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First Look Games partners with Evoplay, giving affiliates instant access to its 250+ titles to boost reach, compliance, and player engagement. First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Evoplay, the acclaimed Cyprus-based game developer known for pioneering 2D, 3D and instant casino content. The partnership takes effect immediately.   Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.   Evoplay, established in 2017, has built a reputation for cutting-edge content and next-generation gameplay. Its portfolio of over 250 titles – including player favourites like the Penalty Shoot-out trilogy, The Greatest Catch Bonus Buy, Elven Princesses, and Star Guardians – has earned widespread recognition and a strong presence across regulated markets.   Through this partnership, Evoplay's complete catalogue is now available to First Look Games' affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Evoplay's market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality. Partnership Benefits Faster time to market for Evoplay releases Access to high-quality visuals, game sheets, and demo tools Enhanced compliance and Accuracy Management features Support for expansion into new regulated markets The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.   Diana Larina, Head of Marketing at Evoplay, said: “ We are excited to start working with First Look Games. We're confident that their extensive publisher network will enhance the visibility of our dynamic portfolio, allowing even more players to discover and enjoy the premium entertainment Evoplay is known for.”   Tom Galanis CEO of First Look Games said:  “We have watched Evoplay grow and grow its market share for some time now, so I am thrilled to welcome the team to the First Look Games platform, enabling access for publishers to their innovative game content to support that growth even further. We look forward to sharing the insights Evoplay’s presence on the platform delivers for them.” Read related article: First Look Games Teams Up with Galaxsys for Global Reach

Gaming Corps boosts its Remote Game Server deal, doubling monthly game releases and expanding its reach in the global iGaming market. Gaming Corps, a publicly listed company from Sweden, has announced a significant expansion of its Remote Game Server (RGS) agreement with a major global iGaming group. Beginning in August 2025, the company will double its monthly game output under the agreement, delivering two new game titles per month. This extended commitment carries an initial rolling annual order value of SEK 28 million.   This development is part of Gaming Corps’ broader strategic partnership with its major shareholder Denwena Limited, first communicated in June 2025. The collaboration has accelerated Gaming Corps’ growth trajectory and increased production demands for its original content.   To support the delivery of this expanded pipeline, Gaming Corps is actively scaling its game development organisation through targeted recruitment and organisational investment. A portion of the agreement has been structured as prepaid, enabling the company to fund this growth initiative without the need for external financing.   Juha Kauppinen, CEO of Gaming Corps , says: "Our close collaboration with Denwena Limited gives us the opportunity to write completely new chapters in Gaming Corps’ journey. It's hard to find much stronger proof of that than the fact that the RGS deal is now doubling for a second time, meaning that from now on we'll be delivering two games per month. We are also in interesting discussions with other game studios who are interested in our RGS offering due to our strong distribution network and our innovative unique game engines.”   Gaming Corps’ expansion of its RGS production schedule underscores its long-term commitment to becoming a leading B2B content provider in the global iGaming space. The company’s focus on building proprietary game engines, coupled with a growing distribution network, positions it well to attract additional partners and drive future profitability. Read related article: Gaming Corps Partners with Torrero for Global Reach

Go behind the scenes of the Legends Charity Game with Rasmus Sojmark, SBC CEO, as he shares the vision, football legends, and €1M charity goal. Q: What is the Legends Charity Game? The Legends Charity Game is something we’ve been dreaming about for a long time, and now it’s finally happening.  On Monday, 15 September, right in the heart of Lisbon, a team of Portugal’s greatest football legends will step onto the pitch to take on a global lineup of football legends from across the world. These legends are the players so many of us grew up watching, idols who shaped our love for the game, now coming together for a match that is about more than nostalgia. It's about charity, and our goal is to raise over €1,000,000  for four incredible organisations: the Ukrainian Red Cross Society , which continues to support those affected by the war in Ukraine, the Portuguese   Red   Cross , International   Alert , and Caritas   Portugal , which all do vital work with vulnerable communities in Portugal and beyond.  The match will welcome 60,000 fans to the stadium, either Estádio da Luz or Estádio José Alvalade, depending on Champions League scheduling announced at the end of August, and will be broadcast to millions around the world. The Legends Charity Game is how we have chosen to open SBC Summit 2025. With real heart and purpose. So if you are planning to be in Lisbon for the Summit, please make sure to arrive before this Monday evening charity event.  