BetGames Launches AI-Powered Casino Designer for Operators

BetGames launches its AI-powered Casino Designer, letting operators create custom casino visuals fast, boost localisation and stand out in competitive markets.

Leading games provider BetGames has launched its pioneering AI-powered Casino Designer, a cutting-edge tool set to redefine how operators customise casino content and differentiate themselves in an increasingly competitive landscape.

Powered by an advanced generative AI engine, the solution allows operators to craft bespoke environments by uploading proprietary graphics and branding, selecting assets from an extensive library, or utilising the AI function to generate brand-new designs.

Casino Designer gives operators complete control to deploy unique casino settings without third-party sign-off delays, accelerating time-to-market while ensuring content is aligned with player trends and local brand strategies. The customisable elements include game backgrounds, logo placement, and thumbnail adjustments, all of which can be managed seamlessly from the intuitive back office.

Built with flexibility at its core, Casino Designer provides operators with limitless opportunities to refresh their casino content. A live preview and publish process supports real-time updates, and an accessible AI engine removes the need for specialist designers, significantly enhancing operational efficiency.

BetGames’ Live Roulette product is the first live game configured for Casino Designer, with crash hit Skyward Deluxe set to become the first RNG title to integrate with the tool. A wider rollout of new and legacy RNG and live dealer games is then scheduled throughout 2026.

The Casino Designer launch underscores BetGames’ commitment to pushing industry boundaries, granting operators greater design control to enable deeper localisation and visual distinction, all aimed at driving acquisition and consumer engagement.

Ian Catchick, Chief Product and Business Development Officer at BetGames, said: “The launch of Casino Designer represents a major milestone for BetGames, and the industry as a whole, as we look to power the next generation of content localisation.

“This innovative new tool gives our partners total control, allowing them to amend and publish designs multiple times a day if they wish. Even without dedicated design resources, quick changes can be made in seconds using the first-class AI engine, which creates imagery from very simple prompts.

“We have removed the traditional barriers associated with sign-off processes, with the ultimate goal to hand creative freedom back to our global partners and empower them to deliver content that genuinely resonates with their audience.”

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