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  • Maine Mendoza Explains Online Gambling Endorsement

    Maine Mendoza  addresses her online gambling endorsement , explaining her partnership with Bingo Plus  amid scrutiny over celebrities promoting gambling platforms. Maine Mendoza, a popular Filipino actress and endorser, recently explained her decision to partner with Bingo Plus, an online gambling platform. While acknowledging the potential risks and societal concerns surrounding gambling, Mendoza emphasized the importance of responsible gaming. “I decided to endorse Bingo Plus because I was impressed by their commitment to responsible gambling," Mendoza said, as reported by PEP.ph . The actress shared that her childhood experiences playing games of chance at local fairs influenced her understanding of gambling as a form of entertainment. She highlighted the significance of responsible play and the role of platforms like Bingo Plus in promoting this. "Since childhood, my parents and siblings have encouraged me to play for fun and to do so responsibly," Mendoza stated. "That’s the same approach I take when I play Bingo and Color Game at Bingo Plus." The actress acknowledged the concerns surrounding gambling, particularly the risks of addiction and financial loss. However, she believes that with the right mindset and responsible practices, gambling can be a form of entertainment. It is worth noting that Mendoza's endorsement of Bingo Plus comes on the heels of similar controversies involving other celebrities.  Nadine Lustre, another popular Filipino actress, faced backlash for endorsing a gambling platform. Critics argued that such endorsements could promote gambling addiction and exploit vulnerable individuals. While some fans expressed disappointment, citing concerns about the potential negative impact of gambling, others defended her right to make personal choices and pursue business opportunities. In what seemed to be a response to criticisms hurled against her, Lustre said engaging in gambling was an individual’s “choice.” Read related article: Maine Mendoza Reminisces Bulacan Childhood via Online Game

  • Responsible Gambling: 5 Steps That Online Casinos Can Take

    Slotegrator outlines 5 steps for online casinos to promote responsible gambling: safer tools, communication, AI-powered verification, behavior analysis, and community support. The spotlight on responsible gambling is growing brighter. How can online casino and sportsbook operators actively promote player safety? Slotegrator highlights 5 clear steps they can take.  Responsible gambling is a cornerstone of the modern iGaming industry. The growing recognition of its importance throughout the industry is a sign of iGaming’s maturity; instead of just paying lip service to regulations, brands want to actively promote responsible gambling.  There are a few reasons for this. One is the unfortunate social stigmas that surround the gambling industry, (unfairly) lumping it in with alcohol and tobacco as a needless and destructive vice. Focusing on responsible gambling is a way to combat the stereotypes.  Another reason is that consumers are demanding greater scrutiny of the companies they buy from, and there’s a greater cultural emphasis on, and expectation of, upstanding moral conduct. This is especially true when it comes to members of Generation Z, who will gladly pay higher retail prices for brands that emphasize their environmental, social, and governance credentials.  So, for one reason or another, gambling brands are placing responsible gambling front and center. Here are 5 concrete steps online casinos can take to promote responsible gambling. 1: Help your players protect themselves with safer gambling tools One of the best measures that operators can take is to put the power in players’ own hands.  With the right tools, players can monitor their own betting and take appropriate actions when they need to. All iGaming platforms should have the option of setting deposit limits. These let players decide ahead of time what kind of budget they can afford to play with. Most players will be able to stay within their limits, only spending as much as their budget allows.  Nothing’s better than losing track of time because you’re so engrossed in an activity you enjoy. But, with gambling, that’s not always the safest option. It’s often said that land-based casinos eschew clocks to help their visitors lose track of time; not so for their online counterparts.  Instead, they often have the option of reality checks, pop-ups that notify a player how long they’ve been on the platform. The reality check can also show players the total time they’ve been logged in and the total amount they’ve wagered.  And, of course, there’s simple self-exclusion. When a player feels that they’re spending too much time or money on your casino or sportsbook, they should have the option to effectively blacklist themselves. They can choose the time period that suits them best, and come back once they feel more secure. 2: Communicate with the players You can make responsible gaming a focus point in your messaging with your players. Faruk Aydin, chief revenue officer at Revpanda Group, says: “I think responsible gaming extends beyond operational measures and into the way casinos communicate with players. From a marketing perspective, I believe that being responsible means creating campaigns that promote healthy play habits, like encouraging deposit limits or taking breaks. For example, adding reminders about self-exclusion or time limits into ads or email campaigns can show players you genuinely care about their well-being. I noticed that some brands are even using targeted marketing to spot risky behavior and step in with helpful messages or resources. It doesn't only build trust, but it also shows that the casino is ethical and puts players first, which is a win-win in such a regulated industry.” The right messaging can both help protect players and establish the right reputation for your platform. 3: Protect vulnerable populations with AI-powered ID verification Some jurisdictions have self-exclusion databases. This is where a player can register with the database and have themselves excluded from all licensed platforms in that jurisdiction.  It’s an increasingly common phenomenon in regulated markets, and possibly one of the big advantages of regulation — governments without regulated gambling don’t have the same option for helping players who are developing a problem, and they certainly don’t have the cooperation of the gambling platforms themselves.  Typically, in markets with a database like this, operators will be required to register for the database and face fines for allowing self-excluded players to play.  However, it’s very common for players to have a change of heart and try to open up another account once they’ve self-excluded. Obviously, it’s better to help them trust their initial instinct that it’s time for a break; trying to cut a break short is a sure sign that you need it.  You might assume there’s nothing you can do about it if a self-excluded player wants to play badly enough that they’re willing to commit some light fraud, but it’s easier than you’d think.  ID verification processes have become much more effective with the use of artificial intelligence. Modern platform software is capable of cross-referencing new identification information with a database of established accounts and notifying an operator if a name, address, or email address has been repeated (which will undoubtedly happen if a self-excluded player tries to open a second account). 4: Protect your players with AI-powered player behavior analysis Players have habits. They tend to log on at regular times, play regular-length sessions, and spend around the same amount each time. Sessions that deviate from their standard patterns might mean nothing — maybe they have a little extra time or money on hand — or they could mean everything.  There are certain behaviors that have been proven to be associated with problem gambling. Chasing losses (betting more and more after a loss to try and regain what’s gone) and betting late at night (especially if it’s outside their regular betting schedule) both indicate that the player is developing a problem.  So, what can operators do? With the right software, they can actively monitor their players for exactly these patterns of behavior and deliver notifications that they might consider taking a break.  In fact, Slotegrator’s turnkey platform comes with options for 3rd party plugins that can track and analyze player behavior — including the behaviors mentioned above that are associated with risky gambling.  5: Be a part of the community Many markets have their own organizations for the prevention of gambling harm.  In the UK, for example, players can turn to Gamstop or Gamcare if they’re struggling and need help. It’s often a part of licensing conditions that platforms display the logos of the relevant local organizations, or even links to their sites.  But the bare minimum is never an ideal benchmark. There’s so much more that brands can do, such as participating in events dedicated to responsible gambling and donating to organizations that research gambling harm and ways to prevent it. You can also have certain key player support personnel trained and certified in how to spot and behavior indicative of gambling harm and take appropriate action, such as requesting that the player exclude themselves or, if necessary, excluding them from the platform.  There are trade organizations dedicated to improving the industry’s standing in the community. The more brands that join them, the better. You can choose to be part of a group that sends a loud, clear message that gambling harm is a serious issue, and you take it as seriously as it deserves. These trade organizations will sometimes have public codes of conduct that they enforce among their members. Slotegrator’s turnkey online casinos solution comes equipped with a range of versatile back office modules that streamline online casino management — including the promotion of responsible gambling.  With Slotegrator’s platform, you can activate reality checks and set the frequency of how often players will see the pop-up. You also have customizable self-exclusion settings. The default allows players to self-exclude for up to seven days; customizable options allow players to self-exclude for years or even decades. Plates can also choose staged self-exclusion, with longer cooling-off periods enforced each time they choose to self-exclude.  Furthermore, the platform comes equipped with the option of third-party plugins to closely monitor player behavior for the signs mentioned above, such as loss-chasing and playing at night.  Also, the Anti-fraud module in the platform allows operators to set their own thresholds for duplicate information and assign bulk actions to be triggered if the threshold is reached — for example, an automatic block if the same email address is used for more than one account. This protects both the player and the casino.  Responsible gaming should be a priority for all of us. By doing what we can to promote safer gambling, we can improve the industry’s reputation and stop problem gambling before it starts. Read related article: Why Telegram Casino Is the Next Big Thing in iGaming

