beBettor Partners with Optimove for Smarter CRM

ACN Staff
May 21
2 min read

beBettor partners with Optimove to bring real-time wealth insights to UK marketers, enabling smarter segmentation and hyper-personalised CRM campaigns.

David Black Chief Growth Officer at beBettor, Adi Dagan Senior Director of Partnerships at Optimove, beBettor Partners with Optimove

beBettor, the data analytics platform, has announced a new partnership with Optimove, which provides their UK clients with deeper segmentation and personalisation capabilities by utilising real-time wealth insights.

The collaboration gives Optimove clients the power of beBettor’s customer wealth scores to enhance segmentation and deliver more relevant, personalized campaigns.

beBettor chose to partner with Optimove because of its Positionless Marketing Platform that frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Its Positionless Marketing Platform provides three transformative powers: Data Power lets anyone immediately discover customer insights for precise targeting and hyper-personalization — without waiting for engineers. Creative Power lets anyone instantly create channel-ready assets like copy and visuals — without waiting for creatives. And Optimization Power lets anyone run campaigns that optimize themselves through automated journeys and testing — without waiting for analysts.

Both companies have a highly-engaged and growing client base, and a deep, shared passion for bringing ever greater power to marketers.

By unlocking new layers of insight into player wealth, marketers using Optimove’s platform have the potential to create more intelligent engagement strategies. The Optimove Positionless Marketing platform includes AI-powered solution that empowers marketers to scale the creation, management, and optimization of personalized content across every channel, plus the following:

Optimove Orchestrate – the industry standard-setting orchestration and decisioning engine, providing a Single Marketing View of all campaigns across channels and vendors
Opti-X – the personalization engine that delivers tailored digital experiences at scale
Adact.me – the AI-orchestrated gamification solution enhancing engagement and retention

Ultimately this will allow marketers to drive stronger performance across all lifecycle marketing and CRM activity.

beBettor’s player wealth scores rank individuals on a scale from 1 to 10 based on GB wealth brackets, enabling brands to understand the financial profile of their players instantly. A score of 10 means the player is in the top 10% bracket within the UK, while a score of 1 means they are in the bottom 10% percent. From high-value cohorts to untapped premium segments, Optimove clients will have the opportunity to take an even more informed, data-led approach to personalisation.

David Black, Chief Growth Officer at beBettor, said: “It is brilliant to be starting out on this partnership journey with Optimove, a recognised leader in next-generation, data-driven CRM. This has the potential to put the power of player wealth scores into the hands of some of the smartest marketers in the UK, enabling them to unlock richer segmentation and more meaningful personalisation.”

Adi Dagan, Senior Director of Partnerships at Optimove, said: “beBettor is a best-of-breed in wealth scores. With this partnership we can now offer our clients the ability to discover their players’ wealth and wagering capacity. This new collaboration allows our existing and prospective clients to create stronger segmentations and deliver more personalised CRM experiences.”