We’ve poured everything into making it special, not because we had to, but because we believe in it. The players believe in it too. It is going to be emotional and genuinely amazing, and we can’t wait to share it with everyone. I could go on about this for hours, but here’s the short version. This is about celebrating football’s greats, uniting people through sport and charity, and raising money for those who need it most. I’m proud we’re making it happen. Q: What inspired you to launch the Legends Charity Game?  Football has been part of my identity since I was a kid. I played it from the age of 5, lived it, breathed it. Like so many kids of my generation, I grew up idolising the greats from the 80s, 90s, and early 2000s, whose names appeared on every magazine cover and match highlight. I played on muddy pitches and even dreamed of a career in the sport. And in one way or another, I did build my career around it, didn't I? If you had told me as a kid, sitting in front of my screen for hours playing Championship Manager, picking the likes of Figo, Mendieta, Cafu, Zanetti, Hagi, Del Piero, and Schmeichel for my ultimate squad, that one day I would be organising a real-life legends match, I wouldn't have believed it. But that is exactly what has happened. At SBC and Sport Global, we have always focused on creating unique experiences, not just numbers. It has always been about making people feel something, creating memories, and bringing value and joy. The Legends Charity Game is a natural evolution of that mission. Over the years, we have welcomed famous footballers to our events in many different ways. Some have played in the SBC Football Championship, like Mendieta. Others have hosted our awards, like Ruud Gullit, Marcel Desailly and Clarence Seedorf. We have had keynote speakers like Figo, Baresi and Peter Schmeichel, and visits from Brazil legends Cafu and Ronaldinho. Blending football with business has always been part of the SBC story. Now, we are taking it a step further. This game means a lot to me. It brings together everything I’ve loved since I was a kid. Football, community, and creating something memorable with people who share that same passion. But more than anything, it’s about doing some good and giving back. With so much conflict and hardship in the world, it felt important to use everything we’ve built to support others. It’s a way to give back and hopefully, make a real difference. Q: Tell us a bit more about the game. Which football legends are confirmed for Portugal? It still feels surreal seeing all these names on the same team sheet. The Portugal Legends include players like Luís   Figo , Deco , Carvalho , Simão , Maniche , Fábio   Coentrão , Vitor   Baia , Nuno   Gomes , Hélder   Postiga , and many more who have given fans unforgettable moments over the years. Portugal made perfect sense for this match. Over the last few decades, the country has produced some of the most ambitious, technical, and passionate players in the world. From the Euro 2016 win to this year's comeback in the UEFA Nations League against Spain, and the star players in the PSG Champions League-winning side, they’ve built a footballing culture that consistently punches above its weight. Portuguese football is on fire, and it’s clear even just by looking at the number of top players in elite clubs. We’ve been lucky enough to work closely with the FPF   (Portuguese Football Federation) to bring some of these great players along, and it’s been amazing to feel the excitement building in Lisbon. Portugal will be co-hosting the World Cup in 2030, so this match also feels like a tribute to the road that brought them here and the legends who paved the way. Many of the players taking part were part of that legendary Euro 2004 squad. They made it to the final, only to lose to Greece in one of the biggest upsets in football history. By the way, Georgios   Karagounis , who captained that victorious Greek side in 2004, will now be lining up for the World Legends team, facing off against many of the same Portuguese players he beat in that final. Quite poetic. Q: What about the World Legends squad? As mentioned, Karagounis will be lining up for the World Legends team, and I have no doubt some of the Portuguese players will be itching for a little revenge after that Euro 2004 final. That kind of history adds so much depth to this game. It’s not just about who’s playing, it’s about the stories, the rivalries, the shared memories that come flooding back. They’ll be managed by Peter   Schmeichel , an absolute legend, with Diego   Lugano  serving as assistant manager. Lugano captained Uruguay to Copa América success in 2011 and, while a recent injury keeps him off the pitch, he’ll be bringing his defensive leadership. In goal, we’ve got none other than Edwin van der Sar , the Dutch giant and Manchester United legend. Two more keepers are yet to be announced! In defence, we have a line of some of the best defenders the game has ever seen. Let’s start with Cafu , who captained Brazil to World Cup glory in 2002 and was also part of their 1994 winning squad. Cafu is joined by Marco   Materazzi , who won five Serie A league titles in a row, a Champions League, and, of course, the 2006 World Cup. Then we’ve got Argentina’s Javier Zanetti , France’s Christian   Karembeu  — all Champions League winners — and another United and Champions League winner, Patrice Evra . But the rock in defence will be none other than Barcelona one-club legend and Spain 2010 World Cup winner Carles Puyol . In midfield, we have a historic European dream lineup. Karagounis will be joined by Slovakia’s Marek   Hamšík  (Mr. Mohawk himself), a Napoli icon and Slovak captain who led his country to their first-ever World Cup. There’s also Gaizka   Mendieta , a good friend of mine, representing Spain. I’ve admired Mendieta as one of the best playmakers in the world, especially during those unforgettable Champions League finals with Valencia, which made him the most expensive player in the world when he was sold to Lazio. From France, we have Youri   Djorkaeff , a World Cup winner and now CEO of the FIFA Foundation. Romania will be represented by Gheorghe   Hagi , a player who, for me, ranks among the greatest of all time. Representing Bulgaria, we have Krassimir Balakov , a national legend and former national team manager.  