  • DigiPlus passes "qualification stage" for Brazil license

    DigiPlus said its affiliate passed the qualification stage for a federal license issued by Brazil’s Ministry of Finance’s Secretariat of Awards and Bets. Philippine tech firm DigiPlus Interactive Corp. is one step closer to securing a federal license to operate in Brazil's rapidly growing online gaming sector. The company revealed that its subsidiary, DigiPlus Brazil Interactive Ltda., has successfully passed the qualification stage for a license with the Ministry of Finance’s Secretariat of Awards and Bets (SPA), a key regulatory body in Brazil’s newly regulated iGaming market. This is based on its filing with the Philippine Stock Exchange on November 21, 2024. This milestone brings DigiPlus closer to participating in one of Latin America's most dynamic and expanding gaming markets. Brazil, with a population of over 200 million, has seen significant growth in the demand for online sports betting and other iGaming services. The Brazilian government recently took steps to regulate the sector, opening up new opportunities for operators like DigiPlus to enter the market. The DigiPlus qualification stage is a critical part of the licensing process. With this step completed, DigiPlus is now positioned to move into the final stages of securing its license. However, the company must still fulfill a series of regulatory requirements within the next 30 days. These include platform certification and the payment of necessary license fees. Once these requirements are met, SPA will finalize its list of approved operators, with licenses set to be granted starting on January 1, 2025.  If DigiPlus successfully navigates these final steps, it will be permitted to operate in Brazil’s iGaming space, which includes online sports betting and other gaming services. The Brazilian market is seen as particularly attractive due to the country's large, sports-enthusiastic population and its strong appetite for betting. The country’s growing interest in legalized online gaming makes it a prime target for expansion for companies like DigiPlus, which already operates successful platforms in the Philippines, including BingoPlus and ArenaPlus. DigiPlus has emphasized its commitment to responsible gaming, an important aspect of its business philosophy. Chairman Eusebio Tanco expressed confidence in the company’s ability to meet Brazil’s regulatory requirements while introducing a high standard of gaming experiences to Brazilian consumers. “We are committed to bringing DigiPlus’ expertise in responsible and innovative gaming to Brazil,” Tanco stated. “As we navigate the final steps of the licensing process, we remain confident in our ability to align with Brazil’s regulatory requirements and introduce world-class gaming experiences to this dynamic market. This underscores our dedication to expanding into a new region while maintaining our focus on the Philippines as our core market.” The move into Brazil is part of DigiPlus' broader strategy to expand into international markets. The company’s successful operations in the Philippines have provided it with a solid foundation, and now it is looking to diversify and strengthen its presence in other regions. This expansion aligns with DigiPlus’ broader goal of diversifying its revenue streams while maintaining its focus on its core market in the Philippines. Read related article:   Maine Mendoza Reminisces Bulacan Childhood via Online Game

