Search Results

Join the TIME TO WIN affiliate tournament by Boomerang Partners for top rewards, sports campaigns and exclusive AC Milan experiences. Discover how affiliates can win big. The halfway point of the TIME TO WIN affiliate tournament , organized by Boomerang Partners , is approaching. Until March 31st , participating teams can complete five types of tasks and accumulate points to gain access to five draws for valuable prizes. The company is offering unique experiences and rewards, thanks to its status as an Official Regional Partner of AC Milan : ranging from a trip to Milan for a top-tier Serie A match against FC Juventus to an exclusive visit to Milanello powered by Clivet, AC Milan’s training ground.   The perfect time to join the TIME TO WIN tournament   Affiliate teams that haven’t yet joined the TIME TO WIN tournament can do so at any time. And right now is the perfect moment to jump in – the March sports calendar is packed with top-tier tournaments. Sports-focused affiliates can leverage this by tackling the task of driving new sports users for brands in Boomerang Partners’ client portfolio. The more points they earn, the higher their chances of qualifying for the prize draws. These prizes include exclusive TIME TO WIN merch packs , official AC Milan jerseys signed by players , a trip to the AC Milan v Cagliari home match , a trip to the AC Milan v Juventus home match complete with exclusive behind-the-scenes access , and an exclusive trip to AC Milan’s legendary Milanello powered by Clivet training base .   Here are just a few examples of promising tournaments for participants in the TIME TO WIN competition:   March 10-12 and 17-19: UEFA Champions League  Round of 16 matches March 12-13 and 19-20:   UEFA Europa League  and Conference League  Round of 16 matches March 25: The MLB season kicks off with San Francisco Giants v New York Yankees at Oracle Park , the world’s premier baseball league March 15-29: The Miami Open , one of tennis’s elite events, takes place The NHL  and NBA regular seasons are approaching their decisive phases – by the end of March, the playoff picture for many teams should become clearer.     Given that March is packed with sports tournaments, affiliate teams can avoid traffic drops by effectively switching their audience from one competition to another . To do this, they need to encourage migration, for example, from football to tennis by highlighting major tournaments, daily express bets, and simple markets. Successfully managing this helps affiliates reduce churn and retain traffic across sports.   Timing is key during a busy sports season. Therefore, preparation and attention to detail are essential for affiliates. Affiliates can benefit from using performance dashboards  to track campaigns by geographical region, device, and traffic type, maintain a content calendar for Pre-, Live-, and Post-event pushes , and regularly review conversion and traffic data  to refine audience targeting and offer selection. Interested affiliate teams (especially TIME TO WIN tournament participants) can find more useful tips in the Calendar.     Darina Sharban, Affiliate Team Lead at Boomerang Partners: “We expected a strong start to the tournament, but the level of participant activity has still impressed us. We’re seeing interest across all five task types and are confident the competition for the prizes will be fierce. It’s great that we can offer our affiliate partners such unique prizes, like the trip to Milanello. Good luck to everyone!”   Only ___ days remain until the end of the tournament – it concludes on March 31st. Every day, the participants are racking up more points. Now is the time to make your move. Read related article: TIME TO WIN Affiliate Tournament by Boomerang Partners

Incentive Games partner with The Rank Group Plc to launch real-money mobile games in the UK, boosting player engagement with fast-paced crash, tower and arcade titles. Leading B2B games provider Incentive Games, through its real-money gaming division, Incentive Studios, has announced a new partnership with The Rank Group Plc, a major international gaming, leisure and entertainment company.    This collaboration will bring Incentive Studios’ portfolio of real-money games to The Rank Group’s brand portfolio, reinforcing Incentive Games’ growing presence in the UK following its recent UK Gambling Commission licence acquisition.   The partnership reflects Incentive Games’ commitment to creating standout, mobile-first game experiences across the real-money sector. By combining The Rank Group’s established reach with Incentive Studios’ innovative approach to game design, players will gain access to fast-paced Crash, Tower and Arcade-style games that have already found success in international markets.   