Stake Announces Frankie Dettori as Global Ambassador

Stake announces legendary jockey Frankie Dettori as Global Ambassador—learn why the horse racing icon is teaming up with the leading betting platform.

Leading betting platform Stake today announces the signing of iconic Italian jockey Frankie Dettori as its newest Global Ambassador.

Regarded as one of the greatest jockeys in the history of horse racing, Dettori’s career spans an incredible three decades at the top. As a three-time British Flat Racing Champion (1994, 1995, 2004), he also achieved legendary status with his clean sweep at the prestigious Royal Ascot in 1996. 

By riding all seven winners on the British Festival of Racing Day, Dettori achieved something that still remains one of the most iconic moments in racing history.

Dettori has an incredible 287 Group 1 race victories to his name across his career so far, with 23 of those wins coming in the prestigious “Classic” races. The iconic jockey continues to show his prowess on the international circuit, riding six winners in his first fortnight racing Stateside, as well as winning his first Grade 1 in the USA in March last year with victory in the Santa Anita Handicap.

A larger-than-life personality, the fan favourite is famous for his trademark flying dismount and has become a global name spanning generations, whose celebrity goes beyond the racetrack.

He joins Stake’s growing line-up of sports ambassadors from across the globe, which includes stars from MMA, football and motorsport.

Frankie Dettori commented: “I am really excited to be working with Stake and to be part of such a refreshing and dynamic team. They are a hugely recognizable name within sport and work with some of the biggest athletes and teams, so I am looking forward to coming onboard and seeing what is next!”

Akhil Sarin, Chief Marketing Officer at Stake, said: “Frankie is one of the biggest names in horse racing history, but more importantly than that, he is also a name that transcends sport. His career achievements and personality are unmatched in the racing world and we are thrilled to welcome him on to the Stake roster.”

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