  • PAGCOR CEO: Online Gaming is the Future of the Industry

    PAGCOR CEO Alejandro Tengco believes that advancements in modern technology and mobile devices will make online gaming is the future of the industry. Alejandro Tengco, chairman and CEO of the Philippine Amusement and Gaming Corp (PAGCOR), believes that advancements in modern technology and mobile gadgets are steering online gaming to become the future of the industry. He made these remarks during FBM's 'Champion’s Night' event held on November 19, 2024, in Manila. FBM is a supplier of electronic gaming machines, including casino and bingo slots. “Truly, the future of gaming will be online,” Tengco was quoted as saying in a report published by GGRAsia. He pointed out that the combined gross gaming revenue (GGR) from electronic gaming and bingo operations exceeded P40 billion (US$679.2 million) in the third quarter of 2024. This represents a 236.9% increase from the same period last year, based on official data. The PAGCOR chairman highlighted that the electronic gaming segment drove this growth, generating P35.71 billion in GGR—a 464.4% year-on-year increase—by the end of September. Tengco attributed this success to the adoption of modern technology, stating the industry “has grown in terms of GGR and this impressive performance shows that modern technology and mobile gadgets have already become the future of gaming.”  Tengco also praised FBM for its transformation over the past 22 years, from a small business into one of the country’s largest gaming equipment suppliers with around 32,000 devices already in operation throughout the Philippines.  He highlighted FBM's contributions, including the launch of its online gaming platform, FBM E-Motion, earlier this year, and a US$10-million investment in a new software development facility in Manila. Mr. Tengco said FBM was making "positive contributions" to the industry and fostering the expansion of the sector. During the event, Tengco also referenced PAGCOR’s decision to reduce the GGR remittance rate for both land-based and online gaming platforms, starting January 2025. The rates will drop to 30% for land-based licenses and 25% for integrated resorts involved in online gaming. Addressing industry stakeholders, he said, “As you very well know, by January 1, 2025, your rates will come down to 30 percent.” Tengco encouraged operators to reinvest the savings into marketing efforts to attract more customers and further boost GGR, adding, “I’m not asking you for anything, except that we hope you will use a big chunk of that additional discount for your marketing initiatives, so that you will be able to attract more customers, and drive GGR up.” Read related article: ACN Spotlight: NYCE On How PAGCOR Can Shift to Regulatory Role

  • Pronet Gaming Enhances Leadership Team with Alex Karaoulis

    Alex Karaoulis is appointed as Commercial & Product Strategy Lead as Pronet Gaming now seeks to expand its footprint to Asia. Investors Pronet Gaming, an award-winning platform provider of full turnkey solutions, announces the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead. With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward. Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market. “I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” shares Karaoulis. With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents. “I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth.” According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions, and deep market expertise while adapting to the unique characteristics of the region. “The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market”, says Karaoulis. “I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention.” Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing, and campaign structures that appeal to iGaming audiences. "I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” concludes Karaoulis. To learn more about Pronet Gaming, please visit www.pronetgaming.com Read related article: New Normal Financial Strategies in iGaming

  • Thailand Law on Casino Resorts May Be Passed By Mid-2025

    Thailand Law on Casino Resorts  aims for legalization by 2025, transforming major cities into entertainment hubs and attracting global investors to boost the economy. The Thailand government is pushing to have its draft law on casino resorts approved by both chambers of parliament in 2025, possibly as early as mid-year.  According to a Bloomberg interview with Prommin Lertsuridej, Secretary-General to Thailand’s Prime Minister, Paetongtarn Shinawatra, the draft law is anticipated to be approved by Thailand’s cabinet by the end of this year. Once approved, it will then be sent to the parliament for further consideration. Lertsuridej was quoted by Bloomberg, saying, “The law should be passed in six months from now at the earliest, so it should be next year to start.” The proposal, which has garnered significant interest from global investors, is set to reshape the country’s tourism and entertainment industries, potentially generating billions of dollars in revenue. Several major casino operators have expressed interest in entering Thailand, including Las Vegas Sands, Genting Singapore, and MGM Resorts. The latter recently announced that any potential bid for a Thai integrated resort license would be submitted through its Macau-based subsidiary, MGM China. This marks a significant step in the government's effort to develop a legal framework for casino resorts that could attract major international players and elevate Thailand’s standing in the global gaming industry. The government has already received expressions of interest from "big investors with world-class experience."  The legislation is being carefully crafted, with a focus on ensuring that the casino resorts are integrated into what the government refers to as "entertainment complexes." These complexes will not only include casinos but are likely to feature hotels, shopping centers, and other amenities aimed at creating a comprehensive tourist experience. The proposal suggests that the casinos will be subject to a gaming tax rate of 17%, a figure that may fluctuate as the industry matures. Under the draft law, the operation of these resorts will be heavily regulated. The legislation proposes that a casino resort should be owned by a limited company or a public limited company that is registered in Thailand. The company will need to meet a high bar of financial commitment, with a required paid-up capital of at least THB10 billion (approximately US$286.9 million). Additionally, licenses for casino resorts would be granted for an initial period of 30 years, with the possibility of renewal for an additional 10 years, ensuring long-term stability for operators. The potential economic impact of legalizing casinos in Thailand is substantial. According to a recent report from Citigroup, Thailand's gaming industry could generate as much as US$9.1 billion annually in gross gaming revenue (GGR) once it is fully developed. This would position Thailand’s market as the third largest gaming markets in the world, behind only Macau and Las Vegas. With its prime location in Southeast Asia and its appeal to both regional and international tourists, Thailand could emerge as a major hub for gaming and entertainment. READ: JP Morgan: Thai Legal Casino Sector Could Boost GDP by 1% Morgan Stanley has also weighed in, suggesting that Thailand's gaming industry has the potential to become one of the most lucrative markets globally. The financial services firm estimates that the legal Thai casino market could produce between US$4 billion and US$6 billion annually in GGR. This estimate is based on the assumption that the government grants licenses for casino resorts in key tourist destinations like Bangkok, Pattaya, Phuket, and Chiang Mai. These locations, popular with both international visitors and local travelers, are seen as ideal sites for casino resorts, thanks to their existing infrastructure and tourism appeal. For the Thai government, the legalization of casino resorts is seen as a way to diversify the economy, attract foreign investment, and create jobs. The move is also expected to stimulate the country’s tourism industry, which has been a vital part of the national economy for years. By offering high-end entertainment options, Thailand hopes to compete with neighboring destinations like Singapore, which has successfully integrated large-scale casino resorts into its tourism strategy. However, the path to legalizing casinos has not been without controversy. While the potential economic benefits are clear, the issue of gambling addiction and social concerns remains a sensitive topic in Thai society. For years, gambling in Thailand has been largely illegal, with the exception of the state-run lottery and betting on horse racing. As such, the government will need to carefully manage public opinion and ensure that adequate safeguards are in place to address any negative consequences that might arise from the introduction of legal casinos. Read related article: Thailand poised to become world's 3rd largest gaming market