Ahmed Baker, Chief Commercial Officer at Incentive Games , said, "Partnering with The Rank Group is an exciting next step for Incentive Studios. Their strong presence in the UK market allows us to bring our real-money games to a wider audience while showcasing research, creativity and expertise that underpin every title we create."   Nolan Frendo, Head of Content at Rank Group , said, “The launch will see Incentive Studios’ first titles rolled out across Rank Group brands in Q1. These games are designed to capture player attention, support partner success, and provide dynamic entertainment experiences tailored to real-money players.” Read related article: Incentive Games Partners With bet365 in Global Expansion

SBC Summit Rio 2026 unites the betting and gaming industry in Brazil, highlighting market growth, regulation insights and networking opportunities. Discover key event highlights. SBC Summit Rio 2026 marked another growth milestone for the event, bringing together the betting and gaming industry at a pivotal moment for Brazil’s market as stakeholders reflected on the first year of operations under the country’s newly implemented regulatory framework.   The third edition of the event, held on 3–5 March 2026 at Riocentro, welcomed 15% more attendees year-on-year , reinforcing SBC Summit Rio’s position as the industry’s leading early-year meeting point in Brazil.   For many attendees, the event served as an opportunity to understand where the market is heading. Santiago Indart, Head of Affiliates at BetMGM Brasil , said: “Here we can measure the temperature of the market. SBC sets the trends at the Rio event, and the know-how that comes out of this event will certainly help BetMGM.”   Growth was particularly strong among key industry audiences, with operator attendance up 16% and affiliates up 26.7% , including the increasingly influential creator-driven segment. Audience quality also improved significantly, with senior-level decision makers accounting for 38.7% of attendees, up from one in four last year.   Carla Dualib Sonnewend, LATAM Business Development Manager at SOFTSWISS , said this translated into high-quality conversations across the show floor: “The discussions and meetings we’ve had have been exceptional. I was genuinely impressed.”   The event also demonstrated a strong international reach. While 60.78% of attendees were based in Brazil , the remaining participants travelled from over 100 countries , highlighting SBC Summit Rio’s growing role as a global meeting point for stakeholders interested in the country’s market. Andreas Ditsche, CEO of iGaming.com , highlighted the value of travelling to the event: “It’s important to be on the ground and sense the mood of the market. People do business with people, and it’s important to meet face-to-face.”   The conference agenda reflected the industry’s shift from regulatory uncertainty to operating within a formal framework, with discussions focused on sustainable growth and long-term development.   Delivered by 250+ experts across three stages , the programme covered leadership, technology, payments, marketing and affiliation, offering a comprehensive view of the market’s future.   Government and regulatory voices also played a key role, with representatives from the Ministry of Finance, Ministry of Sports, and the National Advertising Self-Regulation Council (CONAR), among others, sharing guidance on best practices and insight into the regulatory thinking shaping the market.   Plínio Jorge, President of ANJL , said the event demonstrated strong collaboration between regulators and industry: “The conferences bring together regulators and industry stakeholders, showing the regulator’s commitment to sharing information with the market.”   Industry operators also played a key role in the discussions, with representatives from BetMGM Brazil, Betano, Stellar Gaming, Flutter Brazil, EstrelaBet, Caixa Loterias and Keno Loteria among those taking the stage to share their perspectives on operating in Brazil. The programme also featured a keynote from Chris Kypriotis, former CEO of Nike Brazil , sharing leadership insights from his time leading the brand in Brazil.   The exhibition floor remained busy until the final hours of the event, with exhibitors benefiting from strong foot traffic.    Fellipe Fraga, CBO at Stellar Gaming , credited the show floor layout: “The stands are easy to locate and the traffic flow between booths works very well, which gives brands great visibility.”    