And then there’s Kaka . One of the greatest players of all time. He is one of the nine players in the world to win the World Cup, Champions League, and Ballon d’Or. Up front, we have the legendary Henrik   Larsson  from Sweden, and rest assured, he will be bringing his finishing touch. He is joined by Argentina’s Javier   Saviola , who many Benfica fans will remember fondly (and many Sporting fans, maybe not so fondly)! Representing England, we have Michael   Owen , Ballon d'Or winner and England striker ace. And from Italy, we have none other than Del   Piero , Juventus superstar and Italy’s 2006 World Cup winner. We wanted the World Legends squad to reflect the global spirit of football. To show that this is more than just a one-country tribute, but a celebration of the sport’s greatest names from every corner of the globe. Players who’ve shaped football history, brought joy to millions, and now come together for a cause that’s bigger than the game itself. Q: Why do you believe football, and in particular the Legends Charity Game, is uniquely positioned to rally people behind meaningful causes?  Football has this incredible, almost magical power to bring people together, often in ways nothing else can. I’ve seen total strangers become best friends (or mortal enemies) over a last-minute goal. It’s one of the only things that can make grown adults paint their faces, cry on live TV, and believe that “this year is our year”… every single year. But behind all the passion and drama, football also has a serious superpower: it connects people. That’s what makes it such a powerful platform for rallying people behind meaningful causes. When legends of the game take to the pitch, people pay attention. And when that spotlight can be used to raise awareness, funding, and momentum for causes that truly matter, it becomes an opportunity to do something that goes beyond the pitch. That’s the spirit behind the Legends Charity Game. The World Legends and the Portugal Legends appeal to generations. Many of us have grown up idolising these players and watching them play the beautiful game for decades. Younger generations still admire the legends when they watch streams or YouTube clips of the likes of Ronaldinho bringing his magic to the game like few other players have ever been able to achieve. They are also playing with the Legends in the EA Sports FC game titles (former EA Sports FIFA series), and now they get to watch them play live at the Legends Charity Game.  In a few words, the Legends Charity Game has a generational appeal. Father, son, and grandfather will want to watch the game together. Q: What guided your decision to aim for over €1,000,000 and choose the charities you’re supporting? Setting a goal of €1,000,000 was about being honest with ourselves about what this match could achieve. If we’re going to bring together global football icons, fill a stadium in Lisbon, and broadcast this around the world, then we owe it to the cause to aim high. We wanted a goal that felt bold, that actually moves the needle, and that reflects the power of football when it’s used as a force for good. As for the charities, it was important for us to connect both globally and locally to honour the people in Lisbon welcoming us, and to stand with those who need solidarity the most. This game is our way of doing that. This landmark event supports four incredible charities working on the frontlines of crisis.  The Red Cross in Ukraine  continues to provide emergency aid and medical care to civilians devastated by the war in Ukraine The  Portuguese Red Cross  brings relief to communities affected by natural disasters and economic hardship at home. International Alert  is working tirelessly to build peace and protect vulnerable lives in conflict-affected regions around the world. Caritas Portugal  ensures that families in Portugal facing poverty and displacement are given dignity, support, and shelter. By supporting this game, fans and players alike are turning their love for football into a force for good. It’s a powerful reminder that the global football family can do more than entertain. It can heal, empower, and restore hope. Together, we can make this more than a game. We can make it a movement. Q: Will the match be streamed or televised? How can fans actively take part in this initiative before, during, or after the match? Yes, the match will be both streamed and televised. We're working closely with broadcasters to make sure the Legends Charity Game can be watched by fans around the world, whether you're in Portugal or elsewhere. The production is being handled by SBC, and we’re treating it like a top-tier broadcast. Think Champions League-level coverage, with multiple camera angles, spider cams, and a full stadium setup. We want people watching from home to feel every moment, just like those in the stands. As for getting involved, there are lots of ways to be part of this. You can buy a ticket and join us in Lisbon. If you can’t be there in person, you can still support the cause: tune into the livestream, donate online, share the event with your network, or enter the charity raffle that will take place during halftime. Q: How did you convince sponsors that this wasn’t just a “CSR checkbox” but a meaningful movement?  