  • Why Telegram Casino Is the Next Big Thing in iGaming

    Telegram Casino is one of the top 10 most downloaded apps globally, with 55 million daily users. It consistently ranks as the No. 1 most downloaded app. Investors and entrepreneurs are always on the lookout for the next big thing — but according to Slotegrator, it’s already here, in the form of a casino run through a bot in a popular messaging application. Here’s their case for why it’s the perfect solution for the modern iGaming market.  The more things change, the more you need to change with them. As consumers have come to demand lightning-fast service, cutting-edge tech, and complete convenience, the responsibility is on business owners’ side to provide them. Slotegrator claims to have found the perfect way to deliver all three in a single solution: Telegram Casino. By stripping the casino experience down to its essential elements, Slotegrator says it has created the perfect product for the modern iGaming market.  Why Telegram? Telegram Casino is among the top ten most downloaded apps in many countries around the world, and the number one most downloaded app is several. With an average of 55 million daily users, the app has absolutely massive reach.  One of the key selling points for Telegram is the anonymity it promises. Users’ browsing data isn’t shared with anyone, and their actions aren’t monitored. Given how commonplace it is for businesses to sell data or share it with governments, the fact that users can use Telegram anonymously really builds trust. Features of Telegram Casino It’s a simple concept: a full-fledged online casino platform run through a bot in the eponymous messaging app.  At its core, Telegram Casino does everything that matters. It has the full functionality of standard online casinos, but funneled through a more compact interface. Players can register, undergo ID verification, check their balance, choose a game, and play.  Speed, simplicity, and anonymity are all great draws for players. So is convenience. They don’t even have to switch to another app on their phone — they can shift seamlessly from messaging friends to playing casino games in just a click.  How does Telegram Casino work? When designing Telegram Casino, Slotegrator prioritized ease of access and the overall user experience. The goal was to get the players exactly what they wanted, faster than they’d ever gotten it before. It’s safe to say that’s exactly what Slotegrator did.  Telegram Casino works like this:  First, players see the welcome message. Then, they register an account and verify their identity, providing their cell number, name, age, and address.   And then, from the main menu, they can do absolutely anything their heart desires — check their balance, find a game to play, adjust settings, ask questions, or get direct support — all with a single click.  The solution’s sheer, elegant simplicity has made it a huge hit with both operators and players. It follows the ethos of all successful businesses in the digital era: give your customer what they want, when they want it, and remove any barriers that might be in their way. Convenience isn’t a goal; it’s a starting point.  Advantages From the player’s perspective, Telegram Casino has plenty to offer. It’s faster, more efficient, and more streamlined than a standard online casino platform, while still offering everything they expect in terms of games, payment systems, and technical support.  For operators, the first advantage is Telegram Casino’s appeal to players. Their preferences are a clear sign to operators of what works and what doesn’t. But another key bonus is that given Telegram’s emphasis on privacy and security, operators can appeal directly to player segments that prioritize exactly those issues, sometimes opening up entirely new segments.  It’s also a great way to target the elusive Generation Z, who are famously mobile-first in the way they experience life. Ask yourself: is a 20-something most likely to play their first casino games in a brick-and-mortar casino, standard online casino, or online casino beamed directly to them straight through the messaging app where they already spend most of their time?  The essence of an online casino Telegram Casino is available as either a standalone solution or an alternative frontend for an established online casino platform.  There are a few key differences between Telegram Casino and the traditional interface — though none of them are a sacrifice.  The first, and the most important, is that it takes users fewer clicks to get where they’re going. From the welcome screen to registration to choosing a game, it’s only a blink of an eye before a new user is happily spinning slots or betting on blackjack.  Why does this matter? Because, in any online business — but especially in iGaming — every second counts. Any single moment that feels like it’s taking longer than it has to, or is turning into a hassle, is all the excuse a user needs to simply close the app. This is an undeniable reality of doing business in the 21st century. If customers come to you for a good time, you’d better make it as easy as possible for them to get it, which is exactly what Telegram Casino does.  That makes Telegram Casino a lean, streamlined gaming experience where the player loses nothing they value. ID verification and KYC procedures? Check. Deposits and withdrawals with their preferred payment methods? Check. Countless games to choose from? Check.    Consider African markets, like Kenya, where there are thousands of players who use mobile, have never used broadband, and never will — the better thing got in their hand first, as mobile tech was rolled out before landlines had a chance to penetrate. The next iteration of that phenomenon could be a generation of online casino players who only know Telegram Casino — the better, faster, leaner product that got there first. And once you’re used to the streamlined version, why would you opt for something else? Telegram Casino is available now as both a standalone product and as a branch of an existing online casino brand. Slotegrator also offers a full range of other online casino and sportsbook software solutions to help you make sure your players always have everything they’re looking for.  Read related article: Slotegrator Shares Insights on Online Gambling's Effect on Gen Z

