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Omnigame appoints Sevda Okur as Head of B2B to drive global expansion, strengthen partnerships, and build on its momentum with a new Swedish licence. Omnigame, the full-service iGaming business, has appointed Sevda Okur as Head of B2B as it continues to maintain its momentum enjoyed in 2025, further reinforced by gaining a Swedish supplier licence. Okur will play a crucial role in the next phase of development at Omnigame, leading the company’s B2B growth strategy, and driving international market expansion. She brings a wealth of experience, having previously held roles at major iGaming brands SBTech, Light & Wonder, and GAN, before joining the full-service business. The appointment comes at a critical moment for Omnigame, which has recently signed its first operator partner deal with Kaizen Gaming. The awarding of its B2B licence by Spelinspektionen paves the way for Omnigame to bring its unique innovative titles to more operators as it continues to diversify its business model. It marks the latest strategic manoeuvre by Omnigame in 2025, with Peter Weinreich announced as sole CEO as the company prepares for another phase of commercial expansion. Peter Weinreich, CEO at Omnigame, said : “It’s fantastic to announce two major bits of news that will play a major role in the next part of our journey. Gaining our Swedish B2B licence is another bold step towards our international ambitions, and we couldn’t be happier to have Sevda heading up our B2B division to lead our strategy. “Sevda is the perfect match for our ambitions at Omnigame, and I am delighted she has decided to become an Omnigamer.” Sevda Okur, Head of B2B at Omnigame, said: “I am thrilled to be joining Omnigame at an incredibly exciting time where we have real ambitions for global growth. “It is a company with an excellent reputation, a portfolio of incredible, award-winning games, and plenty of scope to make waves in the industry, and I can’t wait to achieve great things here with the team.” Read related article: Omnigame Partners with Kaizen Gaming for Global Debut

Evoplay launch Plinko Blast, a fresh take on the classic Plinko game with customisable gameplay, modern visuals and win potential of up to 500x. Evoplay, the award-winning game development studio, has launched Plinko Blast, a lively new instant game reimagining the iconic Plinko format with customisable gameplay, modern visuals and explosive potential. In this fast-paced title, players drop a ball from the top of a triangular pegboard, watching it bounce unpredictably until it lands in a basket containing a multiplier of up to 500x. Designed for simplicity and excitement, Plinko Blast offers a high level of player control, including adjustable difficulty settings, field size and drop speed. The game allows users to select from three difficulty modes, low, medium and high, each offering different multiplier distributions and risk-reward profiles. Players can also modify the number of rows, from eight to sixteen, to change the shape of the board and alter the winning potential. Plinko Blast keeps the momentum going with features like Autoplay, a live Quick History panel, and the ability to launch multiple balls in quick succession. The game has a max win potential of 500x the bet and supports both vertical and horizontal gameplay across mobile and desktop devices. With its striking visuals, intuitive controls and customisable experience, Plinko Blast brings Evoplay’s signature polish to one of the most recognisable formats in instant gaming. Ivan Kravchuk, CEO at Evoplay, said: “ Plinko Blast captures the simplicity and thrill of one of the most iconic formats in gaming. By adding flexible difficulty levels and a quick-fire pace, we’ve created a title that’s as strategic as it is engaging. “It’s part of our ongoing effort to bring players more control and more variety in the instant win space, without losing the fun at the core.” Read related article: Evoplay Launches Uncrossable Rush with SlotCatalog

