at The Landmark Bangkok, SPiCE Southeast Asia will gather the region’s sharpest minds for three days of real talk, real strategy, and real opportunity. This is where insight hits different – and every connection counts. Whether it’s regulation, resort planning, digital finance, or compliance – SPiCE Southeast Asia  brings together what matters most for a region poised for change. Here’s what’s in store: DAY ONE: 13 August 2025 SP’iCE’ Breaker Welcoming Reception The event kicks off with a relaxed yet powerful networking session over drinks – setting the tone for valuable exchanges to come. Meet fellow attendees, break the ice, and lay the groundwork for strategic connections that matter. DAY TWO: 14 August 2025 Each session delivers more than opinion – expect frameworks, foresight, and practical next steps. You’ll hear from regional and global leaders on: The real economic impact of casino legalisation How crypto is reshaping cross-border payments and compliance Safer gaming and smarter regulation What it takes to market responsibly in a fragmented landscape Diversity as a driver of business performance From keynote speaker Mary Mendoza  to panelists like Calvin Lim , Jared Valarao , Priya Ahlawat , and John Ross Calderon , expect ideas grounded in practice – and built for what’s next. Plus, Dr. Amy Remes  will introduce next-generation lottery solutions reshaping the sector, while Nicholas Levenstein  presents a practical framework for evaluating and growing your business with an investor’s mindset. DAY THREE: 15 August 2025 Focused, strategic, and future-oriented. The final day dives into the region’s biggest questions: In what ways can legalisation effectively combat illegal gaming? Can AI truly drive operational efficiency in land-based environments? How should companies approach risk and opportunity to thrive in Southeast Asia’s evolving gaming landscape? In a focused solo session, Shaun McCamley  will unpack Vietnam’s shifting regulatory outlook – offering timely insights for those eyeing the country’s untapped gaming potential. The day wraps up with a hands-on workshop by Riaan van Rooyen  on designing integrated resorts where hospitality leads, gaming follows, and every stakeholder – from families to financiers – finds value. Get Ready to Meet Key Leaders from the Following Esteemed Companies: 100HP Gaming 1710 Gaming, UK 1win 1win Partners 99 Consortium Aadhya IT Services Advocado Interactive Agora Lab AllConfsBot Media AmPay Amused Group Apollo Research AppMan Co. Aria Group International Asia and Pacific Trade Center Co. Ltd. Attapay B2C b9game BConstruct BGaming Bidroid Hub Technologies Private Limited Booming Games BrandPR Checkmate Mitigation Cloudflare CPG Global Entertainment B.V. CrownGaming Czar Gaming Datacentric Corporation David Carruthers Consultancy Limited DeFix "NOW" USDT Global Wallet DigiPlus Interactive Corp. DSTGaming E Projects International EI Networking EI News Elite Executive EMB Mission Bound Euro Pacific Asia Consulting Ltd EvenB Gaming Fortuna Investments Foxmirror Fun888.me GAIA Information Technology Gaming Analytics Gioco Games Global Comfort Group Corporation Infront Sports & Media Invoo LLC Jade Entertainment and Gaming Technologies, Inc. Jumping Play Jumping Play Studio K36 king.ph Kootac Legal Pilot Lexport LSports Match Liquidity DMCC Maxpay Megablock Gaming MetaMine Gaming MLB MLR Legal (Thailand) Co., Ltd. MR9 Murray International NascentEdge Naseeb National Gaming Control Board (Papua New Guinea) Nicholas Levenstein & Co. NJ Nuclides Business Solutions NYCE International OB Pacific Sea BPO Services, Inc Pal Asia Limited PayBO Paycord Practical Finance Solutions Corporation QTech Games Rajah & Tann (Thailand) Limited Rank Genius Rewardoo Private Limited Smashup SMS Boosting SoftGamings Sonnet Group Source Code Lab Stellar Soft Sumsub The Platinum Ltd Consulting Group Tilleke & Gibbins TOGOS TopX Trackier Triangle Trust RDP United Digital Holding LLC UUWallet Win N go WinWin Media Agency WWM Yields Digital Yolo Group Zenith AND MANY MORE! Last Chance to Register If you haven’t secured your spot, now’s the time. Whether you're refining your regional strategy, scouting for partnerships, or keeping your compliance team a step ahead – SPiCE Southeast Asia 2025  is where the gaming evolution will take shape. Book now and be part of the momentum: https://www.spiceseries.com/ssea Read related article: SPiCE South Asia 2025 In Colombo Is 10 Weeks Away