  • Asia-Pacific Casino Market Set for Strong Performance in 2025

    Asia-Pacific casinos to perform strongly in 2025, led by Singapore & Malaysia, boosted by tourism recovery and property investments, according to Fitch Ratings. The Asia-Pacific casino industry is on track for robust performance in 2025, fueled by a resurgence in tourism and strategic property investments. According to the latest Global Gaming Outlook 2025 report released by Fitch Ratings Inc. on December 13, 2024, the casino sectors in Singapore and Malaysia are expected to lead the region’s growth. Singapore Gaming Sector to Surpass Pre-Pandemic Levels Fitch projects a 5% increase in Singapore’s gaming revenue for the full year of 2024, driven by strong growth in the premium mass and VIP gaming segments. The report indicates this upward trend will continue into 2025, although at a slower pace, with revenue growth expected to moderate to 3%. “We estimate higher gaming revenue compared to pre-COVID-19 levels, driven by significant growth in the premium mass and VIP gaming segments over the last year,” Fitch stated. Two major players dominate Singapore’s casino market: Genting Singapore Ltd, which operates Resorts World Sentosa, and Marina Bay Sands Pte Ltd, the operator of the iconic Marina Bay Sands integrated resort. Both properties have benefited significantly from the continued recovery of Singapore’s tourism sector post-pandemic. Fitch emphasized that ongoing property investments by both operators would play a key role in sustaining revenue growth. The two casino giants are in the midst of multi-billion-dollar expansion projects, commitments made in 2019 as part of agreements with the Singaporean government to maintain their duopoly in the city-state’s casino market until 2030. While these projects were delayed by the COVID-19 pandemic, they are now progressing and expected to attract more visitors, strengthening long-term growth. However, Fitch also cautioned that growth potential in Singapore may face limits due to the city’s mature tourism market and rising travel costs. “Robust performance at the Singapore casino operators … is supported by the continual recovery of Singapore’s tourism sector, though growth is likely to be capped by a mature tourism market and increasing cost of travel in Singapore,” analysts noted. Malaysia to Benefit from Infrastructure Recovery and Tourist Influx In Malaysia, gaming revenue is forecast to grow by an estimated 11% in 2024 and a further 7% in 2025, exceeding pre-pandemic levels. The recovery will be supported by a resurgence in domestic traffic and increased international tourist arrivals, particularly from China and India. Fitch cited the recent completion of critical infrastructure as a key driver for Malaysia’s positive outlook. Repairs to the access road connecting Batang Kali to Genting Highlands were completed in July 2024, improving accessibility to Resorts World Genting, Malaysia’s sole licensed casino property operated by Genting Malaysia Bhd. “We estimate higher revenue due to a domestic traffic rebound, helped by the completion of repairs to an access road connecting Batang Kali to Genting Highlands in July 2024, and an increase in international tourists as regional travel continues to recover,” the report explained. Fitch also highlighted the positive impact of visa-free travel arrangements for Indian and Chinese tourists, which are expected to boost Malaysia’s overall tourist arrivals starting in the second half of 2024. Genting Highlands remains a cornerstone of Malaysia’s gaming industry. In the third quarter of 2024, Resorts World Genting generated MYR1.68 billion (US$376.6 million) in revenue, a slight improvement compared to the same period last year, according to Genting Malaysia’s most recent financial filing. Varied Global Outlook for 2025 While Asia-Pacific remains a bright spot in Fitch’s global forecast, the outlook for other regions remains mixed. The report cited “ebbing demand in North America” and “temporary regulatory stability” in Europe, the Middle East, and Africa (EMEA) as reasons for maintaining a neutral global gaming outlook in 2025. Fitch’s analysts did not provide specific projections for Macau, another key market in the Asia-Pacific region. However, they emphasized that the growth momentum in Singapore and Malaysia reflects strong regional demand and recovering travel trends. The Asia-Pacific casino market, particularly in Singapore and Malaysia, is poised to outperform in 2024 and 2025. As regional tourism continues to recover and operators invest heavily in property enhancements, the gaming sectors in both countries are expected to thrive. While challenges such as rising travel costs and mature markets may moderate growth, the overall outlook remains positive, making the region a focal point for the global gaming industry in the coming years. Read related article: Five technologies that will transform iGaming in 2025

