RubyPlay has launched Koala Games, a bold new studio debuting with three high-energy titles, bringing fresh creativity to the iGaming landscape. RubyPlay, an innovative B2B iGaming development studio, has launched Koala Games, a brand-new independent game studio created as part of the company’s strategic diversification initiative.   Operating with full creative independence, Koala Games is backed by RubyPlay’s extensive infrastructure, robust distribution network, and deep market expertise, providing the studio with a solid foundation to innovate at pace and scale.   The studio will mark its launch with three new titles - Voltage Blitz Vortex, Voltage Blitz Egypt, and 3 Big Barrels Buffalo - featuring dynamic gameplay, bold visuals, and high win potential, all showcasing Koala Games’ unique energy and creative flair from day one.   Bringing together veteran talent from the Social Casino space, Koala Games is leveraging decades of industry experience and infusing it into RubyPlay’s ecosystem with an enhanced focus on design vision and player-centric thinking.   The launch enables RubyPlay to explore bold new themes and player experiences, further cementing the award-winning provider’s position at the forefront of iGaming innovation.   Koala Games represents a significant milestone in RubyPlay’s ongoing commitment to expanding its creative horizons and delivering fresh gaming experiences tailored for emerging global markets.   Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “The launch of Koala Games is a natural evolution of our vision to build a multi-studio ecosystem that delivers diverse and engaging content to players around the world.   “Koala Games brings a fresh perspective and unique voice to the RubyPlay family, and we’re incredibly excited about what’s to come, starting with the high-octane Voltage Blitz Vortex .”   Tristan Esaid , Studio Director at Koala Games, added: “At Koala Games, we’re driven by the desire to push boundaries and bring a bold, playful spirit to every game we create.   “Launching with Voltage Blitz Vortex is just the first step and we’re here to deliver fresh, high-energy content that speaks directly to today’s players.” Read related article: RubyPlay Partners with BetMGM to Expand in North America

Kendoo has released Double Joker: Fever, a fiery new slot with retro vibes, twin Wilds, and the thrilling Fever Feature for nonstop classic slot action. Kendoo, a rising star in the iGaming industry, has released Double Joker: Fever, the third title in its popular Joker series, bringing classic slot action and a fiery twist to the reels. Double Joker: Fever continues the success of the Joker series with a retro fruit machine theme, striking visual design, and fast-paced gameplay centred around two dynamic Wild mechanics and the all-new Fever Feature. The game’s two Wilds keep the action flowing, with an expanding Wild and a multiplier Wild that doubles win when landing on the centre reel. These high-impact features are complemented by sharp, clean spins across five fixed paylines, making the gameplay feel intuitive, immediate, and satisfying. The Fever Feature is central to the action. Each spin advances to a five-stage progress system. When players reach the final stage, a powerful reward is triggered before the meter resets, creating a cycle of anticipation and excitement that maintains ongoing engagement. “With Double Joker: Fever , we wanted to capture the essence of traditional slots while adding just the right amount of heat and surprise,” said Kate Romanenko, Head of Commercial at Kendoo . “It’s clean, fast-paced, and packed with small thrills that add up, perfect for fans of classic gameplay with a modern edge.” Other highlights include Scatter payouts, Freebet configuration options, and a sleek user interface optimised for all screen sizes. With smooth execution and a sharp focus on high-quality design, Double Joker: Fever adds another strong title to Kendoo’s expanding portfolio. The game is now live across all major platforms and available for demo and real play. Read related article: Kendoo Launches Bluffy Cat Slot with Big Bonus Action

