Hub88 Imagine Live Partnership Expands Access to Live Casino Content
Hub88 has expanded its live casino offering through a new partnership with Imagine Live, bringing the provider’s table games and game show portfolio to operators connected to Hub88’s aggregation platform.
The agreement gives existing Hub88 operator partners access to Imagine Live content through the aggregator’s single-API infrastructure, removing the need for a separate technical integration. According to Hub88, the model is intended to shorten the route from supplier integration to operator deployment.
The deal comes as live casino suppliers increasingly use aggregation platforms to distribute content across multiple operators and markets.
Hub88 Imagine Live partnership adds table games and game shows
The portfolio being made available through the Hub88 platform includes established live casino games such as blackjack, roulette, baccarat and Dragon Tiger.
It also includes Imagine Live’s game show products, including Land of RA and Roulette Rouge. The provider has developed these titles as entertainment-focused live formats alongside its traditional table-game catalogue.
The integration therefore gives Hub88-connected operators access to both conventional live dealer products and game show-style content through the same distribution infrastructure.
Hub88 says its aggregation platform provides access to thousands of gaming titles across categories including slots, table games, crash games and live casino content.
Localization forms part of Imagine Live strategy
A notable component of the partnership is Imagine Live’s focus on market-specific live casino production.
The supplier says its games are produced in physical studios and presented by dealers who speak the language of the markets they serve. Studio design, dealer uniforms and table limits can also be adapted to particular player audiences.
Imagine Live currently operates more than 200 tables from studios in Armenia, Romania and Spain, according to Hub88, and has expanded into more than 17 markets.
The provider also offers dedicated and branded studio builds, giving operators the ability to tailor the presentation of live casino content around individual brands.
That approach reflects a broader shift in live casino, where operators can differentiate their offering through localized presentation and branded environments rather than relying solely on the size of their game catalogue.
Aggregation lowers integration requirements
For operators, the commercial significance of the agreement is largely tied to distribution.
Instead of establishing a separate technical connection with Imagine Live, operators already integrated with Hub88 can access the supplier's portfolio through the existing aggregation infrastructure.
This model can reduce the technical work associated with adding another live casino supplier while giving operators greater flexibility in expanding their game selection.
The partnership also extends a recent period of international distribution activity for Imagine Live. The supplier has announced integrations and market expansion initiatives with several industry platforms during 2026, including Relax Gaming, St8 and other aggregation networks.
Imagine Live announced in August that it had joined Relax Gaming's Powered By Relax programme, with more than 200 live tables cited as part of its offering.
What the partnership means for operators
The Hub88 agreement gives operators several elements within a single distribution relationship:
Access to Imagine Live's traditional live dealer games.
Game show formats including Land of RA and Roulette Rouge.
Market-focused dealer and studio presentation.
Options for dedicated and branded studio environments.
Distribution through Hub88's existing single-API infrastructure.
For Imagine Live, the agreement provides another route to operator distribution without requiring every prospective partner to establish a separate direct integration.
For Hub88, adding another live casino supplier broadens its content proposition as aggregation becomes an increasingly important part of the B2B iGaming technology stack.
Imagine Live continues international expansion
The Hub88 agreement is the latest in a series of distribution deals involving Imagine Live during 2026.
The supplier's own news feed lists partnerships with companies including Relax Gaming, St8, EveryMatrix, Casimba Gaming and Alea, alongside expansion into additional regulated markets.
Imagine Live also states that its wider product offering includes classic live dealer games, original game shows and market-specific content, supported by physical studios and technology infrastructure.
The Hub88 partnership consequently adds another aggregation channel to the supplier's international distribution strategy.
Quotes from the companies
Imagine Live Chief Commercial Officer Nadiya Attard said the partnership would allow the supplier's studio and dealer proposition to reach a wider operator audience.
Hub88 Head of Supplier Relations Jessica Inglott said operators are increasingly looking for greater depth in live casino and tables designed around specific player audiences.
The comments point to two central themes behind the agreement: distribution efficiency and localization.
Rather than positioning the partnership solely around adding another collection of games, both companies emphasize how the aggregation model can connect market-specific live casino content with a broader operator network.
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