Ricardo Peixoto, Country Manager Brazil at Sofascore , echoed the value of exhibiting: “SBC events always deliver the best results. It’s always our first choice when deciding where to be present.”   SBC Summit Rio delivered a strong hospitality experience, from early badge pick-up and an on-site food festival to shuttle services from partner hotels and evening networking events. It also welcomed Brazilian football legend Ronaldinho Gaúcho , who attended in partnership with Grupo OTG , OTG Partners and R10 Score . The Opening Party at Rio Beach Club featured jet skis, Brazilian barbecue and beach sports, while Infinity Rio closed the week with Marc Vedo and Brazil’s Öwnboss behind the decks.   Attendees also praised the organisation and overall experience. Eduarda Lopes , CEO of Keno Loteria , said the event was “very well organised in every aspect… when you arrive, you feel welcomed and well treated.”   For Fabio Tiberia, VP of Brazil at VBET , the event’s reliability stood out: “If I had to describe SBC in two words, it would be consistency and credibility.”   Rasmus Sojmark, CEO and Founder of SBC , thanked the industry for its support and highlighted the market’s momentum: “A huge thank you to everyone who exhibited, sponsored and attended SBC Summit Rio. The feedback makes it clear that Brazil’s market is only just getting started, and we’re proud to provide a platform that supports its growth.”   SBC Summit Rio will return on 2–4 March 2027, once again gathering the industry in Brazil to discuss the future of the market. To get involved as an exhibitor or sponsor, contact the SBC sales team at sales@sbcgaming.com . Read related article: Brazil Betting Market Leads SBC Summit Rio 2026

Yggdrasil partners with Iron Heart Games to expand its YGG Masters program, delivering cinematic slot content, innovative mechanics and wider global distribution. Yggdrasil has added a fresh, ambitious new provider to its roster of YGG Masters partners in the form of independent slot supplier Iron Heart Games, as the program continues attract leading boutique studios, delivering exclusive content from some of the industry’s best game developers. Iron Heart is bringing a new focus on math and volatility, with each title built around cinematic themes, distinctive characters, and memorable soundscapes. Combining narrative progression with strong visual graphics, the studio’s first few games are set to fit seamlessly within Yggdrasil’s mythology-driven content portfolio. As part of the YGG Masters program, Iron Heart Games will gain access to all of the supplier’s Game Engagement Mechanics (GEMs) to incorporate into its content, as well as a complete route to market via Yggdrasil’s distribution network. Iron Heart Games becomes the 24 th studio to join the program, which has enabled boutique providers to use Yggdrasil’s technology to develop best-in-class titles that have driven success in global markets, incorporating a diverse range of themes, styles, and math models. Zoe Bird, Head of Masters at Yggdrasil, said: “At Yggdrasil, we love working with bold, independent studios that want to do things a little differently, and that is exactly what we see in Iron Heart Games. “Iron Heart Games’ creativity coupled with our leading technology and tools makes this partnership a winning combination that sees us strengthening our successful and growing YGG Masters offering.” Clara Steffen, Managing Director at Iron Heart Games, said : “Partnering with Yggdrasil marks a defining milestone for Iron Heart Games. We’ve built our studio around disciplined game design, strong math, and cinematic storytelling and Yggdrasil gives us the scale and infrastructure to bring that vision to a global audience. “Through YGG Masters, we can stay focused on crafting standout titles while leveraging a distribution network that is second to none.” Read related article: Yggdrasil Partners with NOVOLINE to Expand in Germany

LCKY Group appoint Alex Manning as Group CTO, strengthening tech leadership to drive innovation, scale digital transformation and support global growth plans. LCKY Group has announced it has appointed Alex Manning as Group CTO following this year’s important strategic rebrand.  Formerly known as Glitnor Group, the entrepreneurial-led business started a new phase of its evolution in January by changing its name to LCKY Group – a move designed to better encapsulate the strong brands that currently sit under its umbrella while also paving the way for future growth.   Alex’s unveiling as new Group CTO is the first major appointment following the rebrand. With over 25 years of experience working in the Fintech and iGaming industries, Alex is a specialist in scale-ups and digital transformations who will bring fresh perspectives and leadership to the group.   