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Brazil Pix payments fall 10% as iGaming ban takes effect

1 hour ago
4 min read
Person holding a credit card while typing on a laptop keyboard at a desk, representing online payment transactions.
A user making online payment transactions via laptop and payment card. Image credit/source: magnific

Brazil’s Pix payment system recorded a 10% decline in transaction volume in the days following the government’s prohibition of online betting and gaming, providing an early indication of the disruption created by the country’s sweeping new gambling restrictions.


The figure was cited by Brazilian authorities during an update on enforcement of Provisional Measure No. 1,394, which was published on September 25 and prohibits the exploitation, offering, intermediation and advertising of fixed-odds betting across Brazil. The measure covers both sports betting and online gaming.


InterGame reported on September 30 that Pix payments had fallen 10% following the introduction of the measure, citing figures from Brazil’s Central Bank presented by the government. Pix is Brazil’s principal instant-payment system and has been widely used within the country's digital betting market.


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Brazil Pix payments show immediate market impact


Data published by Agência Brasil, based on Central Bank figures, showed 608.6 million Pix transactions were recorded between Saturday, September 26, and Monday, September 28.


That represented a 10% decline against the average transaction volume for the equivalent Saturday, Sunday and Monday periods during the previous four weeks.


Daily transaction volumes were reported as:


  • September 26: 229.6 million transactions, down 11%

  • September 27: 165.9 million, down 12%

  • September 28: 213 million, down 7.4%

  • Three-day total: 608.6 million transactions, down 10%


The value of transactions also declined, with R$183.58 billion processed over the three-day period, representing a 15.5% reduction against the comparison period.



However, the Central Bank data measures overall Pix activity, rather than betting-related payments specifically. Agência Brasil noted that the figures alone cannot establish a direct causal relationship between the fall in Pix activity and the government's betting prohibition. Other factors can influence payment volumes over a short period.


Brazil iGaming ban extends directly into payments

The payment system is nevertheless an explicit component of the new regulatory framework.


Article 14 of Provisional Measure No. 1,394 prohibits financial institutions, payment institutions and other participants in payment arrangements from processing, settling or facilitating transactions destined for fixed-odds betting operations, subject to exceptions for winding down operations and returning money to bettors.


The measure also requires the Central Bank to establish an electronic data-communication system to facilitate rejection and interbank returns of funds associated with illegal fixed-odds betting transactions.


The Central Bank subsequently issued Resolution BCB No. 590 on September 28, requiring relevant financial and payment institutions to prevent the processing, settlement or facilitation of transactions destined for fixed-odds betting lotteries.


The combination of the legislative measure and Central Bank rules means payment infrastructure is being used as one of the government's principal enforcement mechanisms.


Brazil expands enforcement beyond payment channels

The betting prohibition is also being enforced through websites, applications, advertising and digital platforms.


By September 29, Brazil's Ministry of Justice and Public Security and Ministry of Finance had requested the removal of 5,209 domains connected with betting operations, according to the Ministry of Justice. The National Telecommunications Agency, Anatel, had ordered the removal of 2,387 of those domains at that point.


Authorities also notified 186 betting applications for removal from Apple's and Google's app stores, with the deadline set for October 6.


Eight major digital platforms — Google, Meta, YouTube, X, Telegram, TikTok, Kwai and Discord — were also notified regarding the removal of betting advertising.


The government's enforcement program therefore extends across the full digital betting ecosystem, from operator websites and mobile applications to payment infrastructure and advertising distribution.


Operators move toward shutdown

The restrictions are already affecting licensed operators that had established businesses under Brazil's regulated betting framework.


InterGame reported that operators including Allwyn, Entain and Flutter had confirmed compliance with the new restrictions. The publication also reported that the measure requires congressional ratification to remain in force beyond its initial period.


Under the provisional measure itself, existing authorisations for fixed-odds betting are scheduled to be extinguished after the specified transition period, while operators must fulfil outstanding regulatory, financial, reporting and player-protection obligations.


The measure additionally requires operators to maintain records relating to bettors, bets, deposits, withdrawals, financial transactions and prize payments for regulatory purposes.


Refund process becomes a key operational issue

Brazil's new framework also establishes procedures for returning funds to bettors as operators wind down.


The government has stated that bettors can withdraw available balances during the transition period. The provisional measure provides for the return of funds connected to bets that remain unresolved at the end of the applicable transition period, while prizes from bets whose outcomes have already been determined remain payable.


This creates an additional payment-related workload for financial institutions as operators close their Brazilian operations.


The government said operators will need to provide financial institutions with information concerning amounts to be returned to bettors, including balances associated with individual taxpayer identification numbers.


What the Pix data signals for Brazil's betting market

The initial 10% reduction in overall Pix transaction volume is an early data point following the betting prohibition, but it should not be interpreted as a measurement of the betting sector's direct contribution to Pix activity.


What is clear is that Brazil has incorporated payments into the enforcement architecture of its new gambling policy.


The Central Bank's transaction-blocking requirements, the removal of thousands of betting domains and the planned removal of betting applications and advertising indicate that the government's approach extends beyond simply closing licensed operator websites.


For the iGaming industry, the immediate issue is therefore not only market access but also the availability of regulated payment infrastructure.


As enforcement progresses and the transition period advances, subsequent payment data should provide a clearer picture of how much of the initial movement in Pix activity was connected to the withdrawal of legal betting transactions and how much reflected broader changes in payment behaviour.


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Sources
  • Inter Game Online

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