Player Protection in the spotlight at SBC Summit 2025 , with expert insights on regulation, tech, and safer gambling from September 16–18 in Lisbon. SBC Summit 2025 will once again shine a light on the industry's most pressing responsibility of safeguarding players, with a dedicated Player Protection stage running throughout the event from September 16–18 at the Feira Internacional de Lisboa (FIL).   The Player Protection stage will offer the event's 30,000 delegates an examination of how industry ethics intersect with regulation, technology, and player behaviour, featuring insights from experienced professionals across the sector.   Rasmus Sojmark , Founder and CEO of SBC, said: "Player protection has rightly evolved from a regulatory checkbox to a core business strategy. As global frameworks tighten and consumer expectations rise, the operators that succeed long term will be those that genuinely embed safety into their model.”   The Player Protection stage will tackle three vital themes across the event. The first day will examine regulation, Day Two will explore emerging trends, and Day Three will focus on innovative technologies that can better protect players.   Tuesday 16 September - Regulation : The opening day will explore the relationship between regulation and unintended consequences, asking whether strict compliance measures push players toward unregulated markets. It will also examine who should bear responsibility for player disputes: operators, regulators, or an independent body.   Wednesday 17 September - Research : The second day will focus on practical solutions to player protection. Panels will explore themes such as how AI is changing player engagement and why unlicensed sites continue to attract consumers. Sessions will also compare global approaches to affordability and risk assessment and ask who has the best approach to protecting players.   Thursday 18 September – Tech : The closing day will look at the latest tools and technologies for keeping players safe, including how different platforms can work together to protect players, AI-powered player monitoring, and how player protection functions when gamers play with cryptocurrencies.   The Player Protection Stage will host a number of safer gambling experts, including: Savo Bakmaz (CEO, Maxbet), Dr Maris Catania (Director of Player Sustainability, LeoVegas), David Foster (Head of Regulatory Affairs, Entain), Richard Hayler (Managing Director, IBAS), Dr Alexandra Koerner (Chief Legal & Compliance Officer, Grand Casino Baden AG), Katie Reynolds-Jones (Chief Marketing Officer, GamStop), and Monica Shafaq (CEO, Gordon Moody). Together, they’ll tackle the key challenges around harm minimisation, regulatory expectations, and sustainable gambling, making this stage essential for anyone responsible for player protection strategy.   The Player Protection stage is one of six dedicated conference stages at SBC Summit 2025 , alongside Global Markets , Emerging Markets , Technology , Affiliation , and the Super Stage .   Looking to attend SBC Summit 2025? Here’s how:   Secure your place with a VIP Event Pass – enjoy full access to all conference sessions, the exhibition floor, exclusive networking events, and complimentary food and drink throughout the summit.   Bringing the team? Take advantage of our Group Pass Discount — purchase three or more VIP Event Passes and pay just €400 per ticket (saving €200 off the standard price).   Operator or affiliate ? You may be eligible for a complimentary VIP Event Pass, which includes full access to the exhibition, conference, and exclusive networking events. Apply now to reserve your spot.   Expo+ Pass : Gain access to the full exhibition floor and all conference sessions across the three days. This does not include access to our exclusive VIP evening networking events.   Expo Only Pass : Free to attend, this pass gives you access to the exhibition floor –  perfect for networking and exploring the show without attending the conference sessions. Read related article: Joel Corry and Imanbek to Headline SBC Summit 2025 Party

WinCasino debuts in Warsaw with a luxurious venue at Hotel Indigo, setting a new standard for gaming, entertainment, and VIP experiences in Poland. WinCasino network has officially launched its newest casino in the heart of Warsaw, marking a significant expansion of the Polish casino chain. Located at 40 Smolna Street, within the elegant interiors of Hotel Indigo near the De Gaulle Roundabout, the venue brings over 100 new jobs to the capital and introduces a new premium destination to Warsaw’s gaming and entertainment scene. This is the fifth WinCasino in Poland and the first casino to open in Warsaw in nearly two decades under a new license. Developed by the Wintoro company with an investment of approximately 5 million euros, the Warsaw casino is the largest and most exclusive venue in the WinCasino network. “This is our fifth casino in Poland, but undoubtedly the most important and prestigious one. We wanted to create a space that offers top-tier gaming while also setting new standards in guest experience — from interior design to customer service. WinCasino Warsaw is part of a broader strategy to integrate casinos into the urban landscape and to redefine them as modern social and entertainment venues. It’s an approach that, until now, has been more the exception than the rule in