As the former CTO of iGaming at Light and Wonder, Alex led the engineering team through a complete transformation to a product-led, cross functional delivery model, building several first-of-a-kind products while also overseeing several new market entries over the space of four years.    Richard Brown, Group CEO at LCKY Group, said: “Everyone at LCKY Group is absolutely thrilled to have Alex on board at what is undoubtedly a key moment in the ongoing evolution of our business. Alex joins us with vast experience of working in regulated markets across Fintech and iGaming, and this expertise combined with his exceptional track record for delivering smooth scale-ups and digital transformations make him ideally suited for the role of Group CTO.”   Alex Manning, Group CTO at LCKY Group, said: “I’m very excited to be joining LCKY Group at a time when the company is laser-focused on building broader international resonance and appeal in core regulated markets. As new Group CTO, my number one priority will be building on the amazing culture that already exists within the group to create a high-performance environment where teams flourish, innovation thrives and each in-house brand gets the spotlight it deserves.”  Read related article: Xpoint appoints Shaan Devaraj as Chief Technology Officer

Hub88 partner with Fun Fiesta to expand its global game portfolio, bringing slots, crash, arcade and fish shooting titles to operators for stronger engagement and retention. Hub88 has expanded its global content offering through a new partnership with game studio Fun Fiesta to add the provider’s diverse portfolio of slots, arcade, fish shooting, crash and table games to its aggregation platform. The agreement will see Fun Fiesta’s titles integrated into Hub88’s platform, allowing global operators in the aggregator’s network to seamlessly access a wide range of engaging and high-performance content. Fun Fiesta is known for delivering visually engaging and widely appealing gaming experiences, with its growing portfolio now surpassing 80 titles, including Bonus Mania Deluxe, Irish Coins Lock 2 Spin and a range of fish shooting games. Certified and licensed across more than 15 jurisdictions, Fun Fiesta supports multiple languages and currencies and delivers fast-loading games through its scalable, high-performance backend. The provider’s flexible technology and strong focus on user experience make it a valuable addition to Hub88’s ecosystem. The partnership reinforces Hub88’s commitment to continuously strengthening its aggregation platform with innovative developers around the world, helping operators diversify their lobbies and boost retention. Ollie Castleman, Managing Director of Hub88, said: “Expanding the breadth and quality of content available through our aggregation platform remains a key focus this year. “Fun Fiesta brings a catalogue of visually engaging titles that will enhance the variety of experiences our partners can offer. We’re pleased to welcome them to our network and look forward to delivering up to 12 new titles from them each month.” David Marks, Head of Sales at Fun Fiesta, said: “Fun Fiesta is excited to announce a new partnership with Hub88 and their amazing team, expanding the distribution of our gaming content through their leading aggregation platform. “This collaboration will enable us to reach new markets while offering Hub88 partners fresh and engaging game titles.” Read related article: Hub88 Partners with LuckyDraw for Player Engagement

Genius Sports Limited partner with Svensk Elitfotboll to deliver official data and low-latency video, enhancing live betting experiences and global football engagement. Genius Sports Limited (“Genius Sports”) has expanded its official data partnership with Svensk Elitfotboll (“SEF”), the governing body for Sweden’s top two soccer divisions, to include official, low-latency video that will power its award-winning BetVision product.   Through its exclusive partnership with the European Leagues, Genius Sports holds the rights to capture and commercialise official data from the Allsvenskan and Superettan competitions, with licensed sportsbooks globally. Now, through its expanded partnership with the SEF, Genius Sports will also gain access to low-latency video content.   BetVision transforms live betting by combining live streams with integrated betslips, rich, AI-powered player stats, and micro markets – all within a single interactive experience that is proven to increase average stake size, time-in-stream and player retention.   BetVision features content from Serie A, Ligue 1, Brasiliero Série A, Dutch Eredivisie, Turkish Süper Lig, UEFA Champions League qualifiers and dozens more leading football competitions.   