WiseGaming Taps Zenith to Expand Across Asia and LatAm

Zenith partners with WiseGaming to expand across Asia and LatAm, delivering fast, localized iGaming content with smart tech and seamless integration.

In an exclusive interview with Steven Paton, Commercial Director at WiseGaming, Asia Casino News explores how the company’s new partnership with Zenith is set to accelerate its expansion across Asia and LatAM—unlocking new levels of content localization, platform agility, and market readiness.

Fast, Localized Access to Asia’s Most Dynamic Markets

“Asia’s iGaming landscape is incredibly diverse,” Steven Paton shared. “From regulatory frameworks to language preferences and UX expectations, every country plays by its own rules. With Zenith’s battle-tested infrastructure and 10,000+ localized titles from 150+ providers, we’re gaining a trusted bridge into some of the region’s most nuanced and high-potential markets.”

With this partnership, WiseGaming can bypass the time-consuming process of building individual content partnerships across countries. Instead, it gains instant access to region-optimized content, including anime-themed slots, pachinko-style mechanics, and high-engagement formats like crash and arcade games.

“Just as importantly,” Paton added, “this isn’t just about Asia—LatAm is part of our long game. Zenith’s recent expansion into markets like Paraguay, Chile, and Mexico means our partners in Latin America will also benefit from a broader, more localized content library.”

A Platform Built for Speed, Scale, and Localization

WiseGaming has long been known for its flexibility, innovation, and customer-first mindset—and its integration with Zenith’s ONEAPI platform brings those values into sharper focus.

“Operators want speed,” said Paton. “ONEAPI gives them a single, unified entry point to a massive library of games—without the operational drag of multiple contracts and integrations. It’s flexibility at its purest.”

But speed is only part of the equation. WiseGaming is also focused on player-centric localization. “These aren’t just technical improvements,” he emphasized. “They translate directly into better player experiences across different cultural contexts, especially in markets like the Philippines and Vietnam.”

ONEAPI’s mobile-first design, multilingual content support, and regional UX familiarity mean that operators can deliver tailored gameplay from day one—whether in Manila, Jakarta, or Mexico City.

Strength in Modular Design and Regional Intelligence

With increasing competition in the platform space, WiseGaming stands apart by combining over 15 years of operator-side experience with a deeply modular, modern platform design.

“Anyone can launch a platform today,” Paton noted, “but launching it well across multiple regions—compliantly, efficiently, and with the right content—is where the challenge lies.”

Backed by AI-driven personalization tools, advanced CRM compatibility, and now a global aggregation engine via Zenith, WiseGaming positions itself as more than just a technology provider.

“This isn’t just another white-label platform,” he said. “It’s a growth toolkit.”

What’s Next: Expansion, Events, and AI-Driven Evolution

Looking ahead, WiseGaming is gearing up for what Paton describes as a “breakthrough year.”

With deeper integration between its AI-powered front end and Zenith’s content engine, the company is preparing to launch dynamically personalized gaming environments, tailored by region, player behavior, and device type.

“2025 is shaping up to be a breakthrough year,” he said. “We’re working closely with our partners to ensure they’re not just launching quickly—but launching with intelligence, personalization, and regional relevance.”

WiseGaming will also be highly visible on the global events circuit, including:

• G&M Media – Mexico City

• SiGMA Euro-Med – Malta

• SBC Summit – Lisbon

• SiGMA Europe – Rome

  
  

“These are more than just industry events—they’re milestones,” Paton added. “We’ll be unveiling new features, deepening relationships, and engaging with forward-thinking partners across continents.”

Final Word

As Asia continues to cement its status as a global iGaming hub—and Latin America quickly rises—WiseGaming’s partnership with Zenith delivers a blueprint for success: localization without complexity, innovation without compromise, and speed without shortcuts.

With strong leadership from executives like Steven Paton, WiseGaming is well-positioned to deliver smart, scalable solutions to some of the world’s most dynamic markets.

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