We’re incredibly grateful to the sponsors who believed in this from the very beginning. Oftentimes, people view a sponsorship as just putting logos on a screen. This is when it's hard to sell — if you can't convince people that there's something real and solid behind the idea. In this case, it was really easy. It was about standing behind something real. We never approached sponsors with a slick CSR deck or a “feel-good” checkbox. That’s not what this is about. From day one, the Legends Charity Game has been something built with heart, purpose, and a real desire to use football for something greater. We are building something with substance. A world-class lineup of true football legends. A clear, ambitious goal to raise €1,000,000. Four incredible charities. And most of all, a belief that football has the power to bring people together and inspire action. What really made the difference with sponsors was the sincerity. They could see this wasn’t just a one-off. We’re not aiming for a press release headline and moving on. We’re building a tradition. That clarity, combined with the emotion behind the cause, is what resonated. So, a huge and heartfelt thank you to our early confirmed sponsors like Soft2Bet , Sportingtech , YO   Health , Spribe , Amusnet , Vegas   Legends , Alea , Playtech , Smartsoft , Superbet  and iGP . You didn’t just sponsor a match. You became part of the Legends Charity Game. Your support is helping us do something that goes beyond football, something that will genuinely make a difference in people’s lives. So yes, for our sponsors, it was a show of solidarity. A reminder of what good football can do when we put our hearts into it. Q: As Lisbon prepares to host 60,000 fans, what role are local and global partners playing in helping you spread the word across borders? Local and global partners have played a huge role in making this more than just a one-night event in Lisbon. From day one, our goal was to create something that resonated well beyond the stadium walls, and that wouldn’t be possible without the incredible support we’ve had across the board. The Portuguese Football Federation, Benfica , and Sporting   CP  have been instrumental in giving this project a true home in Portugal. They’re part of the country’s identity, and having their backing has rooted the event in local pride and credibility from the very beginning. But to spread this message globally, we’ve also leaned on the strength of our media and strategic partners such as A   Bola , Ringier   Sports   Media   Group , MARCA , La   Gazzetta   dello   Sport , Better   Collective , Sport1 , SofaScore , Flashscore , Record , Stats   Perform,  and more. They’re helping us tell the story, one about legacy, community, and purpose. With their help, we’re reaching fans in Spain, Italy, Portugal, Greece, Poland, Romania, Sweden, Denmark, Slovakia, the Netherlands, Mexico and beyond. We are working closely with MediaPro  to create the live broadcast of the event, which we aim to share with millions of people around the world. Several broadcasting partners have been lined up across Europe, Brazil, and Latin America. Our own experience as an events company helped us scale this quickly, but it’s the trust we’ve built over time, as SBC and through Sport Global, that opened doors and made people want to get involved. And of course, none of this would be possible without the unbelievable team behind the scenes who turned a big idea into something real in record time. Q: The Legends Charity Game will take place on September 15, just a day before the SBC Summit 2025 kicks off. How do you envision the synergy between the charity game and SBC Summit?  The timing of the Legends Charity Game on September 15 is obviously very convenient. It’s a way to open SBC Summit 2025 with purpose, emotion, and meaning. The Summit is our biggest show yet, expecting 30,000 attendees from across the global gaming and tech industries. But before all the panels, meetings, and networking kick off, we wanted to ground everyone in what we are really passionate about: a genuine love for sport and a belief in its power to bring people together. The Legends Charity Game gives us a chance to pause and do something meaningful as a community. It’s about football, connection, and giving back. It brings together iconic players, fans, industry professionals, and local communities around a shared moment. And starting the week that way, not with a handshake, but with heart, changes the tone of everything that follows. Yes, we run major events for the iGaming world, but our mission is bigger than that. We're here to grow not just the industry, but the impact it can have. That’s the synergy, and it’s what makes this week in Lisbon feel truly special. And, by the way, on Tuesday, September 16, many of the players from both the Portugal and World Legends squads will appear live on the Super Stage at the MEO Arena. Hosted by Kirsty Gallacher, this will be a rare opportunity for attendees to hear directly from the legends, ask questions, and share a moment with some of football’s most iconic figures. It’s a continuation of the emotion from the night before, and for many, it will be the first time seeing these football greats. What an experience. Q: Do you think this could become an annual tradition? Absolutely, it will. With Portugal set to co-host the World Cup in 2030, our goal is to make this an annual fixture, year after year, right here in Lisbon. Honestly, I couldn’t be more excited. It’s a passion project in every sense of the word. Read related article: Gary Vaynerchuk Joins SBC Summit 2025 Marketing Academy

