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- NBI Raids Alleged Hub of Lapu-Lapu City POGO Boss
Authorities conducted a second raid inside the Philippine Offshore Gaming Operator (POGO) hub in Brgy. Agus, Lapu-Lapu City. A search warrant, granted on October 22, allowed NBI agents to search Zhao’s office and bedroom in Building 8 of the hub. This followed his arrest last August. Authorities confiscated computer systems, financial documents, SIM cards, cash, and vaults believed to contain evidence of illegal POGO activities. The evidence collected could support ongoing criminal charges and an anti-money laundering case against Zhao and his associates, according to a SunStar report. “We are hoping that the items we got will support the case because it will establish that Mr. Zhao has direct control and has supervision over the premises,” Pura told SunStar. Who is Zhao Shou Qi? Zhao was one of 169 foreign nationals initially caught during an August 30 raid, originally a rescue operation for detained Indonesians, which uncovered alleged human trafficking and illegal online activities. Zhao, who claims to have rented only part of the premises, is among 169 foreign nationals detained during the operation. At a Senate hearing, Zhao admitted offering P1 million to the Presidential Anti-Organized Crime Commission (PAOCC) in exchange for a “separate arrangement” for his elderly wife and granddaughter, though he denied it was a bribe. Authorities have filed multiple charges against Zhao and others, including human trafficking and potential violations of anti-money laundering laws. Zhao’s involvement in the Lapu-Lapu City hub, as well as his connections to other illegal POGO operations, is under investigation. Investigations revealed that Zhao, along with 15 other foreigners, allegedly operated the POGO hub and are now facing charges of qualified human trafficking. The NBI plans to request court approval to open the seized vaults, which may hold more incriminating information, adding that the landlord was “willing to cooperate” with the investigation.“He was there and inspected the premises. He is willing to cooperate with the investigation to prove that he has nothing to do with the illegal operations except as lessor,” he said. Authorities have intensified efforts to crack down on illegal POGO hubs, with several raids conducted nationwide. The link between POGO hubs and human trafficking has raised alarms, prompting more government action. The POGO sector has faced scrutiny for its questionable operations and the effect on local communities, sparking debates over regulation. Read related article: Fake Cops Kidnap Alleged POGO Boss in Parañaque
- Guidelines Could Cut FATF Grey List Countries In Half
Global AML watchdog FATF announces major changes to criteria for placing countries on its "grey list" of nations under increased monitoring. The Financial Action Task Force ( FATF ), the global watchdog for anti-money laundering (AML), has announced significant changes to the criteria for placing countries on its “grey list.” This list includes nations under increased scrutiny for potential deficiencies in their financial regulations. The revised criteria aim to ease the burden on lesser-developed countries while targeting jurisdictions that pose a greater risk to the global financial system. The new guidelines prioritize the review of countries that are FATF members, those listed as high-income by the World Bank, and nations with financial sector assets exceeding $10 billion. In contrast, countries designated as least developed by the United Nations will not be actively reviewed unless the FATF identifies them as posing a significant risk related to money laundering, terrorist financing, or proliferation financing. If such a country is reviewed, it may receive an extended observation period to work on its Key Recommended Action roadmap. These changes could lead to a substantial reduction in the number of “low-capacity countries” on the grey list, potentially halving their representation. This initiative marks the first major policy shift since Elisa de Anda Madrazo became the FATF President in July. Her leadership coincides with this week’s plenary session in Paris, which is her first as president. The decision to amend the grey list criteria comes in response to criticisms that the FATF had been overly punitive toward emerging-market nations while being lenient on wealthier member states. A recent FATF report highlighted significant deficiencies in regulatory practices in more developed countries, including the United States, Australia, and Switzerland. These nations were criticized for failing to adequately regulate designated non-financial businesses and professions, such as casinos, real estate agents, and law firms. “What’s changed is how we treat the countries that have such strategic deficiencies,” de Anda was quoted as saying in a Bloomberg report. “If you’re an FATF member or a high-income country, you’ll be held to a higher standard.” While the FATF has not indicated changes to its review process for the black list, which currently includes Iran, North Korea, and Myanmar, the revised grey list criteria could benefit countries like the Philippines. The Philippines has expressed its desire to exit the grey list soon. Currently, it is one of 21 nations flagged for insufficient oversight of risks associated with its casino junket sector. In response to its grey list status, Philippine President Ferdinand Marcos Jr. issued a Memorandum Circular last year. This directive called for 44 government agencies, including the Philippine Amusement and Gaming Corporation (PAGCOR), to review their requirements and take necessary actions to ensure the country can exit the grey list within the specified timeframe. PAGCOR Chairman and CEO Alejandro Tengco has also appointed a new President and COO, Atty. Wilma Eisma, to oversee the efforts aimed at removing the Philippines from the FATF’s grey list as swiftly as possible. The FATF emphasized that illicit financial flows can severely impact least developed countries, exacerbating issues like human trafficking and child exploitation. Such crimes divert billions of dollars from essential public services, including education and healthcare. By targeting the proceeds of crime and reducing criminals’ access to their ill-gotten gains, the FATF aims to bolster the economic and social foundations of these countries. As nations like the Philippines work toward improving their compliance, the FATF’s new criteria may pave the way for more effective cooperation and support in the fight against financial crime. Read related article: The Philippines Exits FATF Grey List. What’s Next?
