Discover SBC Summit Canada, the next evolution of the Canadian Gaming Summit—3,000 leaders, top insights, and deals shaping Canada’s gaming future. SBC Summit Canada is the new identity of SBC’s Canadian conference and exhibition, replacing the Canadian Gaming Summit and marking the next phase in the event’s development. The event will take place from 19 to 21 May 2026.   The strategic rebrand strengthens alignment with SBC’s global portfolio of conferences, positioning SBC Summit Canada as a leading platform for stakeholders addressing regulation, market maturity, and commercial strategy across Canada’s gaming sector.   The event has also moved from its traditional June slot to May, avoiding scheduling conflicts and resource pressures linked to the 2026 World Cup period and allowing the Canadian gaming ecosystem to participate with full focus.   Building on a 28-year legacy, the former Canadian Gaming Summit has long delivered in-depth coverage of the Canadian gaming landscape, providing insight into regulation, market opportunities, and industry best practices. Now, as SBC Summit Canada, the event enters its next chapter, combining international scale and expertise with a continued, dedicated focus on the specific dynamics of the Canadian market.   The 2026 edition will welcome 3,000 senior executives from Canada's retail and online casino, sports betting, and iGaming sectors. The three-day event will feature over 120 speakers, a 50,000+ sq ft exhibition floor, and world-class hospitality designed to facilitate meaningful networking and business opportunities.   “Through SBC Summit Canada , we are reaffirming our long-term commitment to the Canadian market with a refreshed event designed to better serve the needs of our stakeholders and keep the focus firmly on driving meaningful business opportunities for our delegates,” said SBC Founder and CEO Rasmus Sojmark .   “2026 promises to be a defining year for Canada’s gaming industry. With Alberta’s regulation approaching, iGaming continuing to grow in both popularity and profitability, and the 2026 FIFA World Cup set to be hosted in Canada, now is the ideal time to bring the industry together under the SBC Summit Canada banner, a platform built to reflect both the scale of opportunity ahead and the maturity of the market.”   The exhibition floor will serve as the hub for business development, bringing together over 75 exhibitors and sponsors, including leading suppliers, operators, and service providers. Confirmed exhibitors include Altenar , Gigadat , MNP , MOBINC, Optimove, Paramount Commerce , and many more.    The summit’s dedicated conference agenda will feature three stages, each designed to reflect the key forces shaping Canada’s gaming landscape in 2026. Across two days, the programme will cover leadership strategy in sports betting and casino, affiliate and advertising models, cybersecurity, land-based and lottery operations, player protection, and payments and compliance.   The agenda will feature a line-up of Canada’s senior industry leaders, including Tolek Strukoff ( CEO, Gateway Casinos & Entertainment ), Joseph Hillier ( CEO, iGaming Ontario ), Paul Burns (President and CEO, Canadian Gaming Association), Mark Harper (Head of Canada, Rhino Entertainment), Tom Metzger (CEO, Lotto.com ), and Scott Vanderwel (CEO, PointsBet Canada).   Topics discussed will include the development of Alberta’s regulated gaming market, how operators can capitalise on the increased interest generated by the 2026 FIFA World Cup, and the long-term role of sports betting within Canada’s predominantly iGaming-led market.    The agenda will also examine evolving advertising standards, the growing influence of affiliates and social media, the regulatory treatment of emerging products such as sweepstakes and prediction markets, and how operators and regulators can collaborate to strengthen player protection, cybersecurity, and compliance frameworks across Canada.   Reflecting SBC’s commitment to world-class hospitality, the summit will also feature two dedicated evening networking events. The SBC Summit Canada Opening Party will take place at RS Sports Bar in Toronto, providing an informal setting for delegates to collect their badges, reconnect with industry peers, and kick off the event. The event will also include the SBC Summit Canada Official Networking Party, providing a dedicated setting for senior stakeholders to connect beyond the show floor.   The repositioning of SBC Summit Canada strategically integrates it within SBC's global portfolio of events. This includes SBC Summit Rio (3-5 March 2026), the essential gathering for the Brazilian gaming industry, SBC Summit Malta (28-30 April), which serves as a key hub for all things Europe, SBC Summit Americas (9-11 June), connecting stakeholders across North and South America and the flagship SBC Summit in Lisbon (29 September-1 October). To learn more about SBC Summit Canada, visit our website . Read related article: Canadian Gaming Summit 2025: Marketing & Affiliate Focus