  • Nadine Lustre BIGWIN29 ad sparks backlash over celeb ties

    Nadine Lustre has drawn mixed reactions for her ad for the online gambling platform BIGWIN29, raising concerns about other Filipino celebrity endorsements. Nadine Lustre has drawn mixed reactions for her endorsement of an online gambling platform, a move that prompted netizens to raise concerns about other Filipino celebrity endorsements.  On November 16, Nadine Lustre posted a photo of her promoting BIGWIN29, an online gaming platform offering various games, including casino-style games, betting options, and other interactive gaming experiences. The platform has gained popularity in the Philippines due to its accessibility and frequent collaborations with high-profile celebrities. Many fans expressed disappointment in the comment section of her Facebook post, as the actress has been touted as a significant role model for endorsing ethical advocacies such as animal rights.   "Please, if you want to be a good role model—an artist who inspires people—stop endorsing gambling here in the Philippines. You don't know what negative effects this could have on our society. Nadine, this is not you." Another commented, "Not aesthetic,” seemingly referencing her viral post on a minimalist Christmas table spread last year.  Other netizens defended Nadine, arguing that gambling is a personal choice. One supporter commented: "Gambling is a choice. Just respect her hustle or grind, guys. She is business-minded." Pinoy celebrities endorsing gambling platforms As of late, online gambling platforms have increasingly relied on celebrity endorsements to amplify their visibility. Prominent figures like Ivana Alawi, Kim Chiu, Alden Richards, Maine Mendoza, and Luis Manzano have publicly associated themselves with these platforms, driving a mix of curiosity and criticism from their fanbases. Ivana Alawi's campaigns often capitalize on her massive social media following to draw attention to gaming platforms. Similarly, Kim Chiu and Maine Mendoza have participated in promotions that highlight the platforms' features and rewards.  Alden Richards, known for his wholesome image, surprised many fans by endorsing such platforms, sparking discussions about celebrities’ roles in promoting gambling. This growing trend of celebrity endorsements underscores the complex relationship between entertainment, societal influence, and the moral debates surrounding gambling in the Philippines. Read related article: Maine Mendoza Reminisces Bulacan Childhood via Online Game

  • Facebook targets at-risk Aussies with alcohol, gambling ads

    Vulnerable Australians are "force-fed" with gambling and alcohol ads on Facebook, according to study conducted by the University of Queensland. Experts warn that at-risk Australians are being bombarded with Facebook ads promoting gambling and alcohol, with many claiming social media marketing is exploiting their vulnerabilities. A study conducted by the University of Queensland has revealed disturbing details about how Facebook targets Australian users with advertisements related to alcohol and gambling, potentially putting vulnerable individuals at risk. The research, which was supported by organizations such as VicHealth and the Foundation for Alcohol Research and Education (FARE), highlights the troubling practices of data collection and targeted marketing on the platform. The study, a pilot project, used a mobile app designed to collect data on advertisements shown to participants. This innovative method allowed users to capture and share the ads they received, providing rare insight into Facebook’s advertising algorithm. The findings suggest that Facebook is enabling companies to target individuals who may be particularly susceptible to the harmful effects of alcohol and gambling, undermining their efforts to limit or quit these behaviors. The report also highlights the need for urgent action from the Australian government to protect people who are vulnerable to harmful advertising practices.  “People who are trying to reduce their alcohol use or gambling don’t want to be targeted with ads selling these products, and can find it difficult to escape this advertising when they are on social media platforms like Facebook," Dr. Giselle Newton, the chief investigator on the report, was quoted as saying in a report by The Guardian. Data Sharing Between Alcohol and Gambling Companies The research uncovered a disturbing extent of data-sharing between Facebook and a vast network of alcohol and gambling companies. A total of 201 alcohol-related companies and 63 gambling-related companies provided Facebook with detailed data about users, which was then used to target them with specific advertisements. In total, 264 companies uploaded personal information to Facebook’s marketing algorithm, tailoring ads based on users' behaviors, preferences, and browsing history. The study involved 10 Australian participants, all of whom had their profiles targeted with 89 different interests related to alcohol and gambling. One participant, for example, had been tagged with 25 alcohol-related advertising interests, receiving data from 123 alcohol companies. Another participant, who has struggled with gambling issues, was tagged with 41 gambling-related interests, getting data from 52 gambling companies. In some cases, participants expressed alarm and frustration over how the targeted advertising was undermining their personal efforts to limit their consumption. One participant, who had been working to reduce her alcohol intake for over a decade, discovered that 95 alcohol companies had shared her data with Facebook.  “It’s overwhelming,” one participant commented. “These ads feel like they’re following me everywhere, reminding me of things I’m trying to avoid.” The Pervasiveness of Digital Advertising The study also underscored just how pervasive and relentless the digital advertising targeting has become. According to the data collected, participants were targeted by over 34,346 advertisers across various platforms. Ads for alcohol and gambling would often appear repeatedly, sometimes multiple times within the same session on Facebook. Many participants described how they were bombarded by gambling ads in rapid succession, which were particularly triggering for individuals with a history of problem gambling. One participant, Oliver, voiced his frustration with the constant stream of alcohol-related advertisements. “It’s everywhere. It’s not just on billboards; it’s on my phone, too. Even when I’m browsing Facebook Marketplace or watching videos, the ads follow me,” he said. “There’s no way to escape them, and I can’t even opt out of them.” For many of the participants, the barrage of targeted advertising made it difficult to maintain any sense of control over their digital environments. They expressed a strong desire for better protections against the kind of targeted ads that were so prevalent on Facebook.  Calls for Reform from Advocacy Groups The findings of the study have drawn sharp criticism from advocacy groups, with leaders calling for stronger regulations to curb the harmful effects of targeted alcohol and gambling advertising.  Martin Thomas, CEO of the Alliance for Gambling Reform (AGR), emphasized that the research shines a light on the predatory nature of gambling advertising and the role that social media companies, like Facebook, play in enabling these practices. “Australians expect the Federal Government to take stronger action to protect those at risk from constant exposure to ads for harmful products”, notes the report’s public announcement. Caterina Giorgi, CEO of the Foundation for Alcohol Research and Education (FARE), echoed these sentiments, calling for urgent government action to limit targeted marketing. “It is deeply concerning that alcohol and gambling companies are exploiting people’s vulnerabilities,” Giorgi remarked. “The government must prioritize the health and well-being of individuals and communities over corporate interests.” Both Thomas and Giorgi called for new regulations that would allow individuals to opt out of targeted advertising, particularly ads related to alcohol and gambling. They also emphasized the need for more transparency about how companies gather and use personal data for marketing purposes. The Role of Facebook Dr. Giselle Newton, the Chief Investigator of the study, explained that the research only scratched the surface of the issue. “This report is just the tip of the iceberg,” Newton said. “It reveals how alcohol and gambling companies gather personal data to market their harmful products in ways that are difficult to escape from.” Newton added that the findings of the study serve as a reminder of the need for greater control over digital advertising. “Individuals who are trying to reduce their alcohol or gambling consumption are often overwhelmed by these targeted ads,” she said. “They’re constantly bombarded with reminders of the very behaviors they’re trying to avoid.” The Push for Better Protections The study’s participants voiced a common frustration: the lack of control over the ads they receive online. Many expressed a desire to have more power over the digital marketing that targets them, especially when it comes to harmful products like alcohol and gambling. There was widespread agreement that without government intervention, social media platforms would not take the necessary steps to curb the impact of such ads. “I want to be able to permanently block these ads,” one participant noted. “It feels like Facebook is working against me. I’m trying to stay sober, but these ads are always in my face.” As calls for reform continue to grow, it remains to be seen how the Australian government and social media platforms like Facebook will respond to the growing concerns over the harmful impact of digital advertising. In the meantime, the study serves as a stark reminder of the need for greater oversight and regulation in the digital advertising space. Related article: Asia's Most Notorious Gambling Kingpin Arrested