Sports & Wellbeing Analytics appoint Gavin Hamilton as Chairman of the Board , bringing top-tier industry expertise to drive global growth in AI-powered sports data. Sports & Wellbeing Analytics (“SWA”), a fast-scaling innovator in AI-powered sports data and betting models, today announced the appointment of Gavin Hamilton as Chairman of the Board.   Hamilton is a widely respected leader in the gambling and gaming industry, known for scaling high-growth companies and driving innovation in regulated markets. His previous roles include CEO of Red Tiger Gaming - where he led the company through explosive global growth and its acquisition by Netent AB - as well as senior leadership positions at NetEnt AB, Flutter, and Evolution.   Speaking about his appointment, Gavin Hamilton said “SWA is sitting on transformative IP that could reshape how the industry thinks about live betting, integrity, and athlete data , ” said Gavin Hamilton. “The team has built something genuinely unique at the intersection of sport and real-time analytics, and I’m excited to help steer the next phase of global expansion.”   Caspar Hobbs, CEO of SWA, welcomed the appointment : "Gavin's arrival is a major endorsement of our strategy and ambition. He brings not just deep sector knowledge, but also the credibility and leadership needed to help SWA scale in key markets and take advantage of the incredible demand for smarter, faster, and fairer sports data.” Read related article: Odds88 Names Will Fyler as New Managing Director

OpenBet powers Todos Querem Jogar’s Bet do Milhão launch in Brazil, delivering top-tier tech, player protection, and a trusted betting experience. OpenBet, the global leader in betting & gaming technology, has launched its full end-to-end product suite with Todos Querem Jogar (TQJ), an investee company backed by Grupo Silvio Santos (GSS) and the operating entity behind the new betting brand Bet do Milhão. This milestone debut positions the consumer brand — Bet do Milhão — at the forefront of Brazil’s regulated market, powered by OpenBet’s ecosystem, including Sportsbook and Casino technology, Player Account Management (PAM), BetBuilder, Managed Trading Services (MTS), and Responsible Gambling technology.   Grupo Silvio Santos (GSS), founded in 1958, is one of Brazil’s most influential and well-known media conglomerates. With backing of Grupo Silvio Santos, TQJ’s first brand Bet do Milhão enters the market with a powerful combination of national reach, strong brand trust, and cutting-edge technology. The launch comes at a pivotal time, as Brazil’s Secretariat of Prizes and Bets (SPA) places Responsible Gambling and Compliance at the heart of its regulatory agenda – areas where Bet do Milhão is positioned to lead.   At the core of TQJ’s safe and compliant offering is Neccton - the industry’s widely adopted responsible gambling solution and part of OpenBet’s player protection portfolio. As Brazil’s first operator to launch with Neccton, TQJ’s Bet do Milhão leverages its AI-powered platform to monitor player behavior in real time, enabling personalized interventions such as limit-setting prompts, live alerts, and behavioral feedback. This evidence-led approach ensures compliance while supporting sustainable play and long-term customer protection.   To deliver a safe, scalable, and high-performance betting experience, Bet do Milhão is utilizing OpenBet’s modular technology platform, built specifically for Brazil’s regulated market. The platform combines seamless Casino content delivery, advanced Player Account Management, and Managed Trading Services backed by 75+ expert traders and 24/7 coverage powering more than 300,000 in-play events annually. Combined with dynamic BetBuilder across 11 sports and deep localized content, Bet do Milhão enters the market with the operational firepower and flexibility to lead from day one.   Leonardo Gadelha Sampaio, Chief Operating Officer at TQJ said: “Launching Bet do Milhão with OpenBet’s full technology stack gives us the confidence and ability to lead in Brazil. This is more than a product launch - it’s a statement of intent. With OpenBet’s support, we’re delivering a safe, exciting, and fully compliant betting experience that reflects the values of Grupo Silvio Santos and the expectations of Brazilian players.”   Jordan Levin, CEO of OpenBet, said: “Brazil is a hugely exciting and complex betting and gaming landscape, and we’re proud to be powering TQJ’s entry into this dynamic market with Bet do Milhão. Grupo Silvio Santos is a cultural institution for Brazilians, and this partnership reflects our shared commitment to trust, innovation, and regulatory excellence. From sportsbook and PAM to BetBuilder and player protection, we’re not just launching a brand, we’re raising the bar for the entire region.” Read related article: Veikkaus Partners with OpenBet for Next-Gen Betting

Stake partners with Street League Skateboarding for the 2025 SLS Tour, bringing global brand exposure, fan contests, and high-energy cultural activations. The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.  This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in São Paulo in December.   The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide. Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros. To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December. “We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.” “Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.” For more information on Street League Skateboarding, visit streetleague.com . Read related article: Stake Joins Trinbago Knight Riders as Official Title Partner