Firesand deepens its relationship with RiskCherry to deliver end-to-end iGaming certification, security testing, and ISO 27001 support for faster, safer compliance. Firesand, a leader in iGaming security solutions and software, has strengthened its relationship with RiskCherry, a specialist in iGaming certification, as the brands look to combine their complementary areas of expertise to deliver a comprehensive service to partners. RiskCherry provides end-to-end certification solutions for iGaming content, covering RNG and game certification. While the company manages all aspects of certification, security testing is not part of its offering. Firesand fills this gap by delivering advanced penetration testing and Red Team services, ensuring robust security for clients. The partnership also extends to ISO 27001 certification, where RiskCherry supports implementation and Firesand provides independent auditing, delivering a complete solution for businesses seeking accreditation and security assurance. By combining their expertise, the two companies aim to equip their customers with a robust framework for certification and security services, reducing complexity and strengthening resilience against evolving threats, while ensuring the compliance processes are achieved quicker and more efficiently. Matthew Holloway, Director at Firesand, said: “Partnering with RiskCherry allows us to deliver a truly end-to-end solution for iGaming operators and suppliers. “Security and compliance go hand in hand, and by combining our security expertise with their certification capabilities, we’re helping businesses stay ahead of both regulatory requirements and evolving cyber threats.” Rob Fell, CEO at Risk Cherry, added: “Our mission has always been to simplify certification and compliance for the iGaming industry. “By joining forces with Firesand, we can now offer clients a seamless experience that covers everything from RNG certification to advanced security audits, making compliance faster, more efficient, and more robust.” Read related article: Firesand Renew ISO/IEC 27001 Certification for Security

Alessandro Gherardi calls iGB Affiliate Barcelona the industry’s “North Star,” sharing insights on localisation, AI, and LATAM growth shaping affiliate success. Alessandro Gherardi, Co-Founder and Director of Fomento, the Affiliate Network that bridges the gap between high-quality traffic sources and top-tier iGaming operators, has described January’s iGB Affiliate Barcelona as being the industry’s ‘North Star’ with the show’s double-digit year-on-year growth reflecting the strength and growing credentials of the sector. Expanding on the importance of the event where he will be part of the content stream with his presentation ‘The Evolution of Localized Performance’ he said:“iGB Affiliate is much more than a trade show; it is the industry’s ‘North Star’ for professional standards. By bringing together the brightest minds, it fosters a culture of transparency and shared knowledge. It plays a crucial role in elevating the reputation of the affiliate sector, transforming it from a niche marketing channel into a sophisticated, respected pillar of the global gaming economy.” Commenting on what he believes are the most significant trends shaping the affiliate and iGaming landscape, Gherardi stressed that localisation and personalisation have become non-negotiable. “They are no longer optional—they are essential,” he stated. “At the same time, the integration of AI in optimising real-time bidding and creative delivery is a game-changer, transforming how we scale performance and efficiency.” He also highlighted the increasing focus on governance and professionalism across the sector, noting that regulatory pressures are accelerating positive structural change. “We are seeing a massive shift toward stricter compliance and the professionalisation of the affiliate role,” Gherardi explained. “This evolution is vital for the long-term health and credibility of the industry. The fact that the 2026 edition of iGB Affiliate will be 20% bigger year-on-year is incredibly encouraging, it signals that, despite regulatory challenges, the sector is resilient and expanding. For Fomento and the industry at large, participating in such a dynamic and growing event means more diversity in partners, more innovation on the floor, and a better platform to showcase growth.” As an international show that in 2025 welcomed industry professionals from 119 nations iGB Affiliate Barcelona provides an opportunity for stakeholders to connect with a global audience, an opportunity that’s not lost on the co-founder of Fomento who believes that the focus will be on central and south America . “LATAM remains the ‘land of opportunity,’ with Brazil leading the charge as it formalizes its regulatory framework” he stated:  “However, we are also seeing incredible potential in markets like Peru and Mexico. Beyond LATAM, we are looking closely at how Tier 1 markets are evolving their retention strategies to compete with the sheer excitement of these emerging territories. Whether we are talking technology, trends or geographical hot-spots Barcelona in January is where the strategy for the entire year is solidified. It provides the momentum and the networking ‘energy’ needed to kickstart 2026 with confidence. Quite simply, If you want to know what the industry will look like in December, you look at the conversations happening at iGB Affiliate in January.” Alessandro Gherardi’s iGB Affiliate presentation entitled ‘The Evolution of Localized Performance’ will explain how to bridge the gap between European operational standards and the unique cultural nuances of the emerging LATAM markets. It will provide a practical roadmap for expansion and cover challenges including the shift from volume-driven to value-driven acquisition, how to build trust in regions where traditional marketing often fails and the importance of choosing the right network partner to navigate local regulatory landscapes. From emerging market insights and regulatory briefings to AI-driven marketing strategies iGB Affiliate Barcelona 2026 will deliver the intelligence, innovation and connections required to succeed in the global i-gaming affiliate ecosystem. Affiliates wanting to secure their place at iGaming Affiliate Barcelona can unlock their complimentary entry at:   https://igb-affiliate.reg.buzz/?utm_campaign=bigba26-partner Read related article: Record-Breaking 59,101 Attend ICE, iGB Affiliate Barcelona