SIS brings 225,000+ H2H esports events yearly to Hard Rock Bet Sportsbook , offering top-tier eBasketball and eSoccer betting with ultra-low latency streams. SIS Content Services, part of the SIS Group (Sports Information Services), continues its US growth through an agreement to offer H2H Global Gaming League TM (H2HGGL) games on the top-rated Hard Rock Bet Sportsbook. Through the partnership, Hard Rock Bet Sportsbook players will have access to over 225,000 short-form H2HGGL eBasketball and eSoccer games annually via a dynamic betting and streaming experience. H2HGGL is at the forefront of trusted, high-integrity esports content as the first esports betting product to receive the Esports Integrity Commission’s (ESIC) Gold Standard, the highest possible accreditation.  The league features a roster of professional gamers, whose competitive matchups are streamed with ultra-low latency allowing numerous pre-game and in-play betting markets.   This launch with Hard Rock Bet Sportsbook underscores SIS’ position as a leading global supplier of value-adding, high-quality, round-the-clock sports betting content.   Michele Fischer, Vice President, SIS Content Services, said : “Our agreement with Hard Rock Bet Sportsbook marks the launch of H2H Global Gaming League TM into its 15th US state.  As Hard Rock Bet Sportsbook is rapidly growing, we are thrilled that our premium esports content will provide their players with continual captivating entertainment.”   Jake Nowry, Sales and Business Development Manager, SIS Content Services, said: “Hard Rock Bet Sportsbook’s innovative approach to sports betting makes them an ideal partner for our fast-paced, high-integrity esports content.   “I am especially excited to introduce the H2HGGL to a new audience.”   Neil Walsh, SVP-Sportsbook at Hard Rock Bet Sportsbook , said: “We’re thrilled to partner with SIS to bring this premium offering to Hard Rock Bet Sportsbook and augment our always-on streaming entertainment.   “The addition of H2H Global Gaming League™ expands our already deep markets and esports offering, reinforcing our commitment to delivering innovative, engaging experiences that players can rely on around the clock." Read related article: SIS Extends Partnership with Doncaster Greyhound Stadium

Eeze partners with 4Rabet to launch live casino games, slots, and engagement tools, expanding immersive gaming experiences across emerging Asian markets. Eeze, the next-generation casino content provider, has partnered with 4Rabet to bring its full portfolio of live casino titles, slot games, and player engagement tools to the operator’s growing audience. The partnership sees Eeze’s cinematic live dealer titles, including Absolute Blackjack, Baccarat, and the newly launched Fusion Roulette, going live on 4Rabet, delivering immersive gameplay through advanced green screen technology and fully customisable branded tables. The integration offers a scalable and engaging experience for players, particularly across emerging territories in Asia. Beyond live casino, 4Rabet will also integrate Eeze’s diverse slots portfolio and implement its tournament tool, a feature built to enhance player retention through real-time competitions, promotions, and flexible leaderboard mechanics. Founded in 2018 4Rabet has established itself as a leading platform for sports betting and casino entertainment, covering over 35 sports, including cricket, football, tennis, and esports, and offering content in multiple languages to a highly engaged user base. This collaboration marks another significant milestone in Eeze’s international growth and highlights its dedication to providing flexible, entertainment-focused solutions customised for operators and players worldwide. Mikko Hoglund, Partnership Manager at Eeze, said: “We’re genuinely excited to go live with 4Rabet. From the beginning, their team has focused on delivering a high-quality experience for their players, which aligns perfectly with our values. “Whether through our striking live tables, creative slots, or tournament tools, we look forward to helping them add even more excitement to their platform. A spokesperson at 4Rabet added: “We’ve been following Eeze’s progress for a while and were impressed by their innovative approach to live casino. “Their games are visually impressive, easy to localise, and the added tournament tool gives us new ways to engage our players. We’re excited to see this partnership come to life.” Read related article: EEZE Launches Green Screen Studio for Live Casino