- Macau Government Reaffirms Stance Vs. Online Gaming Concessions
The Macau government confirms it has no plans to issue public concessions for online gaming, reinforcing its strict stance on regulating digital gambling activities. The Macau government has firmly stated that it has no intentions of issuing public concessions for online gaming. This declaration came in an opinion document released by a committee of the city’s Legislative Assembly ahead of the recent passage of the “Law to Combat Crimes of Illegal Gambling.” The document, which was cited by GGRAsia, emphasizes that the Macau Special Administrative Region (SAR) has not authorized any form of online gaming or betting and has no plans to do so in the future. The clarification is part of a broader legislative effort to tackle the increasing trend of illegal online gambling activities in the region. The new law specifically prohibits the operation or promotion of unauthorized online gambling, ensuring that those who engage in such activities face strict penalties. The law states that individuals found guilty of “exploring, promoting, or organizing” online gambling without government approval could face prison sentences ranging from one to eight years, regardless of the frequency of their actions. This legislative approach aims to create a robust framework for combating illegal online gambling, which has become a growing concern for authorities. The opinion document highlights that the need for effective measures arises from the observed increase in such activities. By imposing severe penalties, the government seeks to deter individuals from participating in or facilitating unauthorized online gambling. Interestingly, while Macau has taken a firm stance against public concessions for online gaming, the concept is not entirely absent from its legal framework. The “Legal Framework for the Operations of Casino Games of Fortune” recognizes a category of games known as “interactive games.” These are defined as games involving cash or other forms of value, facilitated through various technological means such as telephones, faxes, the Internet, and digital data transmission. Despite this recognition, the current regulations prohibit Macau’s six licensed casino operators from offering any form of interactive gaming. These operators, whose gaming concessions were renewed for ten years starting in January 2023, are explicitly barred from engaging in this type of gaming activity. The government’s strict guidelines indicate a clear intention to maintain tight control over the gaming industry, especially in light of the challenges posed by illegal online operations. The absence of online gaming concessions and the stringent laws against unauthorized gambling come as Macau continues to position itself as a premier destination for traditional casino gaming. The region’s economy heavily relies on its gaming industry, and the government is determined to protect its reputation and revenue streams from the threats posed by unregulated online gambling. Read related article: Macau Legislature Approves Tougher Law on Illegal Gaming
- Sam Hou Fai Elected Macau Chief Executive Amid Calls for Change
Sam Hou Fai elected Macau's next chief executive with 394/398 votes, marking a shift from tradition as the first leader born in mainland China. Sam Hou Fai, 62, the former top judge of Macau, is set to become the next Macau Chief Executive, with strong backing from Beijing. During the nomination period, he secured endorsements from 386 election committee members, signaling firm support for central government policies. Following his election on October 13, 2024, Sam expressed his gratitude, calling it “the highest honor of my life” as he received applause from the committee. Sam Hou Fai was born in 1962 in Guangdong, a southern province of China. He earned his law degree from the renowned Peking University in Beijing. Additionally, he pursued studies in Portuguese language, culture, and law at the University of Coimbra in Portugal, and he has experience practicing law in mainland China. Macau stands out as the sole region in China where casino gambling is permitted. In response to its heavy reliance on gambling, Beijing has urged the city to diversify its economy. One of the central themes of Sam’s leadership will be the need for economic diversification in Macau. This comes in response to Beijing’s calls for the city to reduce its heavy reliance on the gambling sector . While the gaming industry remains a crucial source of revenue for the government, Sam aims to broaden Macau’s economic base by promoting sectors such as tourism, traditional Chinese medicine, finance, and commerce. In a press conference after his election, Sam highlighted the vital support Macau has received from Mainland China during challenging times. He addressed various crises the region has endured, including the financial downturn, the SARS outbreak, and the COVID-19 pandemic, all of which were met with considerable assistance from the central government. He pointed out, “Whenever Macau faces difficulties, the country is always there to lend a helping hand.” Sam announced that Macau attracted around 900,000 visitors during the recent October Golden Week , with a striking 83 percent coming from mainland China. This influx of tourists has significantly boosted the local economy and played a crucial role in the region’s post-pandemic recovery efforts. As the chief executive-designate of Macau prepares to take office on December 20, coinciding with the 25th anniversary of Macau’s handover to China, he has pledged to uphold national sovereignty and better integrate Macau into national development plans. His promise to accelerate economic diversification aligns with Beijing’s vision of transforming Macau into a world-class tourism and leisure center while strengthening its position as a bridge for trade with Portuguese-speaking countries. As he steps into this leadership role, Sam faces significant challenges. Analysts suggest that the real tests will come in forming a competent cabinet capable of addressing pressing issues. With local businesses struggling due to competition from nearby Zhuhai and changing spending habits among Chinese tourists, the need for effective governance is more urgent than ever. Sam’s approach to governance will be closely scrutinized as he emphasizes the active role of the government in a capitalistic economy. He stated, “In the future, we have to enhance the government’s ways of making decisions and such capabilities.” This proactive stance suggests a shift from passive governance, indicating that Sam aims to strengthen the government’s decision-making processes and overall capabilities. Read related article: Here’s Why Adele Rejected Residency Show in Macau
