William Hill Launches Racing Bet Builder for Punters

William Hill launches Racing Bet Builder, letting punters create custom bets from a single race for more choice, flexibility, and an exciting new way to enjoy racing.

William Hill is excited to launch its new Racing Bet Builder product to UK and Irish punters. For the first time, bettors with the leading bookmaker will be able to combine multiple selections from the same race into one customised bet.

Offering more choice, more flexibility, and a more engaging betting experience, William Hill’s Racing Bet Builder will bring creativity and convenience to one of Britain and Ireland’s most popular sports.

As part of the brand’s new proposition, “Racing from a new angle”, the innovative product will allow bettors to combine a number of selections in a single race, such as horses to finish in the top three, to beat one another, exact finishing positions, betting without runners and winning distance.

The launch reinforces William Hill’s ongoing investment in racing innovation and its commitment to delivering market-leading products for its customers.

Mark Howarth, William Hill’s Director of Racing, commented on the launch: “Our customers have been asking for more customisable ways to bet on racing, and we’re delighted to deliver this fantastic product.”

“Racing Bet Builder unlocks a whole new world of possibilities for our bettors and fits perfectly with our ‘Racing from a new angle’ campaign. Whether you’re backing a favourite to win comfortably, predicting how rivals will perform against each other, or combining multiple race outcomes into a single bet, the possibilities are near endless! It’s intuitive, fun, and designed to bring fans closer to the sport they love.”

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