SPRIBE drops Aviator Challenges, adding Missions, Races & Tournaments to boost competition, engagement, and excitement for 60M+ monthly players. SPRIBE, the award-winning developer behind the original crash game, Aviator, has added another tool to the box with the launch of Challenges, bringing even more excitement, entertainment and competition to the experience.    Aviator Challenges allows operators to launch Missions, Races and Tournaments, forging an additional competitive layer and even more social interaction, while providing a fresh way for players to engage with the game, which is now played by more than 60 million people per month.    Missions see players complete a task before a set deadline, while Races are similar but with a limited prize pool up for grabs, creating a strong sense of FOMO while helping operators control promo budgets. Tournaments then take the classic and well-loved format.   SPRIBE gives operators full control over creating and running Aviator Challenges, and they can choose the type, timing, prize, names, descriptions, colours, and tasks for deep personalisation and granular localisation.    Aviator Challenges has debuted with operators in Africa and will be rolled out globally over the coming weeks and months. This will be followed by the launch of regional tournaments, which again will debut in Africa before being made available internationally.    The launch of Challenges will drive even greater engagement with Aviator, which currently sees players place more than 400,000 bets per minute across 5,500+ online casinos and sportsbooks worldwide.    Giorgi Tsutskiridze , CCO at SPRIBE , said: “Challenges take the Aviator experience to a whole other level for both players and operators.    “Those that have already embraced Challenges have seen an immediate, positive impact on player behaviour across core KPIs such as retention and bet numbers per player.    “To get the most out of Challenges, operators do need to be creative, especially when it comes to marketing support, segmentation, prize zones, rewards and tasks.    “But we have ensured Challenges have the flexibility to do this and a whole lot more.    “Aviator is already the number one crash game in the world with more than 60 million players a month, but with Challenges, we expect that number to climb ever higher.”  Read related article: SPRIBE names Yuzvendra Chahal as Aviator brand ambassador

Altenar launches Bet Cards, giving operators flexible tools to boost bet visibility, drive engagement, and deliver smarter sportsbook promotions. Altenar, a leading sports betting and iGaming technology provider, has launched its Bet Cards feature, enabling operators to increase the visibility of boosted and non-boosted selections for improved user engagement.   Bet Cards simplify the display of promotional bets and how they are consumed by users by allowing operators to create curated bet lists, offering more control and creativity in their promotions.    By integrating seamlessly into various widgets, Bet Cards ensure enhanced visibility for targeted selections, expanding beyond Top Boosts to promote multiple selections. The initial rollout also supports pre-built selections, which are particularly beneficial for Bet Builder markets.   Future iterations of Bet Cards will introduce multiples, allowing for an even broader range of promotional bets beyond single and Bet Builder selections, and will have the option to be linked to the Tipster Module feature which was released recently.    The process of populating Bet Cards lists will also evolve to include automatic generation through Altenar’s Intelligence Services, reducing manual effort and enhancing efficiency.    This latest launch is one of several enhancements to Altenar’s sportsbook offering, demonstrating its ability to react quickly to deliver the most up-to-date and in-demand features to its partners.   Dinos Doxiadis, Director of Product - Sportsbook and Data at Altenar, said: “The introduction of Bet Cards reflects our commitment to giving operators greater flexibility and creative control over how they promote betting content. By simplifying the display of both boosted and curated selections, Bet Cards not only enhance the user experience but open up new possibilities for engagement.   “This is the start of our work to enhance Bet Cards to ensure our partners stay ahead in delivering the most personalised, high-impact sports betting experiences.” Read related article: Altenar Signs Sportsbook Deal with Gamblr

Golden Whale partners with RPM to boost iGaming sales and outreach, using AI-driven tech and RPM’s vast network to connect with new clients and markets. Golden Whale, the leading provider of AI and ML-driven solutions for the iGaming industry, has announced it has formed a new strategic partnership with RPM that will further support the company’s sales and lead generation efforts over the coming months.  Backed up by a team of iGaming veterans with countless years of experience, RPM provides access to a trusted network of contacts while supporting businesses with fully costed discovery and analysis, empowering them to connect with companies in all areas of the industry.  With a portfolio of partners spanning casino, sports betting, data analysis, CRM and payments, RPM removes barriers and makes it easy for clients to tap into new markets, meaning they’re ideally suited to companies looking to increase their outreach and bring in new business.  Having formed several strategic partnerships in recent months and also announced its sponsorship of the upcoming SBC Summit in Lisbon, Golden Whale definitely falls into this category – and the service provider will now look to leverage RPM’s extensive list of contacts to identify the clients that stand to benefit most from its unique data-driven technology.  As such, the deal will help introduce Golden Whale’s services to a new audience of potential customers while also adding another important component to RPM’s growing network of services, and both parties are already excited about the opportunities the collaboration will bring.  Eberhard Dürrschmid, CEO at Golden Whale,  said: “We’re really happy to have partnered with RPM and believe their extensive network of contacts will be key to us expanding our operations in future. With our advanced models delivering proven uplift for businesses across the industry, we’re looking forward to meeting new clients and proving how Golden Whale can help.”  Ruari Boyle, CCO at RPM Gaming,  said: “Everyone at RPM is excited to welcome Golden Whale on board. Having met the team and seen how their sophisticated AI and ML solutions can help businesses of all sizes optimise their retention, engagement and operational efficiency, we’re sure they’ll prove an invaluable addition to our network in the months to come.” Read related article: Golden Whale Partnership with Logrand Entertainment Group