Gamecheck headlines the Sustainable Gambling Zone at ICE Barcelona, showcasing blockchain tech that verifies fair games, protects players, and strengthens iGaming integrity. Gamecheck, which uses blockchain-based technology to enable operators to verify the legitimacy of all of the games on their platform and in the process protect their brand from being exploited through fake game implementations, has been named as headline sponsor of the Sustainable Gambling Zone (SGZ) at ICE Barcelona. Confirming the sponsorship, Gamecheck founder James Elliott  said the SGZ represents the industry’s leading platform for advancing player protection and safer gambling practices. “The Sustainable Gambling Zone has been at the forefront of developments impacting safe gambling and through our sponsorship we will be demonstrating our unwavering commitment to player protection and improving the overall safety of iGaming,” Elliott said. “The sponsorship aligns our brand values with the industry’s most respected player protection initiative, while also providing the ideal environment to showcase how we actively protect players and operators from fraudulent game implementations.” Elliott stressed that Gamecheck’s approach to player protection is rooted in practical, verifiable solutions. “We’re not talking about player protection in theoretical terms,” he added. “We provide operators with the tools they need to prove they are offering legitimate, fair gaming experiences and to protect their brands from being undermined by fake or manipulated games.” Highlighting the importance of ICE’s long-standing leadership in the promotion of sustainable gambling, Elliott believes the SGZ continues to set the global benchmark for meaningful industry engagement. “Since its inception in 2018, many conferences have introduced similar initiatives, but ICE remains the undisputed leader in this space,” he noted. “The depth of content, the calibre of stakeholders and ICE’s unstinting commitment to advancing the sustainable gambling agenda year after year make it the natural home for innovations that genuinely prioritise player welfare.” Elliott emphasised that sustainable gambling is not only a regulatory or ethical imperative, but a commercial one. “The threat posed by the black market is becoming increasingly significant for the industry,” he said. “While sustainable gambling requirements can initially appear burdensome, they represent the most viable path for the industry to thrive in the long term. By committing to these principles, operators build consumer trust and reduce regulatory risk.” He added that failure to address issues such as fake games and manipulated return-to-player rates carries significant reputational and regulatory consequences. “From a pure business perspective, the cost of not prioritising sustainable gambling far outweighs the cost of compliance.” Looking ahead to ICE Barcelona Elliott said “Whether you’re an operator worried about cloned versions of your games, a supplier seeking to protect your intellectual property, or a platform looking to differentiate itself through verified fair play, Gamecheck offers a solution.  Every operator that commits to game verification makes the entire ecosystem safer and more trustworthy for players. We're at ICE to start building that coalition of operators, providers, and regulators who recognise that fake games represent an existential threat to the industry's integrity and legitimacy.” The Sustainable Gambling Zone is one of the most popular features on the ICE show floor. Boasting a new high-profile presence located in the main corridor between Halls 4 and 5 and a redesigned open, layout, the SGZ provides visitors with a unique opportunity to explore new technology trends, speak with charities and individuals with lived experience, as well as engage in essential debate on the future of safer gambling regulation.Visit Pod SG21 to see how Gamecheck is elevating industry standards, protecting brands, protecting players and protecting the integrity of the industry. To   register for ICE   Barcelona, Fira Barcelona   Gran Via, 19 -21 January 2026 and be part of the world’s biggest celebration of gaming visit:  https://www.icegaming.com Read related article: Flutter Is Headline Sponsor of ICE Sustainable Gambling Zone