Poland. Guests nowadays are looking for unique, relaxing, high- end experiences. Our ambition is to meet those expectations and help shape the future direction of the industry in Poland” - comments Monika Paliwoda, CEO of E-fun, owner of Wintoro. The WinCasino brand, over the past few years, has been steadily building its presence in Poland’s major cities, offering gaming that reflects the latest trends and meets the expectations of a quality-conscious clientele. As a result, the Warsaw-based WinCasino offers the most modern and exclusive VIP zones in Poland, designed for the most demanding players. It features the highest level of luxury, privacy and personalized service with limited yet automatic access control. Key highlights include Poland’s first gold gaming table and gold slot machines modeled on those in Monte Carlo casinos and developed specifically for this venue by Polish manufacturer Promatic, what underlines the luxurious character of the entire investment. In addition, the newest WinCasino in the capital of Poland is outfitted with wooden gaming tables from the renowned Italian brand Abbiati, a supplier to some of the world’s most prestigious. The venue also offers state-of-the-art slot machines, including Poland’s largest selection of VIP machines — featuring oversized monitors and surround-sound seats for a truly immersive gaming experience. WinCasino at Hotel Indigo in Warsaw also stands out with the largest slot machines in the country, each featuring dual 65-inch screens. “Warsaw is a key market for us — demanding, yet incredibly inspiring. Opening the casino on Smolna Street is the result of long-term planning and a commitment to quality. We want everyone who visits our casino to feel like they’re in a place unlike any other — and to want to come back” - says Mariusz Grzejszczak, CEO of Wintoro. WinCasino Warsaw operates under a license granted by the Polish Minister of Finance, following a competitive tender process and compliance with stringent regulatory standards. It stands out for its atmosphere and carefully curated interior design, where modern aesthetics blend seamlessly with elegance and comfort. Clearly designated smoking and non-smoking areas, optimized acoustics, subtle lighting, refined materials, and spacious interiors create an environment friendly both to gaming and socializing. The overall concept draws inspiration from the standards of London, Singapore, and Las Vegas. One of key assets of the new casino is its location, right in the heart of the city, surrounded by renowned restaurants, clubs, and hotels. The casino is open 24/7, providing flexibility and access at any time of day or night. During their stay guests can enjoy a spacious bar offering a wide range of cocktails and premium beverages. A part of the infrastructure of WinCasino Warsaw is also parking for guests - which is a rarity in the city center locations in Warsaw. Read related article: Meet The Game Changers – A Comparasino White Paper

Boomerang Partners and AC Milan celebrate one year of strategic partnership, driving fan engagement, global reach, and affiliate innovation in iGaming. Boomerang Partners, an affiliate marketing agency, is proud to announce that Boomerang and the legendary AC Milan celebrated the first anniversary of their strategic partnership. This collaboration has redefined how brands and clubs engage with fans, partners, and global sports audiences. Over the past 12 months, this alliance has made significant strides both on and off the field. From global exposure to affiliate program growth, this partnership has become the benchmark for what a meaningful brand-club partnership in iGaming can look like. During the year of Boomerang’s partnership with AC Milan, Boomerang Partners became one of the best sports affiliate marketing programs in the industry: +194% growth in sports traffic across Boomerang’s affiliate ecosystem +81% increase in audience interest in sports +23% boost in Boomerang brand loyalty 30+ exclusive partner campaigns were powered 1,000+ media mentions with a total global reach of 320M+ 1M+ impressions on Boomerang’s platforms from AC Milan-related content The Boomerang’s partnership with AC Milan has also influenced the brand recognition and prestige of Boomerang Partners. Some of the most prominent achievements and news were: Hosting the ceremony of the second annual Golden Boomerang Awards 2025 global affiliate tournament at Milan’s iconic San Siro stadium Participation in Boomerang Partners events by AC Milan Legends such as Andrea Pirlo, Serginho, and Massimo Ambrosini More than 200 Boomerang’s partners visited San Siro during the season (the most attended match was the derby between AC Milan and Inter FC on February 2, 2025) Over 500 merchandising items were donated to guests and brand partners. Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “For Boomerang, the collaboration with AC Milan is a top-level achievement. During the year of our partnership, we won three prestigious industry awards: ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024, ‘Best Player Engagement’ at the SiGMA Europe Awards 2024, and ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025. The Club has shown itself to be an ideal partner, ready to meet our needs in joint projects. We are grateful to AC Milan and its representatives for their professionalism. I’m sure that there are many more bright activities ahead of us that will surprise the sports world and the affiliate marketing industry.” Boomerang’s partners have also greatly benefited from the brand’s strategic partnership with AC Milan. These include unique promotional and engagement opportunities, cool campaigns and creatives, and, of course, the chance to visit the legendary San Siro stadium in Milan. For AC Milan, the collaboration with Boomerang is an opportunity to enhance fan engagement across Europe, offering unique experiences that celebrate their shared passion for sports. Fans from all over the world were given access to special giveaways, allowing them to attend the football Club’s matches and meet its legends. Boomerang and AC Milan have entered their second year of strategic partnership. The parties are confident that their alliance will enable them to achieve numerous successes and solidify their status as one of the most effective partnerships in the industry. Stay tuned. Read related article: Boomerang Partners at iGB L!VE London with AC Milan

ENJOY appoints Christos Zoulianitis as Chief Commercial Officer to lead global growth and bring cutting-edge slots and live game shows to new markets. ENJOY, the industry’s newest game software developer, has appointed Christos Zoulianitis as the company’s Chief Commercial Officer to drive forward its ambitious growth strategy. Zoulianitis arrives from Playson, bringing an end to his seven-year tenure with the global slot provider during which he supported the company’s commercial growth, managed key operator partnerships and strategically entered new markets. In his new role, the highly experienced iGaming professional is overseeing ENJOY’s bold phase of global expansion, with a clear strategic focus on entering high-potential regulated markets first, including Italy, Greece, Portugal and Brazil. The company has already secured distribution deals with respected industry leaders such as Reevo, Digitain, Softswiss, and Slotegrator, with additional top-tier partnerships set to be unveiled in the coming months. ENJOY is committed to creating high-quality video slot games and next-gen live game shows, bringing deeply memorable experiences that keep players engaged for longer periods and drive valuable retention for operators. Blockbuster Slot titles such as Hot Fire Coins 2 , Fire Express, and 3 Mariachi have set a new standard for visual excellence, feature-rich mechanics, and replayability. The company is redefining the live game entertainment space through releases including Enchanted Forest and Egypt Roulette x320 . These Live Game Shows merge the excitement of real-time interaction with the dynamic mechanics of slots, roulette, and wheel-based games, offering a hybrid experience that appeals to both traditional and modern players. Commenting on his new position, Zoulianitis said: “I’m really excited to be part of the ENJOY journey as we look to deliver a wealth of high-quality products underpinned by innovation, reliability, and longevity.   “Our aggressive growth plan is based on an unwavering belief that the Slots and Live Game Shows we’re developing will have a major impact on the global iGaming industry. We’re entering a new era of gaming and ENJOY is at the forefront of this Read related article: Dave Watkins Appointed Chief Commercial Officer at Fincore

Discover how industry pioneers built hit games in Meet The Game Changers – A Comparasino White Paper. Learn, get inspired, and create your own breakthrough. Comparasino has launched its first industry report, Meet The Game Changers – A Comparasino White Paper.   The white paper goes behind the scenes at three of the most pioneering studios the industry has ever seen to learn more about how they brought their breakthrough products to market.   