- POGO Exodus Leads to Increased Vacancies in PH Office Spaces
POGOs vacated 53,000 sq. m of office space in Q3 2024, driven by a government ban linked to criminal activities, according to Leechiu Property Consultants. The landscape of commercial real estate in the Philippines is undergoing a significant shift as Philippine Offshore Gaming Operators (POGOs) vacate more office spaces in response to a government ban linked to criminal activities. According to real estate consultancy firm Leechiu Property Consultants (LPC), POGOs terminated office leasing contracts for a total of 53,000 square meters (sq. m) during the third quarter of 2024. This recent wave of terminations adds to an earlier reduction in leased office space, where POGOs withdrew from 21,000 sq. m in the first quarter. Interestingly, there were no terminations reported during the April to June period, suggesting a sudden acceleration in lease cancellations following a decisive government action. Mikko Barranda, LPC’s director for commercial leasing, provided insights into the current situation. “It is not for them to transfer to another building. Majority of the time, they’re terminating completely for various reasons,” he was quoted as saying in a report published by the Inquirer. This indicates that POGOs are not merely relocating; they are withdrawing from the market altogether, likely due to the crackdown on the industry. In July, President Ferdinand Marcos Jr. announced a comprehensive ban on all POGOs during his third State of the Nation Address. He directed the Philippine Amusement and Gaming Corporation (PAGCOR) to terminate POGO operations by the end of the year. This decision was driven by growing concerns about the sector’s links to various criminal activities, including human trafficking, money laundering, and online scams. Before the ban, Barranda noted that there had already been a noticeable decline in the office space occupied by POGOs. “If you look back over the last four years, they’ve actually been giving up space in a consistent manner,” he explained. The sector, once thriving, has seen its office footprint shrink dramatically. Currently, POGOs occupy approximately 500,000 sq. m of office space in the Philippines. This figure is a sharp decline from the 1.7 million sq. m they occupied in 2019. This drop reflects not only the impact of the ban but also the overall reduction in the industry’s presence. LPC’s data indicates that POGOs now represent just 8 percent of total leasing activity, a significant decrease from their pre-pandemic share of 45 percent. Barranda emphasized the reduced exposure of POGOs in the commercial real estate market. “Their footprint is not as substantial as it was during their heyday in 2018 and 2019,” he remarked. The decline in POGO operations has opened up space in the commercial leasing market, but it also raises concerns for landlords who relied on this sector for occupancy rates. While POGOs have receded, the information technology-business process management (IT-BPM) sector has emerged as the main driver of leasing activity over the past four years. This sector now accounts for nearly half of the total leasing activities in the country, highlighting a significant shift in demand for office spaces. Landlords and property owners are grappling with the implications of this change. With POGOs exiting the market, there is an urgent need to fill these vacancies. Some landlords may need to adapt their strategies to attract tenants from other sectors, particularly as the IT-BPM sector continues to thrive. Read related article: 31% Of Vacated Office Spaces In PH From POGOs - Study
- Here’s Why Adele Rejected Residency Show in Macau
Sam Hou Fai urges more residency shows in Macau casinos to boost tourism and attract global visitors, enhancing the city’s entertainment appeal and international reach. Sam Hou Fai, Macau’s presumptive Chief Executive, highlighted the importance of introducing more residency shows in Macau casinos. Addressing a locally selected audience, he emphasized that expanding live entertainment offerings could boost the city’s global appeal and attract more international tourists. According to The Macao News , Sam outlined his vision for the region’s entertainment and economic future during the town hall meeting held on October 5, 2024. In his address, Sam pointed to the missed opportunity when a prominent UK pop star, believed to be Adele, declined a lucrative residency offer worth approximately $200 million from one of Macau’s six casino operators. According to The Daily Mail , Adele opted to forgo a staggering $200 million offer—her largest career opportunity yet—to extend her current tour. The most enticing aspect of the deal was a substantial nine-figure sum for a lengthy residency at a casino in Macau. This would have mirrored her successful Weekends With Adele performances at The Colosseum in Caesars Palace, Las Vegas, which began in November 2022 and wrap up on November 23rd this year. By that time, she will have completed 100 shows, reportedly earning around £500,000 per performance. However, sources indicate that the Macau shows would have offered even higher compensation. The English singer behind the hit songs “Rolling In The Deep,” “Someone Like You,” “Set Fire To The Rain,” and “Hello” chose to turn down the lucrative offer in order to spend more time with her family. “While she turned down the offer to take care of her family and children, could we not continue to promote something like this to make it a long-term operation?” Sam asked, suggesting that high-profile residency shows could serve as effective attractions for Macau. The push for more residency shows aligns with a broader strategy to diversify Macau’s economy away from its heavy reliance on gaming. Sam noted that his administration would “take a serious look” at the non-gaming investments made by casino operators, which are mandated by law. This move aims to encourage operators to expand their offerings and engage in activities that draw in a wider range of visitors. In addition to promoting residency shows, Sam also called for an overhaul of Macau’s economic strategy. “In the past five years since the Greater Bay Area was launched, we have not felt our advantages,” he remarked. He highlighted the need for Macau to improve its