iGB L!VE Opens in London with Record-Breaking Edition

iGB L!VE opens in London at ExCeL, marking its biggest edition yet with top speakers, record-breaking attendance, and cutting-edge iGaming innovation.

iGB L!VE opens in London for its 2025 edition on 2nd July, marking a major milestone as the event kicks off at its new home, ExCeL London. iGaming professionals from around the world made full use of ExCeL London’s excellent transport links, with the Elizabeth Line and Docklands Light Railway packed with attendees celebrating iGB L!VE’s highly anticipated move to the UK capital.

Organizers are seeking to grow the iGB L!VE attendance and, in the process set another record for the event. The 2024 edition, which was the last to be held in Amsterdam attracted 9,788 unique attendees, surpassing the 7,299 at iGB L!VE 2023 and was nearly double the 5,022 at iGB L!VE 2022. The 2025 edition of iGB L!VE will be the biggest on record, providing attendees with access to over 22,000 sqm of product innovation and inspiration.

Claire Williams OBE, the former leader of the Williams Formula 1 racing team and one of the most prominent and successful women in F1 history provided the iGB L!VE 2025 keynote.

Exploring the best practice parallels which can be drawn between the data-driven worlds of F1 and iGaming, Claire Williams noted: “There are a number of ways that Formula 1 can inspire businesses and provide tangible takeaways for iGaming operators of all sizes, from product innovation to navigating entry into new markets. As well as key requirements such as having a dynamic leadership, a culture of continuous improvement, hiring the very best problem solvers and being the first to embrace technology advances, F1 also demands the organizational agility that’s necessary to nuance strategy in what is an ultra-competitive space. “

Described as the TED of iGaming, iGB L!VE features a mix of highly practical case studies, data presentations and panel discussions on best practices across operators and affiliates. Topics include innovations in in-play betting, how to use IP and branding to protect competitive advantage, integrated marketing and SEO strategies, how to build links when no one wants to talk about gambling, as well as market dives into LatAm, UAE and Italy.

The full programme can be viewed at: https://www.igblive.com/event-schedule

Read related article: iGB L!VE to Champion Player Protection