Contributors include: Nik Robinson – Founder and CEO of Big Time Gaming David Natroshvili – Founder and Managing Partner of SPRIBE Alex Lorimer – Chief Operating Officer at Gaming Corps Key sections include: Genesis – learn about where the ideas for Megaways, Aviator and Smash4Cash came from. The long haul – no one said changing the game was easy. This is how they did it. Instant success or a slow burn – did the game changers find success early, or did it take a while? An appetite for risk – find out if risk is inherent to innovation and how to mitigate potential downsides. The difficult second album – how have these studios approached the “what next” question? A lasting legacy – how do the game changers perceive their innovations and the impact they have had? Over to you – get actionable advice from the game changers as to how you can bring the next Hall of Famer product to market.   Standout quotes from the white paper include: “Look, if you’re not willing to roll the dice, you’re not playing the game. Megaways™ was a high-stakes gamble, and we knew it. This wasn’t a tweak or a slight deviation from a proven blueprint; Megaways™ was full-scale disruption.” Nik Robinson – Founder, Big Time Gaming   “There were moments we doubted it, especially when some partners told us it was ‘too different’ for casino players. But we believed in the mechanic. We also knew the market was evolving, and we had to evolve with it.” David Natroshvili – Founder and Managing Partner, SPRIBE   “With arcade games, the development costs are far cheaper and, generally speaking, the lifecycle far longer than slots, so it wasn’t really a huge financial hole to go down. It was always going to be produced once we started, especially after the customer feedback received during the concept phase.” Alex Lorimer – Chief Operating Officer, Gaming Corps   Meet The Game Changers has been written by Comparasino, the online casino comparison site for players in the UK.   Comparasino Co-founder and MD, Martyn Hannah , said: “This is our debut white paper, and it covers a thrilling topic with contributions from some of the biggest names in the industry.   “To speak directly to the likes of Nik Robinson, David Natroshvili and Alex Lorimer is a unique opportunity and one that we are grateful to have had.   “Meet the Game Changers – A Comparasino White Paper brings genuine value to those who read it, whether you are a studio working on your own breakthrough product or simply interested to learn more about the businesses and people that have shaped the industry in recent years.   “I hope you enjoy reading it as much as I have enjoyed writing it.”   We thought you might be interested in receiving the white paper, either to run it as a news story or to use it for any articles or pieces you might be working on. The full white paper can be accessed here: https://comparasino.com/white-paper-meet-the-game-changers/   We kindly ask that any information taken from the white paper is sourced back to “Meet The Game Changers – A Comparasino White Paper” with a link given where appropriate. Read related article: New White Paper Analyzes Thailand’s Entertainment Complex Legalization

Elantil partners with Zimpler to bring instant, secure Pay by Bank solutions to its marketplace—boosting speed, compliance, and control for iGaming operators. Having already significantly increased the range of games and sportsbook options available via its innovative online marketplace, disruptive platform solutions provider, Elantil, has announced it’s now branched out into payment services after partnering with Zimpler.   Founded in 2012 in Stockholm, Zimpler has grown into one of the industry’s leading Pay by Bank providers, and is today the fastest growing Pay by Bank network in the Nordics. With a wallet-free, direct-to-bank solution that delivers instant, secure, and high-converting transactions, Zimpler helps iGaming operators move faster, stay compliant, and outperform in the market. Connected to over 350 million bank accounts across 25 markets and processing more than €2.6 billion annually, Zimpler simplifies payments for regulated iGaming operators. With a single integration, Zimpler delivers instant, compliant, and conversion-optimized transactions, helping businesses move faster while lowering risk exposure.   At the heart of this is Zimpler Go, a Pay & Play solution that combines instant deposits with real-time KYC, enabling seamless player onboarding and transfer in seconds. It's become a go-to in regulated markets like Estonia, where speed, trust, and compliance define success. Having now joined Elantil’s Marketplace, Zimpler’s full suite of financial services will be available to operators via a simple one-click integration, with the freedom to reach out to the supplier directly and form their own contracts without Elantil dictating terms.   Operators can now connect instantly, no middleman, no delays. Once an agreement is finalised, all they need to do is enter the credentials provided by Elantil. This streamlined process eliminates extra fees and ensures new partnerships go live without unnecessary hold‑ups. In this way, they can immediately begin benefiting from an instant bank solution that offers fast and secure payments, making it another significant addition to Elantil’s Marketplace that again promises to put control back in the hands of the operators.   