  • Thailand poised to become world's 3rd largest gaming market

    Thailand  could become the world’s 3rd largest gaming market , generating $9.1 billion annually surpassing Singapore and ranking just behind Macau and Las Vegas in GGR. Thailand is on track to become the world’s 3rd largest gaming market, surpassing Singapore in gross gaming revenue (GGR) and reshaping the global gambling landscape. A new Citigroup report projects that once fully developed, Thailand’s gaming industry could generate an impressive $9.1 billion annually, positioning it just behind Macau and Las Vegas in GGR. The report, which comes from Citigroup analysts George Choi and Preenapa Detchsri, lays out a vision for Thailand's rapid rise in the gaming sector. By tapping into the massive potential of integrated resorts (IRs) and casinos, Thailand could become a key player in the global gambling economy. The analysis is based on the assumption that the government will approve the development of several major casino licenses, including two in Bangkok and one each in Pattaya, Phuket, and Chiang Mai. A Competitive Edge in Profitability One of the most striking aspects of Thailand's potential gaming market is its profitability. The Citigroup report highlights that the country offers a competitive advantage in terms of lower taxes and operational costs. The gaming tax rate in Thailand is just 17%, significantly lower than in neighboring Singapore, which gives operators more room for profit. The cost of running gaming operations in Thailand is also expected to be more affordable due to lower wages and utility costs. This, in turn, could lead to EBITDA (earnings before interest, taxes, depreciation, and amortization) margins reaching between 40% and 50% in the coming years, a strong signal of the industry's financial health. With these favorable conditions, the report estimates that Thailand’s gaming sector could generate around $4.1 billion in EBITDA once fully operational. This would make it a lucrative market for both domestic and international investors, further boosting its appeal as a destination for gaming operations. Boosting Tourism and the Economy The implications of legalizing casinos in Thailand go far beyond the gaming industry. According to a study submitted to the Thai parliament earlier this year, the introduction of casinos within integrated entertainment complexes could lead to a dramatic increase in tourist spending. The report suggests that average tourist spending could rise by 52%, from THB 42,710 ($1,140) to THB 65,050 ($1,790) per trip, thanks to the new attractions and amenities brought by casino resorts. Furthermore, the study points out that legalizing casios could inject around $12 billion into the tourism sector, while also helping to combat the persistent issue of illegal gambling. Beyond tourism, the country’s GDP could see a boost, with estimates suggesting that the sector could contribute up to 1.16 percentage points to GDP growth.  Swift Progress on Legalization Thailand’s government is moving quickly to bring casinos into the fold, a factor that analysts see as crucial for the country’s rise as a gaming giant. The Thai government has shown a clear commitment to legalizing gaming, with several key milestones already reached. According to Citigroup, the government’s proactive stance and fast-tracked legalization process bode well for the sector's growth.  Deputy Finance Minister Julapun Amornvivat recently reaffirmed that a revised draft law for entertainment complexes would be presented to the Cabinet by the end of 2024. If approved, the draft law will then move to the House of Representatives for further deliberation, with parliamentary sessions set to resume in December. Given the rapid pace of progress, some analysts believe Thailand could see its first fully operational casino resorts as early as 2029, possibly beating Japan’s timeline for MGM Osaka, which is slated to open in 2030. Partnerships to Drive Growth As Thailand opens its doors to large-scale casino operations, partnerships between local corporations and global gaming giants will play a key role in the development of this new market. In a competitive bid for casino licenses, major international casino operators are expected to team up with Thai companies to improve their chances of securing approval. Citigroup’s report estimates that these partnerships could significantly boost the profitability of global operators, with potential EBITDA growth of 15% to 30%. Leading gaming companies such as Las Vegas Sands (LVS), MGM Resorts, and Galaxy Entertainment are already eyeing the Thai market. By forming joint ventures with Thai partners, these operators could benefit from a 50:50 split of profits and capitalize on the growing demand for gaming and entertainment in Thailand.  The development of integrated resorts will also create a ripple effect in other sectors of Thailand’s economy, especially tourism and construction. Companies with strong ties to the hospitality industry, such as Airports of Thailand, Minor International, and Central Plaza Hotel, are expected to be major beneficiaries. Notably, the U-Tapao consortium, a group involved in the development of the Eastern Economic Corridor, has expressed interest in adding a casino complex to its Airport City project. Long-Term Global Impact Thailand’s move toward a legalized gaming market is poised to reshape the global gaming industry. As the country opens up to casino developments, the global distribution of gaming revenues will likely shift, with Thailand emerging as a significant player. Though it may take at least six years for the first casinos to open, the potential for long-term growth is considerable. Citigroup’s analysts suggest that investors should “buy into this thesis while it is still in the dream phase,” signaling that now is the time to invest in companies that are positioning themselves to benefit from Thailand’s gaming boom. With global operators like LVS, MGM, and Galaxy Entertainment already making moves, the race for a stake in Thailand’s gaming sector is on. As Thailand moves toward full gaming legalization, it is clear that the country is on the cusp of becoming a major force in the global gaming industry. With favorable market conditions, strong government support, and the potential for substantial economic growth, Thailand’s gaming future looks incredibly promising. Related article: Online Gaming Now the Philippines' Largest Gaming Tax Contributor