competitiveness, especially in the face of strong regional rivals such as Shenzhen, known for its technological innovations, Guangzhou’s extensive capabilities, and Hong Kong’s status as a global financial center. Sam’s comments reflect a growing concern about Macau’s position within the Greater Bay Area (GBA). He argued that while other cities have leveraged their strengths, Macau has not fully utilized its unique advantages. “Our unique advantages have not yet been fully utilized,” he said, emphasizing the need for targeted strategies to address the city’s shortcomings. Moreover, Sam pointed out that Macau has not effectively capitalized on its long historical connection to Portugal. He believes that there is significant potential for Macau to enhance its international relations and cultural exchanges through this heritage. Additionally, he stressed the importance of integrating Macau within the GBA by standardizing professional regulations and mutually recognizing professional qualifications across different jurisdictions. As the election for Chief Executive approaches on October 13, Sam Hou Fai is seen as the likely victor. Should he win, he will succeed the current Chief Executive, Ho Iat Seng, taking office on December 20. His campaign focuses on revitalizing Macau’s economy and transforming it into a more diverse and resilient hub for both tourists and residents. Read related article: Sam Hou Fai Elected Macau Chief Executive Amid Calls for Change
- Affiliate Leaders Summit: Key Tools and Trends at SBC Americas
The Affiliate Leaders Summit at SBC Summit Americas in Florida this May will spotlight top tools, trends, and insights for affiliate marketers across the Americas. Positioned within the wider event, the summit offers not just a tailored expo area but also a sharp, strategy-driven content program built specifically for performance marketing professionals. The Affiliate Leaders Summit agenda features eight top-tier panels, each curated to address the most pressing topics in the affiliate space — from acquisition, SEO, and retention, to regional growth strategies and influencer regulation. Featuring expert insights from leading affiliates, operators, and digital marketing specialists, the summit delivers both tactical knowledge and big-picture thinking to help affiliates stay ahead in an increasingly competitive landscape. As players become better-versed in building custom parlays and blending bets for higher ROI, affiliates must evolve their offers, UX, and retention strategies to stay ahead of the game. UX, Marketing and Retention in the War for 2025 brings together Caleb Dykema (CEO, Vault Sports), Richard Gale (CRO, FairPlay Sports Media), Jonathan Sprung ( Business Development Director, Media Troopers), and Manuel Stan (CEO, Catena Media) to discuss how affiliates can refine their strategies. Moderated by Andrew Zarnett (Managing Director, Jefferies LLC), this is a must-attend for affiliates looking to future-proof their operations. Affiliates face a crowded marketplace and changing consumer behaviors, but with the right tools, they can thrive. Visibility 101: SEO, Acquisition and Innovation for Affiliates will bring together Adam Small (Owner, Third Planet) and Gustavo Moretto (Affiliate Consultant, PixGaming) to discuss how advanced SEO tactics, AI tools, and content innovation can sharpen acquisition strategies. With Gary Trask (Editor-in-Chief, Casino City Press/GPWA) steering the discussion, this session is essential for anyone serious about sustainable affiliate growth. Social media influencers have played a major role in shaping gaming trends. Still, their influence has led to increased discussions around the potential need to control the messages they spread. The Regulation of Social Media x Influencers in Betting: Is Prevention Possible? brings together Marco Bianchi (Co-Founder & SVP Operations, BC Ventures), David Fucillo (Senior Director of NFL, NBA & Sports Betting, Vox Media), and Carlos Sanchez (CEO, TipsterChat) to explore the challenges of controlling influencer-driven betting content. They’ll discuss whether influencers can be held accountable for addiction and financial harm caused by their endorsements. Other panels at the Affiliate Leaders Summit will explore strategic growth, compliance, and data-driven decision-making, with experts discussing how affiliates can move beyond traditional M&A, adapt to evolving regulatory frameworks, and leverage big data to better understand and engage their audiences. Additional speakers featured across our range of panels include: Alberto Simões (Director, Clever Advertising), Darragh Toolan (Co-Founder, Fortuna Edge), James White (Co-Founder & COO, HotTakes), Joseph Sancio (Assistant Director of Affiliate Partnerships, Caesars Digital), and Laura Gago (COO, BETANDEAL). Discussing the inclusion of a dedicated Affiliate Leaders Summit at SBC Summit Americas, SBC CEO and Founder Rasmus Sojmark said: “I’ve always believed that affiliates are some of the most innovative and adaptable players in our industry. “That’s why the Affiliate Leaders Summit is so important to me personally. It’s a space where forward-thinking professionals can come together and tackle the big challenges head-on. As the market grows more complex across North and Latin America, having these open, strategic conversations is key to long-term success.” SBC Summit Americas will take place at the Broward County Convention Center in Fort Lauderdale , Florida, on May 13-15, 2025. Get Your Ticket to SBC Summit Americas: Group Pass 3+ (Full Event Pass): Available for groups of three or more, this pass grants full access to conference sessions, the expo floor, networking events, and evening parties—all for a discounted rate of $500 per person. Get your Group Pass. Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95. Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes, subject to approval. Apply for Your Complimentary Operator Pass. Apply for Your Complimentary Affiliate Pass. Read related article: What North America Can Expect at SBC Summit Americas
- Macau Gaming Revenue Hits 2024 Low; Baccarat Still Leads