Bacta research shows Generation Z seaside arcades are thriving, with young Brits embracing this British tradition while calls grow to protect arcades’ future. The findings of independent research conducted by Censuswide among a sample of 2,000 UK Nationally representative respondents aged 16+ shows that Generation Z has fallen in love with the seaside arcades so popular with their grandparents. The research reveals that 8 in 10 respondents (81 percent) view seaside arcades as being part of British culture and it is young Brits that are banging the drum for arcades, with 90 percent of 25–34-year-olds backing their importance. Despite overwhelming public support from Britain’s younger generations, seaside arcades continue to face a perfect storm of challenges from rising energy and staffing costs, plus the threat of increased taxation as suggested by former Prime Minister Gordon Brown. 72 percent say Government should do more to protect them – with 86 percent of those aged 25-34-years calling for urgent action. The research findings confirm the central role played by seaside arcades with 72 percent of adults saying they would visit an arcade on a trip to the seaside a figure that rises to 91 percent for 24-34-year-olds. In terms of providing accessible entertainment 55 percent say that arcades offer great value for money, making them the UK’s most affordable family day out. As a result, 84 percent confirmed they have enjoyed arcades with multiple generations of their family. The importance of contributions to local economies featured highly in the research paper with 7 in 10 stating that arcades play a key role in regenerating seaside towns, a figure that rises to 85 percent of 18-24-year-olds. Reflecting on the research findings Joseph Cullis, President of UK trade association, Bacta said: “Britain's seaside arcades are a vital element of our proud tourism industry, a modern cultural icon, and have been a fun family activity for more than a century. “It's brilliant but not surprising to see young people are embracing them with all the enthusiasm of their parents, grandparents and great-grandparents before them. “At Bacta, we’re fighting to protect our seaside arcades from the threats of rising costs and from those who want to tax them out of existence. We hope that local councillors, MPs and the Treasury will heed the wants and needs of the British people and protect these vital institutions." Elliot Ball , who co-owns and runs Clacton Pier with his brother Billy, said other attractions would be at risk if arcades were taxed even more. “I’m the fifth generation of my family – on both sides - involved in amusement arcades so this is a labour of love” he stated. “But the threat from the government to raise gambling tax would put at risk a traditional family day out to the seaside. Trips here have been making memories for generations, and it’s great that younger people are finding the same safe, harmless fun on the pier that has been raising a smile and lighting up eyes for years and years. “We’ve bounced back from the pandemic and the rise of staycations helps, but many of Britain’s most beloved seaside attractions will be put at high risk if gambling taxes rise.” Read related article: Slotegrator Shares Tips to Attract Gen Z Casino Players

Hub88 partners with Origami to bring fast, crypto-friendly instant games like Mines, Limbo, Keno & Dice to its global operator network via single API. Hub88 has secured a content distribution agreement with Origami, a next-generation instant games studio known for its lightning fast and intuitive titles.   Through the deal, Origami’s engaging line-up, including launch titles such as Mines, Limbo, Keno and Dice, will be integrated into Hub88’s streamlined aggregation platform via a single API.   Launched earlier this year, Origami is carving its place in the industry as a standout studio, specialising in provably fair, crypto-friendly titles that combine simplicity and speed to enhance player retention. With support for both fiat and digital currencies, and with multilingual access, Origami’s games are built for global appeal – making them the ideal fit for Hub88’s diverse operator network.   The partnership builds on Hub88’s success in onboarding innovative content that aligns with the evolving demands of modern players and operators alike.   Ollie Castleman, Managing Director at Hub88, said: “ We’re thrilled to welcome Origami’s unique and rapidly expanding game suite to our platform. The brand’s focus on instant, high engagement gameplay adds diversity to our offering and underpins our commitment to showcasing the most exciting emerging studios.”   Ishan Haque, Founder and CEO of Origami, said: “Our partnership with Hub88 is a major achievement for us. Hub88’s aggregation platform unlocks significant distribution potential and puts us on the path to scaling globally. We are delighted to join their network and bring Origami games to a broader audience.” Read related article: Hub88 Powered by Odds88 Launches Innovative Pick’Em Game