  • 60% of Filipinos Support POGO Ban: Survey

    A WR Numero survey reveals Filipino support for a POGO ban , with 60% favoring a total ban over crime concerns, while 40% support closing select operations. A recent survey has revealed that over half of Filipinos are in favor of a complete ban on Internet Gaming Licensees (IGLs), formerly known as Philippine Offshore Gaming Operators (POGOs), due to mounting concerns over criminal activity linked to these operations. A September 2024 survey by WR Numero found strong Filipino support for a POGO ban , with 60% backing the government’s decision for a total ban on IGLs. Ordered by President Ferdinand Marcos Jr. in July, the ban has gained widespread approval, though 40% of respondents prefer shutting down only specific IGL operations rather than a full closure. The survey results are part of WR Numero’s Philippine Public Opinion Monitor, which involved face-to-face interviews with 1,765 Filipino adults between September 5 and September 23. According to the data, public sentiment is largely in favor of the government's stance against IGLs due to their association with various illegal activities, including torture , human trafficking, scamming, and tax evasion. Regional Support for the Ban When broken down by region, the survey shows strong regional support for the total ban on IGLs. The highest levels of support were seen in the rest of Luzon, where 65% of respondents agreed with the ban. Metro Manila followed closely with 64%, while the Visayas and Mindanao reported support levels of 56% and 51%, respectively. This indicates that even in areas with relatively less direct exposure to IGL operations, there is substantial backing for the government's crackdown. Much of the support for the ban has been attributed to the efforts of key political figures who have advocated for the closure of IGLs. Senator Risa Hontiveros  received the most credit for pushing the policy shift, with 39% of respondents acknowledging her leadership in conducting investigations into the operations of IGLs in the Senate. Senator Hontiveros, known for her strong stance on human rights and anti-crime initiatives, played a pivotal role in shedding light on the alleged criminal activities linked to these gaming entities. President Marcos himself was credited by 33% of respondents for taking decisive action on the matter, while Senator Sherwin T. Gatchalian, another advocate for the ban, received 9% of the credit. Economic Concerns Amid the POGO Ban Despite the overwhelming support for the total ban, there is a notable level of concern regarding its potential economic impact. Approximately 38% of respondents expressed worries about the consequences of shutting down IGL operations, fearing that it could result in significant financial losses and job cuts. The highest levels of concern were observed in the Visayas (47%) and Metro Manila (43%), reflecting the economic impact that many believe IGLs have had on the local economy. In contrast, less concern was registered in Mindanao (35%) and the rest of Luzon outside Metro Manila (33%). These regions appear to be less dependent on the operations of IGLs, leading to relatively lower levels of economic anxiety. Government agencies have already highlighted the potential financial implications of shutting down the IGL sector. The Department of Finance (DoF) has warned that the reputational risks associated with IGLs have already cost the country an estimated ₱55.36 billion in lost investments. Additionally, the Philippine Amusement and Gaming Corporation (PAGCOR) has projected that the government could lose up to ₱20 billion annually in foregone revenues if POGOs are fully shut down. Business groups have also voiced their concerns. The Philippine Chamber of Commerce and Industry (PCCI) has warned that the immediate closure of IGL operations could lead to "massive" job losses and hurt sectors such as real estate, property management, and financial services, which are thought to have benefited from the presence of IGL workers and investments. Crime and Social Costs of IGL Operations A primary driver behind the push for a total ban is the rising number of criminal activities associated with IGL operations. Various reports have linked these businesses to serious social issues, including human trafficking, abuse of migrant workers, online scams, and tax evasion. Many of the workers employed by IGLs are foreign nationals, particularly from China, and have been reported to live in substandard conditions. Additionally, the influx of these workers has been associated with an increase in criminal activities such as extortion and violent crime, which have raised concerns among local communities. The government has been under pressure to address these issues, with calls from various sectors to take a more aggressive approach in regulating or completely eliminating IGL operations. The controversy surrounding POGOs and IGLs has intensified in recent years, with allegations of illicit activities prompting lawmakers and the public to demand action. Related article: Total POGO Ban in the Philippines Takes Effect

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