The 2026 Allsvenskan season kicks off on Saturday 4 April and runs till November, providing sportsbooks with valuable content throughout the summer alongside the upcoming World Cup.   This partnership ensures that Swedish football content is integrated into the world’s largest sportsbooks, maximising the commercial footprint of the league.   “Our partnership with Swedish football is an important addition to our premium European football offering while helping to connect their competitions with new audiences worldwide,” said Steven Burton, Chief Partnerships Officer at Genius Sports. “The ability to combine highly accurate official data with live video streaming within BetVision creates an unparalleled value proposition for our global sportsbook network.”   “Securing a partner that can manage both our data and betting video streaming rights with such technical expertise is vital for our future growth,” said Henrik Berggren, General Secretary of SEF. “This partnership with Genius Sports provides the long-term stability and global reach we have been seeking. Their investment in our league is a clear signal of the rising prestige of Swedish football, and we look forward to a successful collaboration that brings our game to new audiences worldwide.” The partnership follows a comprehensive strategic review of SEF’s international data and video rights, carried out in collaboration with its advisor, Commercial Sports Media. Read related article: Genius Sports Launches BetVision for Soccer: Next-Level Betting

ENJOY partners with Casimba Gaming to expand global reach, bringing premium slots and hybrid live game shows to new regulated markets and wider player audiences. ENJOY partners with Casimba Gaming as the dynamic iGaming content developer signs a new distribution agreement, strengthening its global reach across key regulated markets. This collaboration will see ENJOY’s full portfolio of premium slot titles integrated onto the Casimba platform, including newly released hits Diamond Slam and Hotfire Diamonds 2 . The agreement also covers ENJOY’s innovative live hybrid game shows, such as Aztec Roulette and Egypt Roulette , streamed 24/7 from a purpose-built studio. With strong footholds in the US social and sweepstakes sector, as well as the UK and Canadian regulated markets, Casimba Gaming provides ENJOY with enhanced distribution opportunities across some of the industry’s strongest regions. The partnership supports ENJOY’s strategy of expanding its presence in regulated and emerging territories while delivering high-performing, feature-rich content to a broader network. Christos Zoulianitis, Chief Commercial Officer at ENJOY, said : “Partnering with Casimba Gaming represents an important step in our distribution strategy as we continue to scale internationally. “Our portfolio continues to expand, with new slot releases and our hybrid live game shows delivering consistent engagement. This agreement allows us to broaden the availability of our content and introduce it to new audiences on a global scale.” Lavina Karlsson, Chief Commercial Officer - B2B at Casimba, added: “ENJOY’s established slot portfolio, combined with its unique hybrid live game show releases, brings a balanced and differentiated appeal that strengthens our content offering. “Our focus is on delivering diverse, high-quality content across our network, and ENJOY’s products are a strong addition to that mix. This partnership supports our commitment to expanding the range of content available through our platform and driving continued growth for all parties involved.” Read related article: ENJOY Partners With SoftGamings to Expand Global Reach

Eden Hazard joins Stake as global ambassador, partnering with the leading sportsbook ahead of the 2026 World Cup. Discover how the football icon will engage fans worldwide. Former Chelsea and Real Madrid star Eden Hazard has joined Stake as global ambassador.  The former Belgian winger has signed with the world-leading sportsbook and casino as it ramps up preparations for this summer’s World Cup. Hazard, 35, enjoyed a glittering playing career, including winning the Champions League, two Premier League titles, two La Liga titles and two Europa League titles.  Hazard made 126 appearances for Belgium, captained the team from 2015 to 2023 and helped his country finish third at the 2018 World Cup. This summer’s tournament, hosted in the USA, Canada and Mexico, will be the biggest in history, with 48 teams taking part.  