Pragmatic Play rolls out Smart Studio to UK operator Midnite , delivering bespoke branded live casino experiences with Blackjack, Roulette & more. Pragmatic Play, a leading content supplier to the iGaming industry, has rolled out its Smart Studio solution to UK operator Midnite, reinforcing its commitment to delivering bespoke live gaming experiences in regulated markets. Using Smart Studio technology, Midnite has customised elements of popular live casino titles from Pragmatic Play, including Blackjack, Blackjack X, Roulette , and Auto Roulette . By tailoring the live casino environments, Midnite has created a cohesive and integrated branded experience for its players. Smart Studio allows multiple brands to run on the same live casino tables, making it the faster, more cost-effective alternative to fully dedicated setups. Midnite is a UK-licensed sportsbook and casino operator that’s redefining the market with its innovative, tech-forward approach. As a disruptor in the industry, Midnite has built a fast-growing presence by appealing to the latest generation of bettors. This collaboration marks a key step in its strategic expansion into the live casino vertical, empowering the operator to deliver premium content that aligns with its modern, competitive edge. It also highlights Pragmatic Play’s operator-first approach, enabling partners like Midnite to stand out with branded content that elevates the player experience and drives engagement. Irina Cornides, Chief Operating Officer at Pragmatic Play, said : “At Pragmatic Play, we’re committed to providing our partners with solutions that work best for them. Smart Studio reduces the cost and setup time associated with creating branded environments in live casino, making it the perfect choice for many operators. “We’re thrilled to support Midnite as they continue to expand their offering and elevate the player experience in the UK.” Chelsea Pinho, Senior Casino Manager at Midnite, added : “Midnite is being crafted to give sports fans the best possible betting and gaming experience and this partnership with Pragmatic Play represents a significant milestone for us. Launching our own fully branded Live Casino suite gives us the tools to engage players in a way that’s authentic to the Midnite brand. “The design, quality, and functionality of these games speak volumes, and we’re excited to bring a new level of immersive entertainment to our players.” Pragmatic Play delivers a range of features for its live casino partners, including Smart Studio technology, promotional tools, 24/7 support, multilingual interfaces, and more. Read related article: Midnite Appoints Alex Henderson as VP of Compliance

SIS wins prestigious Princess Royal Training Award for its LEADERship Programme , showcasing commitment to employee growth and excellence in learning. SIS (Sports Information Services), the leading multi-content provider of 24/7 live betting services, has been awarded the prestigious Princess Royal Training Award in recognition of its LEADERship Programme.   The programme, which has been running for the last five years in collaboration with training consultancy firm, Co-Creation, was recognised by the award’s creators the City & Guilds Foundation, alongside HRH The Princess Royal following a rigorous application process.  The recipients announced last Friday (15 th August), on Her Royal Highness’ 75 th birthday, will be presented with their award at a ceremony later this year.   As a company with a rich heritage of providing a best-in-class service to its partners, SIS invests in a comprehensive range of skills development activities for delegates across the 12-month LEADERship programme.   Through Co-Creation’s master classes, the LEADERship programme works with individuals, equipping them with the necessary skills to take their next step within the company.   Confidence building, delegation, presenting, and the encouragement of cross-department engagement are areas the programme focuses on, with its implementation having a significant impact on employees who continue to rise through the SIS ranks.   Launched in 2016 by the City & Guilds foundation, the Princess Royal Training Awards rewards and celebrates organisations who have created outstanding training programmes that have led to exceptional company results.     Gail Haworth, Head of HR Business Partnering at SIS, said: “Over the last five years, our graduates from the Programme have continued to progress impressively, taking on more responsibilities and genuine leadership roles throughout the business.   “With that in mind, it’s a great honour to accept the Princess Royal Training Award, in this special tenth anniversary award year, which underscores our commitment to creating high quality training initiatives and a culture of learning that empowers individuals to thrive.”   Kath Thomas at Co-Creation, said: “We are incredibly proud to see the LEADERship programme receive such a prestigious accolade, which is a testament to the long-term investment in people by SIS and their belief in the power of purposeful development.”   Keith Stopforth at Co-Creation, said: “Co-creating this journey with the SIS team over the last five years has been a privilege, and it has been inspiring to watch so many individuals grow into confident, capable leaders making real impact across the business.”     Read related article: SIS Extends Partnership with Doncaster Greyhound Stadium

