Chairman Michael Brady Launches FC 100,000 in Gaming

Chairman Michael Brady launches FC100,000, a groundbreaking fan-led initiative allowing 100,000 football fans worldwide to financially support a historic club.

Chairman Michael Brady, leader of Bede Gaming and The Conexus Group, joins forces with BBC football writer Will Brooks to co-found FC100,000, a revolutionary fan-driven initiative.

The FC100,000 initiative aims to redefine football club ownership in the UK. It will adopt a social enterprise model, drawing inspiration from the German ‘50+1%’ ownership structure. For a £5 monthly subscription, fans will embark on a unique and historic journey that will disrupt traditional ownership and funding models for football in England. 

By joining FC100,000, fans can influence key aspects of the club. This includes having a say on everything from ticket costs to the price of a pint. Regular polls will allow fans to voice their opinions on the club’s affairs, which will then be shared through an FC100,000 representative on the board, with the board implementing final decisions. 

This model will prioritise the club's long-term stability and community roots over short-term financial gains. The combination of fan influence and the board’s experience will aid in boosting the club’s infrastructure and community programs, ensuring the club stays true to its roots as it progresses. 

Supporters will be invited to engage with the club and the representatives through the FC100,000 app. The app will provide access to subscriber-exclusive content, behind-the-scenes footage, and more throughout the season. 

Brady will play a pivotal role in the club’s operations, helping to establish a robust and transparent framework that will work alongside fans to help it climb the leagues of the English football pyramid. 

Brady and Brooks will be supported by a team of football experts, including former Premier League and Football League club Executives and sports media professionals. Each of the project’s founding members brings a different perspective, ensuring the club will benefit from a diverse strategic approach. 

Michael Brady, Bede Gaming chairman: 'I am excited to launch this social enterprise and hope to introduce a new ownership model for football in the UK. The project depends on us attracting thousands of subscribers to the FC100,000 campaign. 

The gaming community has repeatedly proven itself to be a positive force for change, and I would appreciate the support of my network. 

Please sign up, tell everybody you know, and, importantly, contact us if you can support our quest to attract 100,000 global subscribers to FC100,000. If we can achieve our subscriber target in the next few months, there will be countless sponsorship opportunities, and I'd like to speak to anybody who thinks they can help."

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