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BETFRED Partners With SPORTRADAR to Upgrade Retail Platform
BETFRED partner with SPORTRADAR to upgrade retail betting tech across 1,300 UK shops, delivering faster performance, smarter risk control and a better in-store experience. Betfred has extended and expanded its longstanding partnership with Sportradar (NASDAQ: SRAD). Under the new agreement, Sportradar will upgrade the retail platform technology across Betfred’s 1,300 UK shops, ensuring a sustainable and engaging betting experience on the high street. The additional multi-year


SBC Partners With ANJL for SBC Summit Rio 2026
SBC partners with ANJL for SBC Summit Rio 2026, strengthening Brazil’s leading betting and gaming event with expert insight, regulation focus and top industry voices. SBC has announced a strategic partnership with the National Association of Games and Lotteries (ANJL) for SBC Summit Rio, bringing one of Brazil’s most influential industry bodies into the heart of the country’s leading event for the betting and gaming market. The partnership has been formalised ahead of SBC S


Boomerang Partners Tease TIME TO WIN Affiliate Activation
Boomerang Partners teases TIME TO WIN, a new affiliate activation with AC Milan, built to boost performance during peak sports events. Discover what’s coming next. As the global sports season enters one of its peaks, Boomerang Partners is preparing a move designed to attract the full attention of affiliate teams. The company has released a teaser video featuring players of its Official Regional Partner, AC Milan. Thus, it hints at the upcoming launch of TIME TO WIN – an exclu
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