What Operators Need to Know Before 2026: Italy Update

Discover what operators need to know before 2026 at SiGMA Rome as Italy’s gambling market transforms with new rules, licences, and growth potential.

Italy’s online gambling market is entering a new era, and what operators need to know before 2026 is critical for success—especially as discussions heat up at SiGMA Rome.

With the government’s Reorganisation of Gambling decree now in motion, the industry is preparing for its most significant regulatory shift in nearly a decade.

The new framework raises the bar for entry:

• Licence cost: €7M

• Duration: 9 years

• Taxes: 24.5% GGR (betting) | 25.5% GGR (casino)

• Annual fee: 3% NGR

• Responsible gambling contribution: 0.2% GGR (capped at €1M)

So far, only 46 operators have advanced to the second stage of the licensing process — less than half of the previous 93. Those who remain face tighter compliance deadlines and new obligations before the new regime begins in March 2026.

But there’s good news: Longer concessions and fewer competitors mean stability, growth potential, and a clearer path to long-term success.

Francesco Papallo, Altenar’s Regional Director for Italy, shares his view on what operators need to know before 2026:

“We expect a more consolidated and transparent market, committed to long-term investment, innovation, and responsible gaming practices. In recent months, we’ve already witnessed major international groups making strategic acquisitions in Italy, which has further reduced the number of active operators. This consolidation has resulted in a significant portion of the market being absorbed by large-scale entities, leaving less room for smaller operators.”

According to Francesco, upcoming changes will reshape operations:

• The multi-brand model will be phased out.

• Operators will focus on a single, stronger brand identity.

• Mobile-first design, AI-driven personalisation, and responsible gaming tools will drive engagement.

“Features such as Bet Builders, cashout, and real-time player markets — especially in football and basketball — will continue to gain popularity,” Francesco adds. “We also anticipate growing demand for live streaming, which increasingly enhances player engagement.”

Prepare your brand for Italy’s next chapter. Our local team is ready to help you navigate new regulations and unlock growth in 2026 and beyond. Let's meet at SiGMA Rome.

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