John Debono, Chief Technical Officer at Elantil,  said: “When we launched Elantil’s Marketplace, our ambition was clear: to offer more than just a content aggregator. We wanted a true one‑stop shop where operators can seamlessly connect with the industry’s top service providers. Integrating Zimpler—especially their Pay by Bank solution in regulated markets like Estonia—adds a powerful new dimension. It underscores our dedication to regulated, reliable providers and expands the toolkit we offer operators, ensuring we deliver the most complete and compliant service possible.”   Sarah Nunn, Partnership Manager at Zimpler,  “Partnerships like this are how we bring smarter financial solutions to the forefront. The Elantil team has built an impressive platform with real momentum, and we’re excited to contribute by making seamless, compliant payments more accessible to operators. Together, we’re helping businesses scale faster with fewer barriers and greater confidence.” Read related article: Elantil Adds AvatarUX Studios in Record Integration

Why is local regulation the new global strategy in iGaming? Discover key iGaming legal updates from 2025 and how regional rules are reshaping global market success. Why is local regulation the new global strategy? In the ever-evolving iGaming industry, change is the only constant—especially in global and regional regulations. Slotegrator has prepared a six-month review highlighting the 10 most impactful regulatory changes that shaped the market in H1 2025. Moreover, there are also many other important changes in the global iGaming market, including increased taxes, advertising bans, tighter regulations, and more. Below is a summary of the most significant regulatory developments: Curaçao. The European Union (EU) has removed Curaçao from its “gray list” of tax jurisdictions. This means that the country has successfully implemented tax reforms and now complies with the standards of the EU. At the same time, the Curaçao Gambling Authority (CGA) initiated a major reform of its regulatory model.  Malta. The Malta Gaming Authority (MGA)   has introduced new financial reporting requirements for licensees. They are now required to submit two types of reports: an annual financial report (AFR) and an interim financial report (IFR). The United Kingdom.  The UK Gambling Commission (UKGC) introduced new requirements for gambling operators. They are required to offer players the ability to set financial limits before making their first deposit. This initiative is designed to enhance user protection and regulate responsible gambling. A series of new regulations are set to take effect on October 31, 2025.  Karnataka (India). The Indian state of Karnataka is preparing a new legal model. The proposed model would be based on that of the state of Chhattisgarh, which differentiates between games of skill and games of chance. The new law is an effort to clarify regulations, protect consumers, and combat the black market. Paraguay.  Paraguay's Law No. 7348/2025, which came to an effect on March 1, 2025, has effectively abolished the state monopoly on gambling, thereby opening the market to private operators. The new regulatory framework covers both land-based and online gambling, with a focus on protecting minors and combating illegal operations. New Zealand. The country has launched a licensing system for online casino operators. The initiative's objective is to establish a regulated framework that prioritizes player safety, game integrity, and stringent government oversight The Philippines. The   Philippine Senate has approved a ban on offshore POGOs. The law aims to permanently eliminate the remaining POGOs and enshrine a ban on offshore gambling. Violations of these regulations are subject to penalties including up to 12 years of imprisonment and a fine of up to 50 million Philippine pesos (approximately $896,000). Uzbekistan. Starting January 1, 2025, online gambling is now legal in Uzbekistan. The legislation allows local and long-term foreign residents to participate, while introducing restrictions for individuals showing signs of gambling addiction. Licenses are mandatory for all operators. It is important to note that in order to organize any gambling activities, it is necessary to first obtain a license. The Czech Republic. The Czech Constitutional Court has ruled that the Prague authorities have the right to set their own gambling rules. This decision serves to affirm the validity of the 2021 prohibition on slot machines in the capital, notwithstanding prior reservations expressed by various ministries and the antitrust office. Games with a dealer, including poker and roulette, remain legal. Mexico.  