Macau Gaming Revenue saw a mix of growth and challenges in September 2024, reflecting the dynamic state of Macau’s gaming industry. According to the Gaming Inspection and Coordination Bureau (DICJ) , the 30 casinos in the region generated a gross gaming revenue (GGR) of MOP17.3 billion (approximately US$2.16 billion). While this figure represents a year-on-year increase of 15.5%, it also marks a decline of 12.6% compared to August’s GGR, which was MOP19.8 billion (US$2.47 billion). Despite the dip in revenue for September, the first nine months of 2024 have shown significant overall growth. During this period, Macau’s casinos reported a GGR of MOP169.3 billion, reflecting a robust increase of 31.3% compared to the same time frame last year. Analysts attribute this upward trend to a resurgence in both domestic and international tourism, contributing to the recovery from the pandemic’s lasting effects. A closer look at the data from the first half of 2024 reveals that baccarat continues to be the cornerstone of Macau’s gaming revenue. This classic card game generated an impressive 85.2% of local casinos’ GGR from January to June. With over a dozen games of chance available in the casinos, baccarat’s dominance underscores its popularity among both local players and tourists. In contrast, gaming machines, including slots and electronic table games, accounted for only 5.6% of the total GGR during the same period. Macau’s gaming sector is managed by six competing integrated resort (IR) operators: Sands, Galaxy, SJM, Melco, Wynn, and MGM. As part of their agreements with the government, these operators are obligated to enhance their non-gaming offerings and contribute to the preservation of Macau’s cultural heritage, as well as support the revitalization of the city’s historic districts. The operators contribute significantly to the local economy, paying 35% of their GGR as a direct gaming tax to the government. An additional 4% levy funds various public causes, including infrastructure development and social programs. These contributions underscore the importance of the gaming sector not just as a source of entertainment, but also as a vital component of Macau’s economic stability. However, the industry is facing challenges. September’s GGR was the lowest recorded in the first nine months of 2024, highlighting the seasonal fluctuations that affect casino revenues. Analysts suggest that September often acts as a “shoulder season,” falling between the busy summer months and the anticipated Golden Week holiday in October. This transitional period typically sees reduced visitor numbers and lower gaming activity, impacting overall revenues. Adverse weather conditions in early September may have further exacerbated the downturn. Inclement weather can deter tourists from visiting casinos, leading to reduced foot traffic. Additionally, ongoing regulatory measures in mainland China, aimed at curbing illicit money exchange activities, have made it more difficult for some visitors to access funds for gambling. These factors combined to create a challenging environment for Macau’s gaming operators during the month. Despite these challenges, the long-term outlook for Macau’s gaming industry remains positive. The government’s efforts to promote non-gaming attractions and support cultural heritage initiatives play a crucial role in diversifying Macau’s tourism offerings. Under the concession agreements, gaming operators are required to invest in these initiatives, which could enhance the overall appeal of Macau beyond just its casinos. As Macau approaches the Golden Week holiday, which typically draws an influx of tourists and increased spending, industry analysts will closely monitor how these trends evolve. The upcoming weeks could provide a much-needed boost to gaming revenues, particularly for baccarat, which remains the most lucrative game in town. Read related article : Concerns Raised Over Potential Shutdown of Satellite Casinos in Macau Amid New Gaming Law
- ACN Spotlight: Winna Media CEO Weighs Thailand Casino Potential
Winna Media CEO Rosalind Wade discusses the historical and political factors in play regarding the opening of integrated casino hotels in Thailand. Thailand's move towards integrating casinos into large entertainment complexes has long been a topic of speculation and interest. Rosalind Wade, Chief Executive Officer of Winna Media and co-founder of Asia Gaming Brief, provides valuable context for understanding the future of integrated entertainment complexes. In this exclusive interview with ACN (Asia Casino News), Wade shares insights on the political changes in Thailand, the competitive landscape with Macau, the potential impacts on the Philippine gaming industry, and the future of the sector. Historical and Political Factors in Play The concept of integrated entertainment complexes in Thailand is not a recent development, yet its realization has faced considerable delays. When asked why she thinks it has taken this long for Thailand to entertain the idea of creating integrated entertainment complexes, Wade points out, "It is not a new idea, but until the previous monarch, King Bhumibol had passed away, it was never going to happen as he was strongly averse to gambling. Now that his son [Maha Vajiralongkorn] is the ruler, there is a more liberal element to society and policies." Wade emphasizes that Thai politics are notoriously complex, and the road to implementing such regulations remains uncertain. Now that the Thai government has proposed a bill creating massive integrated entertainment complexes, Wade believes that Southeast Asia's second largest economy is on its way to legalizing casinos. "There appears to be real support for the bill from many quarters and I believe it will happen sooner or later, in which case there will be myriad opportunities for the right groups." Will Thailand be able to compete with Macau in the future? When discussing Thailand’s future in the entertainment sector, Wade notes that the market dynamics differ significantly from those in Macau. Macau remains predominantly focused on attracting Chinese tourists and gamblers, a market that continues to be a major driver of its economy. In contrast, Thailand is positioning itself as a premier tourist destination for Southeast Asia, aiming to capitalize on its regional appeal. Wade points out that while Macau is diversifying its tourism base, Thailand has recently introduced visa-free entry for Chinese travelers and has ambitious plans to enhance its tourism revenue to 3.4 trillion baht ($98 billion). The competition, she suggests, will be centered around capturing tourism and entertainment dollars across the region. Potential Impact on the Philippine Gaming Industry Wade also addresses the potential repercussions of Thailand’s new entertainment resorts on the Philippine gaming industry. She suggests that the introduction of casinos in Thailand could have a more substantial impact on the Philippines