Hazard boasts a following of more than 58 million on social media, with more than 27 million followers on Instagram, 21 million fans on Facebook and 6.3 million followers on X. Hazard is also one of the most followed football stars on Chinese platform Weibo, with 3.75 million followers. He joins Stake’s star-studded roster of global ambassadors and will play an integral role in the brand’s fan engagement and awareness campaigns throughout the 2026 football season across digital channels. With the biggest World Cup in history on the horizon, Hazard’s appointment underlines Stake’s continued commitment to partnering with world-class sporting icons and delivering premium football entertainment to its global community. Stake’s Chief Marketing Officer Akhil Sarin said: “With the 2026 World Cup set to be the biggest football tournament in history, this is a defining moment for fans and brands alike. Eden Hazard is a player who embodies creativity, flair and big-stage performance - qualities that resonate strongly with our global community. “Eden's legacy in world football speaks for itself . He has performed at the very highest level of the game and understands exactly what it means to deliver when the world is watching. As we build towards an unforgettable summer of football, we’re proud to welcome him to Stake as a global ambassador. “His worldwide appeal and deep connection with fans across Europe, Asia and beyond make him the perfect addition to our ambassadorial roster as we continue to strengthen Stake’s position as the home of football entertainment.” Hazard said: "I’m really excited to be joining Stake at such an important time in the football calendar. The World Cup remains the pinnacle of our sport - the dream every player chases - and I’ve been fortunate enough to experience it on some of the biggest stages. “Football has given me so many incredible memories, from lifting domestic and European trophies, to representing my country as captain, and making many friends along the way. Now, in this next chapter, I can’t wait to engage with fans in new and meaningful ways, sharing insights, excitement, and the pure joy of football together with Stake. “Football fans worldwide are incredibly passionate and dedicated, and I’m delighted to collaborate with a brand that truly understands and celebrates that energy, while delivering innovative, community-focused experiences. Let’s make the journey one to remember!” Read related article: Stake Announces Frankie Dettori as Global Ambassador

SBC Summit Canada 2026 heads to Toronto with top leaders discussing regulation, sports betting, iGaming and market growth. Discover key insights and opportunities. As Canada’s gaming landscape enters a decisive period of expansion and reform, SBC Summit Canada 2026 will bring leadership, regulation and commercial strategy into sharp focus.   Taking place at the Metro Toronto Convention Centre from May 19–21, the summit will feature a three-stage conference programme, with tracks dedicated to Sports Betting & iGaming , Affiliates & Advertising , Cybersecurity , Land-Based & Lottery , Player Protection and Payments & Compliance .   Across two days, the programme will bring together leading operators, affiliates, suppliers and regulators to address the most pressing challenges facing Canadian gaming. Sessions will tackle preparing for Alberta’s imminent market launch and the national implications of Bill S-211, as well as the recalibration of betting advertising. It will also examine the growth opportunities presented by daily fantasy sports, the 2026 FIFA World Cup and whether Ontario will ultimately be allowed to offer international peer-to-peer gaming liquidity.   "2026 marks a pivotal moment for the Canadian market. Global sporting events, potential new launches, and national regulation are set to reshape the industry in ways never felt before," said Rasmus Sojmark , CEO and Founder of SBC .   "This year's conference ensures the industry is ready for what's coming; providing the clarity and commercial guidance businesses need to turn this moment of change into an opportunity for growth."   Regulation will sit at the core of this year’s discussions, both from a policy perspective and in terms of its commercial impact.    On the policy side, panels will examine Alberta’s progress towards a framework modelled on Ontario’s regulated market, unpacking proposed tax structures, enforcement priorities and the practical realities of launch. Experts will also assess the national implications of Bill S-211 and debate whether the Canadian Gaming Association’s Code for Responsible Gaming can deliver clearer standards and greater long-term stability for the market.   On the commercial side, sessions will focus on what changes to advertising policy mean for operator and affiliate strategy, how brands can navigate platform restrictions on Meta and Google, and what the ongoing delays in implementing Bill S-211 mean for affiliates.   