Tequity partners with MINT to launch fully branded Originals, integrating fast, provably fair house games that boost engagement through a scalable, customisable platform. Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a partnership with MINT, under which Mint.io will integrate and roll out Originals. The agreement will see Tequity’s portfolio of fast, streamer-friendly, fully customisable house games tailored to the brand and player experience. For operators, Originals have become a core part of the product mix. Players demand them, they drive frequent repeat sessions and can significantly contribute to overall engagement and volume. Through this partnership, MINT will deliver a branded Originals experience that feels native to the MINT ecosystem and leverage Tequity’s proven performance and infrastructure. Originals are built to help operators launch 16 fun, fast, and provably fair house games. The offering applies complete brand control across look and feel, integrates quickly via Tequity’s modular RGS and partner-ready tooling, and relies on a product stack engineered for speed, stability, and scale. Dominic Sawyer, VP Growth at Tequity, said: “We’re excited to partner with MINT as they build a new kind of operator platform, combining a strong iGaming core with a Web3 roadmap. MINT gets full branding control to make the games feel truly their own, while we provide the underlying performance, reliability and fast rollout, so they can launch in February with a full suite of branded Originals from day one.” Zak Manhire, CEO of Mint, added:  “For us, Originals aren’t just another game category, they’re a foundation. We care deeply about gameplay quality, provably fair execution, and the ability to customise rapidly based on cultural zeitgeist and how our users enjoy the games. “Tequity gives us a very strong technical base, and we’ll push it hard for sure, testing the max limits, iterating quickly, and building new games and mechanics together as one as we scale. We treat all our partners as collaborators, not service providers, and this is the kind of long-term relationship where real innovation will happen as with all our carefully selected partners.” Read related article: Tequity Partners With iBankroll to Power Scalable iGaming

ENJOY partners with EveryMatrix to distribute its full slots and live casino portfolio via SlotMatrix, expanding global reach and fast-tracking operator access. ENJOY, the dynamic iGaming content developer, has signed a new distribution deal with EveryMatrix that will see its full portfolio of slot titles and live casino game shows made available to operators via the leading aggregator’s extensive network. The partnership ensures ENJOY’s growing library – including its newly released Bison Strike slot and is distributed alongside its existing selection of high-performing slots and live game shows. The agreement marks a major step in ENJOY’s growth strategy as the studio continues to build its presence in the early stages of its commercial rollout. EveryMatrix’s position as one of the industry’s most established content distributors, via its SlotMatrix aggregation platform, gives ENJOY immediate access to a swathe of tier-one and emerging brands across multiple markets worldwide. By joining the SlotMatrix ecosystem, ENJOY’s content will benefit from fast-track integration and increased visibility among operators actively seeking new and diverse entertainment. Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This partnership with EveryMatrix gives us a launchpad that, as a newcomer, we are privileged to access, but one that reflects the success we’ve achieved in such a short time. it’s the company’s reputation as a trusted aggregator, coupled with its global distribution power, allows us to accelerate our growth significantly. “With new releases like Bison Strike and our upcoming content roadmap delivering strong engagement to players across the globe, we’re bringing fresh ideas to both the slots and live casino verticals – and EveryMatrix gives us the reach to put that innovation in front of the right operators and players straight away.” Bjorn Sjoberg, CCO at SlotMatrix, added : “ENJOY has shown real ambition and creative flair with its early releases, and we’re excited to play a part in taking that momentum worldwide. “Our mission is to connect high-quality, forward-thinking studios with operators who value fresh and reliable content and ENJOY fits that brief perfectly. We look forward to seeing its portfolio gain the attention it deserves across our network.” Read related article: ENJOY Partners With SoftGamings to Expand Global Reach

eGaming Integrity launches an independent Safer Gambling Audit Service, helping operators meet UKGC standards with clear, evidence-based assurance and insights. eGaming Integrity - a leading compliance and internal audit advisory firm - today announced the launch of its Safer Gambling Audit Service, a new independent assessment designed to provide operators with clear, evidence-based assurance aligned with the UK Gambling Commission’s Social Responsibility and Licence Conditions and Codes of Practice requirements. Developed as a structured audit rather than a high-level review, the service examines how safer gambling works in practice across customer interactions, financial vulnerability checks, governance oversight and internal monitoring. It is designed to give operators a clear, honest view of whether controls are working as intended, where gaps exist, and where improvements are needed. The audit is carried out by experienced practitioners who have worked directly in internal audit, risk and regulatory compliance roles. It includes an initial evidence review, focused fieldwork and a written report setting out what is working, where weaknesses sit and what needs to change. Robert Penfold, Head of Internal Audit at eGaming Integrity , said: “Businesses are operating in a regulatory environment