Genius Sports launches Prediction.com for real-time prediction market comparisons
Genius Sports has launched Prediction.com, a consumer-facing platform designed to bring prediction markets from multiple venues into one comparison environment, extending the company's role in the rapidly developing prediction-market sector.
The platform, launched through Genius Sports' consumer media and technology business Legend on September 17, allows users to
discover prediction markets, compare equivalent event contracts across platforms and monitor changing market probabilities.
The launch gives Genius Sports a more direct consumer-facing position in prediction markets. Rather than solely supplying data and integrity services to market operators, the company is now providing a destination where users can compare contracts and pricing before following markets as events develop.
Genius Sports Prediction.com targets fragmented prediction markets
Prediction.com is built around the comparison of equivalent contracts across multiple prediction-market platforms.
According to Genius Sports, the service aggregates market and pricing information into a single destination. It also includes a proprietary cross-venue pricing engine designed to compare multi-leg contract combinations.
The development addresses a structural issue in the prediction-market category: users may encounter similar event contracts on different platforms but previously had to navigate those venues separately to compare available information.
For the industry, a dedicated comparison layer could create another channel through which prediction-market operators can reach potential users while making differences between contracts and prices more visible.
AGB reported that the platform is intended to support discovery and cross-platform comparison while extending Genius Sports' presence into the consumer side of the prediction-market journey.
Live sports data is central to the platform
A significant component of Prediction.com is its integration of live sports information with prediction-market pricing.
For sports-related markets, the platform combines Genius Sports' live game data with real-time prediction-market pricing. Users can follow play-by-play developments alongside changing probabilities, prices and other market signals.
That positioning connects two areas in which Genius Sports already operates: real-time sports data and prediction-market infrastructure.
The company says it already provides official sports data and integrity services to leading prediction-market platforms. Its August partnership with Polymarket, for example, includes official data, streaming rights and integrity services for selected sports markets on Polymarket's US platform.
The Prediction.com launch therefore adds a consumer comparison function to an existing business relationship with the wider prediction-market ecosystem.
Prediction.com extends Genius Sports' Legend strategy
Prediction.com is being launched through Legend, the Genius Sports consumer media and technology business.
Genius Sports said the platform builds on Legend's existing consumer and comparison technology and is intended to become a flagship brand for the prediction-market category.
This gives the launch a broader significance for Genius Sports beyond the individual Prediction.com product.
The company has historically been closely associated with the collection, distribution and commercialisation of sports data. A consumer platform focused on prediction-market discovery and comparison places that data closer to the end user.
It also creates a connection between Genius Sports' data capabilities and Legend's consumer-facing media assets.
Prediction markets continue to develop as a distinct category
The launch comes as prediction markets attract growing attention across sports and other event-based markets.
Recent activity has also increased the visibility of prediction-market platforms within the sports ecosystem. Reuters reported that prediction-market activity during the opening weekend of the 2026 NFL season reached billions of dollars in daily volume, illustrating the scale of trading around sports-related event contracts.
At the same time, regulatory treatment, market structure and user eligibility can vary significantly between platforms and jurisdictions.
Prediction.com is positioned as a comparison and discovery service rather than as a prediction-market operator itself. The platform's role is to bring market information together and direct users toward the venues offering the relevant contracts.
Genius Sports plans further Prediction.com expansion
Genius Sports said Prediction.com will continue expanding its coverage, functionality and partner integrations as the global prediction-market ecosystem develops.
The company's initial offering therefore represents the starting point for a broader comparison platform rather than a finished market directory.
For prediction-market operators, the development introduces another potential discovery channel. For Genius Sports, it extends the company's position from supplying data and integrity infrastructure toward participating directly in how consumers discover, compare and follow prediction markets.
The longer-term significance will depend on the breadth of market coverage, the number of platform integrations and how users adopt comparison tools as prediction markets develop across sports and other event categories.
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Genius Sports : Prediction.com launch announcement
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