OpenBet Powers Bet do Milhão Launch with TQJ in Brazil

OpenBet powers Todos Querem Jogar’s Bet do Milhão launch in Brazil, delivering top-tier tech, player protection, and a trusted betting experience.

OpenBet, the global leader in betting & gaming technology, has launched its full end-to-end product suite with Todos Querem Jogar (TQJ), an investee company backed by Grupo Silvio Santos (GSS) and the operating entity behind the new betting brand Bet do Milhão. This milestone debut positions the consumer brand — Bet do Milhão — at the forefront of Brazil’s regulated market, powered by OpenBet’s ecosystem, including Sportsbook and Casino technology, Player Account Management (PAM), BetBuilder, Managed Trading Services (MTS), and Responsible Gambling technology.

Grupo Silvio Santos (GSS), founded in 1958, is one of Brazil’s most influential and well-known media conglomerates. With backing of Grupo Silvio Santos, TQJ’s first brand Bet do Milhão enters the market with a powerful combination of national reach, strong brand trust, and cutting-edge technology. The launch comes at a pivotal time, as Brazil’s Secretariat of Prizes and Bets (SPA) places Responsible Gambling and Compliance at the heart of its regulatory agenda – areas where Bet do Milhão is positioned to lead.

At the core of TQJ’s safe and compliant offering is Neccton - the industry’s widely adopted responsible gambling solution and part of OpenBet’s player protection portfolio. As Brazil’s first operator to launch with Neccton, TQJ’s Bet do Milhão leverages its AI-powered platform to monitor player behavior in real time, enabling personalized interventions such as limit-setting prompts, live alerts, and behavioral feedback. This evidence-led approach ensures compliance while supporting sustainable play and long-term customer protection.

To deliver a safe, scalable, and high-performance betting experience, Bet do Milhão is utilizing OpenBet’s modular technology platform, built specifically for Brazil’s regulated market. The platform combines seamless Casino content delivery, advanced Player Account Management, and Managed Trading Services backed by 75+ expert traders and 24/7 coverage powering more than 300,000 in-play events annually. Combined with dynamic BetBuilder across 11 sports and deep localized content, Bet do Milhão enters the market with the operational firepower and flexibility to lead from day one.

Leonardo Gadelha Sampaio, Chief Operating Officer at TQJ said: “Launching Bet do Milhão with OpenBet’s full technology stack gives us the confidence and ability to lead in Brazil. This is more than a product launch - it’s a statement of intent. With OpenBet’s support, we’re delivering a safe, exciting, and fully compliant betting experience that reflects the values of Grupo Silvio Santos and the expectations of Brazilian players.”

Jordan Levin, CEO of OpenBet, said: “Brazil is a hugely exciting and complex betting and gaming landscape, and we’re proud to be powering TQJ’s entry into this dynamic market with Bet do Milhão. Grupo Silvio Santos is a cultural institution for Brazilians, and this partnership reflects our shared commitment to trust, innovation, and regulatory excellence. From sportsbook and PAM to BetBuilder and player protection, we’re not just launching a brand, we’re raising the bar for the entire region.”

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