that demands clarity, consistency and credible assurance. Our Safer Gambling Audit provides an independent view of how well safer gambling controls are functioning in practice. It gives Boards the information they need to exercise effective oversight. The service has been designed to be practical, proportionate and aligned with the UKGC’s expectations.” The introduction of the Safer Gambling Audit Service builds on eGaming Integrity’s wider commitment to supporting operators to maintain strong, resilient compliance frameworks. Alongside the new service, eGaming Integrity also works with operators on mock regulatory assessments, remediation support, internal audit and training. Together, these form a broader assurance and risk-focused offer. The launch follows increasing demand from operators seeking a more structured and transparent way to demonstrate governance over safer gambling obligations. Regulatory expectations around safer gambling are increasing. At the same time, third-party certification schemes, including GamCare’s Safer Gambling Standard, are nearing the end of their current delivery timelines. In response, eGaming Integrity is among the first providers to bring a fully audit-led safer gambling assurance service to market. As focus from investors, regulators and stakeholders intensifies around risk management and customer protection, independent assurance is playing a central role in how organisations evidence accountability. Robert Penfold will be part of the eGaming Integrity team attending ICE in Barcelona from January 19 to 21. To book a meeting, email: robert@egamingintegrity.com Read related article: SkillOnNet Loizos Theodosiadis on Safer Gambling Tech

Playnetic appoints David Mann as Chief Executive Officer from January 2026, marking a new growth phase as the iGaming provider expands globally with new games and partners. Playnetic, the immersive global B2B iGaming content provider, today announced the appointment of David Mann as its new Chief Executive Officer, effective January 2026.   David will spearhead the company’s next phase of expansion. Since its launch in January 2024, Playnetic has achieved remarkable growth, securing licences in Malta, Sweden, Romania, Greece, and Ontario, while partnering with leading global operators and aggregators. The company has launched over 40 innovative new games, alongside a library of more than 100 historical games.   With nearly two decades of experience in the global gaming industry, David brings extensive leadership and commercial expertise, along with a proven track record in building brands and driving sustainable growth. He has held several senior leadership positions at leading iGaming companies, most recently serving as CEO of Swintt.   Dan Phillips, Non-Executive Director at Playnetic , commented: “David’s appointment marks a new chapter for Playnetic. His strategic vision, proven leadership, and passion for innovation make him the ideal leader to guide Playnetic through its next stage of global growth. I look forward to working with him as we continue to establish the business as an industry leader.”   David Mann, Chief Executive Officer of Playnetic , commented: “I’m honoured to join Playnetic at such an exciting and pivotal stage in the company’s journey. The achievements in such a short time are a testament to the vision, talent, and dedication of the team, all key factors in my decision to take on this new challenge. Our studio teams are among the best in the industry, and we have some exciting plans for 2026. Our focus will be on driving the next phase of growth, strengthening existing partnerships, creating new opportunities, and delivering exceptional gaming content to our operator partners and their players worldwide.”   Playnetic will be exhibiting at ICE 2026 in Barcelona in Hall 2 stand number 2R70, where it will showcase eight new gaming titles from its three in-house studios, launched exclusively at the event, alongside a range of activities including daily tournaments with a chance to win a holiday for two. The company boasts a global team of more than 100 employees, firmly establishing itself as one of the industry’s rising stars and a must watch provider in the iGaming space. Read related article: Playnetic Granted Ontario iGaming Supplier License

Boomerang Partners sums up strong 2025 results, highlighting rapid growth, major awards, AC Milan success, and standout affiliate tournaments. Explore the full year in review. Boomerang Partners, a rapidly growing Affiliate Gambling & Betting Marketing Agency and the Official Regional Partner of AC Milan, is summing up the 2025 results. It was marked by the company’s growth in business metrics, including receiving several prestigious awards, vibrant participation in major industry events, conducting top-tier affiliate traffic tournaments, and expanding the portfolio of partners’ brands.   4 years of growth and notable results In autumn 2025, Boomerang Partners celebrated its 4th anniversary . During this time, the company has achieved significant success, becoming one of the leaders in the affiliate marketing industry and focusing its efforts on becoming the world’s #1 sports affiliate program . In 2025, the number of brands in Boomerang’s client portfolio increased.   The company shared data on user preferences for online betting on products from its partners’ brand portfolio in 2025. The most heavily bet day of the year was October 18th , and the most popular sport among new players was Football (Soccer) . Top-10 sports by online betting load:   1. Football (Soccer). 