Yggdrasil adds Jogo Global to its YGG Masters program, boosting fast game content and global reach through its cutting-edge GATI tech and operator network. Yggdrasil has added Jogo Global to its flagship YGG Masters program, becoming its first-ever fast game provider. The supplier, which has offices in the UK and Brazil, will benefit from Yggdrasil’s state of the art GATI technology, which delivers a sandbox location for game development, ensuring all content is fully compliant in a variety of jurisdictions. In addition, Jogo Global’s content will be available to be distributed via Yggdrasil’s operator network, significantly boosting its reach of diverse crash and fast games and slot content. Jogo Global joins a diverse array of studios in the YGG Masters program, including 4ThePlayer, Reelplay, and Reflex Gaming among more than 20 others. Zoe Bird, Head of YGG Masters at Yggdrasil, said: “Jogo Global is an experienced studio that has already made bold strides in the industry, and one that has real ambition to become a leading provider in fast games and casino content. We’re extremely excited welcome them as a Masters Partner where we look forward to helping them propel there games further' David Marcus, CEO at Jogo Global, said: “We’ve made solid progress with our strong collection of slot content and fast games, and this marks the perfect time for us to join the YGG Masters program to accelerate our development roadmap and broaden our distribution network. We’re incredibly excited for this opportunity, and can’t wait to make it a success.” Read related article: Yggdrasil Adds DEGEN Studios to YGG Masters Roster

Booming Games secures B2B license from the Hellenic Gaming Commission, bringing top slot titles to licensed Greek operators in a key European expansion. Booming Games, a fast-growing provider of premium iGaming content, is proud to announce that it has successfully obtained a B2B license from the Hellenic Gaming Commission (HGC), marking another strategic step in its ongoing European expansion.   With this new license, Booming Games is now authorised to provide its acclaimed slot content to licensed operators in Greece. Greek players can look forward to enjoying top-performing titles such as Burning Classics, TNT Bonanza, Buffalo Hold and Win Extreme 10 000, Cash Pig, and Gold Gold Gold, 64 Gold Coins Hold and Win among many others.   This regulatory approval underscores Booming Games’ commitment to entering fully regulated markets and working closely with local authorities to ensure a compliant, secure, and entertaining experience for players. The Greek license adds to the company’s growing portfolio of certifications across key European jurisdictions, including the UK, Italy, Spain, Denmark, and Sweden.   Frederik Niehusen, Chief Commercial Officer at Booming Games, commented:  "Securing our B2B license from the Hellenic Gaming Commission is a significant achievement and part of our strategic goal to strengthen our presence in regulated European markets. Greece is an exciting and fast-growing market, and we’re thrilled to be able to offer our content to licensed operators and their players across the country." Read related article: Booming Games Announces Collaboration with Hollywoodbets

Genius Sports partners with Lega Serie A to deliver exclusive data and live streams for top Italian football leagues through 2028/29 to global sportsbooks. Genius Sports Limited (“Genius Sports”) (NYSE:GENI) has agreed an exclusive partnership with Lega Serie A to capture, distribute and commercialize official data and low latency betting video streams from Italy’s top football competitions through the 2028/29 season. Exclusive rights to capture and distribute official data and video streams to sportsbooks from every Serie A, Coppa Italia and Supercoppa Italiana game. Low latency streaming available to sportsbooks outside Italy via Genius Sports’ ground-breaking BetVision platform. Serie A joins world class portfolio of Premier League and France Ligue 1 cementing Genius Sports as the global leader in live football content for sportsbooks. Ensuring security of supply , this exclusive partnership will enhance the value of the richest data sets available from one of the most prestigious football leagues in the world. This landmark agreement grants Genius Sports exclusive rights to every Serie A, Coppa Italia and Supercoppa Italiana fixture, delivering the fastest, most accurate, secure data and premium video to its global network of sportsbook partners. Genius Sports will also gain access to Lega Serie A data including tracking, for media exploitation, supporting a range of editorial