Cathryn Lai Joins Interblock as Chief Product Officer to Lead Global Product Strategy
Interblock Gaming has appointed Cathryn Lai as Chief Product Officer, giving the experienced gaming executive responsibility for the supplier’s global product strategy and online business as the company expands its digital and omnichannel offering.
Electronic table games supplier Interblock Gaming has appointed Cathryn Lai as its new Chief Product Officer, adding an executive with more than 15 years of gaming-industry experience to its senior leadership team.
Lai will oversee Interblock’s global product strategy while also taking responsibility for its online business. According to the company, her role will focus on using player and operator insights to support product development, innovation and growth across its portfolio.
The appointment comes as Interblock develops its digital offering and prepares to introduce its new Omnichannel platform, which is intended to extend the supplier’s casino gaming products beyond traditional land-based gaming environments.
Cathryn Lai to oversee Interblock’s global product strategy
In her new position, Lai will lead the development of Interblock’s global product strategy and oversee the company’s online operations.
Interblock said Lai’s responsibilities include bringing its land-based gaming experiences into the digital space while working toward a more integrated omnichannel experience for players.
The appointment therefore places product development and digital gaming under a single senior executive as Interblock broadens the scope of its product portfolio.
The company described Lai’s background in both land-based and digital gaming as an important addition to its leadership team, highlighting her experience across product management, commercial operations and marketing.
Cathryn Lai brings experience across gaming technology and digital operations
Lai has held senior positions with several major gaming technology and online betting businesses.
Her previous roles include seven years as Senior Director of Product Management at WMS Gaming and more than five years in various positions at Scientific Games. She most recently served as Senior Vice President of Products, Marketing and Gaming Operations at Scientific Games before becoming Senior Vice President and General Manager US Digital at SG Digital.
Her career also includes approximately three years as Chief Commercial Officer at OpenBet and almost two years as Chief Operating Officer of Sands Digital at Las Vegas Sands.
That combination of product, commercial and digital experience provides a background spanning both casino-floor technology and online gaming operations.
Interblock said Lai’s experience will support its continued product development and expansion.
Interblock expands its Omnichannel focus
Lai’s appointment comes as Interblock increases its focus on connecting its established electronic table games business with digital gaming.
The company has said it plans to introduce its new Omnichannel platform, designed to extend its casino games beyond the traditional gaming floor and support a more connected player experience.
Interblock’s own recent communications have also highlighted the upcoming Omnichannel solution alongside new products and its broader product portfolio.
For Interblock, Lai’s remit therefore covers both the development of its core product portfolio and the company’s efforts to expand those experiences into digital channels.
The supplier’s approach reflects a wider industry focus on combining land-based gaming technology with online and digital products, although the company has not disclosed detailed commercial targets for the online business in the announcement.
New appointment follows broader Interblock leadership changes
The appointment of Lai is part of a broader period of leadership changes at Interblock.
The company appointed Kay Oswald as Chief Executive Officer in July, succeeding John Connelly. Interblock also recently appointed Marco Balliano as Chief Operating Officer and President for Europe, the Middle East and Africa.
Lai’s appointment adds another senior executive with a strong digital and product background to the leadership structure.
Interblock has not indicated that the appointment represents a change to its existing land-based strategy. Instead, Lai’s remit covers both the global product portfolio and online business, positioning the new CPO at the intersection of the supplier’s traditional electronic table game operations and its digital expansion.
Interblock positions product development at the center of digital expansion
The appointment gives Interblock a dedicated senior executive responsible for product strategy across its land-based and online businesses.
Lai’s previous experience at WMS Gaming, Scientific Games, SG Digital, OpenBet and Sands Digital spans several areas of the gaming technology ecosystem.
Her role at Interblock will now include developing the product roadmap and overseeing the company’s online business as the supplier works toward a more integrated omnichannel proposition.
The timing places product development at the center of Interblock’s next phase of expansion, with the company continuing to develop its electronic table game portfolio while preparing to extend selected gaming experiences into digital channels.
About Asia Casino News
Asia Casino News covers developments across the casino, iGaming, betting, regulation and gaming industries in Asia and international markets. Our coverage follows the legal, regulatory and commercial changes shaping the global gambling industry. Visit Asia Casino News for more industry news, analysis and gambling guides.
Sources
ASGAM / Inside Asian Gaming - "Interblock names digital gaming guru Cathryn Lai as Chief Product Officer"
Interblock Gaming - Official company information and product developments related to its gaming portfolio and omnichannel strategy.
Comments