2. Tennis 3. Basketball 4. E-Football 5. Table tennis 6. Ice hockey 7. Volleyball 8. E-sports + 9. Virtual sports 10. E-Basketball   AC Milan Hub and Time to Win concept In the summer of 2025, the second year of the strategic partnership between Boomerang Partners and AC Milan  commenced. This collaboration significantly contributed to increasing the company’s brand visibility and trust. Moreover, it established its status as one of the leading sports affiliate programs in the industry and brought impressive results in 2024-2025:   ● +194%  growth in sports traffic across Boomerang Partners’ affiliate ecosystem ● +81%  increase in audience interest in sports ● +23%  boost in Boomerang brand loyalty ● 30+  exclusive affiliate partner campaigns were powered ● 1,000+ media mentions with a total global reach of 320M+ ● 1M+  impressions on Boomerang’s platforms from AC Milan-related content   The second year of partnership with AC Milan will be marked by the Time to Win concept . It is a philosophy, a mindset, that reflects both Boomerang Partners and the Club, who intend to win and achieve all their goals. In support of the Boomerang promotional campaign, the AC Milan Hub will soon be launched. This will be a unique web portal, on whose pages partnership news will be published, quizzes and raffles for tickets to the Club’s home matches , various VIP experiences,  and  unique items will be conducted, for example, a legendary Croatian footballer Luka Modrić’s jersey. The AC Milan Hub will be of interest to both affiliate partners and users of products from Boomerang Partners’ client portfolio.   Golden Boomerang Awards 2025 From February to May 2025, Boomerang Partners conducted the second season of Golden Boomerang Awards . This is a global annual affiliate traffic tournament that allows affiliate teams from around the world to participate. The tournament has become a significant industry event. Participation in it is prestigious because, for affiliates, it’s not just a platform to demonstrate their expertise. Through GBA, they build connections, share practices, and get access to ‘Money can’t buy’ experiences. For example, paid visits to the iconic San Siro Stadium  in Milan and meetings with AC Milan Legends .   Participants in the second season of the Golden Boomerang Awards included over 400 affiliate teams (in 2024, there were 226). 11 winners  received their awards during the solemn ceremony held in May 2025 at San Siro Stadium . The ceremony was combined with a top-tier, exclusive networking event and charity auction. Boomerang Partners are already preparing for the third season of the tournament, which will take place in 2026.   Golden Boomerang League 2025 In September-October 2025, Boomerang Partners conducted their first sports traffic tournament, the Golden Boomerang League . It provided a unique opportunity for current and new affiliate partners of the company to qualify for the third season of the Golden Boomerang Awards 2026,  bypassing the competition for the top 30 or inclusion in nominations. Prizes also included a 2x AC Milan Experience , with a paid flight, accommodation, and attendance at a home AC Milan match. Winners were announced during Boomerang Partners’ participation in SiGMA Central Europe in Rome in early November 2025. Awards and nominations The effective activities, initiatives, and business results of Boomerang Partners consistently receive recognition from experts. In 2025, the company won several prestigious industry awards:   ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025 By presenting this award, experts paid tribute to Boomerang Partners’ successful 2024-2025. The company achieved 120% YoY  growth in the number of affiliate partners, as well as 5x  growth in the online betting segment of its business, and 1.5x  growth in the number of users of products from its portfolio of partners’ brands. Also in 2024, Boomerang became an Official Regional Partner of AC Milan  and held its first global affiliate traffic tournament, the Golden Boomerang Awards .   ‘Social Media Campaign of the Year’ at the SBC Awards 2025 Boomerang Partners received this award because, in 2025, two of their YouTube channels surpassed 100,000 subscribers  and were awarded the YouTube Silver Play Button . Boomerang has achieved over 500 million organic impressions and more than 350,000  organic subscribers across social media in under a year.   ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025 For the second consecutive year, the flagship product from Boomerang Partners’ client portfolio, Boomerang Bet, has won this prestigious award. The product website offers over 120,000 sports and esports betting events  annually, features a multi-tier loyalty program , and provides 24/7 support . The site is very user-friendly, accessible on any device, and suitable for both casual bettors and high rollers, thanks to flexible transaction limits .   Also, in 2025, Boomerang Partners’ affiliate team lead, Kristina Shkredova , was named a Best Affiliate Manager AskGamblers 2025 . Darina Sharban , another affiliate team lead, took the Silver Place  in the ‘Affiliate marketing manager of the year’  nomination.   