activities including broadcast augmentation as well as match reports, news content, and analysis. Genius Sports and Serie A will partner to protect and enhance the value of one of the world’s most prized football data assets, working together on robust anti-infringement measures to ensure sportsbooks enjoy secure, uninterrupted and trusted access to premium content for their customers. Building on Genius Sports’ unrivalled content portfolio, this partnership will supercharge BetVision, the world’s first interactive live betting product. First launched with the NFL across major US sportsbooks, BetVision is transforming the in-play betting experience by enabling bettors to watch live games, interact with stats overlays, customise viewing modes and place bets seamlessly within a single interactive player. Luigi de Siervo, CEO of Lega Serie A said: “Data and technology are transforming football, with growing importance across sport, media, and betting. That’s why we’re proud to announce a landmark agreement with Genius Sports who, in recognition of their visionary technology, will now become the sole authorized distributor of official Lega Serie A data and international streaming rights for betting operators through the 2028/29 season. "In this rapidly evolving market, this partnership ensures only verified, official data is commercialized — protecting fans, preserving integrity, and defending vital revenue for clubs. It’s a decisive step in our fight for legality and a call to lawmakers to support the rights of leagues and the safety of bettors." Mark Locke, CEO of Genius Sports said: “We’re proud to announce our partnership with Serie A, one of the most prestigious football leagues in the world, and the most important sport in the largest sports betting market in Europe. With Serie A now secured, Genius Sports commands the most valuable rights portfolio in global sports betting — spanning the NFL, Premier League, and top-flight Italian football. We are not riding momentum; we’re driving it. Our technology, scale, and execution are unmatched. Guidance will be updated to reflect this positive commercial performance.” Read related article: Omnigame Partners with Kaizen Gaming for Global Debut

Omnigame partners with Kaizen Gaming to launch top titles on Betano, marking its first operator deal and international debut in Denmark and beyond. Omnigame, the full-service iGaming business, has partnered with Kaizen Gaming, one of the biggest GameTech companies in the world, to launch its best-performing titles with the Betano brand, marking the company’s first ever deal with an operator as well as its international debut. The agreement will initially see a selection of games rolled out with Betano in Denmark, with the portfolio then set to go live in additional global markets with the major operator, including Brazil. The partnership is a huge milestone for Omnigame as its products will be made available to an international audience for the first time and is driven by the success the company has achieved in its home market of Denmark, where it has a substantial market share and a loyal fan base. Kaizen Gaming, recognising the strength and the uniqueness of the portfolio, makes the perfect first partner as Omnigame looks to expand its global footprint. Peter Weinreich, CEO at Omnigame, said : “We are incredibly proud to announce our inaugural partner deal which will see our games debut outside of Denmark, and with one of the most exciting operator groups in the world no less. “Kaizen Gaming’s Betano brand continues to grow, and this exciting step will see us put some of our most engaging games in front of a wider audience than ever before. It is a milestone moment for us and is a testament to the fantastic work we have achieved in standing out in a competitive space.” Evangelos Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming, commented: “Omnigame has a proud history of standing out in a highly competitive market like Denmark. We are glad to be the first partner to deliver its unique products to players beyond its own ecosystem. “We are committed to providing our customers around the globe with the most engaging, entertaining and responsible gaming experiences through the Betano platform. With this in mind, we invest in both our proprietary technology and in top tier partnerships. We believe that Omnigame is such a top-tier partner and their high-quality games will resonate strongly with our audience.” Read related article: Playzia Partners with Midnite to Launch Love Island Games