than on Macau, given that both jurisdictions are well-established in the gaming sector. With Thailand's earliest casinos projected to open around 2029, the Philippines, which boasts a robust local market, might experience shifts in regional dynamics as Thailand develops its entertainment infrastructure. Advice for Entering the Asian Gaming Market For companies looking to enter the Asian gaming market in 2025, Wade advises that on-the-ground presence is crucial. She emphasizes the importance of engaging directly with the market and recommends participating in regional events to build brand presence. Attending more intimate, industry-specific gatherings can be particularly beneficial for connecting with key decision-makers and influencers. The Inaugural Thai Entertainment Complex Summit Winna Media is spearheading the inaugural Thai Entertainment Complex Summit, scheduled to take place in Bangkok from December 2-4, 2024. Wade outlines the summit's primary goal: to gather government officials and top executives from the property, hospitality, and entertainment sectors. The event will focus on discussing Thailand’s potential as a global entertainment hub, exploring the necessary policies, planning strategies, and partnerships needed to bring integrated resorts to fruition. Looking ahead, Wade hopes that the Thai Entertainment Complex Summit will become an annual event. For future editions, they will likely add an exhibition for industry suppliers to showcase their technologies. In December 2024, Winna Media will mount the next edition of the exclusive HOT100, which will take place at a secret location in Thailand. This is an invite-only event whose program and format are designed to enhance relationship-building and relaxed networking amid lush surroundings. For details, contact Winna Media via https://winnamedia.com/ Read related article: Thailand poised to become world's 3rd largest gaming market
- ACN Spotlight: Booming Games Head on Crash Games’ Popularity
Danny Too, Booming Games' Head of Asia, discusses the rise of crash games, growing demand in Asia, and strategic partnerships shaping the company's future. In the fast-evolving world of online gaming, few companies are making waves like Booming Games. Headquartered in Europe, Booming Games is a B2B distribution company that is rapidly expanding its footprint in Asia. Danny Too , the company’s Head of Asia, recently shared insights into the burgeoning gaming market, the success of crash games, and exciting partnerships that are shaping the company’s future. The Rise of Crash Games In an exclusive interview with Asia Casino News (ACN) during the 2024 SPiCE Philippines event held at Shangri-La Mactan in Cebu, Too highlighted the increasing popularity of crash games, which offer instant results to players. He noted that human nature often craves immediacy, which is why these games resonate so well, especially in densely populated regions like Asia. “People don’t have the patience to wait for a result,” he said. He explained that crash games provide that quick thrill, which fits perfectly into the daily lives of players who may find themselves stuck in traffic or looking for a quick diversion. “Traffic jams are one of the most common issues in countries in Asia. When there is a traffic jam, they can just pick up their device and place a bet.” Too emphasized that the convenience of mobile devices has further fueled the appeal of crash games. In countries where traffic congestion is a common issue, players can easily engage with these games during brief moments of downtime. “That’s the beauty of a crash game,” he remarked. For instance, Aviator is one of the most recognizable crash games, wherein a flying plane represents the increasing multiplier. Players must cash out before the plane crashes. Most Popular Games in the PH What does he consider to be the most popular games now in the Philippines? He pointed out: “From my understanding, if you’re talking about online space, I think Jili Slots have made big inroads into the Philippines. But in land-based casinos, RTG is still very dominant because they have a few legacy games like ‘T Rex’ and ‘Enchanted Garden.'” While new formats like crash games gain traction, traditional games still hold their ground. These games have stood the test of time and continue to attract players, demonstrating that while innovation is key, there is still a strong market for established favorites. Partnership with Ronaldinho One of the standout initiatives for Booming Games is its partnership with retired Brazilian football legend Ronaldinho. The collaboration has birthed a new slot game, “Ronaldinho’s Spin,” which capitalizes on the footballer’s immense popularity. Too noted, “Ronaldinho was very receptive to the idea and open to business ventures. He has his own music band. He even has his own online casino brand.” With over 76 million followers on Instagram and 56 million followers on Facebook, Ronaldinho’s endorsement brings significant visibility and traction to Booming Games. The partnership aligns with the company’s strategic aim to enhance its brand recognition in Asia. By collaborating with influential figures like Ronaldinho, Booming Games hopes to instill confidence among consumers. “It gives confidence to the consumers,” Too explained. “When your brand is associated with someone popular, it’s easier to be recognized.” Future Plans for Expansion Looking ahead, Booming Games is focused on expanding its partnerships with operators in Asia. Too believes that the company has only “scratched the surface” in this burgeoning market. With a strong emphasis on branding, Booming Games aims to increase its visibility and recognition throughout the region. “We will be looking for more operators who will distribute our games in this part of the world. I think it’s very important to make the brand known in this part of the world. Branding is very, very crucial,” he stated. In addition to enhancing existing partnerships, Too expressed a desire to sign more prominent figures in the entertainment industry. “We are going to enhance our partnerships with individuals who have lots of followers,” he said, hinting at a strategy to engage additional influencers who can resonate with the gaming community. The Role of Influencer Marketing Influencer marketing is set to play a significant role in Booming Games’ strategy for 2024 and beyond. Too emphasized the importance of this marketing approach, stating, “Influencer marketing is very, very important. It is one of the keys to success in Asia.” He