Participation in the industry events   In 2025, Boomerang Partners attended numerous industry events, including major ones such as iGB Affiliate 2025 , SBC London , SBC Lisbon , and SiGMA Central Europe . The company’s booths were invariably attraction points, thanks to vibrant marketing activations and performances. For example, during the SBC Summit in Lisbon, three unique Boomerang Effect performances  took place at the Boomerang booth. Thus, the company effectively combined marketing and art at an iGaming event for the first time.   Boomerang Partners reached a new scale at SiGMA Central Europe in Rome. The company’s booth was its largest in the history of its participation in industry events. Dozens of business meetings were held there, alongside a series of interviews recorded with top-tier industry media. Booth visitors played ping-pong with promoters and Nintendo Switch Sports, and completed various quests to participate in a gift auction and gain access to a prize shop, which featured items like AC Milan t-shirts.   At industry events, Boomerang Partners highlighted the sports focus of their business, both in booth design and through various activations, including table tennis activities  and raffles of memorabilia from the world’s top athletes, including tennis and football stars.   Marketing growth   Thanks to its meticulously developed marketing strategy, Boomerang Partners continues to achieve success. This is reflected across many aspects, including increased brand visibility and trust through PR, a premier partnership with AC Milan, standout work by the Event department, regular wins of industry awards, hosting major affiliate traffic tournaments, effective SMM campaigns, and other initiatives and directions.   A particularly noteworthy development is the  expansion of Boomerang Partners’ toolkit for achieving success . Specifically, in 2025, the company learned to effectively generate traffic without relying on affiliate partners , significantly broadening its capabilities. Its current Performance and SEO traffic are now showing impressive momentum. Combined with the recent establishment of a robust in-house analytics department , this presents remarkable new opportunities for Boomerang Partners.   Engagement with affiliate partners   In November 2025, the PR Department of Boomerang Partners conducted a ‘Partner Satisfaction & Reputation Study’ among the company’s active affiliate partners. The goal was to assess the effectiveness of its marketing and PR efforts from the partners’ perspective, understand how they perceive the brand and the collaboration, and identify areas for growth to strengthen mutual ties. The results were impressive, highlighting the following:   ● Partner Satisfaction Index (PSI): 9.27/10 ● Trust Index: 9.49/10 ● 94% of respondents would recommend partnering with Boomerang Partners. ● Awareness of the company’s organized activities reached 86.27%.   Boomerang Partners are proud of these achievements and see significant potential for further growth based on the insights gained from this study.   Sports Marketing & Betting Calendar 2026   Boomerang Partners will soon publish the ‘Sports Marketing & Betting Calendar 2026’ . This is a unique guide that showcases the company’s expertise as a sports-oriented affiliate program. Both experienced sports affiliates and newcomers will find the information in this 90+ page guide useful. It contains five key sections:   1. Detailed calendar of sports tournaments for 2026 with traffic peak indicators and popularity in specific GEOs 2. Analytical insights to help affiliate partners prepare campaigns before, during, and after sports tournaments 3. Overview of industry trends for 2026 4. Boomerang Partners’ strategic partnership with AC Milan, and what benefits affiliate teams can derive from this 5. Affiliates’ toolkit for adapting campaigns   The download link for the calendar will be published on Boomerang Partners’ official website.   Quote from CMO   Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “In 2026, our company will turn 5 years old. We are entering this year with confidence in our strategy and pride in the results achieved. Now that we are recording growth in our business metrics, we aim for even more breakthrough results in the future. For 2026, we are preparing many interesting things for our affiliate partners and users of products from our client portfolio. We are aiming at even more ambitious joint initiatives with AC Milan, the large-scale conduct of the third season of Golden Boomerang Awards, and the implementation of other projects, which everyone will learn about in their own time.”   Boomerang Partners is open to cooperation   2026 will be an anniversary year for Boomerang Partners . The company is focused on achieving progressive growth and establishing itself as a leading sports affiliate program in the industry. It has many projects and initiatives planned, including joint ones with AC Milan. Boomerang representatives will participate in major industry events. But affiliate teams don’t necessarily have to wait for such events to negotiate cooperation. Visit the company’s website, register to receive a personalized offer, and live without limits . Read related article: Boomerang Partners Earns Major Industry Award Nominations