Goatz.com launches with Elantil, powering a bold new online casino experience with 2,400+ games, real-time data, and seamless multi-jurisdiction support. Goatz.com, the challenger online casino brand looking to carve a path in the industry with its innovative design and high-energy gameplay, has announced it will use Elantil’s solutions to power its platform ahead of a multi-jurisdiction launch later this year.   A unique entry among the legions of online casinos on the market, Goatz.com combines striking imagery with a beat that keeps the adrenaline pumping to provide an atmosphere quite like any other, ensuring players stay on the edge of their seats as they browse over 2,400 legendary titles. By choosing Elantil to power its platform, Goatz.com now enjoys full creative freedom—crafting unique marketing strategies and loyalty programs that elevate the brand far above the competition. Elantil’s technology transforms operators visions—once constrained by traditional platforms—into reality.   While pointing to a roadmap across multiple European jurisdictions, Goatz.com emphasized that Elantil’s agile and highly configurable platform is perfectly suited to support their launch in various jurisdictions. The flexibility and speed of deployment enabled by Elantil’s modular architecture provide the ideal foundation for their growth strategy. With Elantil, brands can launch with the click of a button, enabling swift, seamless entry into new markets   Of course, in addition to this intuitive and easy-to-customise Operational Management System, Goatz.com will also be able to connect with a wide variety of leading technology providers via Elantil’s Marketplace and use the company’s Real-Time Data Platform to gain instant, actionable insights into users, making it a fitting 360-degree solution for such an epic new brand.   Nadiya Attard, Chief Commercial Officer at Elantil,  said: “We’re immensely proud to be working with one of the most dynamic new brands in iGaming. Goatz’s confidence in our technology speaks volumes. Our platform enables them to build standout marketing and player loyalty and rewards programs—giving them the tools to truly shine in an increasingly competitive market. Elantil is here to empower operators with a technology that allows them to launch brands with a click of a button, and that’s exactly what we did with Goatz.com—with many more operators to come.” Read related article: Thunderkick Integrates Content with Elantil Platform

Gary Vaynerchuk joins SBC Summit 2025 to lead the Marketing Academy with an exclusive AMA session packed with practical, high-impact digital strategies. Gary Vaynerchuk, renowned entrepreneur and marketing powerhouse, will kick off SBC Summit 2025’s first-ever Marketing Academy with an exclusive AMA (Ask Me Anything) session.   This marks the launch of SBC Summit's most ambitious educational initiative yet: four full-day Tech Academies covering AI, Marketing, Web 3.0 & Blockchain, and a new academy set to be announced soon. Designed to deliver hands-on, interactive learning with the world’s leading experts, the programme is open to all professionals with an interest in tech, not just those within the gaming industry.   The Marketing Academy, a key pillar of SBC Summit’s Tech Academy programme , brings together a world-class mix of talent, including Gary Vaynerchuk, content creators, PR professionals, marketing veterans, and SEO experts, for a day of hands-on, high-impact learning. The academy takes place on Wednesday, 17 September at Sala Tejo, part of the MEO Arena.   Rasmus Sojmark , CEO & Founder of SBC, commented: "With Tech Academies, we’re making an ambitious upgrade to SBC’s educational programme. It’s a new layer of value for attendees, giving them direct access to world-class expertise they can take home and apply where it matters most."   Vaynerchuk’s ask-me-anything session, which will open the Marketing Academy, is inspired by his New York Times bestseller Day Trading Attention. This high-energy, interactive session gives attendees direct access to one of the world’s most recognised marketers, diving into how to capture and convert underpriced attention across social media, paid ads, influencer campaigns, and emerging brand channels.   Sojmark commented: "Gary will, of course, deliver a keynote on the Super Stage — but we also wanted him at the Marketing Academy, where the setting is a little different. It’s more direct, more immediate, and the focus is firmly on practical insights. And let’s be honest — one session with Gary Vaynerchuk would never be enough."   