A new law is being proposed to regulate gambling in both land-based casinos and online platforms. The new bill should replace the outdated 1947 act. The aim is to create a unified and modern regulatory framework for the entire industry. The planned changes are designed to establish clear tax rules, eliminate duplicative functions between federal and regional agencies, and increase transparency for operators. There’s a good reason to keep close tabs on regulations around the world: local regulations are essential to the new global strategy. “As the industry evolves, we see a strong trend: local regulation is no longer just about regional rules — it’s a global strategy of development,” says Yana Khaidukova,  managing director at Slotegrator. “Regional cases become frameworks.  Governments are learning from one another and adapting rules to their national contexts, taking into consideration international standards. For operators, a binding rule is to stay compliant locally to have sustainable success globally.” Slotegrator’s experts are confident that the second half of 2025 will bring many more changes. To help stakeholders stay informed, the company will keep a close eye on these changes and provide monthly legal updates on its website in the Industry News section . Read related article: Slotegrator Guide: Launch a Powerful iGaming Platform

Discover EvenBet Gaming’s expert guide to marketing online poker rooms—packed with proven strategies to boost player growth, loyalty, and revenue. EvenBet Gaming, a leading developer of online poker software and solutions, has released its latest resource for gaming operators, the Online Poker Room: Complete Marketing Guide . The comprehensive e-book provides proven, data-backed strategies to help operators navigate the complex poker vertical, acquire new players and boost long-term retention to ensure stable and scalable revenue streams. Developed by EvenBet’s executive team, CEO Dmitry Starostenkov, Chief Customer Success Officer Ekaterina Nebogina, and Head of Product Marketing Julia Panina, the guide is informed by the company’s extensive global experience supporting poker operations across more than 40 markets. These include territories facing challenges such as high player acquisition costs, complex payment infrastructures, and increasing competition. The guide covers the full spectrum of tools needed to maintain a loyal player base, from advanced segmentation and tournament strategies to effective bonus mechanics and feature integrations like jackpots, dealer tips and cash drops. It explains how segmentation can be used to tailor messaging and promotions to distinct player types, ensuring that operators can create more personalised and effective campaigns. Tournaments and bonuses are included in the contents, explaining how they can be strategically deployed to serve as powerful tools, especially when linked with live events or real-time incentives. Operators will also find insights on fostering community through club features, which can increase player loyalty and promote social engagement within the poker environment. Importantly, the e-book also outlines poker’s ability to drive cross-selling to other verticals, revealing that operators can convert up to 20% of poker players into sportsbook users, and up to 15% into casino players. EvenBet’s latest marketing guide reaffirms the provider’s unwavering dedication to delivering genuine insight into industry matters, equipping both operators and suppliers with the necessary data to forge their future commercial strategies. Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Poker is unlike any other vertical in the iGaming space; it’s deeply social, requires skill, and has tremendous value for cross-promotion. “Operators often underestimate what is required to market it effectively, which is why we have created this guide, compiling years of global experience into one actionable playbook for teams aiming to elevate their poker offering.” To download the E-book, please visit: https://evenbetgaming.com/online-poker-room-marketing-guide/?utm_source=direct&utm_medium=pr&utm_campaign=poker_room_marketing_guide&utm_content=pr PLEASE NOTE – FusionPlay, the latest casino aggregation company developed by the team behind EvenBet Gaming, has officially rebranded and will now operate under the name FlexPlay. Read related article: EvenBet CEO on Growth, Innovation, and Asia Strategy