pointed to examples of successful collaborations with well-known figures, such as mixed martial artist and professional boxer Conor McGregor as well as Spanish football player Fernando Torres, asserting that these partnerships often lead to greater brand recognition and engagement. Ultimately, Too believes that successful negotiations with influencers will be pivotal to Booming Games’ growth. “It’s all about dollars and cents in how you actually negotiate with the influencer or the brand ambassador,” noted the winner of the Industry Influencer Award during the 2024 SPiCE Philippines Eventus Awards. As the online gaming industry continues to grow, Booming Games is positioning itself as a formidable player in the Asian market. With a focus on innovative gaming formats, strategic partnerships, and influencer marketing, the company is poised to make a significant impact in the coming years. Danny Too’s vision and insights underscore a promising future for Booming Games, one that embraces both tradition and modernity in the world of gaming. Read Related article: ACN Spotlight: Winna Media CEO Weighs Thailand Casino Potential
- ACN Spotlight: NYCE International on How PAGCOR Can Shift to Regulatory Role
Harmen Brenninkmeijer of NYCE International says the PAGCOR shift to regulator-only status will allow for a greater focus on enhancing regulation in the iGaming industry. Harmen Brenninkmeijer believes PAGCOR’s shift to regulator-only status will allow for a greater focus on enhancing regulation and implementing sophisticated responsible gaming measures. As the Philippine Amusement and Gaming Corporation (PAGCOR) prepares to cease its role as a casino operator and focus solely on regulatory responsibilities, Harmen Brenninkmeijer , Managing Partner of NYCE International , weighed in on the implications of this significant shift. PAGCOR is currently in the process of transitioning towards becoming a purely regulatory body from its current dual role as both operator and regulator. In early 2026, the government agency will privatize around 40 casinos under the Casino Filipino brand nationwide. In an exclusive interview with Asia Casino News (ACN) during the 2024 SPiCE Philippines event held at Shangri-La Mactan in Cebu, Brenninkmeijer highlighted the challenges and opportunities that lie ahead for PAGCOR and the broader gaming industry in the Philippines. PAGCOR’s transition involves selling off its casino assets starting in 2026 while retaining its regulatory role. This change aims to allow the agency to concentrate more on monitoring and policing the rapidly growing gambling sector in the Philippines. Brenninkmeijer emphasized that there are numerous issues within the current gaming framework that require attention. He noted, “A number of the issues were predictable, such as the complexity of running the POGOs [Philippine Offshore Gaming Operators], which is now a moot point.” He further elaborated on the need for improved control systems, stating, “Other areas for improvement involve enforcing control systems, not just for electronic gaming (like standard casino monitoring systems), but also for better table game monitoring systems, gaming middleware for managing key data, and other forms of gaming.” As PAGCOR transitions to a regulatory body only, Brenninkmeijer believes this shift will enhance its effectiveness. He stated, “Once PAGCOR becomes a regulator only, it will free up time and focus on improving regulation. Simultaneously, it would help to implement more sophisticated responsible gaming measures. This could foster a healthier gaming industry where players can manage their play amounts and engage in more responsible gaming.” In discussing how PAGCOR can facilitate a seamless transition, Brenninkmeijer outlined several proactive measures the agency has already undertaken. “A few actions PAGCOR already initiated include establishing an academy to get people trained, adjusting tax rates, and focusing on developing a positive environment whereby PAGCOR works with the operators to learn what is needed to develop a vital gaming industry, based on transparency and growth,” he explained. However, he cautioned that more steps are essential to ensure the transition is effective and beneficial for all stakeholders involved. Looking beyond the Philippines, Brenninkmeijer was asked about potential growth opportunities in Southeast Asia’s online gaming market. He highlighted the challenges posed by a lack of regulatory environments in many Southeast Asian countries. “Due to the absence of a regulatory environment, it will be hard to advise on which market beyond the Philippines will be growing. In general, there will be growth anywhere, and governments should really look at how best to regulate to take advantage of the taxation revenues it could generate,” he said. He specifically mentioned Thailand’s evolving landscape, anticipating that growth would extend beyond land-based sectors. When it comes to sports betting in Southeast Asia, Brenninkmeijer noted that the sector is already outperforming other regions. “Sports betting in Asia is already outperforming the rest of the world. But if one thinks of the game developments taking place, there is more growth to follow. iGaming (playing slots, crash and live games) will be growing faster though,” he added. The conversation also touched on Singapore’s recent decision to ban cryptocurrency in casino gambling due to money laundering concerns. Does he think that Singapore’s move indicates a declining interest in cryptocurrency within the casino space? “Absolutely not. I believe that it will push better control systems to be put in place. Cryptocurrency is actually very traceable if one enforces KYC systems to be put in place, and a ban will only make this process happen faster. Singapore will accept cryptocurrencies within five years,” Brenninkmeijer stated confidently. Brenninkmeijer then outlined NYCE International’s strategic direction for the coming months. “NYCE is a sales advisory organization; we search for very innovative products and conduct health checks on them. We maintain relationships with many suppliers, helping the industry to develop professionally and responsibly. We are pushing the products but are really establishing a base for introducing our own technology IP for further growth,” he explained. Looking ahead to 2025, he disclosed that their future plans involve retention systems, affiliates, and promotional games, reflecting a commitment to enhancing the overall gaming experience. Brenninkmeijer’s insights provide a roadmap for navigating the challenges and opportunities facing PAGCOR and the gaming industry in the Philippines. As PAGCOR transitions into a purely regulatory role, it will need to implement effective measures to foster a sustainable and responsible gaming environment, ensuring that it can meet the needs of an evolving market. Read Related article: ACN Spotlight: Booming Games Head on Crash Games’ Popularity