The agenda will also explore some of the most significant growth opportunities currently available to Canadian operators. The 2026 FIFA World Cup, co-hosted in Canada, will be examined in depth, not just as a short-term acquisition opportunity, but as a platform for building long-term player retention. Additionally, sessions will explore the growing opportunity in daily fantasy sports and the evolving dynamics of Canada’s online poker market.   The summit’s dedicated Player Protection Symposium will examine how brands can use data insights and AI to increase protections for at-risk players. Sessions will also explore whether Canada’s province-by-province regulatory model is creating unintended competitive pressures that benefit grey market operators, and how personalised game mechanics are testing the limits of existing player protection frameworks.   Offering an overview of Canada’s payment landscape, the Payments & Compliance track will explore how companies can introduce faster payment flows without compromising anti-money laundering standards, fraud prevention or regulatory compliance, while the Cybersecurity Symposium, produced by the Ontario Lottery and Gaming Corporation (OLG), will focus on strengthening system resilience and protecting customer data against evolving threats.   Industry leaders taking the stage include Jared Beber (CEO, Bet99), Paul Burns (President/CEO, Canadian Gaming Association), Johnny Capo (CEO, Betstamp), Duncan Hannay (President & Chief Executive Officer, OLG), Joseph Hillier (CEO, iGaming Ontario), Dallas McCready (CEO, ALC), Hon. Minister Dale Nally (Minister for Service Alberta & Red Tape Reduction).   SBC Summit Canada will convene over 3,000 senior executives from across the Canadian gaming ecosystem. Across three days, delegates can expect focused networking events, executive-level discussions and a busy exhibition floor designed to facilitate real commercial connections. Secure your tickets to SBC Summit Canada now!   VIP Event Pass - Access to the show floor, all conference sessions, and evening networking sessions for CA$995   Group VIP Pass - Get VIP Passes for just CA$795 each when you buy three or more passes - perfect for bringing the team!   Operators and affiliates can apply for complimentary passes. Read related article: SBC Summit Canada Rebrands Canadian Gaming Summit for 202 6

Join the TIME TO WIN affiliate tournament by Boomerang Partners and compete for exclusive AC Milan prizes, signed jerseys, match trips, and Milanello access. The exclusive TIME TO WIN affiliate tournament by Boomerang Partners, an Official Regional Partner of AC Milan, is gaining momentum. Dozens of affiliate teams worldwide have already joined the race to compete for valuable prizes and unique AC Milan-related experiences.   Don’t miss your chance   The clock is winding down. With the tournament closing on March 31 , every day you wait is a point a competitor earns. Competition is intensifying, and access to unique experiences – including a behind-the-scenes visit to AC Milan’s training base, Milanello Sports Centre powered by Clivet – will not be available beyond this activation.   The time to act is now. Participants can access the tournament page, complete the tasks, and accumulate points, securing a place for prize draws featuring AC Milan-related experiences.   How affiliates earn points   The TIME TO WIN tournament participants complete clearly structured tasks across five segments . Each completed task brings a fixed number of points:   Generate new sports users for brands within Boomerang’s client portfolio  (10 points per qualified action) Take the survey  (25 points) Share your insights by contributing expert commentary (30 points) Prove your creativity through a dedicated SMM challenge (25 points) Leave a review on a selected platform  (20 points)   As soon as affiliates reach specific point thresholds, they unlock access to prize draws. There are five in total, and the higher the score, the more draws a team qualifies for.   Exclusive AC Milan experiences By reaching specific point thresholds, affiliate teams will gain access to the corresponding prize draws linked to exclusive AC Milan experiences . The structure is clear:   150 points  – qualify for the TIME TO WIN Merch Pack draw (3 sets of 5 kits each) 250 points  – enter the draw for official AC Milan jerseys signed by players (3 sets of 5 jerseys each) 350 points  – secure a place in the draw for a trip for five persons to attend AC Milan v Cagliari 550 points  – become eligible for the draw for a trip for five persons to attend AC Milan v Juventus, including exclusive behind-the-scenes access with pre-match access to the tunnel area, and pitchside viewing of the teams’ warm-up.   