Eden Hazard Joins Stake as Global Ambassador for World Cup

Eden Hazard joins Stake as global ambassador, partnering with the leading sportsbook ahead of the 2026 World Cup. Discover how the football icon will engage fans worldwide.

Former Chelsea and Real Madrid star Eden Hazard has joined Stake as global ambassador. 

The former Belgian winger has signed with the world-leading sportsbook and casino as it ramps up preparations for this summer’s World Cup.

Hazard, 35, enjoyed a glittering playing career, including winning the Champions League, two Premier League titles, two La Liga titles and two Europa League titles. 

Hazard made 126 appearances for Belgium, captained the team from 2015 to 2023 and helped his country finish third at the 2018 World Cup. This summer’s tournament, hosted in the USA, Canada and Mexico, will be the biggest in history, with 48 teams taking part. 

Hazard boasts a following of more than 58 million on social media, with more than 27 million followers on Instagram, 21 million fans on Facebook and 6.3 million followers on X. Hazard is also one of the most followed football stars on Chinese platform Weibo, with 3.75 million followers.

He joins Stake’s star-studded roster of global ambassadors and will play an integral role in the brand’s fan engagement and awareness campaigns throughout the 2026 football season across digital channels.

With the biggest World Cup in history on the horizon, Hazard’s appointment underlines Stake’s continued commitment to partnering with world-class sporting icons and delivering premium football entertainment to its global community.

Stake’s Chief Marketing Officer Akhil Sarin said: “With the 2026 World Cup set to be the biggest football tournament in history, this is a defining moment for fans and brands alike. Eden Hazard is a player who embodies creativity, flair and big-stage performance - qualities that resonate strongly with our global community.

“Eden's legacy in world football speaks for itself. He has performed at the very highest level of the game and understands exactly what it means to deliver when the world is watching. As we build towards an unforgettable summer of football, we’re proud to welcome him to Stake as a global ambassador.

“His worldwide appeal and deep connection with fans across Europe, Asia and beyond make him the perfect addition to our ambassadorial roster as we continue to strengthen Stake’s position as the home of football entertainment.”

Hazard said: "I’m really excited to be joining Stake at such an important time in the football calendar. The World Cup remains the pinnacle of our sport - the dream every player chases - and I’ve been fortunate enough to experience it on some of the biggest stages.

“Football has given me so many incredible memories, from lifting domestic and European trophies, to representing my country as captain, and making many friends along the way. Now, in this next chapter, I can’t wait to engage with fans in new and meaningful ways, sharing insights, excitement, and the pure joy of football together with Stake.

“Football fans worldwide are incredibly passionate and dedicated, and I’m delighted to collaborate with a brand that truly understands and celebrates that energy, while delivering innovative, community-focused experiences. Let’s make the journey one to remember!”

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