Gaming in Finland launches at ICE Barcelona 2026, offering expert insights and networking on Finland’s upcoming iGaming regulation. Secure your spot at this must-attend event. With Finland's iGaming re-regulation now firmly on the horizon, Gaming in Europe (Gaming in Holland, Gaming in Spain, Gaming in Germany) will be launching its latest initiative, Gaming in Finland, at ICE Barcelona 2026.   Gaming in Finland will kick off with an evening conference in Barcelona on January 19, 2026 , from 18:00 until 22:00 .   The event, which is being organized in close collaboration with local stakeholders, will feature networking, tapas and drinks, as well as several highly relevant sessions  outlining the opportunities and challenges offered by Finland's soon-to-be regulated iGaming market.   Confirmed speakers include: Pekka Ilmivalta, Head of Finnish Office, Nordic Legal Morten Ronde, Founding Partner, Nordic Legal Jari Vähänen, Founding Partner, The Finnish Gambling Consultants Mika Kuismanen, CEO, The Finnish Trade Association for Online Gambling Josh Hodgson, COO, H2 Gambling Capital Niklas Bondestam, CEO, Ubetec Jessica Maier, Co-Founder, EGARA Paul Foster, CEO, Crucial Compliance Morten Ronde, Founding Partner at Nordic Legal commented: “Finland’s move to open its gambling market in 2027 creates a rare opportunity for operators and suppliers to enter a newly regulated European market from day one. Our Barcelona event during ICE will combine expert insight on the Finnish framework with high-quality networking for those looking to establish an early presence.” Gaming in Europe founder Willem van Oort added: “After a long wait, Finland will finally re-regulate its iGaming market in 2026. Looking at other Nordic markets, it is a safe bet that local demand for regulated gambling will be significant. Naturally, operator interest in this market is large. Together with local stakeholders, we hope to provide interested parties with the knowledge and connections to help make their eventual market entry a success.” Register your interest now   Places at the inaugural Gaming in Finland event are limited. If you are considering attending this event, please register your interest through this link: https://www.gamingin.eu/finland We will let you know as soon as possible whether we have a seat available for you.   Please note that the Gaming in Finland Evening Conference @ICE will focus foremost on future B2C and B2B license holders. Join our Gaming in Finland LinkedIn group   In the meantime, feel free to join our Gaming in Finland LinkedIn group , where we will share the latest news and updates on the Finnish market. Sponsorship opportunities available   Sponsorship and media partnership opportunities are available. Please contact Willem van Oort at willem@gamingin.eu  for more information. Read related article: Clarion Gaming Opens ICE Barcelona 2026 Registration

MightyTips partners with AmunRa to grow its presence in Asian iGaming markets, delivering localized content, trusted reviews, and high-quality player traffic. Discover more. MightyTips announces a new partnership with AmunRa, marking a milestone in expanding its footprint across key Asian iGaming markets. The collaboration is focused on boosting brand awareness, delivering high-quality traffic, and engaging players through targeted content. Under the agreement, MightyTips will work closely with AmunRa to develop localized reviews and SEO-focused content tailored to Asian audiences. The cooperation is designed to increase AmunRa’s visibility while providing players with reliable information and a seamless gaming experience. Eugene Ravdin, Head of PR at SEOBROTHERS, commented: "AmunRa is a brand that clearly understands the importance of strong positioning and user trust in competitive Asian markets. By partnering with AmunRa, we’re combining our expertise in content and traffic acquisition with a platform that is committed to quality, transparency, and long-term growth." AmunRa offers a diverse portfolio of casino games, modern design, and user-friendly functionality aimed at meeting the expectations of Asian players. With a focus on responsible gaming, secure payments, and multilingual support, the brand continues to grow its presence across regulated and emerging markets in Asia. Yurii, Senior Affiliate Manager at AmunRa added: "Partnering with MightyTips represents a strategic milestone for AmunRa. Their expertise in search engine optimization and high-quality content creation empowers us to strengthen our digital presence and significantly elevate the trustworthiness of our brand. MightyTips delivers highly targeted, conversion-driven leads and helps us build long-lasting relationships with audiences genuinely interested in our offering. We are confident that even greater achievements lie ahead as our collaboration will grow." Read related article: MightyTips Partners with Cwinz to Expand in Asia

ENJOY partners with SoftGamings to expand global reach, bringing its popular slot and live casino games to a leading aggregation platform. Discover what this means for operators. ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms. The deal sees ENJOY’s content, including standout releases Hotfire Diamonds , Bison Strike and Grand Lightning , made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets. The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact. Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment. “SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.” Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability. “Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.” Read related article: ENJOY Partners with GR8 Tech to Expand Global Casino Reach