Next up, attendees will take part in “ The Fundamentals of Marketing: A Strategy that Makes Your CFO Lean in”, an interactive masterclass with marketing expert Thomas Balling Rasmussen . With decades of experience in sports betting and iGaming, including a tenure as Group Marketing Director at Betsson , Rasmussen now advises global brands like Entain . He’s also supporting SBC with the marketing strategy behind the high-profile Legends Charity Game , which will see Portugal Legends face off against World Legends in a bid to raise €1,000,000 for charitable causes. In his session, Rasmussen will present a case study on how to maximise your marketing budget by shifting focus from responding to demand to actively creating it. He'll demonstrate the fundamental marketing strategies that are guaranteed to get your CFO on side.   “From Myths to Methods: Advanced SEO Tactics That Move the Needle” will focus on the importance of building a holistic approach to SEO that moves beyond traditional tactics. SEO experts Sean Bianco (Co-Founder, Gainchanger), James Dooley (Chairman, Searcharoo), Craig Campbell (SEO Trainer and Consultant, Craig Campbell SEO), and Karl Hudson (Founder, Searcharoo) will deliver a hands-on session exploring the future of backlinks, Navboost strategies, and high-ROI tactics that align technical SEO with user engagement to futureproof long-term rankings.   Also featured in the Marketing Academy are two practical deep dives into brand protection and influencer marketing, critical focus areas for any business navigating today’s attention economy.   In an ask-me-anything session titled "Communication is Everything: Hear from a Leading PR Professional," Edie Lush (Communications Trainer, Events MC and Journalist) will explore the challenges of preserving brand identity in an age of real-time news cycles and online scrutiny. From crisis communications to cause-driven marketing, attendees will gain candid insights into how PR can be both a shield and a spotlight and how charitable initiatives can support brand equity without veering into ‘purpose-washing.’   "Influencer Marketing: How to Use Social Media as a Primary Channel" will bring together leading social media creators to explore how brands can collaborate with influencers to build authentic and viral campaigns. Like all Tech Academies at SBC Summit, this session is designed to be industry-agnostic, offering valuable insights for professionals across all sectors, not just gaming.   Sojmark concluded: “We’re building something that goes beyond the gaming industry. The Tech Academies are about equipping professionals from all sectors with the tools, insights, and connections they need to thrive in a fast-moving digital world. Whether you're in gaming, marketing, tech, or something entirely different — there's something here for you.”   Academies are for Expo+ and VIP Event Pass holders only.   You can RSVP to attend our tech academies here .   VIP Event Pass - Access to the show floor, all networking areas and conference sessions, complimentary food and drink from the summit’s food festival and access to exclusive evening networking sessions and parties.   Group VIP Event Pass - Get your passes for just €400 each when you purchase for three or more people (a saving of €200 per ticket!) - perfect for bringing your team along.   Expo+ Pass - Access to the show floor, conference sessions and daytime networking only.   Expo Only Pass - Our free option, which gives you access to the show floor only. This is perfect for individuals from outside the gaming industry that want to explore potential partnerships. Please note, this will not grant you access to our academies.   Operator and Affiliate Passes - Operators and affiliates are eligible for a free VIP event pass. Simply apply. Read related article: Peter Schmeichel Returns to Host SBC Awards 2025

Boomerang Partners launches Golden Boomerang League, a global affiliate tournament offering prizes, prestige, and a path to the 2026 Golden Boomerang Awards. Boomerang Partners, an affiliate iGaming & Betting Marketing Agency, announces the launch of a new seasonal league for affiliate teams from around the world, the Golden Boomerang League. Set to kick off in September 2025, this unique event offers an unparalleled platform for both current and new Boomerang’s affiliate partners to showcase their expertise and rise to the top. What is the Golden Boomerang League The Golden Boomerang League is a unique seasonal tournament, open to all registered Boomerang’s affiliate partners, regardless of experience. Participants will be assigned special tasks and will have the opportunity to increase their traffic, revenue, and expertise through tournament support and increased visibility. Successful completion of tasks will bring affiliates closer to the prizes, the main of which will be automatic access to the third season of the Golden Boomerang Awards (GBA) in 2026 . The Golden Boomerang League, therefore, is where legends are made . The Golden Boomerang Awards: The pinnacle of motivation The Golden Boomerang Awards  is a prestigious annual tournament for affiliate teams from Boomerang Partners. Not everyone is allowed to participate. If you win the Golden Boomerang League, you will be among the favorites without a nomination or without making it into the top 30. The best participants of GBA 2026 will be recognized at the industry level and will be invited to attend the exclusive awards ceremony, held at a top location. This is your chance to join the circle of legends, engage in elite networking, and be part of the most vibrant show in the industry. Recall that the Golden Boomerang Awards 2025 ceremony was held at the legendary San Siro Stadium in Milan with the participation of AC Milan Legend Andrea Pirlo. Stay tuned The Golden Boomerang League is your opportunity to prove yourself, gain recognition, and join the ranks of affiliate legends. More details will be coming soon — keep an eye on the Boomerang website and social media channels: LinkedIn , Instagram , Telegram . Read related article: Boomerang Partners at iGB L!VE London with AC Milan