Neosurf partners with Paysecure to offer secure, flexible prepaid voucher payments, boosting checkout options for privacy-first and underbanked players globally. Neosurf, a global leader in cash-to-digital payment solutions, has announced a strategic partnership with Paysecure, a leading payment orchestration platform. The integration allows operators using Paysecure’s orchestration platform to quickly add Neosurf’s prepaid voucher solution to their payment methods giving players greater control over how they pay, securely, privately, and without the need for a bank account.   Founded in 2004, Neosurf operates in 31 countries, helping underbanked and cash-preferred players engage confidently in the digital economy. Its vouchers, readily available at retail locations across Europe, Africa, Asia, and Australasia, provide a fast, trusted alternative to card payments. Now part of Paysecure’s global marketplace of connections, Neosurf enables operators to diversify their checkout options, reduce cart abandonment, and better serve privacy-conscious players.   Andrea McGeachin, Group CEO at Neosurf , said: “Today’s digital consumers want choice and when it comes to paying online, one size doesn’t fit all. Our prepaid voucher model provides an accessible, fraud-resistant and highly flexible option for players across a wide range of markets. By partnering with Paysecure, we’re making it easier than ever for operators to surface Neosurf at checkout, giving players more control and creating a better experience for everyone.”   Paysecure’s powerful orchestration platform connects over 500 PSPs, acquirers and over 200 APMs globally, enabling merchants to optimise their payment workflow through smart routing, and enhance the consumer experience through a dynamic and fully customisable cashier. With Neosurf as the latest partner to join the Paysecure ecosystem, operators can attract and retain players who favour cash-based or privacy-first payment options, especially in regions where traditional banking is less prevalent.   Viktoriia Degtiarova, Co-Founder and CCO at Paysecure , said: “At Paysecure, we empower operators with the tools they need to create truly user-centric payment journeys. By integrating Neosurf, we’re adding another high-impact, low-friction solution to our global ecosytem of connections. It’s a win for operators, and most importantly, a win for players.” Read related article: Neosurf Launches in Switzerland with Cash-Friendly Focus

Yggdrasil partners with BetArabia, bringing top slots and YGG Masters content to Lebanon’s only licensed online casino in a bold MENA market expansion. Yggdrasil has further enhanced its commercial footprint in regulated markets after partnering with BetArabia, the sole licenced online casino in Lebanon. The deal gives customers of BetArabia access to Yggdrasil’s vast slot offering, which combines engaging mechanics with iconic franchises such as the Vikings and Golden Fish Tank series. In addition, Yggdrasil will provide a full array of third-party content from its YGG Masters studio partners, which includes proprietary titles from 13 boutique providers. BetArabia is the online arm of Casino Du Liban, occupying a monopoly in the country after being granted a licence by the Lebanese Ministry of Finance in 2022, covering both sports betting and iGaming. The partnership with BetArabia becomes the latest commercial deal signed by Yggdrasil in recent weeks, after similar agreements that has seen the provider expand its global reach. Jose Kadala, Commercial Director at Yggdrasil, said: “This collaboration marks an exciting step for us as we enter the Lebanese market for the first time. “Our product suite has been proven to resonate with players all over the world, and the MENA is an exciting, growing region where we are confident that our games will make an impact.” Olga Degtiareva, Client Success Manager at Yggdrasil, said: “ As the first and only licensed operator in the market, BetArabia hosts many of the nation’s most successful games, and we believe our engaging and innovative titles alongside timeless classics will elevate the casino’s offering even further. I'm excited to be part of this partnership and the journey ahead in the MENA market.” Tigran Geghamyan, Chief Operational Officer at BetArabia, added: “This partnership is more than just content integration, it’s a strategic move to elevate the entire online gaming experience in the Middle East. By combining Yggdrasil’s world-class games with Betarabia’s deep regional insight and commitment to premium service, we’re bringing something truly unique to players across the region. “This is a new standard, and we are proud to lead it. A huge thank you to our brilliant teams and to Yggdrasil for making this possible. This is just the beginning; the future looks thrilling.” Read related article: Yggdrasil Takes Portfolio Live with Fruity Entertainment Brands