First Look Games partners with Zillion Games, giving affiliates access to top slots, marketing tools, and insights to boost growth in global iGaming markets. First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Zillion Games, the award-winning Cyprus-based game developer known for high-performing HTML5 slots and custom casino solutions. The partnership takes effect immediately.    Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools, including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.    Zillion Games, established in 2021, has quickly built a reputation for innovation and quality in online slots, with a portfolio of more than 50 titles, including popular releases such as Candy Stash Deluxe , Gems Sky , and Golden Dragon Deluxe . RNG-certified by iTech Labs, Zillion supports 190+ currencies, including fiat and crypto, and delivers its games to 900+ operators worldwide. Its content is available across Europe, Australia, New Zealand, Canada, Brazil, USA, Brazil and other key markets, with notable growth marked by multiple EGR award wins, including EGR Europe Awards 2025 “European casino content supplier. Under 5 years” and EGR Italy Awards 2024 “Rising Star.”    Through this partnership, Zillion Games’ complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Zillion’s market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality.    Partnership Benefits   Faster time to market for Zillion Games releases   Access to high-quality visuals, game sheets, and demo tools   Enhanced compliance and Accuracy Management features   Support for expansion into new regulated markets   The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.    "Partnering with First Look Games is a powerful step forward for Zillion Games," said Tasha Sokolova, Head of Marketing at Zillion Games . "Our mission has always been to deliver unlimited excitement and massive winning opportunities to players worldwide, and now we can extend that reach through a network of trusted affiliates who share our passion for quality and innovation. With First Look Games’ advanced tools, we’re able to launch games faster, maintain the highest standards of compliance, and connect with millions of players in new and exciting ways."    Tom Galanis, Co-Founder and CEO at First Look Games said : “We’re delighted to welcome Zillion Games to the First Look Games platform. Their recent titles have hit the mark with players and partners alike, combining standout gameplay with innovative features that set new standards in the market. We’re excited to support them on their journey by connecting them with our global network of affiliate publishers and provide them new data insights to support their growth.”  Read related article: First Look Games Partners with Evoplay to Boost Reach

Greentube partners with Hollywoodbets to expand in South Africa, bringing hit slots like Book of Ra Deluxe and Lucky Lady’s Charm to a wider player base. Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has further extended its foothold in the South African market after partnering with leading operator, Hollywoodbets.    This pivotal deal, facilitated by NOVOMATIC Africa, sets a standard for Greentube’s ambitions in the country since it launched in March 2025. The content rollout will utilise Greentube's innovative Mynt platform.    The integration guarantees that engaging content will reach the broad and active user base of one of the nation's top betting brands. Greentube Mynt comprises several modules, with a state-of-the-art Remote Gaming Server (RGS) at its core. It serves as the foundation for a future-proof, comprehensive gaming solution that enhances player engagement and retention and powers efficient content deployment.    Players at Hollywoodbets are now able to access a range of Novomatic’s and Greentube’s award-winning gaming portfolio, including hit titles Lucky Lady’s Charm Deluxe , Book of Ra Deluxe , and Sizzling Hot Deluxe.   The provider’s continued expansion throughout the country underscores Greentube’s endeavour to enhance gaming throughout South Africa, offering its unique and immersive content to even more players.    Hollywoodbets has been serving players in the continent’s biggest betting market for decades, sitting proudly at its head, and providing its growing customer base with comprehensive slots, live casino and sports betting offerings from the world’s leading providers.    Michael Bauer, CPO/CRO at Greentube, said: “Hollywoodbets is a renowned operator in the South African iGaming market and one that we are very excited to be partnering with. This collaboration represents a key step in our regional growth strategy, and we’re thrilled to bring our premium content to an even broader audience through such a respected brand.”    Wayde Dorkin, Head of Product at Hollywoodbets, added: “At Hollywoodbets, our focus is on delivering world-class entertainment and exceptional value to our players. Partnering with Greentube enables us to significantly enhance our slots offering with some of the most recognisable and engaging titles in the industry, further strengthening our position as South Africa’s leading gaming operator.”  Read related article: Greentube Partners with Hrvatska Lutrija in Croatian Market