- ACN Spotlight: Lessons for PH iGaming from Global Practices by WMLL
In an ACN interview, WMLL Co-Founder John Ross Calderon discusses the Philippine iGaming industry, highlighting insights from international regulatory practices. Image Source ACN / WMLL Co-Founder John Ross Calderon discusses how the Philippines can learn from how other countries manage iGaming and sports betting. In an exclusive interview with Asia Casino News (ACN), John Ross Calderon, Co-Founder of WMLL Inc., shared his observations about the evolving landscape of the iGaming industry in the Philippines, emphasizing the lessons that can be learned from international practices in regulation. By learning from these best practices, the Philippines has the potential to create a vibrant and sustainable betting market while addressing the challenges it currently faces. Current State of the iGaming Industry Calderon noted that the iGaming sector in the Philippines is experiencing robust growth, despite the challenges posed by Philippine Offshore Gaming Operators (POGOs). He explained, “The iGaming industry in the Philippines is experiencing significant growth, despite the challenges surrounding POGOs, which represent only a small portion of the sector.” He highlighted that the expansion is largely driven by increasing internet penetration and the rising popularity of online gaming platforms. Lessons from Global Practices When discussing regulatory strategies, Calderon pointed out several key practices from other countries that could benefit the Philippines. What lessons can be learned from other countries’ experiences in regulating iGaming and sports betting? He stated, “The Philippines can learn a lot from how other countries manage iGaming and sports betting. For example, adopting a strong regulatory framework similar to the UK’s can help ensure fairness, while emphasizing consumer protection like Sweden. By embracing technology as Malta does, promoting responsible gambling initiatives (like Australia), and implementing balanced taxation policies (like Denmark), the Philippines can create a vibrant and sustainable betting market while raising public awareness about gambling risks, just as Singapore has done.” Challenges and Opportunities in the iGaming Market Calderon acknowledged the primary challenges faced by the iGaming industry in the Philippines, including stringent regulatory compliance and the necessity for localized marketing strategies. He remarked, “Localized marketing strategies are crucial due to the diverse languages and cultures across various regions, making it important to connect effectively with local audiences.” The Sports Betting Landscape When it comes to sports betting in the Philippines, certain sports reign supreme, reflecting the nation’s rich sporting culture and interests. Calderon pointed out that basketball remains the dominant sport for betting in the Philippines, fueled by a strong local culture. “Here in the Philippines, basketball is the most popular sport for betting, driven by a strong local culture and leagues like the MPBL [Maharlika Pilipinas Basketball League], PBA [Philippine Basketball Association], and NBA [National Basketball Association]. Other popular sports include eSports, volleyball, and tennis, all of which offer a variety of betting options and are extensively featured on both local and international betting platforms.” In the rapidly evolving landscape of the Philippine iGaming and sports betting markets, what are some of the untapped opportunities waiting to be explored? Calderon identifies specific areas where tailored solutions and technological advancements could create new avenues for engagement and profitability. “The Philippine sports betting market holds untapped opportunities, particularly in developing tailored betting products for popular sports like basketball and eSports. There’s also potential for expanding localized payment options and mobile applications. Partnerships with local businesses and the adoption of innovative technologies, such as blockchain and cryptocurrencies, can enhance credibility and improve the overall player experience,” he said. When asked to identify the biggest challenges currently facing the sports betting industry, he answered, “The sports betting industry currently faces significant challenges from offshore betting platforms that often evade local regulations and taxation, creating an uneven playing field for licensed operators. Additionally, there’s a crucial need for localized services and marketing strategies, as operators strive to cater to diverse regional preferences.” When it comes to the the sports betting landscape in Southeast Asia, the Philippines stands out for its unique regulatory environment and cultural attitudes toward gambling. He provides a comparative analysis of the Philippine sports betting market, highlighting how its legal framework and societal acceptance differ from those in neighboring countries. “The Philippine sports betting market is characterized by a regulated framework overseen by PAGCOR [Philippine Amusement and Gaming Corporation], allowing for legal online betting. This sets it apart from countries like Thailand, Malaysia and Indonesia, which have stricter regulations. Additionally, cultural acceptance of gambling is more prevalent in the Philippines compared to many Southeast Asian nations, where religious and cultural opposition can hinder market growth,” he explained. As for WMLL Inc., Calderon mentioned that the company is currently in the idea stage, focused on establishing its innovative concept within the sports betting industry. He shared that their main goal for 2024 is to secure funding from an angel investor to develop their Minimum Viable Product (MVP). Looking towards the future, he outlined plans for 2025, where they aim to concentrate on a Unified Sportsbook Platform designed to facilitate market entry for sportsbook start-ups by streamlining the onboarding process and providing essential tools for success. Read Related article: ACN Spotlight: NYCE International on How PAGCOR Can Shift to Regulatory Role




