The ultimate tier requires 750 points  and unlocks access to the draw for an exclusive trip to AC Milan’s legendary training base, Milanello Sports Centre powered by Clivet . Reserved for top-performing teams (2 prizes for 5 guests each), this experience offers behind-the-scenes access to the Club’s inner environment, including a tour of the facilities and the opportunity to see the Men First Team training. This is a rare behind-the-scenes experience offering a unique glimpse into AC Milan’s daily routine.   Affiliate teams participating in the TIME TO WIN tournament actively share positive feedback. For example, sports influencer Firo Orakel highlighted his experience: “Being part of the TIME TO WIN tournament truly means a lot to me, and I’m grateful for the opportunity to participate. The prizes are a strong motivator – I want to share them with my community as well, as it gives them a chance to benefit too. I actively support the campaign through my Discord server, where I engage directly with my audience, and I also promote it regularly during my streams to keep the momentum going,” said Firo.   The Rossoneri Hub as the central platform All activities related to the TIME TO WIN tournament are featured on the Rossoneri Hub   portal, the main platform where Boomerang Partners centralizes its AC Milan-related activations. This is a unique web resource that Boomerang Partners launched as an Official Regional Partner of AC Milan .   A strategic moment within the sports season Boomerang Partners’ decision to hold the TIME TO WIN tournament in February-March 2026  is no coincidence. This period marks one of the peak moments of the sports season, alongside major international competitions and football tournaments, the UEFA Champions League knockout rounds. The company is ready to actively share its sports expertise, including through an exclusive guide which provides affiliates with information on expected shifts in player activity by competition stage, market insights, practical recommendations, and data-driven guidance for navigating the sports peak.   TIME TO WIN was built for moments like this – when the sports calendar is at its peak. Join now and compete for unique AC Milan experiences. Read related article: Boomerang Partners Launch TIME TO WIN Affiliate Tournament

Football Feeds partner with Winamax to deliver pre-match data and line-up insights, helping refine odds faster and enhance the football betting experience. Football Feeds, a leading provider of football pre-match data and insights through its Pre-Match Office platform, has announced a new partnership with one of Europe’s most recognised sports betting operators, Winamax. Pre-Match Office is Football Feeds ’ market-leading pre-match player availability and line-up intelligence tool. With more than 80 competitions covered, Pre-Match Office offers daily monitoring and updates of injuries, suspensions and unavailability. The integration of Pre-Match Office data into Winamax’s sportsbook will help refine markets faster and more confidently, enabling smarter odds compilation and providing a more engaging product offering for football fans. Football Feeds’ data provides Winamax with a reliable source for pre-match information with constant live updates of over 1,500 injuries, 300 live suspensions and predicted line-ups being updated accordingly until team news is published. Once the Pre-Match Office platform is fully onboarded across its football trading operations, Winamax will streamline their pre-match workflows reducing manual research time and reacting more efficiently to latest developments around team news and maintain accurate and competitive markets for customers. Football Feeds’ CEO Rasmus Hatting said: “We’re very pleased to be partnering with Winamax, a brand that shares our focus on quality and performance. Our Pre-Match Office platform is built to give trading teams reliable, timely insight into player availability and expected line-ups, and we’re proud to support Winamax with data that helps them operate with greater speed and confidence in such a competitive market. “This agreement represents another important step in expanding our presence among leading European operators and reflects the growing demand for trusted, specialist pre-match intelligence. We look forward to working closely with Winamax and supporting their team with the accurate, actionable information they need every day.” Read related article: Relax Gaming Partners with Konquer for Distribution