Octoplay partners with Rush Street Interactive to launch top titles on BetRivers New Jersey, boosting its North American iGaming expansion. Octoplay partners with Rush Street Interactive as it continues its rapid North American expansion, going live in New Jersey with the leading online casino and sportsbook operator.   Already live with RSI in Ontario, Canada and Mexico, this strategic collaboration now brings Octoplay's innovative game portfolio to RSI’s  extensive player base in New Jersey, strengthening the company's US position in the world's largest iGaming market.   Through BetRivers, Rush Street Interactive's licensed online gaming platform, players in New Jersey will gain access to eight of Octoplay's most popular titles, including fan favorites 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy. This entry into New Jersey expands the company's footprint, with Octoplay now holding 12 active licenses in the UK, Italy, Sweden, the Netherlands, Denmark, Romania, Belgium, Greece, Malta, Ontario, Slovakia, and provisional licenses in Michigan and New Jersey.   "Partnering with Rush Street Interactive represents a significant milestone in our North American growth trajectory," says Ralitsa Georgieva, Director of Business Development at Octoplay .    "We’re excited to partner with Rush Street Interactive and to build a meaningful and long-term partnership together."   Richard Schwartz, CEO of Rush Street Interactive , adds, "Octoplay has an innovative approach to content development that made this partnership a great fit for our BetRivers platform. Their strong performance and focus on quality complement our commitment to delivering the best gaming experiences to our players.” Read related article: Octoplay Partners with Midnite to Expand UK Market Reach

BGaming celebrates the first anniversary of Aviamasters™, the viral aviation game with 500M+ TikTok views, redefining casual gaming worldwide. Popular iGaming content provider BGaming celebrates the first anniversary of the release of its viral casual game, Aviamasters™.  The game has broken multiple records over the last six months and has redefined what players can expect from aviation-inspired casual gaming.   Launched in July 2024, the game has proven to be a viral banger, demonstrating continued growth throughout the year. In the past six months, it has received over 500 million TikTok views, with over 200 new videos being posted daily on the platform. This incredible social media presence, combined with ad campaigns and affiliate strategies, has built a strong community of players around the game. Beyond its viral popularity, Aviamasters™ distinguishes itself from the aviation-style crash games that have flooded the market in the last couple of years. Its unique physics-based mechanic shifts the focus from avoiding a crash to mastering a successful landing, making Aviamasters™ stand out as both intuitive and deeply engaging for players worldwide.    This unique approach has clearly resonated with players, with Aviamasters™ delivering excellent metrics. The game reported a 740% increase in new players over the course of five months, with a consistent week-on-week growth, including significant increases across Asia, Eastern Europe, and Latin America. All of this success has also led to strong market demand, with top-tier casinos adapting the product to fit their own brand, including Shuffle's "Happy Bird" and RainBet's "Aviamasters™.   Aviamasters™ and BGaming’s full portfolio of products will be on display at the upcoming SBC Lisbon event in September. The BGaming team will be on hand to discuss the game’s success in person and explore the value that other games in its portfolio can deliver, learn more.   Kate Puteiko, CMO at BGaming, said: “ When we launched Aviamasters™ a year ago, we could have only dreamed about how successful it has been. The game’s viral popularity and strategic value are clear. Not only has it helped establish BGaming as a leading voice in the casual gaming space, but it has also helped our partners attract millions of customers.  We can’t wait to showcase the game, as well as many of our other gaming products, at SBC Lisbon this September.” Read related article: BGaming Secures License from Swedish Gambling Authority

SBC Summit reveals First Pitch finalists, with five start-ups set to compete for a €90,000 prize package and the chance to impress top industry investors. SBC Summit has revealed the five start-ups that will battle it out for the 2025 edition of First Pitch, presented by Soft2Bet Invest and backed by Xanada Investments .   Long a staple of SBC Events, the contest puts emerging start-ups with investor-ready concepts in the spotlight as they aim to impress a panel of independent judges.   The finalists will go head-to-head on the Technology Stage at SBC Summit on Thursday, 18 September, pitching their vision for the chance to win a prize package worth over €90,000 to fast-track their growth.   This year’s finalists are: AIstats - a live football scores app with AI-powered predictions, giving users real-time updates and data-driven insights to inform their decisions. Betpass - a company redefining how iGaming operators work with affiliates, using smart technology to connect, track, and grow partnerships from start to finish. ChatBet - an AI-powered platform that allows customers to place bets via WhatsApp or Telegram, without ever needing to access a platform's app or website.  LiveDuel - a sports prediction platform where fans make real-time picks during live events. Using blockchain, it connects global prize pools and lets creators build communities and share rewards. Nandemo Draft Co. - a social sports prediction and fantasy sports service that’s helping global betting partners enter the Japanese market. The winning start-up will be selected by an expert panel including  Martin Collins (Chief Development Business Officer, Soft2Bet) Lloyd Danzig (Managing Partner, Sharp Alpha), Dee Maher (La Royale Group), Mark Phillip (CEO, Metabet), and Andrew Reader (Partner, Velo Capital Partners), with Jesse Learmonth (Founder, The Betting Startups Podcast) hosting the competition.   Martin Collins , First Pitch judge and Chief Business Development Officer at Soft2Bet , had this to say about the competition: “SBC First Pitch is an exceptional platform to spotlight the next generation of innovators shaping the future of betting, gaming, and entertainment. At Soft2Bet Invest, we’re committed to championing bold founders with disruptive ideas and scalable vision.    “This competition is about more than capital — it provides a strategic partnership, expert product support, and the backing needed to take the winning company to its next stage of growth.”   The winner will receive a prize package worth over €90,000, including: Are You Watching This? – One year of API access to sports data, plus comprehensive betting insights from MetaBet, worth €42,000. SBC Events - A 3x3m booth, sponsorship mention, and four complimentary tickets to SBC Summit 2026, worth €15,000. SBC Media - Six months of advertising across relevant industry platforms, newsletter placements, and two featured editorials promoting the business, worth €11,000. AWS - €10,000 in AWS credits to support the company. Square in the Air - One month of bespoke brand design support, worth €9,500. Vegas Kings - An exclusive web design overhaul worth €3,000. Game On - The draft and distribution of two press releases, an interview arranged with a US-facing trade publication, a short video interview to be carried out by GameOn and shared on social media, and inclusion in the GameOn newsletters, worth €2,700.   Attendees can watch the First Pitch competition at the Technology Stage on Thursday, 18 September, 15:00-16:00 at the Feira Internacional de Lisboa (FIL). Get Your Ticket for SBC Summit .   Save 50% with code: ACNPARTNERVIP   Operator or affiliate ? Apply for a free full-access pass now!   VIP Event Pass - This gives you access to everything the summit has to offer. From our opening and INFINITY parties to free food and drink from our food festival. You’ll also have access to every area of the show floor and all conference sessions.   Our Group Pass discount offers €200 off per ticket when you purchase for three or more people - the perfect chance to bring the team.   Expo+ Pass - Grants you access to the show floor and conference sessions. Please note that this does not grant access to our evening networking events.   Expo Only Pass - Our free pass, which grants you access to the show floor. This is perfect for those on a budget or attendees from outside of the industry who are curious to learn more. Read related article: Martin Lycka to Welcome Former Liverpool Star Dominic Matteo

BetGames partners with Betnation to bring Dutch players top live dealer titles like Poker and Roulette, boosting innovation in the Netherlands’ iGaming market. BetGames, a leading provider of live dealer betting games, has taken further steps in its Dutch market growth following a partnership with the prominent Dutch online gaming operator, Betnation. The deal gives the operator's players access to an exciting range of innovative live games. The agreement introduces four of BetGames' most popular titles to the operator's customers: Bet on Poker, 6+ Poker, Crypt of Giza, Network Roulette , and Flash Roulette . These games, renowned for their engaging live-streamed action and unique betting options, are set to offer a fresh and exciting experience to Dutch players. This partnership is another key milestone in BetGames' ongoing global expansion efforts, strengthening its position as a frontrunner in the industry. Gary Francis, Head of Account Management at BetGames , said: "We are delighted to team up with Betnation.nl, a highly respected operator in the Dutch market. This collaboration highlights our dedication to extending our reach into key regulated territories and providing premier live dealer entertainment. "We are confident that our games will be a huge hit with Betnation.nl's player base, giving them an unmatched live gaming experience." Billy at Betnation, added: "BetGames' content offers a genuinely immersive and high-quality experience that we are confident our players will enjoy. "This partnership aligns perfectly with our mission to continually enhance our offerings and deliver the very best online gaming entertainment to players in the Netherlands." Read related article: BetGames strikes partnership with Bingoal.nl